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Project štvrtá edícia ponúka overenú metodiku v novom podmanivom formáte.Nová edícia úspešnej série Toma Hutchinsona je aktualizovaná a obohatená na základe hodnotení mnohých učiteľov z praxe. Inováciami v obsahu, dizajne aj v digitálnych komponentoch séria motivuje žiakov a vedie ich k spôsobilosti aktívne komunikovať v cudzom jazyku a zvládať testové úlohy. Project štvrtá edícia prináša extra materiál, ktorý pomôže žiakom pri priebežnej príprave na Testovanie 9 v rámci nižšieho sekundárneho vzdelávania (ISCED2) Nová praktická metodická príručka s vloženými stranami z učebnice výrazne učiteľovi uľahčuje plánovanie hodiny. • Viac komunikačných úloh, aktivít s integrovanými zručnosťami, viac personalizovaných cvičení na gramatiku a slovíčka. • Aktualizované pútavé stránky s kultúrnym, medzipredmetovým obsahom a zadaniami projektových prác.new Banka textov na rozširujúce čítanie • Veďte žiakov k čítaniu pre potešenie a k aktívnemu kontaktu so širšou slovnou zásobou pomocou banky textov na rozširujúce čítanie v učebnici. • Zahŕňa príbehy ako Aladdin, The Pied Piper of Hamelin a Perseus s úlohami na porozumenie, ktoré žiakom pomôžu vyťažiť z textu čo naviac. • Kazdý príbeh obsahuje dialógy, takže ich môžu zahrať žiaci aj formou scénok.new Banka cvičení na výslovnosť • Súbor rôznorodých úloh na nácvik správnej výslovnosti a budovanie sebavedomia v používaní angličtiny. • Obsahuje širokú škálu cvičení – od TPR aktivít pre kinestetických žiakov až po tiché aktivity, ktoré môžete využiť aj pre deti s rýchlym tempom práce. • Obsah cvičení súvisí so slovnou zásobou v lekciách a zameriava sa na časté výslovnostné chyby

UPDATED SLOVAKIA VERSION More about Project, 4th Edition Student's Books The Project fourth edition Student's Book has been revised and updated. We've retained the structure and exercises that you loved from the previous edition, and included new sections to provide more flexibility. The new reading bank at the back of the book encourages your students to read for pleasure and exposes them to a wider vocabulary. It includes classic stories such as Aladdin, The Pied Piper of Hamlet, and Perseus, with comprehension exercises to help your students get the most out of each text. The new pronunciation bank offers a wide range of activities from TPR activities to appeal to kinaesthetic learners, to quieter activities that could be used as extension material. Key features: Slovak version of the workbook with Audio CD Digital components include animated versions of the cartoon stories and photo stories New practical methodological guide with embedded pages from the textbook New extensive reading bank with stories graded at the appropriate level New pronunciation bank including both TPR activities and quiet individual activities More multi-skill and communication exercises to prepare you students for using English in the real world Tests available online Classroom Presentation Tool Culture DVD

An exploration of how the image and idea of the dragon has evolved through history How did the dragon get its wings? Everyone in the modern West has a clear idea of what a dragon looks like and of the sorts of stories it inhabits, not least devotees of the fantasies of J. R. R. Tolkien, J. K. Rowling, and George R. R. Martin. A cross between a snake and some fearsome mammal, often sporting colossal wings, they live in caves, lie on treasure, maraud, and breathe fire. They are extraordinarily powerful, but even so, ultimately defeated in their battles with humans. What is the origin of this creature? The Dragon in the West is the first serious and substantial account in any language of the evolution of the modern dragon from its ancient forebears. Daniel Ogden's detailed exploration begins with the drakon of Greek myth and the draco of the dragon-loving Romans, and a look at the ancient world's female dragons. It brings the story forwards though Christian writings, medieval illustrated manuscripts, and the lives of dragon-duelling saints, before concluding with a study of dragons found in the medieval Germanic world, including those of the Anglo-Saxon Beowulf and the Norse sagas.

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. Digital formats and resources The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks - The book is accompanied by the following online resources: For everyone: Case insight videos Library of video links Worksheets For students: Employability guidance and marketing careers insights Author audio podcasts Multiple choice questions Flashcard glossaries Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the case insight videos

The story of the Vikings in North America as both fact and fiction, from the westward expansion of the Norse across the North Atlantic in the tenth and eleventh centuries to the myths and fabrications about their presence there that have developed in recent centuries. Tracking the saga of the Norse across the North Atlantic to America, Norse America sets the record straight about the idea that the Vikings 'discovered' America. The journey described is a continuum, with evidence-based history and archaeology at one end, and fake history and outright fraud at the other. In between, there lies a huge expanse of uncertainty: sagas that may contain shards of truth, characters that may be partly historical, real archaeology that may be interpreted through the fictions of the saga, and fragmentary evidence open to responsible and irresponsible interpretation. Norse America is a book that tells two stories. The first is the westward expansion of the Norse across the North Atlantic in the tenth and eleventh centuries, settling in Greenland and establishing a shore station at L'Anse aux Meadows in Newfoundland (to which a chapter of the book is devoted) and ending (but not culminating) in a fleeting and ill-documented presence on the shores of the North American mainland. The second is the appropriation and enhancement of the westward narrative by Canadians and Americans who want America to have had white North European origins, who therefore want the Vikings to have 'discovered' America, and who in the advancement of that thesis has been willing to twist and manufacture evidence in support of claims grounded in an ideology of racial

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live. Societies that have undergone all four transitions emerge into an era of radically different population dynamics, food surpluses (and waste), abundant energy use, and expanding economic opportunities. Simultaneously, in other parts of the world, hundreds of millions remain largely untouched by these developments. Through erudite storytelling, Vaclav Smil investigates the fascinating and complex interactions of these transitions. He argues that the moral imperative to share modernity's benefits has become more acute with increasing economic inequality, but addressing this imbalance would make it exceedingly difficult to implement the changes necessary for the long-term preservation of the environment. Thus, managing the fifth transition-environmental changes from natural-resource depletion, biodiversity loss, and global warming-will determine the success or eventual failure of the grand transitions that have made the world we live in today.

What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking and teaching about business around the world but it is fundamentally wrong, Colin Mayer argues. It has had disastrous and damaging consequences for our economies, environment, politics, and societies. In this urgent call for reform, Prosperity challenges the fundamentals of business thinking. It sets out a comprehensive new agenda for establishing the corporation as a unique and powerful force for promoting economic and social wellbeing in its fullest sense - for customers and communities, today and in the future. First Professor and former Dean of the Said Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In Prosperity, he presents a radical and carefully considered prescription for corporations, their ownership, governance, finance, and regulation. Drawing together insights from business, law, economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to economic and social wellbeing of the many, not just the few. Prosperity tells us not only how to create and run successful businesses but also how policy can get us there and fix our broken system.

Becoming a critical thinker is a straight-forward, reassuring, and complete guide to critical thinking - one that helps you to understand critical thinking and develop the skills needed to employ it. This book supports the reader to not only think critically, but to do so independently, as a student, professional, and global citizen. The book has a clear three-part structure: firstly, examining what critical thinking is; secondly, exploring the three overarching aims of critical thinking; and finally, focussing on how to develop the essential tools to support those aims. This text assumes no prior knowledge or understanding: it has been developed to gently guide the reader from school-level education to university-level thinking in a clear and engaging manner. This is the only critical thinking skills text to offer insights and advice from professionals and students, helping the reader learn from the experiences of others in a range of contexts. Each chapter also offers guided exercises, checklists, and further reading to encourage the reader to apply techniques learnt to real situations. It is also the only text to offer chapters dedicated to listening and speaking, which are often overlooked, but are vitally important skills. This is the ideal introduction to critical thinking for students across all disciplines. Digital formats and resources Becoming a Critical Thinker is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks - The book's online resources include: For students: - Additional 'student say' features - Links to additional resources - Downloadable Tools Matrix - Downloadable checklists - Fully-customisable argument map - MCQs - Flashcard glossary For lecturers: - Tutorial suggestions - PowerPoint slides

China's economic growth has been revolutionary, and is the foundation of its increasingly prominent role in world affairs. It is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America. Multinational companies make billions of dollars in profits in China each year, while traders around the world shudder at every gyration of the country's unruly stock markets. Perhaps paradoxically, its capitalist economy is governed by an authoritarian Communist Party that shows no sign of loosening its grip. China is frequently in the news, whether because of trade disputes, the challenges of its Belt and Road initiative for global infrastructure, or its increasing military strength. China's political and technological challenges, created by a country whose political system and values differ dramatically from most of the other major world economies, creates uncertainty and even fear. China's Economy: What Everyone Needs to Know is a concise introduction to the most astonishing economic and political story of the last three decades. Arthur Kroeber enhances our understanding of China's changes and their implications. Among the essential questions he answers are: How did China grow so fast for so long? Can it keep growing and still solve its problems of environmental damage, fast-rising debt and rampant corruption? How long can its vibrant economy co-exist with the repressive one-party state? How do China's changes affect the rest of the world? This thoroughly revised and updated second edition includes a comprehensive discussion of the origins and development of the US-China strategic rivalry, including Trump's trade war and the race for technological supremacy. It also explores the recent changes in China's political system, reflecting Xi Jinping's emergence as the most powerful leader since Mao Zedong. It includes insights on changes in China's financial sector, covering the rise and fall of the shadow banking sector, and China's increasing integration with global financial markets. And it covers China's rapid technological development and the rise of its global Internet champions such as Alibaba and Tencent.

English File's unique, lively and enjoyable lessons are renowned for getting students talking. In fact, 90% of English File teachers we surveyed in our impact study found that the course improves students' speaking skills.

English File's unique, lively and enjoyable lessons are renowned for getting students talking. In fact, 90% of English File teachers we surveyed in our impact study found that the course improves students' speaking skills.

English File's unique, lively and enjoyable lessons are renowned for getting students talking. In fact, 90% of English File teachers we surveyed in our impact study found that the course improves students' speaking skills.

NEW and updated texts, topics, and tasks that make students want to speak in English. Students build confidence to communicate with a proven balance of Grammar, Vocabulary, Pronunciation and skills in every File. Each Student's Book comes with access to new Online Practice that is directly linked to each Student's Book. English File now integrates NEW video listening activities in to each even numbered File. These short documentaries and dramas make class time more dynamic and exciting. NEW interactive videos linked to Practical English sections allow students to record themselves and play the recording back for out-of-class speaking practice. NEW Sound Bank Videos videos bring English File's unique Sound Bank to life.

English File's unique, lively and enjoyable lessons are renowned for getting students talking. In fact, 90% of English File teachers we surveyed in our impact study found that the course improves students' speaking skills. The English File fourth edition Teacher's Guide with Teacher's Resource Centre gives you everything you need to create flexible lessons that work for your students. The Teacher's Guide offers a comprehensive walk-through guide to every lesson, in every unit of the Student's Book, along with at least two photocopiable activities for each lesson. The Teacher's Resource Centre allows you to manage video, audio, answer keys, tests and much more all in one place online. This pack includes: Teacher's Guide with Teacher's Resource Centre Key features: NEW Teacher's Resource Centre allows you to access all your English File resources and teaching materials in one place online as well as track your student's progress. Resources include video, audio, answer keys, tests and much more! Complete support for every File, including detailed lesson plans and extra ideas to make each lesson your own. At least two photocopiable activities for each lesson including Communicative, Grammar and Vocabulary activities, plus more online. Assessment includes a complete Test for every File, two Progress Tests, a Quick Test for every File and an End-of-course Test. The Gradebook helps you track students' progress.

The English File fourth edition Workbook reinforces what is learned in each English File lesson, and can be used as extra practice during class, or set as homework.

NEW and updated texts, topics, and tasks that make students want to speak in English. Students build confidence to communicate with a proven balance of Grammar, Vocabulary, Pronunciation and skills in every File. Each Student's Book comes with access to new Online Practice that is directly linked to each Student's Book. English File now integrates NEW video listening activities in to each even numbered File. These short documentaries and dramas make class time more dynamic and exciting. NEW interactive videos linked to Practical English sections allow students to record themselves and play the recording back for out-of-class speaking practice. NEW Sound Bank Videos videos bring English File's unique Sound Bank to life.