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The weak ties of your social network are your greatest strength and can profoundly improve your world – when you learn the power of Mindsharing. We all struggle to make the best decisions possible. But what if we could make every important decision with the help of the smartest people in the world? Sound impossible? Surprisingly, we can all access the collective wisdom of hundreds or even thousands of people who together are as smart as any expert adviser. Lior Zoref calls this 'Mindsharing,' a form of crowdsourcing that doesn't ask people to think for us but instead to think with us. Going beyond our small circle of connections for advice and support, Mindsharing allows us to harness the much greater power of our weak connections. Drawing on his experience at Microsoft, as well as insights from his own research and Mindsharing experiments, Zoref details step-by-step guidelines for tapping into the full potential of online networks. Mindsharing is being applied to decisions as minor as how to design a business card and as major as buying a house. Whether you need to make better financial choices, find the love you're your life, or transform your career, Zoref will show you how to harness the collective intelligence of a broad and diverse crowd. If the old saying is true that two brains are better than one, get ready to benefit from the power of fifty, five hundred, or five thousand brains.

In Do Less, Get More, entrepreneur and bestselling author Shaa Wasmund reveals that the key to fulfilment isn't doing more, it's doing what matters. Is your life how you imagined it would be, or is the reality more stressful than you planned? Do you put yourself under too much pressure to succeed? Are you struggling to find time for the things, and people, you love? It doesn't have to be this way. Anything is possible when you stop trying to do everything at the same time. This life changing book gives you the tools to ditch your to-do list and follow your dreams. It will be your essential guide to doing what you love - and letting go of the rest.

In The Charisma Myth, Olivia Fox Cabane provides powerful advice to make absolutely anyone more charismatic. What if charisma could be taught? Charisma can be a huge asset if you're applying for a job, improving your relationships, or leading other people. The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring. Soon you'll be able to move through a room and have people say: 'Wow, who's that?' Many people believe that charisma is unchangeable - you either have it or you don't. But that's simply not true. This groundbreaking, bestselling book reveals how charismatic behaviour can be learned by anyone. Olivia Fox Cabane helps some of the world's best-known people become more charismatic. Here she breaks charisma down into its fundamental components, revealing the secrets to how it works. Improving your charisma doesn't mean transforming your personality: it's about adopting a series of practices that suit you. So what are you waiting for? "Charisma is not a gift, it's a tool. Cabane makes a big promise with this book and delivers on it". (Seth Godin). "Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura ...around a couple of hours can transform a reasonably personable person into someone magnetic". (Sunday Telegraph). "If you are interested in increasing your ability to be charismatic, this book will give you direct skills to use". (Psychology Today). Olivia Fox Cabane has lectured at Harvard, Yale, Stanford, MIT, and the United Nations. She is a frequent keynote speaker and executive coach to the leadership of Fortune 500 companies. From a base of thorough behavioural science, Cabane extracts the most practical tools for business, giving her clients techniques she originally developed for Harvard and MIT. She has been featured in media such as Forbes, The New York Times, BusinessWeek, and The Wall Street Journal.

America will remain the world s only superpower for the foreseeable future. But what sort of superpower? What role should America play in the world?What role do you want America to play? Ian Bremmer argues that Washington s directionless foreign policy has become prohibitively expensive and increasingly dangerous. Since the end of the Cold War, U.S. policymakers have stumbled from crisis to crisis in Afghanistan, Iraq, Iran, Libya, Syria, and Ukraine without a clear strategy. Ordinary Americans too often base their foreign policy choices on allegiance or opposition to the party in power. We can no longer afford this complacency, especially now that both parties are deeply divided about America s role in the world. The next presidential election could easily pit an interventionist Democrat against an isolationist Republican or the exact opposite. As 2016 rapidly approaches, Bremmer urges every American to think more deeply about what sort of country America should be and how it should use its superpower status. He explores three options: Independent America asserts that it s time for America to declare independence from the responsibility to solve other people s problems. Instead, Americans should lead by example in part, by investing in the country s vast untapped potential. Moneyball America acknowledges that Washington can t meet every international challenge. With a clear-eyed assessment of U.S. strengths and limitations, we must look beyond empty arguments over exceptionalism and American values. The priorities must be to focus on opportunities and to defend U.S. interests where they re threatened. Indispensable America argues that only America can defend the values on which global stability increasingly depends. In today s interdependent, hyperconnected world, a turn inward would undermine America s own security and prosperity. We will never live in a stable world while others are denied their most basic freedoms from China to Russia to the Middle East and beyond. There are sound arguments for and against each of these choices, but we must choose. Washington can no longer improvise a foreign policy without a lasting commitment to a coherent strategy. As Bremmer notes, When I began writing this book, I didn t know which of these three choices I would favor. It s easy to be swayed by pundits and politicians with a story to sell or an ax to grind. My attempt to make the most honest and forceful case I could make for each of these three arguments helped me understand what I believe and why I believe it. I hope it will do the same for you. I don t ask you to agree with me. I ask only that you choose. "

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren?t, both lose. It's no longer sufficient to get clients to buy?a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: ? Start new business from scratch in a way both salespeople and clients can feel good about ? Ask hard questions in a soft way ? Close the deal by opening minds

Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". Using simple drawings to explain the gap, he found that once people understood it, they started doing much better. Richards's way with words and images has attracted a loyal following to his blog posts for "The New York Times", appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind. He'll help you to: avoid the tendency to buy high and sell low; avoid the pitfalls of generic financial advice; invest all of your assets-time and energy as well as savings-more wisely; quit spending money and time on things that don't matter; identify your real financial goals; start meaningful conversations about money; simplify your financial life; and, stop losing money! It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough".

The bestselling authors of "Our Iceberg is Melting "(more than one million sold) are back with their second business fable, this time on the eternal tensions of management vs leadership, planning vs spontaneity, big vs small. This short, full-color fable tackles the most fundamental questions in business: why do organizations rise and fall, and how can they rise again in the face of adversity? It distills decades of research by bestselling Harvard Business School professor and leadership consultant John Kotter. Once upon a time there was a clan of meerkats living in the Kalahari, a warm and dry stretch of land in the southern part of the African continent. After years of easy growth for their clan, a drought sharply reduces their resources and enables dangerous new predators. The harmony of the clan is damaged as the meerkats quarrel about possible solutions, and even whether a solution is required at all. One young, bright, and adventurous worker, Nadia, sets out to find other clans, to see if other meerkats have fresh ideas that could help her struggling clan. She discovers a much smaller group that does things very differently, with much more flexibility and team spirit. But not everything in the new group is as perfect as it seems at first. And they are just as likely to fall victim to some of the most dangerous words in any organization: "That's not how we do it here." This simple yet rich story will connect with a broad range of people who need to combine flexibility and systems in a challenging climate."

A new edition of the classic business parable that has sold more than a million copies since 2006. Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations. The fable is about a penguin colony in Antarctica. A group of beautiful emperor pen-guins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home--and pretty much no one listens to him. The characters in the story, Fred, Alice, Louis, Buddy, the Professor, and NoNo, are like people we recognize--even ourselves. Their tale is one of resistance to change and heroic action, seemingly intractable obstacles and the most clever tactics for dealing with those obstacles. It's a story that is occurring in different forms all around us today--but the penguins handle the very real challenges a great deal better than most of us. Our Iceberg Is Melting is based on pioneer-ing work that shows how Eight Steps produce needed change in any sort of group. It's a story that can be enjoyed by anyone while at the same time providing invaluable guidance for a world that just keeps moving faster and faster.

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: - Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. - Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. - Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. - Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. - Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Hot on the heels of the new Netflix show based on #GIRLBOSS comes Sophia Amoruso's workbook of tips, doodles, and fill-in-the-blanks that will help you become your best Girlboss yet. A graphic and whimsical easy-to-carry life bible filled with to-do lists, timelines, exercises, illustrations and plenty of scribble room, The Girlboss Workbook is fit for both the dreamer and the doer. It invites you--hell, implores you--to get in there and mess it up a little. Write in the blank spaces and in between them. #GIRLBOSS started as Sophia's story, but The Girlboss Workbook is your story. It includes the best advice from #GIRLBOSS, of course, and will remind readers of the story of the girl who got her start fumbling and failing hard, but now it is time to take her story and use it to help you write your own. Use The Girlboss Workbook to design your own freak flag to your heart's content. Ask yourself (or your mom) what makes you special and then draw in your own special snowflake. Revisit #GIRLBOSS's sage career wisdom and then use it to draft your own dream cover letter and answer your own practice interview questions. Fill in the blanks with your turn-ons and turn-offs, your most badass accomplishments, your mistakes. Write your own lemonade recipe with your own personal lemons. Use this workbook as a diary, a mood board, a stress ball. No need to handle this book with care and no need to live a typical, cookie-cutter life. Sophia's has been anything but.

Silicon Valley is a modern utopia where anyone can change the world. Unless you're a woman. For women in tech, Silicon Valley is not a fantasyland of unicorns, virtual reality rainbows, and 3D-printed lollipops, where millions of dollars grow on trees. It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and colleagues network over lunch at the local strip club. In this powerful expose, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)--and how women are finally starting to speak out and fight back. Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer--who got their start at Google, where just one in five engineers is a woman--reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women. Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture--to bring down Brotopia, once and for all.

NEW YORK TIMES BESTSELLER. The unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom—and almost got away with it In 2011, a twenty-six-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine Web site hosted on the Dark Web where anyone could trade anything—drugs, hacking software, forged passports, counterfeit cash, poisons—free of the government’s watchful eye. It wasn’t long before the media got wind of the new Web site where anyone—not just teenagers and weed dealers but terrorists and black hat hackers—could buy and sell contraband detection-free. Spurred by a public outcry, the federal government launched an epic two-year manhunt for the site’s elusive proprietor, with no leads, no witnesses, and no clear jurisdiction. All the investigators knew was that whoever was running the site called himself the Dread Pirate Roberts. The Silk Road quickly ballooned into $1.2 billion enterprise, and Ross embraced his new role as kingpin. He enlisted a loyal crew of allies in high and low places, all as addicted to the danger and thrill of running an illegal marketplace as their customers were to the heroin they sold. Through his network he got wind of the target on his back and took drastic steps to protect himself—including ordering a hit on a former employee. As Ross made plans to disappear forever, the Feds raced against the clock to catch a man they weren’t sure even existed, searching for a needle in the haystack of the global Internet. Drawing on exclusive access to key players and two billion digital words and images Ross left behind, Vanity Fair correspondent and New York Times bestselling author Nick Bilton offers a tale filled with twists and turns, lucky breaks and unbelievable close calls. It’s a story of the boy next door’s ambition gone criminal, spurred on by the clash between the new world of libertarian-leaning, anonymous, decentralized Web advocates and the old world of government control, order, and the rule of law. Filled with unforgettable characters and capped by an astonishing climax, American Kingpin might be dismissed as too outrageous for fiction. But it’s all too real.

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

The Fourth Industrial Revolution is changing everything - from the way we relate to each other, to the work we do, the way our economies work, and what it means to be human. We cannot let the brave new world that technology is currently creating simply emerge. All of us need to help shape the future we want to live in. But what do we need to know and do to achieve this? In Shaping the Fourth Industrial Revolution, Klaus Schwab explores how people from all backgrounds and sectors can influence the way that technology transforms our world. Drawing on contributions by more than 200 of the world's leading technology, economic and sociological experts to present a practical guide for citizens, business leaders, social influencers and policy-makers this book outlines the most important dynamics of the technology revolution, highlights important stakeholders that are often overlooked in our discussion of the latest scientific breakthroughs, and explores 12 different technology areas central to the future of humanity. Emerging technologies are not predetermined forces out of our control, nor are they simple tools with known impacts and consequences. The exciting capabilities provided by artificial intelligence, distributed ledger systems and cryptocurrencies, advanced materials and biotechnologies are already transforming society. The actions we take today - and those we don't - will quickly become embedded in ever-more powerful technologies that surround us and will, very soon, become an integral part of us. By connecting the dots across a range of often-misunderstood technologies, and by exploring the practical steps that individuals, businesses and governments can take, Shaping the Fourth Industrial Revolution helps equip readers to shape a truly desirable future at a time of great uncertainty and change.