Profile Books strana 26 z 28

In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget? Triggers confronts head-on the challenges of behaviour and change, looking at the external factors (or 'triggers') - both negative and positive - that affect our behaviours, our awareness of when we need to change, our willingness (or otherwise) to do so and our ability to see the change through. Drawing on his unparalleled experience as an international executive educator and coach, Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviours, or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.

Whatever society we live in, and however open-minded we like to think we are, when it comes to our sex lives we all like to keep a few secrets. But this makes the jobs of sexologists - professionals who study sexual behaviour - pretty difficult. Luckily, David Spiegelhalter, Professor of Risk at Cambridge University, is here to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, he answers crucial questions such as what are we all doing? How often? And how has it changed? Accompanying a major Wellcome exhibition on the same subject, Sex by Numbers is an informed and entertaining look at the most enduring of human obsessions, from one-night stands to the seven-year itch.

When Chris McDougall stumbled across the story of Churchill's 'dirty tricksters', a motley crew of English poets and academics who helped resist the Nazi invasion of Crete, he knew he was on the track of something special. To beat the odds, the tricksters - starving, aging, outnumbered -tapped into an ancient style of fitness: the lost art of heroism. They listened to their instincts, replaced calories with stored bodily fat and used their fascia, the network of tissue which criss-crosses the body, to catapult themselves to superhuman strength and endurance. Soon McDougall was in the middle of a modern fitness revolution taking place everywhere from Parisian parkour routes to state-of-the-art laboratories, and based on the know-how of Shanghai street-fighters and Wild West gunslingers. Just as Born to Run got runners off the treadmill and into nature, Natural Born Heroes will inspire casual athletes to dump the gym membership for cross-training, mud runs and free-running.

Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then how to change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast. The secret of their eventual greatness lies in a 'rigorous apprenticeship': by paying close and careful attention, they learnt to master the 'hidden codes' which determine ultimate success or failure. Then, they rewrote the rules as a reflection of their own individuality, blasting previous patterns of achievement open from within. Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Mastery builds on the strategies outlined in The 48 Laws of Power to provide a practical guide to greatness - and how to start living by your own rules.

OWBOYS AND INDIES is the story of the 'record men' - the mavericks and moguls who have shaped the music industry from the first sound machines of the 1850s through to today's digital streams. Men like John Hammond, who discovered Billie Holiday, Bob Dylan and Leonard Cohen; Sam Phillips and Berry Gordy, founders of the Sun and Motown labels; Chris Blackwell, who brought Bob Marley and reggae music into the mainstream; Geoff Travis who built Rough Trade and launched The Smiths; or genre-busting producer Rick Rubin, who recorded Run DMC, Red Hot Chili Peppers and Johnny Cash. Gareth Murphy has drawn on more than 100 interviews with music business legends, as well as extensive archive research, to bring us the behind-the-scenes stories of how music gets made and sold. He explains, too, how the industry undergoes regular seismic changes. We may think the digital revolution is a big deal, but in the 1920s the arrival of radio and the Wall Street Crash wiped out 95 per cent of record sales. But, as we all know, you can't stop the music ...

This pocket-sized compendium of sixty four of the world's most useful tests is a vital tool for anyone looking to gauge their abilities and improve their performance. From intelligence to personality type via creativity and leadership skills, Krogerus and Tschappeler will help you see how you fare on every essential trait you need to succeed. Beyond your own abilities, The Test Book also provides sample diagnostic tests for your career, relationship and business, sketching out not just what your skills are but how well you're utilising them too. Some are old favourites - GMAT, MBTI, IQ, EQ - and many more are little-known tests with genuinely new insights. Every single one has been condensed to just a few pages, leading you to the quickest route to self-knowledge. With in-depth analysis of the history, strengths and weaknesses of each test and what your answers mean for you, The Test Book is the fastest and most entertaining way to equip yourself for happiness and success.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

In The Origins of Political Order, Francis Fukuyama took us from the dawn of mankind to the French and American Revolutions. Here, he picks up the thread again in the second instalment of his definitive account of mankind's emergence as a political animal. This is the story of how state, law and democracy developed after these cataclysmic events, how the modern landscape - with its uneasy tension between dictatorships and liberal democracies - evolved and how in the United States and in other developed democracies, unmistakable signs of decay have emerged. If we want to understand the political systems that dominate and order our lives, we must first address their origins - in our own recent past as well as in the earliest systems of human government. Fukuyama argues that the key to successful government can be reduced to three key elements: a strong state, the rule of law, and institutions of democratic accountability. This magisterial account is required reading for anyone wishing to know more about mankind's greatest achievements.

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

Survey after survey confirms how the success of businesses has become increasingly dependent on the ability and skills of their staff. And because talented workers are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is what really matters. Drawing on original research, including interviews with senior executives, recruitment specialists and headhunters, and people considered 'talented' within their organisations, this book outlines the way in which companies such as Ford, Goldman Sachs, Cisco, Diageo, Tesco, General Electric and HSBC are facing the challenge of recruiting and developing the talent they need. This book will also boost readers' own career prospects.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

The 2014 edition of this perennial favourite has been completely updated, revised and expanded with many new features. Full of facts and figures about the world today - on subjects as diverse as geography, population and demographics, business, finance and the economy, transport, tourism and the environment, society, culture and crime - it is a mine of fascinating data that will both inform and entertain. Where else would you discover that: - The G7 economies account for nearly 50% of the world's GDP but only 11% of its population - National income per head in Luxembourg is over $105,000; in Somalia it is $110 - Four of the world's five most livable cities are in Australa; three of the top ten are in Canada - Between them overseas Indians and Chinese send close to $110 billion home a year - More than 48% of American women are obese - Honduras and El Salvador have the highest mortality rates - America is the biggest arms exporter, India the biggest arms importer - Switzerland and Latvia come highest in the Environmental Performance Index - Estonians buy more alcoholic drinks than anyone else With rankings on more than 200 topics, data on more than 190 countries, detailed profiles of more than 65 of the world's major economies and special profiles on the Euro zone and the world. The Pocket World in Figures is always eagerly awaited by its many thousands of fans. No-one who wants to be well-informed can afford to be without this new edition.

England's views are remarkable for their beauty and variety. With his usual insight and authority, bestselling author Simon Jenkins picks one hundred of the very best from the white cliffs of Dover to Hadrian's Wall -- and explains the fascinating stories behind them. Jenkins' entertaining and erudite entries provide the rich historical, geographical, botanical and architectural background to breathtaking sights -- all beautifully illustrated -- both iconic and undiscovered. From Gold Hill, the Dorset village street so famously picturesque it was used in a Hovis advert, to the view of the City of London famously depicted by Canaletto and the wilds of the Yorkshire moors, this book will inspire you to discover the treasures of England's sea, city and landscapes for yourself. Filled with roman roads, cliff-tops, follies, mountains, ancient castles, rolling forests and heart-stopping moments, you'll soon wonder how you chose walks, mini-breaks or spontaneous diversions without it.

The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene's The 48 Laws of Power (almost five million copies sold), the 'modern Machiavelli' teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cent's business and artistic dealings, the authors present the 'Laws of 50', revealing how to become a master strategist and supreme realist. Success comes from seeking an advantage in each and every encounter, and The 50th Law offers indispensable advice on how to win in business - and in life.

Maps fascinate us. They chart our understanding of the world and they log our progress, but above all they tell our stories. From the early sketches of philosophers and explorers through to Google Maps and beyond, Simon Garfield examines how maps both relate and realign our history. With a historical sweep ranging from Ptolemy to Twitter, Garfield explores the legendary, impassable (and non-existent) mountains of Kong, the role of cartography in combatting cholera, the 17th-century Dutch craze for Atlases, the Norse discovery of America, how a Venetian monk mapped the world from his cell and the Muppets' knack of instant map-travel. Along the way are pocket maps of dragons, Mars, murders and more, with plenty of illustrations and prints to signpost the route. From the bestselling and widely-adored author of Just My Type, On The Map is a witty and irrepressible examination of where we've been, how we got there and where we're going.

Read not more than one of her stories a day, and allow them to work their spell slowly: they are made to last' Guardian When her father marries his second wife, Chrissy gets a new step sister. Three years older than her, Queenie is beautiful and kind, someone everybody wants to be friends with. Chrissy worships her. But when Queenie runs away at eighteen, their lives quietly diverge. Joyce Carol Oates has described Alice Munro's work as 'tales of domestic tragicomedy that seemed to open up, as if by magic, into wider, deeper, vaster dimensions.' Queenie is Munro at her subtle, heart-breaking best. 'One of the great short story writers not just of our time but of any time' New York Times Book Review