Profile Books strana 8 z 27

Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour. Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

An inspiring anthem to the power, promise, and challenges of courage, the first in a series examining the timeless Stoic virtues from #1 New York Times bestselling author Ryan Holiday Fortune favours the bold. All great leaders of history have known this, and were successful because of the risks they dared to take. But today so many of us are paralysed by fear. Drawing on ancient Stoic wisdom and examples across history and around the world, Ryan Holiday shows why courage is so important, and how to cultivate it in our own lives. Courage is not simply physical bravery but also doing the right thing and standing up for what you believe; it's creativity, generosity and perseverance. And it is the only way to live an extraordinary, fulfilled and effective life. Everything in life begins with courage. This book will equip you with the bravery to begin.

While there is a wealth of advice for new mums on caring for their babies the same is not true for postpartum health. Fulfilling this vital need, After Birth is the ultimate postnatal primer for women facing changes to their bodies after having a baby. Addressing issues great and small - from hair loss and stretch marks, to bladder and bowel leaks, painful sex, diastasis recti and mental health - researcher and writer Jessica Hatcher-Moore brings together straight-talking advice on preparation for childbirth, healing, and recovery in the weeks, months and even years that follow. She also offers insights for partners, whose role is often overlooked at this critical time. Blending knowledge from the full spectrum of modern and traditional therapies with honest experiences from mothers, here is balanced advice with no agenda. Taking a broad look at what we can do for ourselves at home, and also when to seek expert help, After Birth will reassure, inform and empower women to reclaim their post-birth bodies.

Since Dante Alighieri wrote the Divine Comedy it has defined how people imagine and depict not only heaven and hell, but romantic love and the human condition. However, while Dante's works are widely celebrated outside Italy, the circumstances of his extraordinary life are less well known. Born in 1265, Dante's adolescence was characterised by literary genius, but his political activism in one of the medieval world's wealthiest cities led to his death in exile. Pre-eminent Dante scholar Alessandro Barbero and celebrated translator Allan Cameron bring the poet vividly to life. Animating the political intrigue, violence, civil war, exile and cities that shaped Dante's poetic and political life, this is a remarkable portrait of one of the creators of European literature and a towering medieval figure in time for the 700th anniversary of his death.

From age 5 to 12, parenting decisions get more complicated and have lasting consequences. What's the right kind of school? Should they play a sport? When's the right time for a phone? Making these decisions is less about finding the specific answer and more about taking the right approach. Along with these bigger questions, Oster investigates how to navigate the complexity of day-to-day family logistics. The Family Firm is a smart and winning guide to how to think more clearly - and with less ambient stress - about the key decisions of these early years.

On his deathbed in 19 BCE, Vergil asked that his epic, the Aeneid, be burned. If his wishes had been obeyed, western literature - maybe even western civilization - might have taken a different course. The Aeneid has remained a foundational text since the rise of universities, and has been invoked at key points of human history - whether by Saint Augustine to illustrate the fallen nature of the soul, by settlers to justify manifest destiny in North America, or by Mussolini in support of his Fascist regime. In this fresh and fast-paced translation of the Aeneid, Shadi Bartsch brings the poem to the modern reader. Along with the translation, her introduction will guide the reader to a deeper understanding of the epic's enduring influence.

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it. Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge. Building on from What They Don't Teach You At Harvard Business School, this straight-talking, practical guide offers essential tools and skills - from negotiating to managing, advancing your career to building a new idea - that will help you be a leader at any level.

Russia is the largest country in the world, with the largest arsenal of nuclear weapons. Over a thousand years this multifaceted nation of shifting borders has been known as Rus, Muscovy, the Russian Empire, and the Soviet Union. Thirty years ago it was reinvented as the Russian Federation. Russia is not an enigma, but its past is violent, tragic, sometimes glorious, and certainly complicated. Like the rest of us, the Russians constantly rewrite their history. They too omit episodes of national disgrace in favour of patriotic anecdotes, sometimes more rooted in myth than reality. Expert and former ambassador Rodric Braithwaite unpicks fact from fiction to discover what lies at the root of the Russian story.

'A fascinating, comprehensive study that forces us to think again about what law is, and why it matters ... For those who want to understand why human society has emerged as it has, this is essential reading' Rana Mitter, author of China's Good War The laws now enforced throughout the world are almost all modelled on systems developed in Europe in the eighteenth and nineteenth centuries. During two hundred years of colonial rule, Europeans exported their laws everywhere they could. But they weren't filling a void: in many places, they displaced traditions that were already ancient when Vasco Da Gama first arrived in India. Where, then, did it all begin? And what has law been and done over the course of human history? In The Rule of Laws, pioneering anthropologist Fernanda Pirie traces the development of the world's great legal systems - Chinese, Indian, Roman, and Islamic - and the innumerable smaller traditions they inspired.

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

Alison is newly married, barely twenty and struggling to find her place in the world. A chance encounter with an older artist upturns her life and she forsakes convention and her working-class Dorset roots for the thrumming art scene of London in the late seventies. As the thrill of bohemian romance leads inevitably to disappointment, Alison begins to find her own path - through art, friendship and love.

Its vast infrastructure projects now extend from the ocean floor to outer space, and from Africa's megacities into rural America. China is wiring the world, and, in doing so, rewriting the global order. As things stand, the rest of the world still has a choice. But the battle for tomorrow will require America and its allies to take daring risks in uncertain political terrain. Unchecked, China will reshape global flows of data to reflect its own interests - and the lives of countless individuals enmeshed in its systems. Taking readers on a global tour of these emerging battlefields, Jonathan E. Hillman reveals what China's digital footprint looks like on the ground, and explores the dangers of a world in which all routers lead to Beijing.

In an era defined by stress and selfishness, self-care, and obsessive individuality, emptiness can offer peace. A balm for the soul of burnt-out Millennials - disillusioned with the search for meaning through career success, a beautiful life and a beautiful Instagram account - The Sunny Nihilist explains why achievement has not made us happy. Looking anew at a philosophy usually associated with grumpy pessimists, writer Wendy Syfret examines our modern experience of work, love, religion and wider society, and asks whether a touch of upbeat nihilism could actually lighten our loads. Making the case for rejecting the cult of purpose and accepting our un-importance in the universe as a positive reality, The Sunny Nihilist urges us to be cheerful in the face of it - because if nothing matters, we might as well be happy and good to each other.

There are moments in any business when massive change occurs, when all the rules shift fast and forever. They can make or break companies and individuals, and they can happen at any moment. Andrew Grove calls such moments strategic inflection points, and he lived through several as CEO of Intel, where he transformed the company into the world's largest computer chipmaker, and the 7th most profitable company in the Fortune 500. Drawing on decades of personal experience and insight, as well as examining timeless examples from other companies, Grove reveals how to identify and exploit the key moments of change that generate either drastic failure or incredible success. Only the Paranoid Survive is a classic lesson in leadership that anyone in any industry will benefit from. Because we must all assume that something will change - and soon.

As plants see it, humans are not the masters of the Earth but only one of its most unpleasant and irksome residents. They have been on the planet for only about 300,000 years ago (nothing compared to the three billon years of plant evolution), yet have changed the conditions of the planet so drastically as to make it a dangerous place for their own survival. It's time for the plants to offer advice. In this playful, philosophical manifesto, Stefano Mancuso, expert on plant intelligence, presents a new constitution on which to build our future as beings respectful of the Earth and its inhabitants. These eight articles - the fundamental pillars on which plant life is based - must henceforth regulate all living beings.

The history of the Celts is the history of a misnomer. There has never been a distinct people, race or tribe claiming the name of Celtic, though remnants of different languages and cultures remain throughout Wales, Ireland, Scotland and Cornwall. The word keltoi first appears in Greek as applied generally to aliens or 'barbarians' - and theories of Celticism continue to fuel many of the prejudices and misconceptions that divide the peoples of the British Isles to this day. Often seen as unimportant or irrelevant adjuncts to English history, in The Celts Simon Jenkins offers a compelling counterargument. This is a fascinating and timely debate on who the Celts really were - or weren't - and what their legacy should be in an increasingly dis-United Kingdom.