Rockport strana 8 z 8

The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low—so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport’s 1,000 series, the pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

This book presents a collection of carefully selected natureinspired patterns for use by designers and artists in their projects and personal work. A companion CD-ROM provides 250 patterns in high-resolution JPEG format along with PSD format from which you can freely manipulate and modify the patterns to customize them for your own use. This is an inspirational and highly practical reference and sourcebook for anyone working in the area of visual art.

The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.

This book offers designers a vast collection of inspiring and innovative graphic works form the world of music. The main emphasis is on music graphics including album/CD covers and inside spreads, packaging, posters, and other sales materials from th e past decade. Music makes the world go 'round, and great album designs generate sales for the record companies that back the artists. By showing diverse album graphics from the last decade, designers get a glimpse into what makes or breaks album sal es and just how risky the content can be before it goes too far. Many designers hope to break into the music business by way of design, and this collection offers insight and inspiration for those venturing in. This book is a compendium of all types of graphically appealing album art, covering all kinds of music and music developers.

Finally there is a one-stop source with all the coolest graphics on T-shirts, handbags, scarves, pants, onesies— you name it. If it can be worn, it can have a cool graphic element. 1,000 Garment Graphics features the best wearable art and designs, providing fresh ideas for any design project. Featuring a wide array of design styles from funky to conservative, hokey to demure, and sarcastic to serious, this is a no-holds-barred collection of stuff you’ll want to see.

Pattern design has a long history within Japanese culture. This book presents a collection of carefully selected traditional Japanese patterns in 60 categories for use by designers and artists in their projects and personal work. An companion CD-ROM provides 250 patterns in high resolution JPEG format along with PSD format from which you can freely manipulate and modify the patterns to customize them for your own use. This is an inspirational and highly practical reference and sourcebook for anyone working in the area of visual art.

Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between. Rockport’s Best of Brochure Design series is a best seller the world over.

With designers constantly working for clients and having a limited amount of freedom in much of their work, the chance to strike out on their own and do something truly original and personal is a real luxury. The cards included represent some of the most creative design available so are a wonderful source of inspiration for all types of projects. All designers and design firms, whether in-house or freelance, create their own greeting cards which serve not only as a greeting card, but as an opportunity to show off their work in a totally unique and uninhibited light. In addition, they are the perfect project because they are small enough so they are not incredibly time consuming nor are they very expensive to produce – even with unique materials or treatments.

This book presents a collection of carefully selected natureinspired patterns for use by designers and artists in their projects and personal work. A companion CD-ROM provides 250 patterns in high-resolution JPEG format along with PSD format from which you can freely manipulate and modify the patterns to customize them for your own use. This is an inspirational and highly practical reference and sourcebook for anyone working in the area of visual art.

A must-have reference for anyone working with colorThe Complete Color Harmony Workbook takes the essential elements of Rockport's Complete Color Harmony and turns them into a hands-on workbook for anyone working with color. This book not only provides the tear-out color swatches and hands-on color advice available in Complete Color Harmony, but also offers new metallic and fluorescent color inspiration as well as two new palette chapters: "Graphic" and "Pure." Like the rest of the best-selling Color Harmony series, this book provides readers with the color inspiration and information to achieve beautiful and communicative results