Rockport

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: - Detailed case studies that follow designs from concept to completion - Tips for turning a good idea into a great logo - Strategies for extending a great logo into a dynamic brand system - Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.

Universal Principles of Design, Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated references for existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game, or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From 3D Projection to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creepGamificationRoot cause. Social trapSupernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: - Consider - Empathize - Define - Research - Design - Validate And, features principles as diverse as: - Design is not neutral - Make the choice easy - Some complexity cannot be reduced - Map the ecosystem - So you think you can scroll - Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor). Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming Creates a shared meaning for cross-disciplinary teams Illustrates methods with compelling visualizations and case studies Characterizes each method at a glance Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections-The Letter, The Word, The Paragraph, and The Page-the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.

With detailed and evocative imagery, renowned artist David Plunkert takes readers on a dark journey into the greatest novel in the monster genre, Frankenstein. Celebrating the bicentennial anniversary of Mary Shelley's original 1818 version, Rockport Publisher's Classics Reimagined series presents this beautiful deluxe edition. The 248-page hardcover book features an 8 page vellum insert detailing the doctor's designs, and a stunning, full bleed, double gatefold image of the monster. Finished with printed endpapers and painted book block, this masterpiece volume is perfect for book lovers and art lovers alike. The suspense and horror of Dr. Frankenstein reanimating assembled body parts, the monster spying on an unknowing family, and the creature's revenge on his maker take on whole new meaning when accompanied by Plunkert's mystical, layered interpretations. The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.

One of the most classic of children's books, this reimagined edition of Alice's Adventures in Wonderland is wonderfully retold and beautifully illustrated throughout by Andrea D'Aquino.

Renowned artist David Plunkert takes readers on a dark journey into the gothic stories of Edgar Allan Poe. These stories take on a whole new meaning when accompanied by Plunkert's mystical, and sometimes haunting interpretations. With this edition of the Classics Reimagined series, you'll find these densely written classics boring... nevermore. The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual, interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.

French artist Yann Legendre takes readers on a beautiful journey through the classic stories of the brothers Grimm with his superbly illustrated insight. These stories take on a whole new meaning when accompanied by Legendre's mystical, colorful interpretations; you've never seen illustrations of Cinderella or The Frog King like this before! The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual, interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.

Enjoy Jane Austen's witty novel of love and misunderstanding as you've never seen it before! Alice Pattullo's colorful interpretation of Pride and Prejudice follows the romantic adventures of Bennett sisters, Mr. Bingley, and his dour friend Mr. Darcy. Pattullo's full-color, folkloric, multi-faceted pieces of art breathe new life into this engaging, romantic novel, making it a collectible for book and art lovers every where. The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual, interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.

The "Classics Reimagined" series is a library of stunning collector's editions of classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors. From "Grimm's Fairy Tales" to "The Wonderful Wizard of Oz" and from Edgar Allen Poe to Sir Arthur Conan Doyle, art lovers and book collectors alike will not be able to resist owning the whole collection.Enjoy Frank L. Baum's "The Wonderful Wizard of Oz" as you've never seen it before! Olimpia Zagnoli's modern, illustrative interpretation of this classic tale follows Dorothy on her infamous journey to Oz. The quirky, colorful images breathe new life into this classic novel, making it a collectible for Oz lovers every where.

The "Classics Reimagined" series is a library of stunning collector's editions of classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors. From "Grimm's Fairy Tales" to "The Wonderful Wizard of Oz" and from Edgar Allen Poe to Sir Arthur Conan Doyle, art lovers and book collectors alike will not be able to resist owning the whole collection.Enjoy Frank L. Baum's "The Wonderful Wizard of Oz" as you've never seen it before! Olimpia Zagnoli's modern, illustrative interpretation of this classic tale follows Dorothy on her infamous journey to Oz. The quirky, colorful images breathe new life into this classic novel, making it a collectible for Oz lovers every where.

This volume celebrates the work of top logo designers on the innovative LogoLounge web site and offers a wealth of inspiration and insights for graphic designers and their clients.

"Paper Cut" is a unique perspective into one of the most exciting fields of contemporary illustration. With contributions from 30 of the top papercraft illustrators, showcasing their amazing works and delving into their craft, this book will awe and inspire you. Author Owen Gildersleeve explores why these artists love papercraft, how they use it and what makes their work unique. See their ideas, inspirations and process in 250 full color photos that includes a range of interesting textured colored paper stocks dotted throughout. See exclusive works from designers like Chrissie MacDonald, Hattie Newman, Peter Callesen, Kyle Bean Helen Friel, Rob Ryan, Jeff Nishinaka and more!