Rockport

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find: Wide-ranging analysis of AI's role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding. Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents. Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies. With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace. The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences. Also available from the series:The Meaning of Branded Objects and A History of Brands.

The complete guide to painting the portrait in oils. From Steve Forster, award-winning portrait artist and co-director of the Long Island Academy of Fine Art, Painting Luminous Portraits for Artists presents essential lessons on how to paint a radiant likeness in oils in ten comprehensive chapters, each with skill-building exercises and QR codes to instructional videos: Discover fundamental materials, techniques, and basic anatomy and feature development for creating an underdrawing. Explore color theory and color palette structures. Learn painting techniques, including different shape and lighting approaches. Consider creative strategies for portraits. See how digital painting techniques can be used to support and enhance traditional painting techniques. Perfect for artists at all skill levels who want to explore capturing form and light through realistic painting techniques, Painting Luminous Portraits for Artists shows you how to capture the human portrait from a diverse range of perspectives, flesh tones, and light effects. The For Artists series expertly guides and instructs artists at all skill levels who want to develop their classical drawing and painting skills and create realistic and representational art. Also available from the series: Drawing the Head for Artists, Essential Human Anatomy for Artists, Figure Drawing for Artists, Life Drawing for Artists, Drawing and Painting Botanicals for Artists, Dynamic Still Life for Artists, Facial Expressions for Artists, Landscape Painter's Workbook, Plein Air Techniques for Artists, and Sketching Techniques for Artists.

Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference explores how timeless storytelling principles-character, conflict, and resolution-can be woven into design and everyday life. It shows how integrating these narrative elements leads to more engaging and meaningful creative outcomes In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers: Character Development: How to craft relatable and memorable personas in visual narratives. Plot Structure: Techniques for creating compelling arcs and engaging storylines. Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level. Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative. The book is rich with examples from various disciplines, including literature, film, psychology, philosophy, and theatre. Sandler's expertise and accessible writing style make complex concepts easy to understand and apply. Universal Principles of Storytelling for Designers is not just another design book; it's The Science of Storytelling for designers, a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: - Detailed case studies that follow designs from concept to completion - Tips for turning a good idea into a great logo - Strategies for extending a great logo into a dynamic brand system - Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.

Universal Principles of Design, Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated references for existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game, or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From 3D Projection to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creepGamificationRoot cause. Social trapSupernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: - Consider - Empathize - Define - Research - Design - Validate And, features principles as diverse as: - Design is not neutral - Make the choice easy - Some complexity cannot be reduced - Map the ecosystem - So you think you can scroll - Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

The Landscape Painter's Workbook is the definitive hands-on guide to the time-honored techniques and essential elements of landscape painting. Written by celebrated landscape artist, instructor, and author Mitchell Albala, this richly informative and beautifully illustrated volume leads you step by step through his approach to the genre, from establishing a composition using basic shapes to applying time-tested color strategies, with all-new lessons, practical exercises, and special topics, including: The Complete Color Strategy. What are the three aspects of color contrast that guide a painting's strategy? Notan. Explore this special type of compositional study, which identifies the underlying shapes and patterns of a composition. Picture Formats. How does the picture format-horizontal, vertical, or square-affect the composition? What are the pros and cons of each? Color Grouping. A full chapter details this special practice, which helps maintain harmony by organizing colors into a limited number of groups. Composition. An in-depth review of variation, movement, and active negative space, with illustrations that diagram the action in each example. Workshop Exercises. Instead of demonstrations that show how the author paints, The Landscape Painter's Workbook includes 10 skill-building workshop exercises to help you work through essential lessons on your own. With examples of work by 45 contemporary landscape painters-more than 80 paintings in all-?in oil, acrylic, pastel, and watercolor, the lessons are suitable for all mediums. Each painting is thoroughly analyzed in terms of shape, composition, or color, with supporting diagrams, thumbnails, and photographs. The Landscape Painter's Workbook inspires and informs all artists, from aspiring to accomplished, on how to successfully portray the majesty and subtlety of the natural world. The For Artists series expertly guides and instructs artists at all skill levels who want to develop their classical drawing and painting skills and create realistic and representational art.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor). Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming Creates a shared meaning for cross-disciplinary teams Illustrates methods with compelling visualizations and case studies Characterizes each method at a glance Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections-The Letter, The Word, The Paragraph, and The Page-the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.

With detailed and evocative imagery, renowned artist David Plunkert takes readers on a dark journey into the greatest novel in the monster genre, Frankenstein. Celebrating the bicentennial anniversary of Mary Shelley's original 1818 version, Rockport Publisher's Classics Reimagined series presents this beautiful deluxe edition. The 248-page hardcover book features an 8 page vellum insert detailing the doctor's designs, and a stunning, full bleed, double gatefold image of the monster. Finished with printed endpapers and painted book block, this masterpiece volume is perfect for book lovers and art lovers alike. The suspense and horror of Dr. Frankenstein reanimating assembled body parts, the monster spying on an unknowing family, and the creature's revenge on his maker take on whole new meaning when accompanied by Plunkert's mystical, layered interpretations. The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.

One of the most classic of children's books, this reimagined edition of Alice's Adventures in Wonderland is wonderfully retold and beautifully illustrated throughout by Andrea D'Aquino.

Renowned artist David Plunkert takes readers on a dark journey into the gothic stories of Edgar Allan Poe. These stories take on a whole new meaning when accompanied by Plunkert's mystical, and sometimes haunting interpretations. With this edition of the Classics Reimagined series, you'll find these densely written classics boring... nevermore. The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual, interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.

French artist Yann Legendre takes readers on a beautiful journey through the classic stories of the brothers Grimm with his superbly illustrated insight. These stories take on a whole new meaning when accompanied by Legendre's mystical, colorful interpretations; you've never seen illustrations of Cinderella or The Frog King like this before! The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual, interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.

Enjoy Jane Austen's witty novel of love and misunderstanding as you've never seen it before! Alice Pattullo's colorful interpretation of Pride and Prejudice follows the romantic adventures of Bennett sisters, Mr. Bingley, and his dour friend Mr. Darcy. Pattullo's full-color, folkloric, multi-faceted pieces of art breathe new life into this engaging, romantic novel, making it a collectible for book and art lovers every where. The Classics Reimagined series is a library of stunning collector's editions of unabridged classic novels illustrated by contemporary artists from around the world. Each artist offers his or her own unique, visual, interpretation of the most well-loved, widely read, and avidly collected literature from renowned authors.