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Packaging is everywhere you look--it's in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and ill ustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale--consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three.

This book offers designers a vast collection of inspiring and innovative graphic works from the real world. The main emphasis is on fashion from t-shirt graphics, to sneakers, to baseball caps and more. The book features trends as well as graphics th at endure the test of time.

"Typology "is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatm ents and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visua l typographic clutter to make their designed messages more meaningful.

When a fashion designer creates a collection, their focus is on the personal profile of the individual who will wear their garments. This book explores the creative mind of top fashion designers and asks the question, "It" boy or "It" girl, who would it be and especially what would they wear? In 1 Brief, 50 Designers, 50 Solutions in Fashion Design, fifty designers create their own stylistic definitions of what is "it" in fashion they bring us through their creative process and share with us the final results.

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the c reative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in t he back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

With the continuing success of the genre in children's and adult books, graphic novels, comic books, and blockbuster films and the booming digital gaming industry-fantasy and science fiction have a large following of all ages. The visuals are a key c omponent of all these media, and paintings and poster art are highly valued among collectors. This book is an inside look into the creative world of masters of the genre-both for the enthusiast, aspiring illustrators, and collectors. Masters of Scien ce Fiction and Fantasy Art takes an inside look at the strategies, techniques, and inspiration of today's established and up-and-coming artists.

How much would a course on drawing cost given by the top 100 international manga artists? How much would they charge to share their most highly valued techniques? This book brings together 100 manga artists and asks each one to offer 10 practical tips for the manga enthusiast on techniques, sources of inspiration, and the best way to build their portfolios. Detailed photographs, 1,000 in total, taken by the artists themselves serve to illustrate each of these 1,000 tips.

In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate and to learn the ins and outs of design. Good habits are found in every part of the design process, from promotin g yourself well in order to land the client, to working with that client, to achieving the desired results on press. 365 Habits of Successful Graphic Designers reveals solutions from a wide range of freelance designers whose years of experience hav e helped them find not only the most creative solutions for their clients' design needs, but also the most successful solutions. With a rich compilation of material from previous publications by the authors, this book also focuses on the daily habits that inspire these designers to stay creative and business strategies to be successful when working on your own. In its pages, noteworthy designers, both past and present, working in fields ranging from graphic design, fashion, architecture, typog raphy, and industrial design sound off on every topic, ranging from deadlines, inspiration, competition, rules, respect, education, and handling criticism-all with a certain amount of irreverence. Their thoughts are boiled down into succinct, quotabl e quotes and one-liners that exemplify their character and demonstrate their philosophy on the world around them. Enjoy reading thought bites from everyone from Art Chantry, Margo Chase, Ed Fella, John C. Jay, Hideki Nakajima, Stefan Sagmeister, and Rudy VanderLans. The insights of these top designers will help guide other designers in both approach and execution of designs that succeed for their clients.

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes:-How to organize graphics for quick perception-How to direct the eyes to essential information-How to use visual shorthand for efficient communication-How to make abstract ideas concrete-How to best express visual complexity-How to charge a graphic with energy and emotion

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.

Learn the basics of fashion illustration and all the necessary tools and techniques from the field with "Fashion Illustration Techniques"! Filled with step-by-step drawings and covering all the fundamentals such as drawing head and body proportions, choosing colors, and much more, this complete guide is the only reference book you'll need to start designing for the world of fashion. Zeshu Takamura has based this book on the curriculum of the beginner's course at the fashion design school that he teaches in, and lends his years of experience and skills to this comprehensive resource.Inside, you'll find each skill set broken down by week: - The 1st Week: Let's Master Basic Drawing- The 2nd Week: Let's Master Body Parts and Garment Items Drawing- The 3rd Week: Let's Try Coloring- The 4th Week: Master Design Drawing and Make Your Own DesignWith easy-to-follow instructions that will prepare you for this creative field, "Fashion Illustration Techniques" is a must-have for all fashion design students who require a basic knowledge of drawing and illustration techniques.

The sixth volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms are handpicked and invited to be "foundation members." Foundation and website members each supply multiple logos to the site. Each LogoLounge book presents new logos that have been added to the site, providing designers with an invaluable source for design inspiration and a resource for design solutions.

Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection the "best of the best" brochure design into one stunning showcase, compiling hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between.This volume features winning brochures from a wide range of countries and clients, including corporate brochures and annual reports, product and service pieces, and brochures for organizations ranging from education and health care to arts and entertainment. Large, visually compelling photos bring the reader up-close and personal to the best examples of brochure design that he or she is likely to see. This compilation highlights the best brochures from the past four volumes, making it a compelling collection of work from internationally-acclaimed designers.

New in paperback, this innovative collection features the most current and best work by top designers worldwide. The "go-to" sourcebook for business card design inspiration, this volume contains pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, "Design Elements: Typography Fundamentals" uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists--this is the field guide for the journey!

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. "Stop, Think, Go, Do" is packed with arresting imagery from around the world that influences human behavior. Page after page, you'll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.