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Fashion isn't art. The latter can just be admired, while the first needs to be sold. How do designers create constant objects of desire? In this book, 100 designers give 1000 tips on what it takes to be a great fashion designer. These tips address a number of issues: flare inspiration, collection concept, the promise of clothing, the use of fabrics, and more. New talents and renowned names provide insights and ideas for both expert and up and coming designers.

This book outlines and demonstrates basic type guidelines and rules through 100 entries, including choosing the typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters, and kerning and legibility. These essentials of type design are critical to the success of any job.

The primary skill needed by anyone who works in fashion is the ability to convey to clients and the general public alike images of the designs. The impression given to the viewer depends on whether the fashion design drawings are well developed. Contemporary Fashion Illustration Techniques thoroughly describes the basics of fashion illustration, and covers the latest trends such as vivid images, sprightly movement, and garment material texture. After all, fashion drawing is not simply about sketching a body and face; only when you accurately reproduce the garments and their colours can the designs truly come to life.

As the popularity of outdoor living spaces has grown, they have become versatile extensions of the most used interior spaces. Homeowners and designers have joined forces to create outdoor settings as comfortable and practical as interior spaces. Inside Out! focuses on furniture and other traditionally indoor features such as fully equipped kitchens, fireplaces, and speaker systems. These new amenities provide all that is necessary for delightful moments at home—but outside the house. Find refreshing ideas and creative examples that will help you create a comfortable outdoor living space!

Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These ingredients are shown in use through a “recipe” format to accomplish strategies such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients are coded and cross-referenced among categories for mix and matching purposes as well as demonstrating varied alternate combinations to achieving different approaches to strategies. Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Pictorial symbols are, in some respects, superior to words as a form of communication. If well-designed, they can be understood by people of all different races and cultures and can be recognized by children literally years before they learn to read. Symbols can be identified more quickly than words, making them especially useful in situations where fast reactions are required (e.g., control panels in airplanes.) As a result, symbols are of the utmost importance to graphic designers and their ever-present challenge to create effective visual communication for their clients. Like Rockport’s other “1,000” series books, this collection of designs provides a virtual catalog of ideas for designers to look to for creative inspiration. No matter what type of job or client presents itself, designers can view the work of 1,000 other talented designers to find unique and distinctive elements and influences.

Bags, tags, and labels are critical in the world of design and when you are seeking inspiration on the fly, you don’t want to be reading through pages of dense text for ideas. Now you don’t have to. From bubble bath to gourmet food shops and from clothing stores to vodka, this book is a collection of 1,000 designs. Many countries are represented throughout. Additionally, the book is arranged by job type—bags, tags, and labels to make a quick search even easier. Few other books offer such a wide range of easily accessible visuals on the subject.

This book deconstructs the design and functional elements and innovations of 100 extremely successful and groundbreaking products. The author profiles them in a succinct bulleted manner, working off the successful format of Universal Principals of Design that it provides consistent types of information in a concise format. Allowing readers to quickly find and understand the workings behind the essential details, some of which made these products stand out and thrive in the crowded marketplace, and some that did not meet their expectations. Every product has a range of elements and even in some successful new designs, there are elements that don't work as well as the designer had hoped. By examining both the good and the bad, readers walk away with an enlightened view of some of today's groundbreaking work.

Finally, here is a book in which you can find 1,000 examples of brilliant bags, tags, and labels. Fresh ideas from a variety of industries are offered in a format that is as easy to read as any catalog. This book gives you the information you need to know in a quick-hit format, allowing the visuals to speak for themselves. Jam-packed with exciting samples from around the world, this consummate style resource provides you with an abundance of inspired ideas that will help your clients get noticed—and remembered.

Kniha popisuje kreativní procesy v pozadí tvorby krásných a inspirujících časopisů, knih a dalších publikací. Čerpá ze zkušeností a znalostí více než 30 grafiků, ilustrátorů, novinářů a dalších. 350 ilustrací, rady, doporučení a tipy. Text v angličtině.

The artists featured in Dirty Fingernails, make a concerted effort to do projects that require them to step away from the computer to create one-of-a-kind designs for clients and themselves. They demonstrate that good design doesn’t have to be clean--in fact, the messier the better. From silkscreen prints to collages created from photocopies, to hand-drawn lettering, each designer explains their process and why they’ve chosen to work in their chosen medium. It’s an inspirational collection that will make even the most computer-savvy designer drool.

Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports.

Good habits are found in every part of the design process, from promoting yourself well in order to land the client, to working with that client, to achieving the desired results on press. 100 Habits of Successful Freelance Designers reveals solutions from a wide range of freelance designers whose years of experience have helped them find not only the most creative solutions for their clients’ design needs, but also the most successful solutions. This book also focuses on the daily habits that inspire these designers to stay creative, and business strategies to be successful when working on your own.

Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. This invaluable resource contains hundreds of inspirational logos and letterheads designers will refer to again and again. Design Army, based in Washington, D.C., was founded by Jake and Pum Lefebure. They have received awards from the Art Directors Club, AIGA, American Advertising Federation, and have been recognized in STEP Inside Design, Communication Arts, and HOW magazines. www.designarmy.com