Victionary

This exciting new volume in the Brandlife series profiles the world's best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in today's climate. Features graphic identities, interiors and architecture as well as expert talks with designers and creative directors.

Brandlife examines immersive brand experience across a variety of consumer or service related businesses in the fields of hospitality, retail and dining. Each volume explores a distinct business type and how the standouts work to build a cohesive brand strategy through the integration of graphic identity with space design. This volume looks at cafes and features projects by multidisciplinary studios as well as collaborative teams of graphic designers, makers, and architects, alongside interviews revealing how they work together to realize their unique visions.

Did you know Aaron meant “high mountain”? Or that Iris came from Greek mythology and is the name of the Goddess of Rainbows? With over 200 pages of witty and humorous comics, A to Z illustrates the many adventures of different alphabetical characters, each personifying the meaning of the names throughout the alphabet. Almost entirely made up of visual images, A to Z allows children to develop their visual learning and analytical skills while enjoying fun-filled comics, helping them to understand what their and other people’s names mean.

Life’s ironies are easier to take in with a sugar coating. This coating entertains, and acts as a remedy for the bitter truth while you die laughing. Brimming with cheerful colours, juxtaposed details and quirky characters, illustrations of dark humour weave together a twisted yet oddly familiar narrative we can all empathise with. Off the Wall amasses 30 some artists whose works are as somber as they are hilarious. Look at how satirical ideas play out in imagery to voice societal concerns, reflect on human nature or simply as a candid expression of the artist’s peculiar creative universe. Through short interviews and a carefully edited showcase, the book takes readers to explore artists’ enigmatic minds as they give insight into how they walk the fine line between being funny and unsettling.

From the top of a castle in a distant land to the depths of the cold Arctic ocean! Up & Down splits the world into simple contrasts that will intrigue budding little explorers. Packed with beautifully illustrated details that showcase the diversity of our surroundings including some fun fictional environments like a witch's lair, each of the 20 scenes in this book features 20 or more labelled objects for young readers to expand their vocabulary while developing an eye for detail as well as a sense of wonder about what is around them

We seek inspiration in nature. The giver of life, it displays complex lines interwoven with each other, comfortable colour palettes, or atmospheres that set distinct moods. Illustration, on the other hand, is a timeless and layered artform that never fails to be striking and full of character. When nature meets illustration, a powerful dynamic is created. Flora & Fauna explores how nature-themed illustration is incorporated into branding and identities. Featuring project types such as branding, packaging, print ads, art pieces and stationary design, groovy plants dominate a diverse mix of illustration-based work made with special production techniques and discrete styles.

For festivals and fairs, identity design is an integral aspect and a starting point of organisation. Be it tackling a different theme each year for a recurring event or starting something new, attractiveness, energy and distinctive designs are sought out for, while freshness for long-running festivals and fairs is a must. A process that juggles a vast variety of aspects including logo, souvenirs, custom application design, environment setting, type design and more, Graphic Fest shines the light on the comprehensive and systematic approach festivals and fairs take. Informative and inspiring, it is the ultimate resource book for event identities.

With the amount of progress the world has made in attitudes and achievements to-date, the time cannot be more apt than now for a celebration of women in the creative industry today. DESIGN(H)ERS is a stunning showcase of 30 female talents spanning across a variety of design mediums to highlight the diversity that women bring to their respective fields. With insightful interviews revolving around the thoughts and stories of pioneers who have already made their mark, this book serves to inspire and encourage the creatives of the future.

These bugs have superpowers: raw strength, fast growth and more. How incredible? To put it into your perspective, we measured their talents with human scales in beautiful infographics that are easy to understand and remember. For example, a single ant could carry up to 100 times their own weight - that's like if you could carry 100 duplicates of yourself on your shoulders! The natural world is full of wonders - that's why we compiled a selection of super bugs in a mini encyclopedia for you to learn visually and engagingly.

On the 16th of September 2016, Adobe, Google, Apple, and Microsoft announced a new update to the OpenType specification that will allow for fonts to be variable. Through this update, designers will have the freedom and flexibility to use a wide variety of styles, ranging in extremes to include everything in between. Although the technology has yet to be fully implemented, variable typography is already becoming an unstoppable force in contemporary graphic design. On the Road to Variable explores an eclectic and exciting collection of work that experiments with the modification of existing typefaces as well as the creation of new ones for a fascinating glimpse into the future of type. This book is available in a vivid blue or neon orange; books are shipped to customers at random.

The colourful world of figurines may often be associated with anime fans, movie buffs, and hobbyists, but there is a growing section of graphic designers who are making their mark as creator-collectors. Figure It Out turns the spotlight on the talented creatives who apply their artistry beyond their usual two-dimensional canvases onto unique collectibles that blur the line between toy and art. Featuring a wide curation of projects, behind-the-scene snippets, interviews with artists and creators all over the world as well as insights into the materials and processes involved, it is an inspiring glimpse into a rising trend in design and pop culture where the only limit is one's imagination.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 01: Wood showcases stunning creative interpretations of the common material across a variety of mediums. From utilising different types and textures to achieve interesting design effects to recreating its shape and structure entirely out of other materials to produce a piece of art, this edition explores the compelling ways with which the unique characteristics of wood can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 04: Paper showcases stunning creative interpretations of the common material across a variety of mediums. From the simple act of folding or tearing different sheets up to create complex new shapes to burning random pieces to make radical elements for an artwork, this edition explores the compelling ways with which the unique characteristics of paper can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 02: Metal showcases stunning creative interpretations of the common material across a variety of mediums. From oxidising and rusting metal sheets to create intriguing effects on artwork to applying and embossing pieces of foil on printed matter for visual impact, this edition explores the compelling ways with which the unique characteristics of metal can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 03: Stone showcases stunning creative interpretations of the common material across a variety of mediums. From polishing different types of stone to produce elegant packaging design work to making crude moulds out of it in creating memorable shapes and forms, this edition explores the compelling ways with which the unique characteristics of stone can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance to our daily lives or should be done away with entirely in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand's personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer's canvas for extraordinary creative expression. Packaged for Life: Beer, Wine, & Spirits explores some of the most compelling ways and interesting visuals with which popular spirits are packaged to tantalise you into indulging in your tipples of choice. It serves as a vessel of inspiration through which we can recognise, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging. The book comes with a booklet of fun facts about alcohol, including the different ways to give a toast, and hangover cures around the world!