Počet strán: 223 Väzba: mäkká, brožovaná EAN: 9781856696470 Jazyk: anglický Pôvodný názov: This is advertising ISBN: 978-1-85669-647-0 Rok vydania originálu: 2010 Vydavateľstvo:Laurence King Publishing Rozmery: 1,7 cm x 21 cm x 27 cm
This is advertisinghttp://www.pantarhei.sk/media/catalog/product/cache/1/image/250x361/040ec09b1e35df139433887a97daa66f/t/h/this-is-advertising.jpgISBN:978-1-85669-647-0
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Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kinds of media.
This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend - digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.