- Počet strán: 224
- Väzba: tvrdá
- EAN: 8888000023403
- Jazyk: anglický
- ISBN: 9780500516720
- Dátum vydania: 17. apríla 2013
- Vydavateľstvo : Thames & Hudson
- II. Šanca: Viac informácii TU
Lacná kniha Newsjacking (-90%)
Jon Burkhart, Grant Hunter
Tento produkt dostal druhú šancu. Viac informácií o produktoch druhej akosti nájdete TU
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
- Počet strán: 224
- Väzba: tvrdá
- EAN: 8888000023403
- Jazyk: English
- ISBN: 9780500516720
- Dátum vydania: 17. apríla 2013
- Vydavateľstvo : Thames & Hudson
- II. Šanca: Viac informácii TU
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
245 500 kníh na sklade ihneď k odoslaniu
Poštovné zadarmo pre nákupy od 49€
Rezervácie v 58 kníhkupectvách
