• Počet strán: 224
  • Väzba: tvrdá
  • EAN: 9783899554625
  • Jazyk: anglický
  • ISBN: 9783899554625

100 Visual Ideas, 1000 Great Ads

La Pommpe Joe

The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
menej
  • Počet strán: 224
  • Väzba: tvrdá
  • EAN: 9783899554625
  • Jazyk: anglický
  • ISBN: 9783899554625

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