Hľadanie: Strategický marketing CZ
zobraziť:
The Freelance Way
Největší bestseller Melvilu vydaný po roce 2016 míří do světa! Kniha Roberta Vlacha Na volné noze: Podnikejte jako profesionálové byla v roce 2017 naší nejúspěšnější novinkou co do prodejů i hodnocení čtenářů: Heuréka 95 %, Kosmas 96 %, Dobrovský 94 %, Martinus 92 %, Goodreads 90 %, Alza 96 %, Zboží.cz 95 % atd. A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích.
Robert knihu přepracoval pro mezinárodní čtenářské publikum a přidal přes 350 změn, obrázků, cvičení, zdrojů a příkladů ze světa včetně doporučení, která mu exkluzivně zaslali světoví autoři David Allen (GTD), David H. Hansson (Basecamp, Restart), Adam Grant (Dávat a brát) a Austin Kleon (Ukaž, co děláš). Úvodní část zkrátil a výsledný rukopis je o třetinu kratší než 760stránková česká předloha.
Oslovili jsme zkušeného překladatele Erika Pipera, který jako rodilý mluvčí rukopis převedl do svěží soudobé angličtiny, přičemž zachoval styl a ducha originálu. Na textu dále pracoval americký editor Scott Hudson, a aby toho nebylo málo, Robert ještě přizval tucet zkušených freelancerů z půlky světa na závěrečnou oponenturu. Výsledkem je strhující odborná kniha, která se čte jako po másle.
About the book
Freelancing is by far the simplest approach to doing business on the free market. With very little capital, risk and equipment, you can turn gigs and side jobs into a successful business career, become your own boss and do meaningful, well-paid work.
Yet over time, freelancing may also prove to be quite a challenge for your self-management, for a freelancer is both an expert and a businessperson. Failing to recognize this leads many freelancers to a bitter end, so developing both your expertise and business skills is essential for attaining sustainable professional growth and better profits.
Theres just one more catch. You may soon find out that the rules for success written for companies and startups lack relevance for freelancers. Freelancing is so distinct, that what you need isnt just any business strategy, but the freelance strategy. In other words, you need this book.
The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide.
The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more.
Regardless if you've been in business for 20 years, or are just starting out, this book will help you to grow, avoid countless mistakes and develop a successful personal business based on your expertise and good name, to live a free, independent, and fulfilled life.
# This book will help you if:
- You are a freelancer.
- You are dealing with freelance problems that people around you dont understand.
- You are considering quitting your job to freelance and are afraid to take risks.
- You are just starting out in small business.
- You have been freelancing for a long time and want to acquire new business skills.
- You are thinking about your career strategy and where will you be in ten or twenty years.
- You are doing gigs alongside your daily job or studies and it already resembles a business.
- You are self-employed, working for a single client and want to be more independent.
- You are running a company or agency founded by you and on your good name.
- You
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The Contamination of the Earth
The trajectories of pollution in global capitalism, from the toxic waste of early tanneries to the poisonous effects of pesticides in the twentieth century.
Through the centuries, the march of economic progress has been accompanied by the spread of industrial pollution. As our capacities for production and our aptitude for consumption have increased, so have their byproducts-chemical contamination from fertilizers and pesticides, diesel emissions, oil spills, a vast "plastic continent" found floating in the ocean. The Contamination of the Earth offers a social and political history of industrial pollution, mapping its trajectories over three centuries, from the toxic wastes of early tanneries to the fossil fuel energy regime of the twentieth century.
The authors describe how, from 1750 onward, in contrast to the early modern period, polluted water and air came to be seen as inevitable side effects of industrialization, which was universally regarded as beneficial. By the nineteenth century, pollutants became constituent elements of modernity. The authors trace the evolution of these various pollutions, and describe the ways in which they were simultaneously denounced and permitted. The twentieth century saw new and massive scales of pollution: chemicals that resisted biodegradation, including napalm and other defoliants used as weapons of war; the ascendancy of oil; and a lifestyle defined by consumption. In the 1970s, pollution became a political issue, but efforts-local, national, and global-to regulate it often fell short. Viewing the history of pollution though a political lens, the authors also offer lessons for the future of the industrial world.
Stop Reading the News
STOP READING THE NEWS is a vital toolkit for managing the upsetting coronavirus news cycle and finding equilibrium and calm at a time of chaos and uncertainty
In 2013 Rolf Dobelli stood in front of a roomful of journalists and proclaimed that he did not read the news. It caused a riot. Now he finally sets down his philosophy in detail. And he practises what he preaches: he hasn't read the news for a decade.
Stop Reading the News is Dobelli's manifesto about the dangers of the most toxic form of information - news. He shows the damage it does to our concentration and well-being, and how a misplaced sense of duty can misdirect our behaviour.
From the author of the bestselling The Art of Thinking Clearly, Rolf Dobelli's book offers the reader guidance about how to live without news, and the many potential gains to be had: less disruption, more time, less anxiety, more insights. In a world of increasing disruption and division, Stop Reading the News is a welcome voice of calm and wisdom.
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Hra Rudý úsvit (hra v češtine)
Vstúpte do sveta budúcnosti v hre Rudý úsvit, inšpirované knižnou sériou Pierca Browna, v ktorej je dystopická spoločnosť rozdelená do 14 kást rozlíšených podľa farieb. Staňte sa vodcom koľaje, derúcej sa k moci za pomoci pestrej palety oddaných nasledovníkov. Zničíte reťaze pútajúce Spoločnosť, alebo radšej upevníte nadvládu Zlatých?
HERNÝ PRINCÍP:
V strategickej kartovej hre od Jamey Stegmaiera (tvorca Scythe) kombinujete efekty jednotlivých kariet vo svojom balíčku tak, aby vám získali čo najviac bodov. Zároveň sa snažíte zväčšovať bodové zisky aj pomocou získaných surovín, žetónov vplyvu, flotily a ďalších efektov. Hra nabízí vysokou míru znovuhratelnosti a umožňuje uplatnit různé strategie během jednotlivých partií.
OBSAH HRY:
60 žetónov hélia (červené kryštály)
60 žetónov vplyvu (po 10 v 6 farbách)
6 žetónov flotily (po 1 v 6 farbách)
žetón prvného hráča (cíp mesiaca)
žetón nadvlády
112 kariet postáv (65×100 mm)
6 kariet koľají
herný plán
bodovací arch
kocku Povstania
6 prehľadových kariet (65×100 mm)
5 kariet au Tomy (65×100 mm)
25 kariet au Tomy (57×87 mm)
pravidlá au Tomy v češtine
pravidlá v češtine.
Na sklade 4Ks
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The Number Bias
The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray - if we let them.' - Tim Harford
Even if you don't consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.
It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we're doing at school, how much we weigh, who might win an election and whether the economy is booming. But numbers aren't as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this - or use it for their own gain.
Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance, from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum.
Taking us from the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence, The Number Bias counsels us to think more wisely.
'A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed.' - Angela Saini, author of Superior
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Přijímací testy do zaměstnání a jak je zvládnout
Chystáte se na přijímací řízení do zaměstnání? Víte, že bude absolvovat vstupní písemné testy a chcete je zvládnout naprosto bezvadně? Tak abyste přesvědčili vašeho budoucího zaměstnavatele a byli přijati?
Publikace Přijímací testy do zaměstnání a jak je zvládnout je přesně určena k tomu, aby vám pomohla připravit se na otázky a úkoly vyskytující se právě při přijímacích řízeních.
Ať se již týkají:
jazykových znalostí a dovedností
numerických a početních znalostí
dovedností souvisejících s logikou, uměním kombinovat a zobecňovat závěry
komunikačních schopností
citu pro obchodní jednání
řídících a organizačních dispozic
praktických znalostí z účetnictví, prodeje, ale např. i marketingu.
Stačí tréninku vyjmenovaných okruhů věnovat odpovídající čas a vaše znalosti a dovednosti se posunou na mnohem vyšší úroveň!
How Business Works
Defines and explains the key concepts behind business, finance and company management.
With the right knowledge, business does not have to be difficult. Do you know the difference between profit margin, gross profit and net profit? What is cash flow or a limited company? How Business Works answers hundreds of questions and is an invaluable reference for anyone wanting to learn about business.
This unique guide explains complex business concepts using simple, easy-to-understand language while defining hundreds of business terms such as stocks and shares, limited companies, partnerships and bond issues. Essential know-how is offered on everything from starting a small business to marketing your company and building your teams.
No other business book explains the subject visually and in such a concise and immediate manner.
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Hyperfocus
'The most productive man you'd ever hope to meet'
TED
Hyperfocus by Chris Bailey is a practical guide to managing your attention - the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.
In Hyperfocus, you will learn:
- How working fewer hours can increase our productivity
- How we get more done by making our work harder, not easier
- How we do our best creative work when we're the most tired
Our attention has never been as overwhelmed as it is today and we've never been so busy while accomplishing so little.
In Hyperfocus, Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes - hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode - and how the surest path to being our most creative and efficient selves at work is to combine them both.
'The best productivity plans call for strategy, not just hacks or tactics - and Hyperfocus gives you strategy in spades. When you read this book, get ready to do your most important work!' Chris Guillebeau
The Outward Mindset
The new edition of an international bestseller helps individuals and organizations shift to a new mindset that will improve performance, spark collaboration, accelerate innovation, and make your life and the lives of everyone around you better. Without even being aware of it, many of us operate from an inward mindset, a single-minded focus on our own goals and objectives. This book points out the many ways, some quite subtle and deceptive, that this mindset invites tension and conflict. But incredible things happen when people switch to an outward mindset. They intuitively understand what coworkers, colleagues, family, and friends need to be successful and happy. Their organizations thrive, and astonishingly, by focusing on others they become happier and more successful themselves! This new mindset brings about deep and far-reaching changes. The Outward Mindset presents compelling true stories to illustrate the gaps that individuals and organizations typically experience between their actual inward mindsets and their needed outward mindsets. And it provides simple yet profound guidance and tools to help bridge this mindset gap. This new edition includes a new preface, updated case studies, and new material covering Arbinger's latest research on mindsets. In the long run, changing negative behavior without changing one's mindset doesn't last--the old behaviors always reassert themselves. But changing the mindset that causes the behavior changes everything.
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Podnikání malé a střední firmy
Druhé, aktualizované a rozšířené vydání základní publikace o řízení malé a střední firmy je určeno majitelům a manažerům vznikajících i již zavedených firem a studentům vysokých škol. Nové vydání knihy je aktualizováno v souvislosti se změnami právních norem, které zasahují zejména oblast daní, pojištění, účetnictví, pracovních vztahů apod. Dále jsou v knize doplněny programy podpory malého a středního podnikání, výrazněji rozšířena je problematika společenské zodpovědnosti firem a také téma životního cyklu podniku, spojenectví malých a středních organizací a oblast high-tech technologií. Kniha se řízením malé a střední firmy věnuje komplexně: od ekonomiky a finančního řízení přes řízení lidských zdrojů, obchod a marketing, tvorbu cen, účetnictví a výkaznictví, až po daňové a další povinnosti. Autoři uvádějí praktické důsledky vstupu ČR do EU, vysvětlují, jak postupovat při zakládané nové firmy, k čemu je podnikatelský plán nebo jak využít podpůrné programy státu a EU.
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Representation of Natural Catastrophes in Newspaper Discourse
Reprezentace přírodních katastrof v diskurzu denního tisku. Monografie je výzkumnou studií zabývající se znázorněním přírodních katastrof v novinách vydaných v západních anglicky mluvících zemích. Výzkum se snaží zodpovědět, komu je v novinovém diskurzu dávána vina za škody a zkázu (ptá se, jestli je katastrofa popsána jako výsledek jak přírodního jevu, tak sociálních faktorů), zjišťuje, jak se diskurz vypořádává s rozporem mezi přírodními katastrofami a osvícenskou ideologií nadřazenosti člověka nad přírodou, a zkoumá, jaké jsou nejběžnější diskurzivní strategie, které vedou k dramatizaci událostí. Zvolenou metodologií je kritická analýza diskurzu, která se zaměřuje na zkoumání hlavních témat článků, na lexikální a syntaktický rozbor a na analýzu narativní struktury příběhů obětí.
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dostupné aj ako:
Simple Rules
Life gets more complicated every day. Whether you're struggling with information overload, attempting to act effectively with limited resources or trying to change bad habits - all you need is Simple Rules. Donald Sull and Kathleen Eisenhardt have spent the last decade working with businesses around the world, and have developed a set of highly effective, tried-and-tested rules to help tackle complex problems, whatever they are. In Simple Rules they share them with you. So, how do we make the best decisions when deluged with data? How do we solve problems across global networks? And how do we pinpoint what exactly it is that is holding us back from success?Sull and Eisenhardt have distilled two careers-worth of research, experience and work into a much needed guide to achieving our most pressing personal and professional objectives, from overcoming insomnia to becoming a better manager or a smarter investor. Full of tips, illuminating case studies and clear advice, Simple Rules provides the tools you need.
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100 Things Successful Leaders Do
Following the success of the international bestseller, 100 THINGS SUCCESSFUL PEOPLE DO, Nigel Cumberland turns his attention to leadership.
100 THINGS SUCCESSFUL LEADERS DO distills all the wisdom and knowledge of a lifetime of coaching great leaders into 100 short chapters showing you how to build your own leadership skills quickly and confidently.
100 THINGS SUCCESSFUL LEADERS DO is packed with great ideas for creating long-term success for yourself and those you lead. Explore the habits, tools, techniques and mentality of smart leaders and develop your own leadership style. Every chapter features a new idea that will help you get closer to your goals. Mixing simple explanations with activities and exercises, you'll learn the optimal mindset and habits you need to succeed.
Praise for 100 THINGS SUCCESSFUL PEOPLE DO
'Inside these pages you'll find a powerful reminder of the many ways you can make your life - and other people's lives - more successful. It will help you identify what success means to you and give you the building blocks for making that success a reality. This is your chance to overcome whatever obstacles are stopping you. Read it, act on it and experience the difference' Marshall Goldsmith Ph.D., bestselling author of TRIGGERS
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100 Ideas that Changed Advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural econ
omics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.
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Post Corona
The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world.
The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.
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Szívtipró 1: Man Candy - Édes szívtipró
Te mit tennél, ha kamaszkorod bálványa újra felbukkanna az életedben? Quinn visszajött. Nemcsak itt van a városban, hanem ráadásul pont az alattam lévő lakásba költözött. És olyan jól néz ki, hogy legszívesebben felfalnám. Tehát legjobb, ha távol tartom magam tőle.
De képtelen vagyok.
A szex lélegzetelállító (szerintem a ház alapzata is belereng), de Quinn nem fog átverni – ezúttal nem.
A marketinges tanulmányaim és a reklámszakmában eltöltött öt év megtanított arra, hogy az „igaz szerelem” csak tündérmese, amivel rúzsokat, gyémántot és parfümöt adnak el. A valóságban nem létezik. Quinn szerint tévedek, és ezt be akarja bizonyítani. Szerintem őrült, így állok elébe a kihívásnak. Lehet, hogy ezzel követem el életem legnagyobb hibáját? Szexi és vicces történet második esélyről és az igaz szerelemről – ami lecsap rád, akár hiszel benne, akár nem. Ne próbálj ellenállni Quinn-nek! Tarts Jaime-vel, és fald fel te is ezt az édes szívtiprót!
Less is More
'A powerfully disruptive book for disrupted times ... If you're looking for transformative ideas, this book is for you.' KATE RAWORTH, economist and author of Doughnut Economics
______________________
The world has finally awoken to the reality of climate breakdown and ecological collapse. Now we must face up to its primary cause. Capitalism demands perpetual expansion, which is devastating the living world. There is only one solution that will lead to meaningful and immediate change: DEGROWTH.
If we want to have a shot at halting the crisis, we need to restore the balance. We need to change how we see nature and our place in it, shifting from a philosophy of domination and extraction to one that's rooted in reciprocity and regeneration. We need to evolve beyond the dogmas of capitalism to a new system that is fit for the twenty-first century. But what does such a society look like? What about jobs? What about health? What about progress?
This book tackles these questions and traces a clear pathway to a post-capitalist economy. An economy that's more just, more caring, and more fun. An economy that enables human flourishing while reversing ecological breakdown. An economy that will not only lift us out of our current crisis, but restore our sense of connection to a world that's brimming with life. By taking less, we can become more.
______________________
'A masterpiece... Less is More covers centuries and continents, spans academic disciplines, and connects contemporary and ancient events in a way which cannot be put down until it's finished.' DANNY DORLING, Professor of Geography, University of Oxford
'Jason is able to personalise the global and swarm the mind in the way that insects used to in abundance but soon shan't unless we are able to heed his beautifully rendered warning.' RUSSELL BRAND
'Jason Hickel shows that recovering the commons and decolonizing nature, cultures, and humanity are necessary conditions for hope of a common future in our common home.' VANDANA SHIVA, author of Making Peace With the Earth
'This is a book we have all been waiting for. Jason Hickel dispels ecomodernist fantasies of "green growth". Only degrowth can avoid climate breakdown. The facts are indisputable and they are in this book.' GIORGIS KALLIS, author of Degrowth
'Capitalism has robbed us of our ability to even imagine something different; Less is More gives us the ability to not only dream of another world, but also the tools by which we can make that vision real.' ASAD REHMAN, director of War on Want
'One of the most important books I have read ... does something extremely rare: it outlines a clear path to a sustainable future for all.' RAOUL MARTINEZ, author of Creating Freedom
'Jason Hickel takes us on a profound journey through the last 500 years of capitalism and into the current crisis of ecological collapse. Less is More is required reading for anyone interested in what it means to live in the Anthropocene, and what we can do about it.' ALNOOR LADHA, co-founder of The Rules
Vypredané
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The Basic Laws of Human Stupidity
The five laws that confirm our worst fears: stupid people can and do rule the world.
Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local pub. This is the immensely powerful force of human stupidity.
Seeing the shambolic state of human affairs, and sensing the dark force at work behind it, Carlo M. Cipolla, the late, noted professor of economic history at the University of California, Berkeley, created a vitally important economic model that would allow us to detect, know and neutralise this threat: The Basic Laws of Human Stupidity.
If you've ever found yourself despairing at the ubiquity of stupidity among even the most 'intellectual' of people, then this hilarious, timely and slightly alarming little book is for you. Arm yourself in the face of baffling political realities, unreasonable colleagues or the unbridled misery of dinner with the in-laws with the first and only economic model for stupidity.
The Art of Statistics - Learning from Data
'A statistical national treasure' Jeremy Vine, BBC Radio 2
'Required reading for all politicians, journalists, medics and anyone who tries to influence people (or is influenced) by statistics. A tour de force' Popular Science
Do busier hospitals have higher survival rates? How many trees are there on the planet? Why do old men have big ears? David Spiegelhalter reveals the answers to these and many other questions - questions that can only be addressed using statistical science.
Statistics has played a leading role in our scientific understanding of the world for centuries, yet we are all familiar with the way statistical claims can be sensationalised, particularly in the media. In the age of big data, as data science becomes established as a discipline, a basic grasp of statistical literacy is more important than ever.
In The Art of Statistics, David Spiegelhalter guides the reader through the essential principles we need in order to derive knowledge from data. Drawing on real world problems to introduce conceptual issues, he shows us how statistics can help us determine the luckiest passenger on the Titanic, whether serial killer Harold Shipman could have been caught earlier, and if screening for ovarian cancer is beneficial.
'Shines a light on how we can use the ever-growing deluge of data to improve our understanding of the world' Nature