Hľadanie: Intuitivní marketing CZ
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Radical Uncertainty
'A brilliant new book'
Daily Telegraph
'Well written . . . and often entertaining'
The Times
'A sparkling analysis'
Prospect
'Entertaining and enlightening . . . This is a necessary critique and they make it with verve, knowledge and a wealth of stories'
Financial Times
'An elegant, wise and timely book' Irish Times
'Jam-packed with erudition' New Statesman
This major, critically acclaimed work asks a vitally important question for today: when uncertainty is all around us, and the facts are not clear, how can we make good decisions?
We do not know what the future will hold, particularly in the midst of a crisis, but we must make decisions anyway. We regularly crave certainties which cannot exist and invent knowledge we cannot have, forgetting that humans are successful because we have adapted to an environment that we understand only imperfectly. Throughout history we have developed a variety of ways of coping with the radical uncertainty that defines our lives.
This incisive and eye-opening book draws on biography, history, mathematics, economics and philosophy to highlight the most successful - and most short-sighted - methods of dealing with an unknowable future. Ultimately, the authors argue, the prevalent method of our age falls short, giving us a false understanding of our power to make predictions, leading to many of the problems we experience today.
Vypredané
18,00 €
18,95 €
How Innovation Works
Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.
Good Economics for Hard Times
In this revolutionary book, prize-winning economists Abhijit V. Banerjee and Esther Duflo show how economics, when done right, can help us solve the thorniest social and political problems of our day. From immigration to inequality, slowing growth to accelerating climate change, we have the resources to address the challenges we face but we are so often blinded by ideology.
Original, provocative and urgent, Good Economics for Hard Times offers the new
thinking that we need. It builds on cutting-edge research in economics - and years of exploring the most effective solutions to alleviate extreme poverty - to make a persuasive case for an intelligent interventionism and a society built on compassion and respect. A much-needed antidote to polarized discourse, this book shines a light to help us appreciate and understand our precariously balanced world.
Solved
Denmark is set to achieve 100 per cent renewable energy by 2030.
Iceland has topped the gender equality rankings for a decade and counting.
South Korea's average life expectancy will soon reach ninety.
How have these places achieved such remarkable outcomes? And how can we apply those lessons to our own communities?
The future we want is already here - it's just not evenly distributed. By bringing together for the first time tried and tested solutions to society's most pressing problems, from violence to inequality, Andrew Wear shows that the world we want to live in is already within reach.
Solved is a much-needed dose of optimism in an atmosphere of doom and gloom. Informative, accessible and revelatory, it is a celebration of the power of human ingenuity to make the future brighter for everyone.
Vypredané
19,48 €
20,50 €
Non testatur
Sochař Jouza prožívá poklidné stáří plné debat o životě v místní vinárně, když mu náhle do života vstoupí třicetiletá Markéta. Vztah s mnohem mladší ženou přinese umělci nejenom vzepjetí tělesné vášně, ale i nový tvořivý impulz. Jouza Markétě slíbí, že vymodeluje její portrét. Žádnou sochu však již dlouhá léta nestvořil, a má proto obavy, jestli to ještě svede. „Udělat hlavu!“ – ta myšlenka sochaře pronásleduje celé týdny. Když se nakonec odhodlá a Markétinu podobu z hlíny vytvoří, dožene ho v jejím portrétu dávno zapadlá minulost. Šokující poznání převrátí celý Jouzův život. Nadešel čas účtování...
Na stiahnutie
2,80 €
Harvard Business Review Family Business Handbook
Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But surprisingly few resources exist to help navigate the unique challenges you face when you share the executive suite, financial statements, and holidays. How do you make the right decisions, critical to the long-term survival of any business, with the added challenge of having to do so within the context of a family?
The HBR Family Business Handbook brings you sophisticated guidance and practical advice from family business experts Josh Baron and Rob Lachenauer. Drawing on their decades-long experience working closely with a wide range of family businesses of all sizes around the world, the authors present proven methods and approaches for communicating effectively, managing conflict, building the right governance structures, and more.
In the HBR Family Business Handbook you'll find:
A new perspective on what makes family businesses succeed and fail
A framework to help you make good decisions together
Step-by-step guidance on managing change within your business family
Key questions about wealth, unique to family businesses, that you can't afford to ignore
Assessments to help you determine where you are—and where you want to go
Stories of real companies, from Marchesi Antinori to Radio Flyer
Chapter summaries you can use to reinforce what you've learned
Keep this comprehensive guide with you to help you build, grow, and position your family business to thrive across generations.
Vypredané
30,88 €
32,50 €
S počítačem do Evropy
K tomuto titulu existuje nové vydanie z roku 2007: S počítačem do EvropyTato publikace je tématicky zaměřena na mezinárodní koncept ECDL a ve spolupráci s Českou společností pro kybernetiku a informatiku ji připravilo naše nakladatelství.
Kolekti
v autorů - Mgr. Antonín Jančařík, PhDr. Jiří Leipert, Ph.D., Ing. Vladimír Očenášek, RNDr. Petra Poulová a Ing. Lenka Švecová - patří u nás v oblasti počítačového vzdělávání k těm nejlepším, což zaručuje vysokou odbornou úroveň knihy. Všichni jmenova
ní autoři jsou držiteli akreditace testera pro ECDL testování. Na přípravě, tvorbě a recenzi publikace se také podílela celá pracovní skupina ECDL-CZ při ČSKI pod vedením Prof. RNDr. Olgy Štěpánkové, CSc., což je zárukou nekompromisního sladění obsah
u publikace s mezinárodními pravidly konceptu ECDL a s obchodně organizačním modelem konceptu ECDL v České republice.
Kniha je jedním z mála výukových materiálů dostupných na trhu v České republice, který byl na základě mezinárodních pravidel koncep
tu ECDL schválen jako vhodný přípravný materiál k testům ECDL podle nejnovější mezinárodně platné definice počítačové gramotnosti. Publikace S POČÍTAČEM DO EVROPY je nositelem prestižní známky kvality Schválený výukový materiál pro ECDL Sylabus 4.
0.
Vypredané
11,00 €
11,58 €
This Book Could Save Your Life
We all want to be healthier, stronger and live longer, but what really works?
From stress to saturated fats, HIIT to HRT, veganism to vitamins, This Book Could Save Your Life debunks the fads and explores the real science of better health.
What's the best way to lose weight (and keep it off)?
How can you ensure a good night's sleep?
What are the real superfoods?
How can you minimise the risks of getting diabetes, cancer or Alzheimer's?
And how can you slow the ageing process?
Cutting through confusing statistics and terrifying headlines, here is the truth about dieting, drugs, 10,000 steps a day, bacon, calorie-counting, coffee, dairy, sleep, fibre, hangovers, salt, sugar, cardio, sunscreen, statins, vitamins, and much more.
Full of the latest research and ground-breaking evidence, packed with useful advice, this book really could save your life.
Vypredané
18,00 €
18,95 €
The Kremlin School of Negotiation
Negotiating is something that we all do, whether at work or at home. But what if we come across someone who just won't give in? How can we defend ourselves against manipulation? And how do we say 'no' without compromising a deal?
Legend has it that the Kremlin school of negotiation was born in Russia in the 1920s, under the rule of Joseph Stalin, and it still has its followers and advocates to this day.
Using the official Kremlin method and years of business experience, Igor Ryzov guides us through the most effective techniques in negotiating terms that satisfy both parties. From knowing how to get the most information about a potential deal, to how to read your counterpart, and advice on defusing tension, this comprehensive handbook ensures a mutually acceptable resolution that leaves you walking away successful.
With practical examples, and exercises to hone your negotiating skills, The Kremlin School of Negotiation will offer the tools you need to master any deal.
Vypredané
18,95 €
19,95 €
Tarot a jak mu rozumět
NAUČTE SE ROZUMĚT TAROTU
A POZNEJTE, KDY VÁM BUDE ŠTĚSTÍ PŘÁT
Věštění může být velmi prospěšné! Když dostaneme dobrý návod, snadno dokážeme otevřít své intuitivní vnímání a poradit se s kartami, jak máme v nějaké záležitosti postupovat. A pokud poznáme, co nás čeká, je mnohem snadnější uvědomit si, co máme dělat, jaký postoj zaujmout k určitým lidem a kdy třeba raději vyčkat na příznivější dny.
Výklad budoucnosti z tarotových karet je mimořádně oblíbený. Tato šikovná a čtivá knížka naučí čtenáře hravou formou nahlížet do budoucnosti.
Vypredané
8,88 €
9,35 €
Slovensko nemecký ekonomický slovník
Slovník obsahuje aktuálnu slovnú zásobu zo všetkých oblastí ekonomickej teórie i praxe: z národohospodárskej i podnikovej sféry, z marketingu i manažmentu, z oblasti bankovníctva, finančníctva, burzovníctva, daňovníctva, poisťovníctva, účtovníctva, výpočtovej techniky a medzinárodných vzťahov. Heslo sa uvádza s príkladmi slovných spojení, fráz a klišé (približne 50 000 hesiel a väzieb). Slovensko-nemecký ekonomický slovník nadväzuje na Nemecko-slovenský ekonomický slovník, ktorý už vyšiel v rozsiahlej verzii (tiež približne 50 000 hesiel a väzieb).
The Complete Mailing List Toolkit
Looking for a comprehensive book on Mailing Lists & Newsletters in language you can understand?
Tired of wasting your time with books that promise, but fail to deliver details you can put to immediate use?
The Complete Mailing List Toolkit is for you!
Email marketing is not dead as many claim. It is, in fact, the best possible strategy for connecting with readers.
This book, aimed at beginner to intermediate authors, will help you get a better grasp on building a stronger foundation of knowledge, from attracting new subscribers to your mailing list to sending them information they are interested in. Author trainer Barb Drozdowich started teaching in 1986 and has spent decades breaking down technical information for non-technical people. Her books are well researched and not just a recitation of what might “work” based on personal opinion. Barb delves into the advice of leading industry experts and translates all this information into a book that is easy to read!
The Complete Mailing List Toolkit will teach:
How to overcome stumbling blocks and get more readers to join your mailing list
How to tailor your message to meet the needs of your individual audience
How to create attractive newsletters your readers will eagerly anticipate
How to troubleshoot deliverability issues so you can reach more readers
Why quality engagement matters more than subscriber quantity, and much more!
The Complete Mailing List Toolkit is your how-to guide for mastering email outreach and connecting with more readers. If you like practical solutions, down-to-earth explanations, and empowering guidance from an industry expert, the you’ll love Barb Drozdowich’s easy-to-follow book.
Pick up a copy today!
Na stiahnutie
4,20 €
Exploring Degrowth : A Critical Guide
A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about, and whether we can save the planet by changing how we live. This book is an introduction to the movement.
As politicians and corporations obsess over growth objectives, the degrowth movement demands that we must slow down the economy by transforming our economies, our politics and our cultures to live within the Earth's limits.
This book navigates the practice and strategies of the movement, looking at its strengths and weaknesses. Covering horizontal democracy, local economies and the reduction of work, it shows us why degrowth is a compelling and realistic project.
Vypredané
22,33 €
23,50 €
Sikertörténetek
Sikert elérni nem könnyű feladat, nagyon kemény munka, egy jó ötlet és hatalmas elszántság áll mögötte. A sikeres vállalkozók vajon hogyan és milyen utat jártak be, erről szólnak a könyvben bemutatott történetek. A szereplők között van 1913-ban alapított és azóta jól működő cég és van csak 5 éve alapított vállalkozás, amely ilyen rövid idő alatt 100 M Ft-os árbevétel ért el. A legtöbben viszont a rendszerváltáskor alapították cégüket, egy garázsból indultak és váltak sikeres vállalkozókká. A bemutatott 52 magyar tulajdonú vállalkozás több, mint 2500 embernek ad munkát és közel 60 Mrd Ft termelési értéket képvisel. Ez egy kis szelete a magyar faiparnak, melynek termelési értéke 2021-ben 45 százalékos növekedéssel elérte a 460 milliárd forintot, és már 2022-es év első két hónapjában 43 százalékos volt a bővülés mértéke. Ezek az adatok is jól reprezentálják a faiparban működő cégek sikereit és fejlődési lehetőségeit. A bemutatott sikeres vállalkozások bizonyítják, hogy a faiparban van fantázia, a faiparba érdemes befektetni.
Vypredané
18,73 €
19,72 €
Impulse Society What s Wrong with Getting What We Want
What do soaring debt, endemic narcissism, road rage, political attack ads and killer drones share in common? All are symptoms of a society that moves, reflexively and relentlessly, to exploit the fastest, most efficient means to any end, without regard to cost. This is the 'impulse society' in which we live. In every facet of postindustrial society - the way we eat, the way we communicate and entertain, the way we work, the way we court lovers and raise children, educate and govern - technology and affluence has let us reach our goals with a speed and efficiency unimaginable even a generation ago. But the result is not all milk, honey, and gold. Companies now reflexively maximise short-term gain at the expense of long-term success. Politicians resort with ever-greater speed to nasty campaign tactics, and can count on their damaging claims to spread before the facts catch up with them. Consumers engage in serial over-indulgence and pursue instant gratification of every whim with speed and greed. The costs of living this way are substantial: financial volatility, health epidemics, environmental exhaustion and political paralysis, to say nothing of a growing, gnawing dissatisfaction. In this epoch-defining book, Paul Roberts traces the roots of this problem, damningly revealing how it has permeated society, and cogently argues how it may, perhaps, still be reversed.
Vypredané
12,30 €
12,95 €
Branded Interactions: Creating the Digital Experience
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Vypredané
57,00 €
60,00 €
More - New 3 SB + Cyber Homework + Online Resources
MORE! Second edition is a four-level English course from highly respected authors that inspires young teenagers to learn. A code in the Student's Book gives students access to both Cyber Homework and other web resources. With Cyber Homework students can practise reading and listening comprehension as well as grammar and vocabulary. They can receive immediate feedback from their teacher and upload their culture projects for other students to vote. Thanks to automated marking, Cyber Homework makes it easy for teachers to monitor their students' homework. It is also a safe communication environment. Visit cambridge.org/elt/more for more information. Additional web resources deliver fun interactive quizzes and module tests for students to check their progress.
Na sklade 2Ks
12,73 €
13,40 €
How to Start Your Own Business
Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide.
Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about making your start-up stand out from the crowd.
This visual reference book is packed with:
- Practical, authoritative information on the skills required to run a small business
- Easy-to-understand graphics
- No-nonsense advice and jargon-free language
- Insightful and inspiring quotes from the most successful minds in business
Clear and practical, authoritative advice come together to make this book a must-have resource in every budding entrepreneur's library! The easy-to-understand page layouts and bold, explanatory illustrations help demystify complex topics such as securing finance, establishing an online presence, and managing finances.
This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone.
A Simplistic Business Breakdown
This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It's the ultimate gift for anyone who wants to learn more about the world of business management.
Complete the Series:
This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.
Challenger Customer
The long-awaited sequel to the bestselling sales classic The Challenger Sale. 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H Pink, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.
Vypredané
14,20 €
14,95 €