Hľadanie: Marketing CZ
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Brave New Work
The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant.
Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do?Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way your company works forever.
Using stories from companies at the cutting edge of organizational transformation, Brave New Work will show you how to transform your team, department and business from the inside out, making work more adaptable, abundant and human. It is packed with new tactics and tips for updating your company's operating system: the simple rules and assumptions so deeply embedded that you don't even think to question them. Learn how to reignite passion and energy throughout your organization and to build a company that runs itself.
Vypredané
18,00 €
18,95 €
The Culture Code
THE NEW YORK TIMES BESTSELLER
`A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit
How do you build and sustain a great team?
The Culture Code reveals the secrets of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
`There are profound ideas on every single page, stories that will change the way you work, the way you lead, and the impact you have on the world. Highly recommended, an urgent read.' Seth Godin, author of Linchpin
`Truly brilliant . . . Read it immediately' Adam Grant, author of Originals
`Well told stories, with actionable lessons' Financial Times
Bullshit Jobs
Be honest: if your job didn't exist, would anybody miss it? Have you ever wondered why not? Up to 40% of us secretly believe our jobs probably aren't necessary. In other words: they are bullshit jobs. This book shows why, and what we can do about it.
In the early twentieth century, people prophesied that technology would see us all working fifteen-hour weeks and driving flying cars. Instead, something curious happened. Not only have the flying cars not materialised, but average working hours have increased rather than decreased. And now, across the developed world, three-quarters of all jobs are in services, finance or admin: jobs that don't seem to contribute anything to society. In Bullshit Jobs, David Graeber explores how this phenomenon - one more associated with the Soviet Union, but which capitalism was supposed to eliminate - has happened. In doing so, he looks at how, rather than producing anything, work has become an end in itself; the way such work maintains the current broken system of finance capital; and, finally, how we can get out of it.
This book is for anyone whose heart has sunk at the sight of a whiteboard, who believes 'workshops' should only be for making things, or who just suspects that there might be a better way to run our world.
Give People Money
A brilliantly reported, global look at universal basic income--a stipend given to every citizen--and why it might be necessary in an age of rising inequality, persistent poverty, and dazzling technology.
Imagine if every month the government deposited $1,000 into your bank account, with nothing expected in return. It sounds crazy. But it has become one of the most influential and hotly debated policy ideas of our time. Futurists, radicals, libertarians, socialists, union representatives, feminists, conservatives, Bernie supporters, development economists, child-care workers, welfare recipients, and politicians from India to Finland to Canada to Mexico--all are talking about UBI. In this sparkling and provocative book, economics writer Annie Lowrey examines the UBI movement from many angles. She travels to Kenya to see how a UBI is lifting the poorest people on earth out of destitution, India to see how inefficient government programs are failing the poor, South Korea to interrogate UBI's intellectual pedigree, and Silicon Valley to meet the tech titans financing UBI pilots in expectation of a world with advanced artificial intelligence and little need for human labor. Lowrey explores the potential of such a sweeping policy and the challenges the movement faces, among them contradictory aims, uncomfortable costs, and, most powerfully, the entrenched belief that no one should get something for nothing. In the end, she shows how this arcane policy has the potential to solve some of our most intractable economic problems, while offering a new vision of citizenship and a firmer foundation for our society in this age of turbulence and marvels.
Vypredané
24,65 €
25,95 €
Startup Way
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.
In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead
Microsoft Dynamics NAV
Používáte aplikaci Microsoft Dynamics NAV (dříve známou pod názvem Navision) nebo zvažujete její nasazení ve firmě? Jste konzultanti či lektoři přednášející principy integrovaných firemních řešení? Nebo správci sítí, kteří potřebují vědět, jak apli
kaci konfigurovat? Tento pečlivě koncipovaný výukový kurz vás v rekordním čase naučí systém implementovat, instalovat, spravovat a dokonale ovládat. Je založen na případové studii ukázkového systému CRONUS CZ, který je integrovanou součástí aplikace
a v němž můžete přistupovat ke všem jejím funkcím. Cílem publikace však není jen zdokonalení ovládání Dynamics NAV, ale také (a především) porozumění pozadí a souvislostem, které se ukrývají v jednotlivých procesech aplikace. Získané dovednosti, vědo
mosti a znalosti pak využijete nejen při vypracovávání desítek cvičení, ale hlavně přímo v praxi.
Asia's Reckoning - The Struggle for Global Dominance
Stunningly good' Michael Burleigh, Evening Standard, Books of the Year 2017
A Financial Times Best Book of 2017
'A shrewd and knowing book.' Robert D. Kaplan, The Wall Street Journal
'A compelling and impressive read.' The Economist
'Skillfully crafted and well-argued.' Jeffrey Wasserstrom, Financial Times
'An excellent modern history. . . . provides the context needed to make sense of the region's present and future.' Joyce Lau, South China Morning Post
The dramatic story of the relationship between the world's three largest economies, one that is shaping the future of us all, by one of the foremost experts on east Asia
For more than half a century, American power in the Pacific has successfully kept the peace. But it has also cemented the tensions in the toxic rivalry between China and Japan, consumed with endless history wars and entrenched political dynasties. Now, the combination of these forces with Donald Trump's unpredictable impulses and disdain for America's old alliances threatens to upend the region, and accelerate the unravelling of the postwar order. If the United States helped lay the postwar foundations for modern Asia, now the anchor of the global economy, Asia's Reckoning will reveal how that structure is now crumbling.
With unrivalled access to archives in the US and Asia, as well as many of the major players in all three countries, Richard McGregor has written a tale which blends the tectonic shifts in diplomacy with the domestic political trends and personalities driving them. It is a story not only of an overstretched America, but also of the rise and fall and rise of the great powers of Asia. The confrontational course on which China and Japan have increasingly set themselves is no simple spat between neighbors. And the fallout would be a political and economic tsunami, affecting manufacturing centers, trade routes, and political capitals on every continent.
Beast in the Night (EN)
Audiobook Beast in the night is an Inspector Cecilie Mars thriller, written by Michael Katz Krefeld. Justice may not be enough. Amidst a spree of violent murders targeting women in Denmark, Police Commissioner Cecilie Mars is pulled into the shadows of a hidden underworld. Tracing these heinous acts back to a long-forgotten rape, Mars is pointed towards a sinister group of men bound by a deep hatred for women: incels.
Na stiahnutie
13,99 €
Lacná kniha Industriální zdroje, ekonomický růst a sociální změna
Kniha shrnuje autorovy poznatky z oblasti sociálních studií vědy a techniky, jakož i výsledky mezinárodních srovnávacích výzkumů moderních institucí, včetně institucí vědy a techniky, v zemích východní, střední a západní Evropy. Autor sleduje vývoj poznatků o vědě a technice za několik posledních desetiletí zejména v historických disciplínách, ekonomii a sociologii, objasňuje cesty vzájemného sbližování jejich poznávacího aparátu a interpretací dané problematiky a navrhuje teoretické koncepce, které lze využít při výzkumu industriálních institucí. Poukazuje také na souvislosti mezi rozvojem těchto mezioborových výzkumů a úsilím o politické ovlivňování institucí vědy a techniky – charakterizuje vývoj forem politických přístupů k řízení vědy a techniky v moderních společnostech. Předkládané teoretické i metodologické poznatky jsou uplatněny v závěrečné kapitole, která využívá výsledky mezinárodních srovnávacích výzkumů a analyzuje problémy transformace industriálních prostředí a institucí v postsocialistických zemích.
Vypredané
0,68 €
13,60 €
dostupné aj ako:
Mastering the Art of Negotiation
You are negotiating every day, whether it's with business partners, colleagues, in the community or at home. The challenge isn't to get as much for yourself as you can at the other's expense. It's in the art of searching together for possibilities that serve as many interests as possible. The premise of this book is that it's both possible and necessary to create value together, distribute the consequences fairly, while strengthening the relationship. In times where 'win as much as you can' is on the rise worldwide, this is a refreshing alternative. 'Mastering the Art of Negotiation' goes beyond deal-making situations. It covers decisionmaking, solving problems together, leading and cooperating, creating partnerships, handling difficult situations, and managing the games people play. The book gives seven practical guides that help you prepare and manage negotiations at moments when the complexity and uncertainty increase. These guides create a comprehensive framework for your ongoing learning and development as a negotiator. In practice, this helps you to: - increase your awareness during your day to-day negotiation challenges - prepare for both simple and more complex negotiation situations and processes - handle increasing complexity in negotiations more consciously and with more resilience - set up constructive dialogues - gain insights into your personal pitfalls when under pressure - develop both a mindset and skills set Using this book and the toolkit will let you embrace complexity and uncertainty with a clear head, a warm heart and on nimble feet.
Vypredané
41,75 €
43,95 €
Creative Construction - The DNA of Sustained Innovation
Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.
He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.
Vypredané
28,50 €
30,00 €
The Age of Surveillance Capitalism
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.
Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."
The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.
With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.
Vypredané
36,10 €
38,00 €
Gigged
*Financial Times Business Book of the Month*
The full-time job is disappearing. Today more workers than ever are going freelance - driving for Uber or cycling for Deliveroo, developing software or consulting for investment banks. Welcome to the gig economy.
In Gigged, Sarah Kessler meets the people forging this new world of unorthodox employment: from the computer programmer who chooses exactly which hours he works each week, via the Uber driver who is trying to convince his peers to unionise, to the charity worker who thinks freelance gigs might just transform the fortunes of a declining rural town.
Their stories raise crucial questions about the future of work. What happens when job security, holidays and benefits become a thing of the past? How can freelancers find meaningful, well-paid employment? And could the gig economy really change the world of work for ever?
Praise for Gigged
`Essential reading for anyone who is interested in understanding the future of our economy and society.' Ha-Joon Chang, author of 23 Things They Don't Tell You About Capitalism
`Sarah Kessler's wonderful book offers unprecedented illumination of the promise, and the peril, of the gig economy.' Martin Ford, author of The Rise of the Robots
`If you want to know how work is changing and how you too must change to keep up, you must read this book.' Dan Lyons, author of Disrupted
`Kessler's timely book explores the personal, corporate and societal stories behind a massive tech-driven shift away from permanent office-based employment.' Books of the Month, Financial Times
`Deep reporting and graceful storytelling . . . Kessler's analysis is both astute and nuanced.' Daniel H. Pink, author of Drive
Vypredané
17,58 €
18,50 €
Coaching for Performance
Coaching for Performance is the definitive book for coaches, leaders, talent managers and professionals around the world.
An international bestseller, featuring the influential GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success.
Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand-new practical exercises, corporate examples, coaching dialogues, and a glossary strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development.
Lacná kniha Slovensko nemecký ekonomický slovník
Slovník obsahuje aktuálnu slovnú zásobu zo všetkých oblastí ekonomickej teórie i praxe: z národohospodárskej i podnikovej sféry, z marketingu i manažmentu, z oblasti bankovníctva, finančníctva, burzovníctva, daňovníctva, poisťovníctva, účtovníctva, výpočtovej techniky a medzinárodných vzťahov. Heslo sa uvádza s príkladmi slovných spojení, fráz a klišé (približne 50 000 hesiel a väzieb). Slovensko-nemecký ekonomický slovník nadväzuje na Nemecko-slovenský ekonomický slovník, ktorý už vyšiel v rozsiahlej verzii (tiež približne 50 000 hesiel a väzieb).
Vypredané
1,64 €
32,87 €
dostupné aj ako:
The Reputation Game
It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited.
Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
Vypredané
14,20 €
14,95 €
Whiplash - How to Survive Our Faster Future
This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the MIT Media Lab and a veteran Wired journalist.
The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently.
In WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period: Emergence over Authority
Pull over Push
Compasses over Maps
Risk over Safety
Disobedience over Compliance
Practice over Theory
Diversity over Ability
Resilience over Strength
Systems over Objects Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, WHIPLASH will help you adapt and succeed in this unpredictable world.
Vypredané
9,45 €
9,95 €
The Ascent of Money
Bread, cash, dosh, dough, loot. Call if what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that financial history is the back-story to all history.
From the banking dynasty who funded the Italian Renaissance to the stock market bubble that caused the French Revolution, this is the story of booms and busts as it's never been told before.
With the world in the grip of the biggest financial crisis since the Great Depression, there's never been a better time to understand the ascent - and descent - of money.
'Beautifully written ... Breathtakingly clever' Sunday Telegraph
'A lucid and racy account of financial history' New Statesman
'A fine, readable and entertaining history' Dominic Sandbrook, Daily Telegraph, Books of the Year
'The tales he tells of boom and bust, of triumph and disaster, of bubbles that inflate ... are the very essence of financial history' Bill Emmott, Financial Times
'An often enlightening and enjoyable tour through the underside of great events, a lesson in how the most successful great powers have always been underpinned by smart money' Robert Skidelsky, New York Review of Books
Naše skvělá firma
Humoristický román z prostředí české firmy nabízející manažerské poradenství pro marketing, lidské zdroje, logistiku, výrobu, finance apod., který si dělá legraci z neschopnosti, lenosti a dalších nešvarů, které všichni určitě dobře známe. Management a zaměstnanci mezi sebou neumí komunikovat a většina lidí neví, co a proč má dělat. Přestože si klienti myslí, že jsou zaměstnanci firmy odborníky, opak je pravdou, ale nějakým zvláštním způsobem na to žádný klient nepřijde. Navíc si za své poradenství, které nemá hlavu ani patu, účtují nehorázné sumy. Ve firmě panuje neuvěřitelné množství zbytečné administrativy, vzájemných podrazů a špehování zaměstnanců.
Vypredané
11,12 €
11,70 €