Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 166 z 179
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![Ekonómia, Ekonomika]()
Ekonómia, Ekonomika
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Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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![Personalistika]()
Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
Co by udělal Google?
Tato kniha je částečně proroctvím, částečně experimentem, částečně manifestem a částečně manuálem pro přežití. Internetový impresário a průkopník blogování Jeff Jarvis v ní zpětně aplikuje zásady, podle kterých funguje nejrychleji rostoucí společnost v dějinách, společnost Google. Nabízí nám čtyřicet jasných a přesných pravidel, platných jak pro život, tak pro řízení firmy. Zároveň objasňuje nové názory internetové generace: Jaké výzvy a změny jsou nevyhnutné, jak široké pole nových možností před námi otevírá svět propojený sociálními sítěmi.
Vypredané
18,99 €
Dlouhý chvost
Kniha Dlouhý chvost (anglicky The Long Tail, někdy je možné se setkat i s výrazem dlouhý ocas) upozorňuje na změnu ekonomiky a kultury, za kterou stojí internet. Ten totiž, podle autorových slov, přesunuje zájem od masových produktů (hitů) s vysokým prodejem k okrajovým produktům určeným pro menšinu. Klasický prodej využívá takzvaný Paretův princip, podle kterého je 80 % obratu tvořeno 20 % výrobků, proto omezuje svoje skladové zásoby pouze na tyto masově žádané produkty. Internet ovšem dovoluje s nepatrnými náklady vystavit (zobrazit na webu) i položky, o které je sice jen minimální zájem, ale které se přesto prodávají.
Regionalismus a multilateralismus
Nový regionalismus, jako poslední etapa vývoje regionalismu, je charakterizován nárůstem počtu i forem regionální (ekonomické) integrace, a to v takové míře, že vyvolává řadu otázek ohledně jeho dopadů na současné multilaterální uspořádání obchodních vztahů, tj. světový obchodní řád. Kvalitativní proměny regionalismu souvisejí se vstupem nových aktérů do regionální integrace i se změněnými přístupy stávajících subjektů k regionalismu. Jejich společným jmenovatelem je mj. nutnost reagovat na výzvy současného globálního světa a globální konkurenci novými způsoby. Hlavním cílem je tedy posílení konkurenceschopnosti regionálních seskupení v globálním prostředí.
Vypredané
26,32 €
Investicni kontrolling jak hodnotit
Kniha je určena finančním specialistům a manažerům, pracovníkům finančního controllingu a všem, kteří se podílejí na rozhodování o podnikových investicích a jejich financování. Seznámíte se s nástroji a metodami investičního controllingu, které budete umět volit s ohledem na účel, cíle a kritéria investičního procesu. Dozvíte se, jakým způsobem získávat a zpracovávat vstupní informace tak, aby byl zohledněn faktor likvidity, času i rizika. Rozhodování o investicích není jen řešením základního problému, zda investovat či nikoli, ale i otázkou vhodného načasování, volby mezi různými investicemi, sledování celého investičního procesu a následného postauditu.
Vypredané
17,16 €
Finance v centru pozornosti
Autor Jiří Vysušil se vrací k finanční analýze podniku, vysvětluje řízení peněžního toku (cash flow), finanční řízení oběžných prostředků, řízení kapitálu, řízení investic a popisuje systémy včasného varování. Autor se vrací k finanční analýze podnik
u, elementární analýze pomocí podílových ukazatelů a stavovým normám podílových ukazatelů jeho známé metody Rychlý test podniku a v páté části se zabývá vyšší finanční analýzou. V poslední kapitole se zabývá jedním z nejtěžších úkolů managementu, a
to hledání optima v rozporuplných kritériích finančního úspěchu podniku.
Vypredané
6,82 €
Rovnost v odměňování žen a mužů
Publikace předkládá právní analýzu institutu rovného odměňování tak, jak ji koncipuje český právní řád a právo Evropské unie, zejména judikatura Evropského soudního dvora. Snaží se přitom poskytnout návod pro poškozenou zaměstnankyni jak postupovat v
případě podezření na diskriminaci v odměňování a současně upozornit zaměstnavatele na vhodné kroky k prevenci diskriminace. V případě, kdy se zdá být vhodnou jiná právní úprava, jsou činěna doporučení de lege ferenda.
Vypredané
8,96 €
The Happy Index
Discover the secrets of upside-down management and doing the right thing with James Timpson's The Happy Index.
With over 2,000 locations across the UK and overseeing multiple operations daily for the past two decades, it's fair to say that the CEO of the family-owned Timpson business knows a thing or two about running a successful company.
What makes James Timpson's approach to collaboration, profit and success is simple: let the people you hire run your business.
That might seem like a simple concept to a CEO, manager or director but if you think about the hundreds of meetings, hours lost from your day by responding to emails, signing off on projects and more, you will notice that you are still working in a traditional, top-down mindset. Doing this means the team you work with only see themselves as a cog in the machine instead of the trusted, valued colleagues that they are.
The Happy Index is structured into lessons that will equip you and the people you work with, with the tools and tactics to re-evaluate the ways you manage your business. Offering insight into the ways in which James has overseen the family business, he firmly believes that you will see the benefits of working with an upside-down mindset, not only for financial success but also your team's wellbeing and happiness.
Really, though, it's easy. Turn up on time. Trust your team. Do your work.
Vypredané
19,95 €
The Friction Project
The definitive guide to eliminating the forces that make it harder, more complicated, or downright impossible to get things done in organizations. Find out why Adam Grant says "If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place."
Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become "friction fixers."
Sutton and Rao kick off the book by unpacking how skilled friction fixers think and act like trustees of others' time. They provide friction forensics to help readers identify where to avert and repair bad organizational friction and where to maintain and inject good friction. Then their help pyramid shows how friction fixers do their work, from reframing friction troubles they can't fix right now, so they feel less threatening, to designing and repairing organizations. The heart of the book digs into the causes and solutions for five of the most common and damaging friction troubles: oblivious leaders, addition sickness, broken connections, jargon monoxide, and fast and frenzied people and teams.
Sound familiar? Sutton and Rao are here to help. They wrap things up with lessons for leading your own friction project, including linking little things to big things; the power of civility, caring, and love for propelling designs and repairs; and embracing the mess that is an inevitable part of the process (while still trying to clean it up).
When McKinsey Comes to Town
McKinsey earns billions advising almost every major corporation as well as countless governments, including Britain's, the USA's and China's. It boasts of its ability to maximise efficiency while making the world a better place. Its millionaire partners and network of alumni go on to top jobs in the world's most powerful organisations. And yet, shielded by non-disclosure agreements, its work remains largely secret - until now.
In this propulsive investigation, two prize-winning journalists reveal the reality. McKinsey's work includes incentivising the prescription of opioids; ruthless cost-cutting in the NHS; executing Trump's immigration policies (the ones that put children in cages). Meanwhile its vast profits derive from a client roster that has included the coal, tobacco and vaping industries, as well as some of the world's most unsavoury despots. And for the last six decades, McKinsey has been the brains behind many of the most loathed and controversial business practices: mass lay-offs, outsourcing overseas, soaring executive pay, as well as the key innovations that led to the financial crash.
McKinsey proudly insists it is a values-led organisation. When McKinsey Comes to Town is a parable of values betrayed: a devastating portrait of a firm whose work has often made the world more unequal, more corrupt and more dangerous.
Kkv-marketing - Minden, amit a kisebb cégeknek a marketingről tudniuk kell
"Az egész ország és a mi térségünk gazdaságának is nagyon fontos részét képezik a kis- és középméretű vállalkozások. Tapasztalataink azt mutatják, hogy ezen vállalkozások versenyképességének javítása nagymértékben függ marketingtevékenységük színvonalától. És e területen még nagyon sok helye van a fejlődésnek, a tanulnivalóknak. Ezért is örülök Rekettye Gábor új könyvének.
Ez a kötet amellett, hogy a marketingtevékenység egészét bemutatja, nagy teret enged a kisvállalatok számára is elérhető és megfizethető modern marketingeszközök bemutatásának. A sok valós gyakorlatot bemutató anyag, valamint annak könnyed stílusa, olvashatósága nagyon jó kapaszkodót jelenthet mindazon szakembernek, akik a kkv-k versenyképességének és marketingtevékenységének javítását tartják szem előtt."
Dr. Síkfői Tamás közgazdász, a Pécs-Baranyai Kereskedelmi és Iparkamara elnöke
Vypredané
16,34 €
Seven Myths About Money
What if everything you've been told about money is wrong?
Have you ever been told that cutting your spending is the key to financial freedom?
Or that only a fool would try to make money by picking stocks?
Or that buying your home is always a smart investment?
Most of us have heard these truisms from friends, from family, even from financial experts. They are held up as nuggets of timeless wisdom. There's just one problem: none of them is true.
Over the last decade, the world of money has transformed - but the mainstream financial advice hasn't caught up. The result: most of us are being fed money advice that will only take us further from our financial goals.
Here, a leading investor debunks seven of the most common misconceptions about money, and explains why the true path to wealth is dramatically different from what you've been told. Confounding and eminently practical, Seven Myths About Money sketches out a radically new route to financial freedom - one fit for the twenty-first century.
Vypredané
23,95 €
The Price is Wrong: Why Capitalism Wont Save the Planet
Why the market will never solve the Climate Crisis.
What if our understanding of capitalism and climate is back to front? What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable?
This is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low.
Today's consensus is that the key to curbing climate change is to produce green electricity and electrify everything possible. The main economic barrier in that project has seemingly been removed. But while prices of solar and wind power have tumbled, the golden era of renewables has yet to materialize.
The problem is that investment is driven by profit, not price, and operating solar and wind farms remains a marginal business, dependent everywhere on the state's financial support.
We cannot expect markets and the private sector to solve the climate crisis while the profits that are their lifeblood remain unappetizing. But there is an alternative to providing surrogate green profits through subsidies: to take energy out of the private sector's hands.
An essential intervention, The Price Is Wrong is as politically far-reaching as it is factually illuminating.
Vypredané
29,95 €
The Road to Freedom
A major reappraisal, by the Nobel-prizewinning economist, of the relationship between capitalism and freedom
Despite its manifest failures, the narrative of neoliberalism retains its grip on the public mind and the policies of governments all over the world. By this narrative, less regulation and more ‘animal spirits’ capitalism produces not only greater prosperity, but more freedom for individuals in society - and is therefore morally better.
But, in The Road to Freedom Stiglitz asks, whose freedom are we – should we be – thinking about? What happens when one person’s freedom comes at the expense of another’s? Should the freedoms of corporations be allowed to impinge upon those of individuals in the ways they now do?
Taking on giants of neoliberalism such as Hayek and Friedman and examining how public opinion is formed, Stiglitz reclaims the language of freedom from the right to show that far from ‘free’ – unregulated – markets promoting growth and enterprise, they in fact reduce it, lessening economic opportunities for majorities and siphoning wealth from the many to the few – both individuals and countries. He shows how neoliberal economics and its implied moral system have impacted our legal and social freedoms in surprising ways, from property and intellectual rights, to education and social media.
Stiglitz’s eye, as always, is on how we might create the true human flourishing which should be the great aim of our economic and social system, and offers an alternative to that prevailing today. The Road to Freedom offers a powerful re-evaluation of democracy, economics and what constitutes a good society—and provides a roadmap of how we might achieve it.
Making Sense of Chaos
We live in an age of increasing complexity, where accelerating technology and global interconnection hold more promise – and more peril – than any other time in human history. As well as financial crises, issues around climate change, automation, growing inequality and polarization are all rooted in the economy, yet standard economic predictions fail us.
Many books have been written about Doyne Farmer and his pioneering work in chaos and complexity theory. Making Sense of Chaos is the first in his own words, presenting a manifesto for doing economics better. In a tale of science and ideas, Farmer fuses his profound knowledge with stories from his life to explain how to harness a scientific revolution to address the economic conundrums facing society.
Using big data and ever more powerful computers, we can for the first time apply complex systems science to economic activity, building realistic models of the global economy. The resulting simulations and the emergent behaviour we observe form the cornerstone of complexity economics. This new science, Farmer shows, will allow us to test ideas and make significantly better economic predictions – and, ultimately, create a better world.
Vypredané
32,95 €
Manage Yourself to Lead Others Why Great Leadership Begins with Self-Understanding
Based on Harvard's most popular professional development program, a practical, personal guide to harnessing the power of self-understanding to become a more successful leader
What is the "best" way to lead others? The answer may surprise you.
The basis for powerful, effective leadership comes from within. It comes from understanding the people, ideas, and events that have shaped your worldview and how these influences express themselves in your leadership style.?In Manage Yourself to Lead Others, leadership expert Margaret Andrews guides you to understand yourself and to translate this understanding into effectively managing yourself, leading others, working with your boss, and making better decisions.
Andrews has taught thousands of executives in her professional development course at Harvard, and she shares her insights, practical tips, and questions for reflection here. This book will allow you to identify the kind of leader you want to be, the behavioral patterns that help get you there or stand in your way, and what it takes to develop new leadership capabilities. Whether you've just been promoted or you've been leading a team for decades, Manage Yourself to Lead Others is essential reading for all leaders.
Consumer Behavior, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Vypredané
151,00 €
Capitalism and Its Critics
A sweeping history of capitalism as seen through the eyes of its fiercest critics
At a time when we are faced with fundamental questions about the sustainability and morality of the economic system, Capitalism and Its Critics provides a kaleidoscopic history of global capitalism, from colonialism and the Industrial Revolution to the ecological crisis and artificial intelligence.
John Cassidy adopts a bold new approach: he tells the story through the eyes of the system's critics. From eighteenth-century weavers who rebelled against early factory automation to Eric Williams's paradigm-changing work on slavery and capitalism, to the Latin American dependistas, the international Wages for Housework campaign of the 1970s, and the modern degrowth movement, this absorbing narrative traverses the globe. It looks at familiar figures - Smith, Marx, Luxemburg, Keynes, Polanyi - from a fresh perspective, but also focuses on many less familiar, including William Thompson, the Irish proto-socialist whose work influenced Marx; Flora Tristan, the French proponent of a universal labour union; John Hobson, the original theorist of imperialism; and J. C. Kumarappa, the Indian exponent of Gandhian economics.
Blending biography, panoramic history, and lively exploration of economic theories, Capitalism and Its Critics illuminates the deep roots of many of the most urgent issues of our time.
Vypredané
47,95 €
The Sweaty Startup
Real-life, hard-won wisdom on how to start, run and grow a successful business, from the founder of The Sweaty Startup.
If you ask the average person who an entrepreneur is, they’ll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don’t need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need.
Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.
Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.
Vypredané
23,95 €
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
