Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 73 z 178
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Ekonómia, Ekonomika
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Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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![Personalistika]()
Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
Analýzy na akciových trhoch
Autori publikácie detailnejšie preskúmavajú vplyv jednotlivých faktorov na akciové trhy a nové tendencie, ktoré v posledných dvoch desaťročiach priniesli významné zmeny. Ich snahou bolo dokázať, že akciový trh dnes ovplyvňuje komplex fundamentálnych, technických faktorov, ale aj správanie investorov na trhu.Autori veľmi zaujímavým spôsobom opisujú, aký vplyv na akciové trhy majú napríklad voľba amerického prezidenta, japonského parlamentu či záujem krajne pravicovej strany vo Francúzsku o post prezidenta, alebo akú úlohu zohralo v Nemecku tzv. šrotovné v čase finančnej krízy v rokoch 2008 – 2009. Pozornosť sústredili aj na to, ako trh reaguje na zverejňovanie korupčných afér v danej krajine, prípadne čo s trhom dokážu urobiť prírodné katastrofy. Takisto sa venujú jednotlivým stratégiám investovania na trhu, ako aj typológii osobností investorov a ich správania či kalendárnym anomáliám.Publikácie je určená všetkým, ktorí sa zaoberajú problematikou akciových trhov a chcú sa o nich dozvedieť čo najviac.
Four The Hidden DNA of Amazon, Apple, Facebook and Google
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Daňový sprievodca 2018 s komentárom
Publikácia obsahuje:
Daňové zákony:
Zákon o dani z príjmov
Zákon o DPH
Zákon o používaní elektronickej registračnej pokladnice
Zákon o miestnych daniach a miestnom poplatku + daň z nehnuteľností
Zákon o dani z motorových vozidiel
Zákon o správe daní a poplatkov
Postupy účtovania:
Postupy účtovania - jednoduché účtovníctvo
Postupy účtovania - podvojné účtovníctvo
Opatrenie o zostavení účtovnej závierky pre mikro účtovné jednotky
Opatrenie o zostavení účtovnej závierky pre malé účtovné jednotky
Opatrenie o zostavení účtovnej závierky pre veľké účtovné jednotky a subjekty verejného záujmu
Bonus:
Zákon o účtovníctve
Zákon o cestovných náhradách
Zákon o obmedzení platieb v hotovosti
Informácie o účtoch Sociálnej poisťovne a zdravotných poisťovní
Na sklade 1Ks
8,00 €
Cex Sells
Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. So it is key to stand out in the services offered in addition to these product. A focus on the customer experience is needed. A lot of companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice.
‘CEX SELLS’ is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also describe what is needed in the organization to be able to deliver and manage that desired experience. They show how front-runners world-wide have optimized their customer experience, and what other companies should learn from that. A book that will definitively inspire you to improve your own customer experience!
Péče na prodej
Co mají společného miniškolky, hotely pro psy, hodinoví manželé, agentury poskytující péči o seniory, děti či domácnost? Jedná se o subjekty prodávající služby ještě donedávna vykonávané z lásky rozuměj bezplatně samotnými členkami a členy domácnosti. Kniha Péče na prodej se věnuje současnému trendu přesouvání úkonů tzv. sociální reprodukce ze soukromé sféry rodin a domácností do veřejného prostředí trhu. Autoři předkládají zjištění kvalitativního výzkumu, který se zaměřil na vytváření nabídky těchto služeb a jejich prezentaci klientům a klientkám. Perspektiva poskytovatelů, tedy majitelek a majitelů uvedených agentur, je velmi zajímavá. Nabízí vhled do myšlení a praktik lidí, kteří aktivně řídí vlak marketizace našich životů.
Knihu doplňují ilustrace Venduly Chalánkové.
dostupné aj ako:
The Go-Giver Influencer
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.
The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.
Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be
persuaded to give them an exclusive.
At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.
The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
The Communication Book
The authors of the international bestseller The Decision Book teach us how to communicate better at work and in everyday life
The internationally bestselling duo Mikael Krogerus and Roman Tschappeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams.
From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. With sections on work, the self, relationships and language, they show that we can improve not only what we communicate, but how we do so.
Whether you're a CEO or starting out - or want to improve your relationships at home - this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.
Hired - Six Months Undercover in Low-Wage Britain
'Potent, disturbing and revelatory' Evening Standard
We all define ourselves by our profession. But what if our job was demeaning, poorly paid, and tedious? Cracking open Britain's divisions journalist James Bloodworth spends six months living and working across Britain, taking on the country's most gruelling jobs. He lives on the meagre proceeds and discovers the anxieties and hopes of those he encounters, including working-class British, young students striving to make ends meet, and Eastern European immigrants.
From the Staffordshire Amazon warehouse to the taxi-cabs of Uber, Bloodworth narrates how traditional working-class communities have been decimated by the move to soulless service jobs with no security, advancement or satisfaction. This is a gripping examination of Brexit Britain, a divided nation which needs to understand the true reality of how other people live and work before it can heal.
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The Power of Your Potential
Learn how to maximize your potential in minimal time with this compact how-to book derived from No Limits by #1 New York Times bestselling author John Maxwell.
Many of us hold ourselves back because we firmly believe our abilities are limited. But what if what we believe are our limitations is just an illusion? In THE POWER OF YOUR POTENTIAL, John Maxwell identifies and examines the 17 key capacities each of us possess. Some are abilities we are born with such as how we think or how we relate to other people. The rest are choices we make, often unconsciously, including our attitude or personal discipline. He then gives clear and actionable advice on what we can do to improve in each of these areas.
From learning to manage your emotions and increase your energy, to conquering procrastination and becoming more comfortable with taking risks to move forward, Maxwell will help you surpass your own expectations to become a better you than you ever thought possible.
Prokoukněte svého šéfa
Nevycházíte se svým šéfem?
Řekneme vám, proč to mezi vámi „neklape“.
Máte nového šéfa a nechcete nic pokazit?
Poradíme vám, jak na to. Inspirujte se příběhy ze života a zjistěte, co zafungovalo jinde.
Tato kniha vnese do vašeho vztahu se šéfem nové podněty a pomůže vám, aby se vám společně lépe pracovalo.
WTF: Whats the Future and Why Its Up to Us
Renowned as `the Oracle of Silicon Valley', Tim O'Reilly has spent three decades exploring the world-transforming power of information technology. Now, the leading thinker of the internet age turns his eye to the future - and asks the questions that will frame the next stage of the digital revolution:
* Will increased automation destroy jobs or create new opportunities?
* What will the company of tomorrow look like?
* Is a world dominated by algorithms to be welcomed or feared?
* How can we ensure that technology serves people, rather than the other way around?
* How can we all become better at mapping future trends?
Tim O'Reilly's insights create an authoritative, compelling and often surprising portrait of the world we will soon inhabit, highlighting both the many pitfalls and the enormous opportunities that lie ahead.
The Almighty Dollar
Have you ever wondered why we can afford to buy far more clothes than our grandparents ever could . . . but may be less likely to own a home in which to keep them all? Why your petrol bill can double in a matter of months, but it never falls as fast?
Behind all of this lies economics.
It’s not always easy to grasp the complex forces that are shaping our lives. But by following a dollar on its journey around the globe, we can start to piece it all together.
The dollar is the lifeblood of globalisation. Greenbacks, singles, bucks or dead presidents: call them what you will, they are keeping the global economy going. Half of the notes in circulation are actually outside of the USA – and many of the world’s dollars are owned by China.
But what is really happening as our cash moves around the world every day, and how does it affect our lives? By following $1 from a shopping trip in suburban Texas, via China’s central bank, Nigerian railroads, the oilfields of Iraq and beyond, The Almighty Dollar reveals the economic truths behind what we see on the news every day. Why is China the world’s biggest manufacturer – and the USA its biggest customer? Is free trade really a good thing? Why would a nation build a bridge on the other side of the planet?
In this illuminating read, economist Dharshini David lays bare these complex relationships to get to the heart of how our new globalised world works, showing who really holds the power, and what that means for us all.
The 7 Principles to Complete Co-Creation
The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: 'what is co-creation and how does it work?', 'whom to involve in a co-creation process?', 'how to convince others of the benefits of co-creation and overcome barriers?'.
Black Edge
Nominated for the FT/McKinsey Business Book of the YearNominated for the Carnegie Medal for Excellence in NonfictionAmazon Top 5 Business Books of 2017'A prodigious feat of reporting' - Malcolm Gladwell`Black Edge has the grip of a thriller ... Everyone should read this book' - David Grann, New York Times bestselling author of THE LOST CITY OF Z How do super-rich bankers get away with it?There is a powerful new class of billionaire financiers in the world, who use their phenomenal wealth to write their own rules and laws. Chief among them is Steven Cohen, a Wall Street legend, and the basis for Damian Lewis's character in BILLIONS, who built his hedge fund into a $15 billion empire on the basis of wizard-like stock trading, and who flies to work by helicopter and owns one of the largest private art collections in the world.
But his iconic status was shattered when his fund became the target of a sprawling FBI investigation into insider trading, charged with using illegal inside information - or `black edge' - to beat the market. His firm, SAC Capital, was ultimately indicted and pled guilty to charges of securities and wire fraud, and paid record criminal and civil fines of nearly $2 billion. But even as the company bearing his name pled guilty, Cohen himself was never charged, and is free to start trading publicly again from January 2018.
Black Edge offers a revelatory look at the grey zone in which so much of Wall Street functions, and a window into the transformation of the worldwide economy. With meticulous reporting and powerful storytelling, this is a riveting, true-life legal thriller that takes readers inside the US government's pursuit of Cohen and his employees, and raises urgent questions about the power and wealth of those who sit at the pinnacle of the financial world.
Doughnut Economics
*The Sunday Times Bestseller*
*A Financial Times and Forbes Book of the Year*
*Winner of the Transmission Prize 2018*
*Longlisted for the FT/McKinsey Business Book of the Year Award 2017*
`The John Maynard Keynes of the 21st century.' George Monbiot, Guardian
`This is sharp, significant scholarship . . . Thrilling.' Times Higher Education
Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?
In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of `rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. Ambitious, radical and thoughtful, she offers a new, cutting-edge economic model fit for the challenges of the 21st century.
`Raworth's magnum opus . . . A fascinating reminder to business leaders and economists alike to stand back at a distance to examine our modern economics.' Books of the Year, Forbes
`There are some really important economic and political thinkers around at the moment - such as Kate Raworth's Doughnut Economics.' Andrew Marr, Guardian
`An admirable attempt to broaden the horizons of economic thinking.' Martin Wolf, Books of the Year, Financial Times
`A compelling and timely intervention.' Caroline Lucas MP, Books of the Year, The Ecologist
The CEO Next Door
Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top.
Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.
Hospodársky vývoj Slovenska
Ekonomický ústav SAV pripravuje od roku 1993 každoročne takúto analýzu hospodárskeho vývoja Slovenska. V publikácii venujeme pozornosť hodnoteniu ekonomickej úrovne a výkonu ekonomiky, vonkajšej a vnútornej rovnováhy, hospodárskej politiky, vývoja na trhu práce, ako aj opatrení, ktoré zmenili ekonomické prostredie. V porovnaní s minuloročnou publikáciou je táto obohatená o pohľad na vývoj v odvetviach hospodárstva či na vývoj finančného sektora. Séria čiastkových analýz ústi do posúdenia možností ďalšieho vývoja v krátkodobom výhľade. Jeho zmyslom nie je priniesť podrobné kvantifikácie ekonomických parametrov, skôr uvažovať nad rámcom najpravdepodobnejšieho vývoja a prípadnými rizikami.
Náznaky prerušenia viacročnej deflácie, medziročný prepad investícií, nečakane priaznivý vývoj na trhu práce, spochybňovanie dlhovej brzdy – to sú niektoré z tých javov, ktoré boli pre rok 2016 charakteristické. Nemôžu preto ujsť našej pozornosti v tejto publikácii. Takéto javy sa diali na pozadí niektorých dlhšie prítomných tendencií: napríklad niekoľko rokov pretrvával ekonomický rast s tempom okolo 3 %, pretrvávala neštandardná expanzívna menová politika alebo pretrvával relatívne výrazný rast reálnej mzdy.
The analysis of Slovak economic development by Economic Institute, SAS is regularly published since 1993. It evaluates the level of economic development and economic performance, internal and external balance, economic policy, labour and financial markets development as well as measures that have changed the economic environment. In comparison to the previous year`s publication, this one enriches with a look at developments in the economic sectors or with developments in the financial sector. A series of partial analyses leads to an assessment of the possible future development in short-term. The purpose of publication is not to provide the detailed quantification of economic parameters, but rather to provide scenarios of the most likely development and possible risks in the future.
The signs of multi-year deflation interruption, the year-on-year fall in investments, the unexpectedly favorable development of labour market, or the questioning of "debt brake mechanism" - these are some of the features characteristic for 2016. Thus, we pay attention to them in the publication. Such phenomena have occurred in the background of some longer-term trends: e.g. the economic growth around 3 % rate, persisting non-standard expansionary monetary policy or lasting relatively robust real wage growth.
Breaking News
We are living through the greatest communication revolution since Gutenberg. In Breaking News Alan Rusbridger offers an open, personal and agenda-setting account of how we arrived at the news world of today.
The President of the United States regularly lies to the public and accuses anyone who criticisms him of being fake. Politicians openly rubbish the views of 'so called experts', dissemble and mislead.
So how do we hold those in power accountable? Fox News, Breitbart Media and the Murdoch papers peddle views not news, pushing politically-motivated agendas. So, where can we look for reliable, verifiable sources of news and information? What does it mean for democracy? And what will the future hold?
Reflecting on his twenty years as editor of the Guardianand his experience of breaking some of the most significant news stories of our time, including the Edward Snowden revelations, phone-hacking, wikileaks and the Keep in the Groundcampaign, Rusbridger answers these questions and offers a stirring defence of why quality journalism matters now more than ever.
The Snowball System
This is a book for anyone who has to market their expertise, and there are more of us out there than you might think--lawyers, consultants, marketers, and accountants, but also photographers, Brazilian jiu-jitsu instructors, graphic designers, chiropractors, and book editors. If you're good at doing something, and if you need to connect with paying clients in order to keep doing it, this book will teach you how to sell yourself without selling your soul.
In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small consulting practice or a multinational company, Bunnell's system is effective and practical, and easily adapted into your day-to- day work. Elements include:
Protemoi Tool: From the Greek word meaning "first among equals," this tool helps you highlight and prioritize relationships that matter most to your business.Opportunity List: Use this list to methodically move potential projects forward, incrementally, based on a clear understanding of the phases of the buying process. Give To Gets: This is a systematic approach to using giving as an effective business development tool that actually advances the buying process. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
