Booklassic strana 158 z 158
vydavateľstvo
The Creative Aspect of Country Branding - How Music Is Able to Influence the Country Image in Case of Hungary
“Music is a fundamental channel of communication: through music people can share emotions, intentions and thoughts even though their spoken languages may be mutually incomprehensible.” (Hargreaves – Miell – McDonald, 2002) It can be a supporting baseline, which helps people and skilled composers to find their way to express their deep and profound emotional life and imagination.
In fact, music is present in our lives everywhere playing a greater part than ever before. The rapid technological development made it possible to listen to music every time and everywhere through the commercialization and economic power of music.
But how is music connected to country branding and nation image? The answer is quite simple: music can be a source of a wide range of associations. When we listen to a song featuring a country’s original characteristics, the nation itself pops into our mind with all of its typical symbols, inhabitants – briefly the image of a country.
The key question in my paper is how music is able to influence the country image. The main objective of this paper is to uncover the linkage between music and country image and to draw a model based on Anholt-hexagon (2003) that can be used by practitioners as well. The paper’s novelty lies in the synthesis of theoretical approaches, which were not applied and connected to each other before according to secondary research. Nevertheless, the topic’s nature requires several examples from practical life as well: international and Hungarian case studies, moreover primary research were applied.
Na stiahnutie
0,96 €
Cleek: the Man of the Forty Faces
An ex-cracksman turned Scotland Yard detective, Cleek's slim and faultlessly dressed form is topped by an india-rubber-like face, of which he has remarkable control. With the power to distort and transform his visage and mimic any mannerism he desires, Cleek (with the assistance of his cockney assistant "Dollops") makes a super natural detective!
Na stiahnutie
0,88 €
Statesman
Statesman was written in the year -400 by Plato. This book is one of the most popular novels of Plato, and has been translated into several other languages around the world.This book is published by Booklassic which brings young readers closer to classic literature globally.
Na stiahnutie
0,88 €
The Girl of the Golden West
The Girl of the Golden West was written in the year 1911 by David Belasco. This book is one of the most popular novels of David Belasco, and has been translated into several other languages around the world.This book is published by Booklassic which brings young readers closer to classic literature globally.
Na stiahnutie
0,88 €

