Braun Publishing strana 5 z 8

Optimistic, naive and romantic, but not without provocation, extravagance and glamour that is pink. Hardly any other color can polarize like it does, which is what makes it so multifaceted. The color palette ranges from subdued, restrained shades to garish, dominant nuances. For the packaging for her perfume Shocking in 1937 the designer Elsa Schiaparelli chose a pink shade called shocking pink that has since then become a classic among colors. Pink Up Your Life! is immersed in the universe of pink product designs, presenting the repertoire of famous brands as well as novel creations. Pink makes everything possible! The variety of products proves the point: much more than a color for little girls, pink can call on a global fan base from young to old, male as well as female."

Concrete is an all-around talent, already in use in ancient Rome and since the second half of the 20th century one of the most important building materials. After a period of excess and architectural faux pas a renaissance of – exposed – concrete began in the 1990s. Whether the design would expressive-opulent or minimalistic-clear, the constant advance of technological developments, especially sophisticated new types of concrete, made possible phenomenal, previously unattainable constructions in high design quality. This volume provides an overview of contemporary realized projects. Their selection presents the many faces of concrete and the breadth of design possibilities of this building material. Furthermore, excursuses are dedicated to the role of concrete in product design.

Architecture in Europe has always been characterized by an inimitable variety of style. Also current architecture, from Estonia to Spain, between Norway, Germany and Greece is inspired by the creative interaction of international design trends with the unparalleled and individual architectural language unique for each country for private homes and office complexes, religious and cultural buildings, or sports facilities and airports. The building technology of today is also marked by an exciting heterogeneity. Innovations like 3D printing are being applied as well as traditional brick construction, translucent high-tech concrete roofs as well as greened facades. The Atlas of European Architecture showcases the exciting esthetical, technical and typological diversity."

Reigning majestically amid the treetops, the treehouse is a bastion of freedom and security in harmony with nature. It is a construction based either on a single tree or several, or on stilts in the middle of trees. Different methods of treehouse construction differ substantially from other types of building, requiring a profound knowledge of the materials to be used. In terms of use and design this special architectural discipline is full of surprises. The projects assembled for this volume show the present extraordinary treehouse variety. While natural motifs like nests, cocoons or caves are frequently employed, references to UFOs as well as other futuristic styles influence design fantasy shall know no bounds."

A creatively designed environment is conducive to creative activities. An occupation performed in a studio or a workshop usually includes both intellectual and practical aspects. The corresponding workspace must therefore have the characteristics of an office, while functioning as a place for production at the same time. Depending on the field of work, either one of these aspects can be more prominent, yet the aim is always to put constructive potentials into practice to achieve the best possible results. The projects presented in this volume include advertising agencies and product design workshops, fashion and photographic studios, and of course architecture and interior design firms. The spaces for creative labor can be opulent, ascetic, bright, fancy, structured, colorful, elegant or even something completely different."

Exclusive cocktails at a bar, excessive partying at a club, or relaxed chilling at a lounge – people need to occasionally escape from their everyday life into another world. This is made possible by the individual character and the very own atmosphere of each special location, which are strongly defined by architectural and design visions. Apart from the drinks, the music and the people, lighting and space, form and furnishing are decisive success factors for all good concepts. Nowhere else can a designed space have such a strong effect and impact. While the range of styles has grown enormously recently, this field has become one of the most exciting tasks for interior designers. This volume takes the reader on a tour of very unique bars, clubs and lounges from around the world.

Architecture on the water has changed from a fringe niche market into an increasingly popular sector. Catalyst is the risk of rising water levels accompanied by storms and floods as part of the climate change and the unforeseen effects of urbanization. Expanding the habitable areas to beyond the waterfront is an efficient and exciting way to bring extra flexibility to the planet s inhabited spaces. Floating constructions enlarge the built environment while making it more livable and sustainable. Apart from the long tradition of floating residential architecture, buildings of all types are being erected on water today. The selection of projects in this volume provides an insightful overview of the multitude of concepts in this new field of design."

Their function as a link between two or more places over otherwise impassable obstacles distinguishes bridges from all the other types of structures or buildings. In the history of mankind, they evolved with a great variety of profiles and construction methods. Today, new technologies allow the implementation of projects with previously unattainable shapes and sizes. Because bridges are very often particularly prominent and symbolic ventures, architects and engineers have to find the best balance possible between statics and design. From gigantic constructions that cross over huge bodies of water and delicate bridges as part of skyscrapers, to expressive arches in urban environments and minimalist structures in natural settings: This volume presents works that represent contemporary cutting-edge engineering as well as the esthetic highlights of recent years.

Shipping containers are the most conspicuous symbol of the globalized world economy 20 or 40 feet of pure steel reduced to the essentials. They are robust, standardized, inexpensive, universally available, and quickly assembled. Whether as single units, piled on top of each other, or placed in a row, covered or cut open contemporary architecture uses containers as extremely versatile elements for a great variety of contexts. Their esthetic of practicality accommodates minimalistic temporary solutions, experimental design concepts, as well as highly demanding and complex building structures. The contemporary projects presented in this volume showcase the many functional and creative faces of the utilization of containers. Almost everything seems possible in the developing field of container architecture."

Moving into the central areas of cities is becoming increasingly trendy for people of all ages. Contemporary adaptations of the traditional narrow and multi-storied residential buildings, of London and New York for example, townhouses are the embodiment of this renaissance of urban living. This home type allows its inhabitants to fully enjoy urban life with all its possibilities but also to withdraw from it just like in a single-family house. To create enough living space on the typically rather small pieces of land, the rooms have to be layered and connected. These prerequisites are main characteristic features of townhouses, constituting a special creative challenge for architects and designers. This volume presents projects in very different contexts, showing the great diversity of their functional and design possibilities.

Landscape architecture is comprised of a wide and multifaceted range of very diverse outdoor space designs stern or playful, shrill or romantic, straightforward or low key. As their main building materials are trees and shrubs, flowers and grass, landscape architecture projects are in a constant state of flux. As opposed to architectural buildings, projects in this sector are therefore never quite finished or completely developed. This compendium is a reference book and source of inspiration in one, presenting around 350 current projects from around the world. They range from expansive natural and cultivated landscapes, via picturesque front yards and courtyards, spectacular greened facades and roofs, up to innovative outdoor designs that nearly or completely make do without any vegetation. They all share the fact that they constitute and provide ecologically and socially intact living spaces for human beings."

Without having to rely on the power of engines, sailing yachts glide effortlessly through the waves, fulfilling dreams of freedom, adventure, luxury or relaxation. Next to the challenges posed by using materials and spatial concepts that must withstand the forces of wind and water, designers and shipyards must also creatively comply with the increasingly extravagant wishes of the owners. Current trends include extremely flexible fittings that turn the time spent on board into a very special experience such as a cockpit table that converts into a sun bed with a simple twist of the hand, or into an inviting lounge at the push of a button. This book presents a selection of 40 sailing yachts constituting the entire range of available models of this type of boat from racers to cruisers, and from the 7 meter-long maritime design gem to the luxury-class mega-yacht with a length of more than 100 meters. Welcome on board "

Temporary buildings can be both interim solutions that no longer serve a purpose at a specific point in time, or projects constructed for special occasions. In all instances, they take possession of a location for a certain time, giving it a new meaning and quality. Architects who create temporary architecture have to plan the disappearance of their work from the outset. The ephemeral nature of this architecture allows architects to focus in a very specific and precise way on what is essential and make very pointed architectural statements. The concept frequently transgresses the borderlines of architecture, art, design, and social intervention, which results in a very unique form of architectural freedom. The frequently experimental nature of temporary architecture provides novel perceptions of buildings, outdoor spaces, and rooms."

From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, to production sites and store interiors. Corporate architecture includes both individual projects ranging from high rises to trade fair booths, as well as company-wide design schemes such as that of the Apple stores around the world. The vitalizing and expressive power of architecture as a business card made of stone intends to reflect the self-image of a company and a brand s identity with the aim of expressing the corporate philosophy through architectural symbolism and constructional cultural qualities. Representing very different approaches, the examples from around the world gathered in this book present the whole scope of this extensive topic."

Architektonický průvodce zlatou Prahou v anglickém jazyce - od středověku až po současnost. Osvědčení odborníci Chris van Uffelen a Markus Golser představují asi 300 různých pražských budov od nejvýznamnějších architektů z každé historické éry v chronologickém řazení, doplněných velmi kvalitními fotografiemi. Obsahuje dvě podrobné mapy, které umožní návštěvníkům našeho hlavního města procházet a objevovat Prahu přesně podle jejich vlastních zájmů.

Cute little bears in all different colours, grinning elephants and cuddly mice cavorting on the padding on the changing table; winter parkas, the playhouse: the design quality of products for children frequently leaves much to be desired. But fortunately the examples are increasing of child appropriate design with style. This is of course not simply a matter of satisfying the aesthetic demands of the adults. It is more about an attractive product design which makes sense for children and their development. This volume presents products for children which allow children to be children. Such products must of course also be functional and stable. And it is at least as important that they playfully incite their phantasy and creativity while encouraging their capabilities and potentials. They should also be a source of pleasure for the potential design lovers of tomorrow. The products presented include toys, baby carriages, furniture, clothing, shoes and much more in the categories of living, fashion and playtime.