Hoaki Books S.L.

An exploration of how cafes, restaurants, drink shops, and bakeries use branding and graphic design to create unique visual identities, with case studies and insights into effective design strategies. In today's competitive food and beverage industry, a strong visual identity is as crucial as great flavours. This book explores how cafes, restaurants, drink shops, and bakeries use branding and graphic design -logos, typography, colour palettes, and motifs- to attract customers and create memorable experiences. Through a curated selection of projects, it demonstrates how thoughtful design choices shape an establishment's atmosphere and identity. Divided into four sections -Cafes, Restaurants, Drink Shops, and Dessert Shops & Bakeries- this book showcases inspiring case studies on crafting unique brand personalities. Whether you're a designer, entrepreneur, or food professional, this visually rich guide offers valuable insights on how strategic design enhances customer engagement and drives business success. A must-have resource for anyone passionate about branding in the food and drink industry, it shows how design can create a distinctive, appealing identity.

A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communication. Basic geometric shapes and their various combinations have always dominated graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book, now in paperback, readers will find many examples of why geometry is still very much relevant in today's graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, shapes and forms determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

A visually rich book about Japanese style tattooing, far- reaching in terms of scope and depth, that offers readers a comprehensive picture of the influence of traditional Japanese tattoos on some of the best tattoo artists working in the genre today. Irezumi, or simply tattooing, has a long history in Japanese culture. Arranged by continents, this book features a varied and diverse selection of 50 top tattoo artists from around the world, from ones whose creations are closely aligned with the traditions and values of classical Japanese tattoos, to those who take a more contemporary approach, using the Japanese style as a stepping stone for expressing their own unique vision and voice. The text is based on interviews with the artists in which they discuss their artistic backgrounds, how they got started in the world of tattooing, how they became interested in the Japanese style, and how they define their work. They also discuss some of their major influences, including other tattoo artists and traditional Japanese art forms such as ukiyo-e woodblock prints. While the earliest recorded history of tattoos is from the 5th century, a 3rd century Chinese account describes how the Japanese would tattoo themselves to delineate social classes and how sailors would apply them as protection against sea monsters. Nearly every page of the book contains large- format and detailed photographs of tattoos by the featured artists, as well as prints of some of their work, that introduce readers to new tendencies in this ancient art, reflecting the characteristics that differentiate it from other tattoo styles and illustrating the growing international popularity of Japanese style in recent years. Far-reaching in terms of scope and depth, this book offers a comprehensive picture of the influence of traditional Japanese tattooing style on some of the best tattoo artists working in the genre today.

A visually rich book that offers a varied and diverse selection of 86 of the best graffiti artists, urban artists and muralists in the world today, showcasing a selection of their work and sharing their passions, dreams, challenges, and the difficulties of being a street artist. Street Art & Graffiti Atlas offers a glimpse into the immense street talent around the world, serving as a gateway to the stories and creations of artists who use city streets as their canvas. The book features 86 top graffiti artists, urban artists, and muralists from 26 countries, including texts by Darryl "Cornbread" McCray, regarded as the first modern graffiti artist, a foreword by art journalist T. K. Mills and a preface by The Graffiti Museum. Urban art, muralism, and graffiti inject energy into cities, breaking the monotony of concrete and transforming our view of urban spaces. Humanity has always felt the need to express itself on walls, from ancient cave paintings to inscriptions in Roman and Greek cities, to today's digital walls. The artists in this book were selected for their distinct style, rapid evolution, and innovative genius. Alongside images of their works from cities like Amsterdam, Montreal, Buenos Aires, and Barcelona, the book includes texts that reveal the passions, dreams, challenges, and triumphs of these artists who have turned their cities into open-air museums.

Unlock your artistic potential with this comprehensive portrait drawing guide, with 50 step-by-step models to improve facial placement and expressions and refine your skills from sketching to shading. Creating a realistic portrait, whether from the front, profile, or three-quarter view, requires accurate placement of facial elements and understanding the mobility of muscles that shape our expressions. This book offers 50 models, categorized by difficulty, and guides you step-by-step from initial sketches to shading and detailing. Each page includes a dedicated space for practice: observe the model, note its unique features, draw, erase and try again, all the while refining your technique. Remember: practice makes perfect!

A book that focuses on the type of drawings that fashion designers make to provide a detailed and accurate representation of the garment. In this highly detailed second volume about technical drawing in fashion design, authors Elisabetta “Kuky” Drudi and Tiziana Paci demonstrate how to translate 3D images to 2D. Aimed at fashion students and designers, it covers every aspect of garment representation for all kinds of clothing, from skirts to beachwear to accessories, including shape, proportions, cuts, tailoring details, and fabric types. Technical drawings, or flats, are an irreplaceable means of communication to translate in a visually clear and legible way, the sketch of an outfit where stylistic details, actual volumes, lengths, and other elements of the garment are not displayed in depth. In straightforward, descriptive language, this book teaches readers the most effective ways to draw a detailed and accurate representation of the garment that pattern cutters and machinists can read and implement.

A guide to making movies at home with whatever equipment you have, learning the basics of cinematographic and storytelling techniques. Filmmaking, we are told in the introduction, is the “reverse engineering of dreams… a spell that brings dreams and visions to life.” This book is a comprehensive primer on the craft of filmmaking, and is ideal for amateur filmmakers, film students, film lovers, hobbyists, and anyone else interested in making movies and bringing their cinematic dreams and visions to life. In this ultimate guide to introductory filmmaking, the author, an Emmy Award-winning filmmaker based in NYC who teaches acting, directing, writing, and editing at the New York Film Academy, provides readers with the bare bones information they need to help them get started in making movies with whatever equipment they already have at hand. Essentially a book about craft, in straightforward layman’s terms, the author explains the different stages in the filmmaking process, shedding light on storytelling methods for a visual medium. Readers learn what makes a good story and, through detailed examples and useful diagrams, how to construct a narrative in a compelling way, in addition to being introduced to such aspects of filmmaking as types of shots, directing actors on a set, choosing locations, lighting, linear and non-linear editing, and sound effects.

This book is a great way to get started creating your own custom sneakers. Up your creative game as you learn quick and easy ways to turn a pair of regular trainers into one-of-a-kind works of art. 1000 inspiring sneaker designs and 18 step-by- step tutorials will help you create your own projects that reflect your personal tastes. By mastering the basics along with some design skills, you''ll soon have the tools and techniques you need to design and paint custom sneakers with style and soul. Street, pop, fluor, metal and camouflage are just some of the contemporary patterns touched on. Detailed illustrations that go with the texts give you an idea of what your kicks will look like after you''ve created them. The book is ideal for sneakers fans who enjoy customizing their own clothes and asserting their individuality, fashion designers who look to customized sneakers as a source of inspiration and fashion lovers in general. Take your love of sneakers to a fun new level learning how to create cool shoes that are as unique as you are.

A comprehensive guide to constructing all kinds of bags including handmade technical drawing and digital patternmaking. This comprehensive guide to handbag patternmaking, intended for professionals, skilled hobbyists and students, bridges the gap between craftsmanship and innovative technical developments, including digital patternmaking. This isn't just another patternmaking manual: it's the script that both authors would like to have had when they had doubts about construction techniques while learning the profession, equipping readers with the tools they need to tackle an array of concepts independently. Drawing from their own experiences, the authors provide an easy to work with notebook-like resource that groups together different construction techniques, providing concise explanations, ensuring that readers gain a deeper understanding of construction methods and understand basic construction principles. This comprehensive guide to handbag patternmaking, intended for professionals, skilled hobbyists and students, bridges the gap between craftsmanship and innovative technical developments, including digital patternmaking. This isn't just another patternmaking manual: it's the script that both authors would like to have had when they had doubts about construction techniques while learning the profession, equipping readers with the tools they need to tackle an array of concepts independently. Drawing from their own experiences, the authors provide an easy to work with, notebook-like resource that groups together different construction techniques, providing concise explanations, ensuring that readers gain a deeper understanding of construction methods and understand basic construction principles. Divided in two parts, the manual explores first the working process of bag patternmakers and their skills. It then explains the anatomy of bags and characteristics of the most popular models, introduces into the reading of style cards and technical drawings, to the signs to be included both in a paper as in a digital pattern to compile all information necessary to make a bag. The book also guides readers through the main construction techniques for each type of bag, explaining sides, handles, flaps, linings and bottoms in meticulous detail giving tips for a correct realization. Unique in its field, Designing Bags is a valuable resource for anyone passionate about or seeking professional growth in this evolving design area. AUTHORS: Elisa Cigna enrolled in a basic course in leather goods and then a traditional patternmaking course. Andrea Marcocci entered the world of leather goods as a cutter until he mastered all the operational aspects of the trade.

Part of a well-known book series on contemporary art jewelry by jeweler Nicolás Estrada, this completely new edition of New Earrings (not a single piece from the 2013 edition has been included) highlights the work of some of the most exciting and innovative international jewelry artists working today. The more than 550 pieces featured by 198 jewelers from all over the world break away from the traditional notion of jewelry making to stake out new terrain. They represent a variety of creative approaches and methods, from more traditional to strikingly avant-garde creations, that speak and inspire, embodying all the ingenuity, flair, eloquence, sensitivity and individual freedom of their diverse creators. Some of the earrings are made using unconventional materials like porcelain or plastic while others use classical materials such as gold in ways that provocatively go against the grain of convention, reflecting the artist’s personal identity and tastes or containing a subtle commentary on contemporary concerns. Aimed at students, professionals and jewelry lovers, this second edition of the book published in 2013, has a new layout and concludes with a brief description of the careers and webpages of the featured artists.

In the information explosion age, where thereis a shift from static printed information to digital media, designs that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor. As a result, graphic designers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on theother, increasing interest by appealing to people's emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media.Divided into three chapters, it first posits how a ?rethinking? of motion graphics is essential in the context of new media toensure that graphic design remains dynamic and able to engage people in both an appealing and informative way. The second chapter consists of exclusive interviews with animation designers who discuss the nature of contemporary animated graphics and their work, while the final chapter includes selected projectsfrom across the world. Featuring the newest ideas and work of the world's most advanced designers, the book is a valuable source of inspiration and information for professional graphic designers and students.AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisorat the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook.He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: The book explains how graphic designers can adapt their designs to this world that lives and changes rapidly by using animation and storytelling to transmit contents faster.. book doesn't only show stunning motion graphics projects from all over the world but also interviews with designers who explain how they develop their projects. Through the QR codes included in the book readers have access to inspiring real life projects.

Poppies, plantains, elderberries, chamomile, wild roses... These are just a few of the wildflowers that we come across in our gardens or during walks. For the watercolourist, however, their translucent petals and subtle hues are irresistible. In this inspiring how-to book, Gaëtane Nicoulin, a passionate watercolourist and lover of nature, teaches us how to recognise and paint wildflowers, providing readers with the watercolour techniques we need to paint flowers that grow naturally in fields and meadows. The author invites us to go out and encounter these flowers ourselves, sharpening our observation and interpretation skills and developing our own style. A valuable resource for artists at all levels, the book includes a step-by-step study of 20 plants and 5 detailed projects for creating floral compositions, in addition to specific painting techniques and tips. Gaëtane's approach to flowers is also a celebration of the untamed nature that surrounds us, inviting us to observe and to depict wildflowers in simplified versions which capture their essence. In addition to encouraging us to engage in a more contemplative kind of painting, the book also offers recipes involving berries and flowers that teach us how to identify and enjoy the many benefits of nature.

A stunning and inspiring new exploration of how color can be expressed through fashion. Color consultant and curator Lauren Wager, author of the best-selling Palette Perfect volumes, and colorist, designer and trend forecaster Sophia Naureen Ahmad, team up in this practical and inspirational compendium that examines how colors can be used and combined to achieve specific effects in fashion. We learn what each color means, where the color name comes from and color combinations that go well with each color, as well as different fabrics and decorative elements used in fashion in relation to color. Quick and easy explanations reveal what each color communicates, how it can be combined most effectively, what it is known for and its common uses in fashion. Vivid photographs bring the descriptions and explanations to life, allowing us to see with our own eyes how colors and fabrics can be combined with others to communicate a palette of different moods, emotions and states. A kind of color dictionary within the world of fashion, this practical guide filled with vital information and suggestive images will undoubtedly serve as a valuable source of inspiration for fashion designers, stylists, fashionistas and anyone else interested in fashion. AUTHORS: Lauren Wager is a designer, curator, and color specialist livingin Columbus, Ohio with her family. She works on color consulting projects inwhich she creates palettes and mood boards for various brands and products.Wager is co-owner of Georgie Home, a company that designs home textileproducts. She is also the creator of Color Collective, an online blog whichserves as a color resource for artists and designers. Wager is author of theworldwide bestsellers Color Collective's Palette Perfect and Palette PerfectVol 2, which have both been translated into several languages. She has donesocial media collaborations with Pantone, Marine Layer, Everlane, Le BonShoppe, Richer Poorer and Crow Works. Wager is a collector - always on thelookout for pretty rocks, stickers, vintage wrapping paper and fabrics. Sheenjoys coffee, reading, plants, and discovering color palettes in unexpectedplaces. Sophia Naureen Ahmad specializes in communication throughcolor. She's a colorist, designer and writer with over ten years' experienceworking with global fashion brands. She has studied art history at theUniversity of Virginia, fashion design at Parsons School of Design and, mostrecently, color design at Politecnico di MIlano. This book is her secondcollaboration with Lauren Wager. SELLING POINTS: . A new stunning color combinations volume by bestselling author Lauren Wager: this time on color combinations for fashion. . It includes explanation of the meaning or each color, where its name comes, best combinations with other colors and the fabrics on which these colour combinations look best. The book includes very different fashion styles to offer a wide, inspiring and broad range of combinations.

A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world. In today's dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

Patternmaking for Womenswear, Vol 3: Basic Bodices and Sleeves, Bustiers, Dresses, Knitwear and Swimwear Dominique Pellen 39,95 € Na objednávku This third volume of our Patternmaking for Womenswear series contains the ideal method for creating bustiers, bodices, sleeves, knitwear dresses and swimwear for womenswear. It covers the information necessary for drafting flat patterns for nearly every style there is. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and the classroom, the fresh and modern approach to the creation and adaptation of flat patterns shown here make the book suitable for a wide audience, including professionals, students and basically anyone who loves to sew. (The series is being used successfully both in the top fashion school Institut Français de la Mode (IFM) in Paris and in vocational schools throughout France). The book also includes at the end, an international size chart, a measurement chart of the female body, a glossary of useful terms, a chapter about different pocket styles and a chapter on seam allowances. This completely new edited volume is the third in a series of guides that explore the exciting world of garment-making. With high-end fashion in mind, the detailed step-by-step rules are simple and easy to follow, touching on all the foundations for constructing the entire female wardrobe in a perfectly controlled way. Putting deep professional know-how at your disposal, the method taught in this book will successfully accompany you on your exciting journey through the world of sewing and fashion. AUTHOR: Passionate about the arts, Dominique Pellen began his career with studies in drawing and painting, focusing his artistic career on fashion illustration, design and patternmaking. He has alternated collaborations with different international couturiers and brands with consulting, teaching and lectures on styling, design and patternmaking at one of the world's most respected fashion institutions, the exclusive Chambre Syndicale de la Couture Parisienne (the Haute Couture Trade Association of Paris, France, whose members include most emblematic brands, such as Dior, Lanvin, Balmain, Mandel and Anne Valérie Hash), known today as the Institut Français de la Mode. SELLING POINTS: . Pellen's method has been developed to explore the fundamentals of how clothing is made by flat pattern drafting, explaining step-by-step and in detail the making of clothing, from the simplest styles to the most complex. . From one chapter to the next, readers will learn the fundamental skills necessary to master the essentials of constructing women's bodices, bustiers, dresses, knitwear and swimmwear.

A representative selection of the work of some of the best ceramic artists and an insightful and visually rich book about ceramics and the origins of creativity. This book contains a representative selection of the work of some of the best ceramic artists in the world. The 25 featured artists explain, in their own words, the creative processes behind their work, what inspires them, the strategies they use to stay fresh and creative, what distinguishes their work from that of other ceramic artists and how they achieve this. Through examples of their most personal creations—objects capable of affecting us emotionally, surprising us and making us think—the artists reveal important details about their ceramic creations: how it was made, how it was shaped, which glaze and engobe coating they used to give the clay color and texture, the firing temperature of the kiln and the type of kiln chosen. The reader is provided with an illuminating glimpse into each artist’s unique creative world, where they point out the defining features of their work and reveal some of the secrets that characterize their artistic processes. Paragons of exploration, risk and versatility, the extraordinary artists highlighted in this book rediscover thousand-year-old traditions, reinvent perspectives, transcend boundaries, tell stories and rebel from conventional expectations, creating in the process an exhilarating space where art, clay, water, air and fire meet and, ultimately, inspire. CERAMISTS INCLUDED. ARGELIA: Nathalie Doyen (Belgium). BELGIUM: Ann VanHoey. CHINA: Wan Liya. FRANCE: Monsieur Cailloux. GERMANY: Monika Debus. INDIA: Madhvi Subrahmanian. IRLAND: Nuala O’Donovan. ITALY: Paola Paronetto. JAPAN: Shozo Michikawa, Kaori Kurihara (now France), Yuko Nishikawa (now USA). MEXICO: Gustavo Pérez. NETHERLANDS: Cecil Kemperink. NIGERIA: Ngozi Omeje Ezema. POLAND: Monika Patuszynska. SPAIN: Ícaro Maiterena, Xabier Montsalvaje, María Oriza, Myriam Jiménez Huertas, Ana Felipe, Roger Coll. UK: Alice Walton, Nicholas Lees. USA: Lauren Nauman, Godeleine de Rosamel.