Hoaki Books S.L. strana 2 z 3

Through engaging exercises, readers will learn how to tell a story while painting and drawing a landscape, a cityscape or seascape with watercolour and other techniques. This hands-on guide to landscape watercolor and other drawing and painting techniques takes readers on a series of excursions from the sea to the city, mastering the use of line and color along the way. A useful manual for drawing on the spot, it offers valuable insight into how to carefully observe the landscape before us and choose what about it we want to express; how to select and prioritize visual information; and how to apply drawing techniques to create the illusion that our compositions have been arranged effortlessly, as if by nature itself. In each of the book’s five sections (Color and Materials; Horizontality and Depth; Graphics, Shadows and Light; Lines and Perspective; and Urban Lines and Colors), the author suggests some of the questions we should ask ourselves when observing a landscape. We will learn how to tell a story while painting, prioritizing color ratios and graphic elements over faithful representation in the final result. Through these engaging exercises, readers will soon be able to manage compositional line and color effectively as they experiment with different drawing, painting and landscape representation tools and techniques.

A complete and thorough overview of different production and finishing techniques and how to make the most of them. Printing Design for Graphic Designers is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art. Printing Design for Graphic Designers is a wonderful journey into distinctive design and surprising creativity and will serve as a remarkable source of inspiration for graphic design and printing sector professionals.

A recognition of graffiti and street art by women from around the world This book showcases the work of more than 50 female graffiti artists, street artists and muralists from all over the world who are dedicated to reclaiming public space and enriching our urban environments with work that explores personal experience and cultural identity, alongside dreams and aspirations of a better world for all. Alongside stunning imagery, readers are offered interviews with each artist, which tell of their personal experience and offer insight into how these women have fought to find their place in a male-dominated art form and continue to fight to break free of the inequalities that linger in our society today, which continue to affect women’s rights in all aspects of life. Inspiring and thought-provoking, this thoroughly illustrated book will motivate the reader to seek out diverse street art in our cities, pointing towards a fairer world. PARTICIPANTS. Argentina: Agus Rucula, Hola Pum Pum, K2man, Milu Correch. Australia: Danielle Weber, Vexta. Belarus: Julia Yu Baba. Brazil: Magrela. Canada: Emily Read, Priscilla Yu. Chile: Anis88. Colombia: Ledania, Mugre Diamante. Equador: Mo Vasquez. France: Claire Prouvost, Emyart, Mademoiselle Kat, Wuna (+Canada), Zabou (+UK), Zoia. Finland: Camilla Siren, Anetta Lukjanova (+Spain). Germany: Minas. Italy: Alice Pasquini, Rame13, Vera Bugatti. Mexico: Lourdes Villagómez, Paola Delfín, Tahnee Flor, Triana Parera, Adry del Rocío, Alina Kiliwa, Alegría del Prado (+Spain:). Norway: Missprinted. Peru: Niz (+USA). Poland: Natalia Rak, Nespoon. Portugal: Tamara Alves. Spain: Btoy, Didi Leona, Elisa Capdevila, Julieta xlf, Lily Brik. The Netherlands: JDL. UK: Helen Bur, Rosie Woods (+Australia). USA: Emily Eldridge (+Germany), Kaz Williams/KAZILLA (Miami, FL), Kee Romano, Nico Cathcart (Richmond, VA), Toofly (+Equador). Venezuela: Sandra Betancort.

Artists from disciplines commonly seen as far removed from tattooing embrace it with a different look and approach. Artists from graphic design, photography, illustration, painting and sculpture have found in tattooing a new tool to express themselves and give way to their distinctive language. And they do it with a fresh look and extraordinary results, often far removed from the traditional tattoo. New Tattoo Artists presents the work of 25 tattoo artists from around the world, taking us on an exhilarating journey through this “new art of tattooing”. Their work is nurtured by many sources, resulting in a rich, diverse and especially unique book that offers a revitalized vision of an ancient art along with the artists’ own reflections and personal experiences.

A very useful step-by-step manual for mastering the creation of knitted garments using a knitting machine in a new updated edition. In the world of textiles, knitted fabric is one of the most complicated materials to work with but also one of the most used. This is a book for all fashion lovers who, while fascinated by knitted fabric, have not dared to venture into this field, as well as for advanced and professional knitters who want to systematically round off their knowledge. It includes all the steps necessary to create a knitted garment, from the choice of yarn to manufacturing apparel, explaining such things as how to use a flatbed knitting machine correctly and the linking, cutting, sewing and, ultimately, ironing of knitted garments. The book not only takes into account how crucial it is to recognize and develop a stitch. It also acknowledges the importance of knowing how to represent stitches for different machines in a useful way. For the first time, the author describes the various stitches in a clear and well-structured manner with a language of symbols developed for use with all kinds of studio and domestic knitting machines regardless of the brand: Brother, Silver Reed, Passap, Coppo and Dubied. The book includes examples of working with traditional materials like wool, alpaca, cotton and linen but also encourages experimenting with paper, plastic materials and vegetal and metallic yarns to create texture, three-dimensional effects and unusual volumes.

Developed by fashion designer and teacher Dominique Pellen, the patternmaking method introduced in this book is explained in a simple, clear, precise, highly detailed way, covering all the information necessary for creating different bodices, sleeves and collars for womenswear. This book contains the ideal method for creating base patterns to tailor bodices, sleeves and collars to different contemporary styles and modern designs. It covers the information necessary for drafting flat patterns for nearly every form there is in a progressive way in terms of difficulty and can easily be adapted to all skill levels. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and in the classroom, the method for the creation and adaptation of flat patterns shown here is suitable for a wide audience, including professionals, students and basically anyone who loves to sew. This expanded and updated volume on bodices, sleeves and collars is the second in a series of womenswear guides that will explore the exciting world of garment-making, a gateway designed to help fashion design students and sewing lovers understand and design patterns on their own.

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Developed by fashion designer and teacher Dominique Pellen, the patternmaking method is explained in this book in a simple, clear, precise, highly detailed manner, and covers the information necessary for creating every style of skirt one could imagine. This bookcontains the perfect method for creating skirts, explained in a simple, clear, precise, highly detailed manner. It covers the information necessary for drafting flat patterns for just about every style there is, and can easily be adapted to all skill levels. Flat-pattern drafting is the process of creating volume from a 2-D surface by outlining a pattern on paper, using specific body measurements to which ease is added according to the desired look of thegarment. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and in the classroom, the method for the creation and adaptation of flat patterns contained here in is suitable for avast audience, including professionals, students and simply anyone who loves to sew. The book has already been used at professional schools and institutes, where Pellen's method has proven to be reliable and foolproof. This expandedand updated volume on skirts, which includes QR codes linking to explanatory videos, is the first in a series of guides that will explore the exciting world of garment-making, a gateway that is designed to help clothiers understand and design patterns on their own. AUTHOR: Passionate aboutthe arts, Dominique Pellen began his career with studies in drawing and painting, focusing his artistic career on fashionillustration, design and patternmaking. He has alternated collaborations with different international couturiers and brands with consulting, teaching and lectures on styling, design and patternmaking at one of the world's most respected fashion institutions, the exclusive Chambre Syndicale de la Couture Parisienne (the Haute Couture Trade Association of Paris, France, whose membersinclude most emblematic brands, such as Dior, Lanvin, Balmain, Mandel and Anne Valerie Hash), known today as the Institut Francais de la Mode. SELLING POINTS: . Pellen's method has been developed to explore the fundamentals of how clothing is made by flat pattern drafting, explaining step-by-step and in detail the making of clothing, from the simplest styles to the most complex . From one chapter to the next, readers will learn the fundamental skills necessary to master the essentials of constructing women's skirts . This book includes QR codes for video explanations . The instructions are easy to follow and each step is explained in detail and clearly illustrated 350 illustrations

Following the first volume of Fashion Draping Techniques, which focused on details, this new volume takes a step forward and moves on to complete items of clothing, such as dresses, blouses, jackets, and skirts, all explained in a detailed and easy to understand manner. Each chapter also includes suggestions about what kind of fabric to use in each piece of clothing. Draping involves working with fabric directly on the dress stand, allowing designers to bring their creations to life, adapting the style and fit as they work. The results are new styles, cuts and lines that give life to a new three-dimensional prototype, without the standardised restrictions of paper patterns. This gives designers an immediate idea of what their creation will look like and easily lets them decide how to move forward, through the use of toile, pins, pleats, modules, draping, craftsmanship, and boundless creativity.

Draping, also known as moulage, is a fashion design technique that involves working with fabric directly on a mannequin, 'sculpting' the toile on a dress form. Imagination and freedom are the key principles of this process, allowing the designer to start from an idea and change it as the garment progresses. Pieces take shape inch-by-inch on the dress form, going directly from sketch to fabric. Using the intricate process of draping, this extensively illustrated publication is an essential step-by-step guide for students, couture connoisseurs and fashion professionals who want to delve deeper into a technique used by prestigious fashion houses around the globe. This volume offers everything readers need to learn about the principles of draping and to gain a solid foundation for making their own imaginative pieces without limiting their creativity.

New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers' imagination and experimentation. It's time to learn to play with data!

At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen envi- ronment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies consti- tuting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.

Urban interventions establish strong links between the social and spatial spheres of cities, giving place to interactions by which art and architecture make use of public spaces. Urban Interventions presents a rigorous selection of projects that have transformed streets, parks and derelict areas of cities all over the world into extraordinary public spaces, seeking people's involvement through a wide variety of interactive and collaborative activities. Fully illustrated in colour, the book includes installations, events and art works and offers a global and comprehensive vision of 21st century cities, as they become meeting places full of creative possibilities.

Drawing is a universal language, but not everybody feels capable of giving it a go. This is a useful and entertaining book about the pleasure of drawing, by showing, with some exercises, that anybody can draw through learning to see first. Based on the renowned method by Betty Edwards and intended either for beginners or those who need a refresher course, this book is an updated and personal account by the author which will make the fear of drawing disappear to anyone willing to try. This is a completely different drawing school for the gifted, the untalented, the stressed and the completely desperate and a useful and entertaining method for learning to draw by learning to see first. By looking at the world, without the interference of feelings and what our brain assumes we are looking at, the hand will pick up the skills and abilities to produce a wide array of drawings. Humorous and enlightening, reading this book will definitely spark anyone's creativity.

Illustration is applied imagination. But this book is not only about illustration, though it does contain illustrations-lots of them. But there's more. This book examines the profession of illustrator, from the vexing subject of money to the question of the right workplace. How do you get commissions? How do you negotiate successfully? What's a fair price? How do you handle the everyday routines involved in illustration work? And, of course, it presents a wide variety of illustra- tion techniques. In short, it makes an effort to enlighten, be useful and answer as many questions as possible. Its author does so, on the one hand, by offering more than twenty really useful tips for budding illustrators-for example, how to stop the fear that a blank page often inspires-and, on the other, by presenting the twenty-five most important illustration techniques in a practical way that awakens the reader's desire to learn more. As a parallel narrative accompanying the humorous texts, there are images by very different illustrators who work with a wide variety of techniques and styles. These pictures are diverse yet easy to compare, because they all show the same thing: a bird.