- Počet strán: 260
- Väzba: mäkká, brožovaná
- EAN: 9788419220004
- Jazyk: anglický
- Dátum vydania: 3. januára 2023
- Vydavateľstvo : Hoaki Books S.L.
Decoding Logos: From LOGO Design to Branding
Wang Shaoqiang
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
- Počet strán: 260
- Väzba: mäkká, brožovaná
- EAN: 9788419220004
- Jazyk: anglický
- Dátum vydania: 3. januára 2023
- Vydavateľstvo : Hoaki Books S.L.
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
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