Hoaki Books S.L. strana 3 z 3

Designers and students and even top creatives can find in this book fresh trends, inspiring content and new sources of inspiration in the world of typography. The World’s Best Typography: The Yearbook of the Type Directors Club of NY (published for the first time 1980) is a bible of inspiration for typography practitioners and enthusiasts. Within its pages, top creatives as well as publishers and students can find role models, fresh trends, inspiring content and new sources of inspiration. Readers will be inspired by the intersection of craftsmanship and creation, of classical skills and trailblazing innovations. Here, trends are identified and set, as the around 750 illustrations, 263 awarding-winning designs from 39 countries and 46 new fonts presented clearly illustrate. Designers from all over the world compete to appear in the book. Previously divided into two competitions, one each for Communications Design and Typeface Design, the program is now a single competition consisting of three disciplines: Type Design, Typography and, for the first time, Lettering, which has its own jury. The Award for Typographic Excellence is the ticket to the best agencies in the world. The yearbook also reflects the latest typography trends, sets standards, is a collector’s item and distinguishes its owners as visual thought leaders. In one book you can see works from thirty-nine countries and regions, which include: Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Finland, France, Germany, Greece, India, Israel, Italy, Japan, Lebanon, Macau, Malta, Moldova, The Netherlands, New Zealand, Philippines, Norway, Poland, Portugal, Russia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Venezuela and Vietnam. This edition also includes a special index listing the principal typefaces used and the names of their designers. The Judges’ Choices section features the winning entries that have been singled out as each judge’s personal favorite; these pieces are accompanied not only by the judges’ comments but also by designer statements. These components—along with this year’s chairs, Kimya Gandhi and Trisha Tan —exemplify the enormous vitality of the typography profession.

Tattoos, perhaps one of the oldest forms of communication or body art, have had and still have different meanings. From healing powers to the identification of criminals, through myths and different beliefs or simply as a form of identification and affirmation of group belonging, tattoos are one of the most characteristic means of expression associated with sailors, soldiers, organized crime, gangs or urban tribes, as well as being a form of body adornment and expression of a lifestyle, philosophy or many people's beliefs. By way of a clear, insightful text, this publication unveils the meaning of the tattoos that have lived on through the passage of time and that, even today, explain a lot about the person who wears them. After all, a tattoo is much more than a drawing on the skin; it’s a declaration of intent. From drawings that date back to the dawn of civilization to contemporary designs, each tattoo has a hidden story that this book is eager to reveal.

The seminal guide to figure drawing for fashion design in a completely revised, updated and expanded two-volume edition. Fashion drawing is the most important way to visualise ideas and concepts in costume and fashion design. This new and expanded two-volume edition of the already classic title Figure Drawing for Fashion Design - revised, updated and expanded - is a precise, topic-by-topic manual that will help readers acquire and perfect their skills drawing fashion designs on the female form. Mastering the rules of figure drawing as well as stylistic techniques that add individuality and flair to the design is an essential skill for all designers and illustrators to master in order to bring one's vision to the page, and eventually mannequin. In its approach, this book is ideal both for those designers and students who want to apply themselves professionally to fashion design, and for all enthusiasts of drawing the female body in a fashion context.

Featuring countless contemporary layout examples and practical information, New Page Design provides readers with a solid technical foundation for successful editorial design. Now in paperback, New Page Design offers a comprehensive technical explanation of basic layout principles, a crucial graphic design field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. New Page Design presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters. Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration. The book includes interviews with Bruch —Idee & Form, Any Studio, Pyramid and Linus Lohoff. Designers included and the countries they are working from at the moment of publication. Argentina: Mane Tatoulian. Australia: M. Giesser. Austria: Bruch—Idee & Form, Dominik Langegger. Brazil: Candice Alencar, Nayelli Jaraba, Estúdio Lampejo, Lucas Depolo Machado. Canada: Blok Design. Chile: Cristóbal Riesco. Denmark: Line Marie Rasmussen, Rasmus Jappe Kristiansen. Finland: Bond Creative Agency, Finland Tania Hoffrén, France: Empire, Syndicat, GeneralPublic, My Name is Wendy, Studio Fréro. Germany: Any Studio, Bureau Borsche, Carina Mähler, komma team, Miriam König, Moby Digg, Slanted Publishers. Guatemala: Andrés Higueros (+Mexico).Italy: Brando Corradini, Carla Cabras, Due Collective, Gusto IDS, Muttnik. Poland: Karolina Pietrzyk. Portugal: Sofia Felgueiras. Russia: Alsu Gilmanova, Ekaterina Nikolaeva, Galya Dautova and Karina Yazylyan, Timur Babaev . Spain: Clara.B Landín, creanet, David Reca, Leticia Ortín, Linus Lohoff. Sweden: Amanda & Erik, Studio Ahremark. The Netherlands: Format Wars. Turkey: Fatih Hardal. UK: Pyramid (+Portugal), Vincenzo Marchese Ragona. USA: Brian Liu (LA, CA), Pouya Ahmadi (Chigago, IL), Sagmeister & Walsh (NY, NY).

Lauren Wager's follow up to her bestselling Color Collective's Palette Perfect features a fresh approach to colour combinations with entirely new palettes, organised by season. What colour is summer? Is it a cool and translucent swimming pool aquamarine, brilliant watermelon red, or the pale pink interior of a seashell? If these colours define summer, what colour is autumn? How about winter? And spring? In Palette Perfect, Volume 2, designer and best-selling author Lauren Wager explores the multiple possibilities of seasonal color applications, leading the reader through an inspirational presentation of image pairings and colour combinations. The colour palettes are portrayed in a fresh and dynamic way that allows the reader to see how certain colours play off each other in foreground and background, close together and further apart. This format is a different take on colour palettes than Volume 1, and still provides the RGB and CMYK values for artists that would like to translate the colours for web and print. This volume - both a practical guide and inspirational book for designers, illustrators, architects, and crafters, as well home decoration and fashion lovers, professional or otherwise - provides examples of colour application within the worlds of contemporary art, fashion, interiors, photography and graphic design. It is a carefully gathered collection of colour palettes and stunning images with a touch of the unexpected, utterly successful in its aim. ding industries. . A new approach to colour combinations with entirely new palettes, organised by season. 320 colour photographs.

In this book, renowned illustrator Victor Escandell offers a step-by-step explanation of a wide range of techniques and their variations, so that, through experimentation, apparently simple black and white drawings or paintings gain added depth and expressiveness. Now in paperback, this visually detailed book by renowned illustrator Victor Escandell is devoted exclusively to the infinite creative possibilities of drawing and painting in black and white. Traditional and modern materials, techniques and applications (Indian ink, pencil, pen, bamboo, water-soluble graphite, colored pencils, gouache, different types of felt-tip pens for various supports, grattage, etc.) are described clearly so that beginners and advanced artists alike can experiment with what they have learned and explore their creativity. Each chapter covers a specific technique and contains useful information such as the methods and materials used, illustrated examples and interesting anecdotes about the origin of each technique, tricks of the trade, many variations and references to other classic and contemporary authors. Each technique is demonstrated in additional detail by a short film the reader can access via QR code. Photographs display the final result and images of the process make sure readers don't get lost along the way. Different black-and-white mixed techniques are also presented in a dedicated chapter, while the last chapter examines applications beyond paper (textiles, glass, vinyl, murals). In Escandell's resourceful hands, the described tools take on new meaning while everyday products such as salt, bleach and even a hair dryer become essential companions on engaging artistic adventures.

This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity.

The duotone printing technique can either apply two shades of the same colour, black and one tint, or two different colours. This process brings out middle tones and highlights, and its results are vibrant, colourful and stunning. The projects selected for this book cover different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites.