John Wiley & Sons Inc. strana 7 z 7

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age.

The world has changed radically since the first edition of this book was published in 2001. Spammers, virus writers, phishermen, money launderers, and spies now trade busily with each other in a lively online criminal economy and as they specialize, they get better. In this indispensable, fully updated guide, Ross Anderson reveals how to build systems that stay dependable whether faced with error or malice. Here's straight talk on critical topics such as technical engineering basics, types of attack, specialized protection mechanisms, security psychology, policy, and more.

Planning a trip to a French-speaking country? Starting a business with a French connection? Looking to ace your next French test? Intermediate French For Dummies is the book for you. It offers all the help you need to improve your writing skills and become a better French speaker, listener, and reader, as well. This friendly, hands-on workbook gives you practical examples and useful exercises so you can practice how native speakers use the language. From vocabulary and numbers to juggling tenses, you’ll get a clear understanding of the nuances of French style and usage that will have you writing better in no time. Plus, you’ll find multiple charts that provide the conjugations for all types of French verbs. Discover how to: Use fundamental French grammar — from nouns, adjectives, and adverbs to pronouns, prepositions, and conjunctions Select and conjugate the correct French verbs Understand the importance of grammatical gender in French Ask and respond to questions Use a bilingual dictionary correctly Get a handle on French negatives Know whether to use the infinitive or the present participle Add descriptive flair to your writing Sort out pronominal verbs Avoid the most common French writing mistakes Complete with plenty of room to practice you skills with exercises right in the workbook Intermediate French For Dummies helps you get your French writing up to speed toute suite!

There are many ways to make money in today's market, but the one strategy that has truly proven itself over the years is value investing. Now, with The Little Book of Value Investing, Christopher Browne shows you how to use this wealth-building strategy to successfully buy bargain stocks around the world.

The Volatility Surface - A Practitioner's Guide

The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a thief." Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right in an expanded preface and introduction.