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'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. In 2018 Amazon became the world's second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it? Colin Bryar started at Amazon in 1998; Bill Carr joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon's founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.

A Classroom-tested English course for adults and young adults, Inside Out" has been designed to develop real-life communicative skills and power of self-expression. Written by teachers for teachers, "Inside Out" provides a thoroughly enjoyable and lively course for adults and young adults built around structured work on grammar and lexis, planned speaking tasks and engaging writing and listening texts. The Student's Book contains approximately 90 hours of resourceful teaching material, review units with enjoyable activities to consolidate target language, main grammar and language functions presented clearly and practiced through anecdote activities and personalization and authentic and motivating reading texts."