Taschen strana 85 z 97

Featuring 60 success stories, from clients' briefings to final projects, this book, which follows on from the best selling Guidelines for Online Success title, provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

Red, yellow, blue – and of course black – are the colours that Oliver Byrne employs for the figures and diagrams in his most unusual 1847 edition of Euclid, published by William Pickering and printed by Chiswick Press, and which prompt the surprised reader to think of Mondrian. The author makes it clear in his subtitle that this is a didactic measure intended to distinguish his edition from all others: "The Elements of Euclid in which coloured diagrams and symbols are used instead of letters for the greater ease of learners." Byrne is not content to trust solely in the supposed intuitive "logical" structure of Euclid's axioms and theorems – who doesn't know the first famous sentences of Euclid's Elements: "I. A point is that which has no parts. II. A line is length without breadth"? –, but translates them into colourful diagrams and symbols. He thereby thinks in terms of the school classroom: he compares his colours to the dyed chalks in which figures are drawn on the blackboard. Oliver Byrne (c. 1810–c. 1880) was an Irish author and civil engineer. Little is known about his life, though he wrote a considerable number of books. As Surveyor of Her Majesty's Settlements in the Falkland Islands, Byrne had already published mathematical and engineering works, but never anything like his edition on Euclid. This remarkable example of Victorian printing has been described as one of the oddest and most beautiful books of the 19th century. Each proposition is set in Caslon italic, with a four-line initial, while the rest of the page is a unique riot of red, yellow and blue. On some pages, letters and numbers only are printed in colour, sprinkled over the pages like tiny wild flowers and demanding the most meticulous alignment of the different colour plates for printing. Elsewhere, solid squares, triangles and circles are printed in bright colours, expressing a verve not seen again on the pages of a book until the era of Dufy, Matisse and Derain.

The Kama Sutra gives detailed instructions on how to spank it. Contemporary Italians touch it for luck before placing a bet. Americans are having it cosmetically enhanced at rates approaching breast enlargement surgery. The female butt, tush, culo, or derrière has always inspired awe, fantasy, and slavish devotion. Curiously, its primary purpose is functional rather than aesthetic: butts balance our bodies while running, according to biologists. But ask any pygophiliac—as fundament fans are clinically termed—and you'll get the same answer: female hindquarters exist to please the eye, the hands, and parts south. A pert posterior causes instant arousal, as Zora Neale Hurston observed in Their Eyes Were Watching God: "The men noticed her firm buttocks like she had grape fruits in her hip pockets." Or, as rapper Sir Mix-a-lot proclaimed, "My anaconda don't want none, unless you’ve got buns, hun." Having all but disappeared from western culture in the breast-obsessed second half of the 20th century, the fully formed fanny is currently enjoying a massive resurgence, attributed by some to American actress Jennifer Lopez, by others to the rise of booty-centric hip hop culture. Yet this rage for shapely butts is nothing new. The ancient Greeks worshipped at the temple of Aphrodite Kallipygos, Goddess of the Beautiful Buttocks, while a womanly rump has always been an object of worship in most of the southern hemisphere. The Big Butt Book explores this perennial fascination with female booty—from small and taut to large and sumptuous—in the fourth installment of Dian Hanson's critically acclaimed body parts series. Over 400 photos from 1900 to the present day, including works by Elmer Batters, Ellen von Unwerth, Jean-Paul Goude, Ralph Gibson, Richard Kern, Jan Saudek, Ed Fox, Terry Richardson and Sante D'Orazio, of butts ranging from petite Pam Anderson's to sumptuous Serena Williams', are contextualized by interviews with porn icon John (Buttman) Stagliano, filmmaker Tinto Brass, artist Robert Crumb, bootylicious butt queens Buffie The Body, Coco and Brazil's Watermelon Woman, plus Eve Howard and her life-long spanking obsession.

As special photographer on the sets and locations of Francis Ford Coppola's The Godfather trilogy, Steve Schapiro had the remarkable experience of witnessing legendary actors giving some of their most memorable performances. Schapiro immortalized Marlon Brando, Al Pacino, Robert De Niro, James Caan, Robert Duvall and Diane Keaton in photos that have since become iconic images, instantly recognisable and endlessly imitated. Gathered together for the first time in this book are Schapiro's finest photographs from all three Godfather films, lovingly reproduced from the original negatives. With contextual essays and interviews covering the trilogy in its entirety, this book contains over 400 color and black & white images. Schapiro's images take us behind the scenes of this epic and inimitable cinematic saga, revealing the director's working process, capturing the moods and personalities involved, and providing insight into the making of movie history. Previously restricted to 1,000 Limited Edition copies, this is the unlimited trade edition for cinephiles and 'family' members on a budget!

To travel through Italy is as close as one gets to being in paradise. For centuries, writers, artists, architects and merchants have been drawn here, inspired by the beauty of Venice, Florence, Naples and Rome. Countless books, paintings, poems and sculptures are evidence of its undying appeal, and over the past 60 years, the country has become one of the world's top travel and holiday destinations. The loveliness of Italy—its architecture, landscapes, culture and food (some of the world’s finest!) — if not eternal, is certainly enduring, and the easy-going and relaxed Italian lifestyle, il dolce far niente, is still unrivaled. Here, some of Italy's most amazing landscapes are brought to life, like Lake Como (residence of George Clooney), Venice, Florence and Tuscany, the Amalfi Coast, and no less magical, the Aeolian Islands off the coast of Sicily. In these mythical surroundings are legendary hotels full of atmosphere, where novels are set, movies are made, weddings are celebrated and famous love stories consummated: Villa d'Este on Lake Como, the Hotel Splendido in Portofino, the Il San Pietro on the Amalfi Coast and the Villa Cimbrone in Ravello—to name just a few. But in Great Escapes Italy, Angelika Taschen also reveals where to find more secret and hidden jewels—from the Locanda Cipriani, a romantic hideaway on the island of Torcello, to the atmospheric Castello di Vicarello in Tuscany.

This title presents the nitty-gritty of basic patternmaking. Off-the-peg too bland or doesn't fit? Made-to-measure too expensive? Then why not do it yourself? This volume explains the nitty-gritty of basic patternmaking, laying the essential foundations for anyone taking their first steps in tailoring and dressmaking. Four fundamental garments - skirt, dress, jacket and coat - are used to explain patterns step by step, with clear sequences of photographs and descriptions. Gradually, the reader is enabled to tackle ever-increasing complexity in patternmaking, moving toward such activities as customizing, the creative adaptation of basic models, and deriving patterns from pictures.

In 1960, photographer William Claxton and noted German musicologist Joachim Berendt traveled the United States hot on the trail of jazz music. The result of their collaboration was an amazing collection of photographs and recordings of legendary artists as well as unknown street musicians. The book Jazzlife, the original fruit of their labors, has become a collector's item that is highly treasured among jazz and photography fans. In 2003, TASCHEN began reassembling this important collection of material— along with many never-before-seen color images from those trips. They are brought together in this updated volume, which includes a foreword by William Claxton tracing his travels with Berendt and his love affair with jazz music in general. Jazz fans will be delighted to be able to take a jazz-trip through time, seeing the music as Claxton and Berendt originally experienced it.

The complete guide to Billy Wilder's masterpiece—made in collaboration with the great man himself and published just before his death. Find out everything you could ever want to know (and more) about the movie voted best comedy of the century by the American Film Institute. A daring tale of cross-dressing from a time when the subject was all but taboo, Some Like it Hot (1959) tells the story of two jazz musicians who are forced to go undercover in an all-girls' band to escape from the mob. With an ingenious screenplay by I.A.L. Diamond and Billy Wilder, and flawless performances by Tony Curtis, Jack Lemmon and the famously difficult Marilyn Monroe, Some Like it Hot is the embodiment of comic perfection.

In 1935, DC Comics founder Major Malcolm Wheeler-Nicholson published New Fun No. 1, the first comic book with all-new, original material—at a time when comic books were mere repositories for the castoffs of the newspaper strips. What was initially considered to be disposable media for children was well on its way to becoming the mythology of our time—the 20th century’s answer to Atlas or Zorro. More than 40,000 comic books later, in honor of the publisher’s 75th anniversary, TASCHEN has produced the single most comprehensive book on DC Comics, in an XL edition even Superman might have trouble lifting. More than 2,000 images—covers and interiors, original illustrations, photographs, film stills, and collectibles—are reproduced using the latest technology to bring the story lines, the characters, and their creators to vibrant life as they’ve never been seen before. Telling the tales behind the tomes is 38-year DC veteran Paul Levitz, whose in-depth essays trace the company’s history, from its pulp origins through to the future of digital publishing.

It has been called the single most historic event of the 20th century: On July 20, 1969 Neil Armstrong, Buzz Aldrin and Michael Collins met John F. Kennedy's call for a manned Moon landing by the end of the 1960s. A decade of tests and training, a staff of 400,000 engineers and scientists, a budget of $24 billion, and the most powerful rocket ever launched all combined in an unprecedented event watched by millions the world over. And no one captured the men, the mood, and the machinery like Norman Mailer. One of the greatest writers of the 20th Century, Norman Mailer was hired by LIFE magazine in 1969 to cover the Moon shot. He enhanced his reportage in the brilliantly crafted book, Of a Fire on the Moon, which is excerpted here. Equally adept at examining the science of space travel and the psychology of the men involved—from Saturn V rocket engineer Wernher von Braun, to the crucial NASA support staff, to the three astronauts—Mailer provides provocative and trenchant insights into this epoch-making event. Illustrating this volume are hundreds of photographs and maps from the NASA vaults, magazine archives, and private collections. These images document the development of the agency and the mission, life inside the command module and on the Moon’s surface, and the world’s jubilant reaction to the landing. This edition includes an original introduction by Colum McCann and captions by leading Apollo 11 experts, explaining the history and science behind the images, citing the mission log and publications of the day, and post-flight astronaut interviews. The book you couldn't get your hands on is finally available as the first publication in TASCHEN's new series of GOLDEN BOOKS, created to celebrate the company's 30th anniversary! Originally published as a TASCHEN Limited Edition, Norman Mailer's MoonFire sold out instantly and earned accolades from publications the world over.

This compendium showcases the extraordinary cutting-edge work of 100 of the world's most progressive graphic designers, from the hard-hitting political messages of Jonathan Barnbrook to the lyrical digital compositions of Peter Saville to the iconoclastic imagery of Stefan Sagmeister. Alongside the array of visually stunning and thought-provoking advertisements, CD covers, posters, packaging, websites, and corporate identities are texts by each designer expressing his or her individual approach to graphic design practice as well as personal insights into the motivations that lie behind the work. An accompanying introductory essay highlights the current issues surrounding graphic design practice, from the ascendancy of digital tools to the amorality of consumerism. By presenting a provocative survey of the most experimental and forward-looking graphic design from around the globe, this book provides a unique and totally unforgettable snapshot of where the discipline stands today and hopefully offers directions for its future. Contemporary Graphic Design is absolutely essential to anyone interested in the power of images.

With the addition of just a few letters or an image the simple T-shirt can become a personal billboard. What started as the standard issue undershirt of the U.S. military, by the mid-1970s had evolved into a means of self-expression and individualism. Musical taste, political slant, favorite TV show or movie, vacation destination and brand preference — it's all on a tee. From DIY to the mass market, the printed T-shirt has been embraced by fashion designers and artists, street culture and brand-building corporations. Yet its basic form and function are unchanged. This quintessentially American item — best teamed with a pair of blue jeans — remains the simplest and most direct way of broadcasting our ideals and allegiances, sense of humor and cultural passions. Selected from the collection of Patrick and Marc Guetta, owners of World of Vintage T-Shirts on Melrose Avenue in Los Angeles, this book assembles over 650 stone-cold classics of the genre. Drawn primarily from the golden era of the 1970s and 1980s, these vintage T-shirts are not merely nostalgic artifacts; they represent an historical record of political, popular and corporate thought in America. Vintage T-Shirts documents the most striking variations on this infinitely versatile garment. With an introduction on the history of the T-shirt in American popular culture by Alison A. Nieder, Vintage T-Shirts is an essential work of reference for anyone interested in pop culture, fashion, or graphic design.

Before reaching the tender age of thirty, Michelangelo Buonarroti (1475-1564) had already sculpted David and Pièta, two of the most famous sculptures in the entire history of art. Like fellow Florentine Leonardo da Vinci, Michelangelo was a shining star of the Renaissance and a genius of consummate virtuosity. His achievements as a sculptor, painter, draughtsman, and architect are unique—no artist before or after him has ever produced such a vast, multi-faceted, and wide-ranging oeuvre. Only a handful of other painters and sculptors have attained a comparable social status and enjoyed a similar artistic freedom. This is demonstrated not only by the frescoes of the Sistine Chapel but also by Michelangelo’s monumental sculptures and his unconventional architectural designs, whose forms went far beyond the accepted vocabulary of his day. Such was his talent that Michelangelo was considered a demigod by his contemporaries and was the subject of two biographies during his lifetime. The edition explores Michelangelo's life and work in depth and detail. The different parts of the book concentrate on the life of Michelangelo via an extensive and copiously illustrated biographical essay and include gorgeous, full page reproductions and enlarged details that bring readers up close to the works. This sumptuous tome also takes account, to a previously unseen extent, of Michelangelo's more personal traits and circumstances, such as his solitary nature, his thirst for money and commissions, his miserliness, his immense wealth, and his skill as a property investor. This survey of Michelangelo's life and oeuvre is a basic reference for every art lover.

Since its inception in the second decade of the 20th century, the Bombay-based Indian film industry—Bollywood—has developed a unique visual language, articulated by the vivid hand-painted movie posters that have since become highly-desirable collectors' items. While Bollywood poster artists produced a staggering number of these hand-painted images, their ephemeral work has traditionally been presented unevenly, with shoddy reprints and re-release posters. The Art of Bollywood digs deeper into the tradition, presenting the original art in its true glory—from seldom-seen posters to rare images of street publicity and cinema displays. The text provides a detailed discussion of the works of key artists, in this comprehensive overview of a previously neglected and underrated artistic genre.

The Kama Sutra gives detailed instructions on how to spank it. Contemporary Italians touch it for luck before placing a bet. Americans are having it cosmetically enhanced at rates approaching breast enlargement surgery. The female butt, tush, culo, or derrière has always inspired awe, fantasy, and slavish devotion. Curiously, its primary purpose is functional rather than aesthetic: butts balance our bodies while running, according to biologists. But ask any pygophiliac—as fundament fans are clinically termed—and you'll get the same answer: female hindquarters exist to please the eye, the hands, and parts south. A pert posterior causes instant arousal, as Zora Neale Hurston observed in Their Eyes Were Watching God: "The men noticed her firm buttocks like she had grape fruits in her hip pockets." Or, as rapper Sir Mix-a-lot proclaimed, "My anaconda don't want none, unless you’ve got buns, hun." Having all but disappeared from western culture in the breast-obsessed second half of the 20th century, the fully formed fanny is currently enjoying a massive resurgence, attributed by some to American actress Jennifer Lopez, by others to the rise of booty-centric hip hop culture. Yet this rage for shapely butts is nothing new. The ancient Greeks worshipped at the temple of Aphrodite Kallipygos, Goddess of the Beautiful Buttocks, while a womanly rump has always been an object of worship in most of the southern hemisphere. The Big Butt Book explores this perennial fascination with female booty—from small and taut to large and sumptuous—in the fourth installment of Dian Hanson's critically acclaimed body parts series. Over 400 photos from 1900 to the present day, including works by Elmer Batters, Ellen von Unwerth, Jean-Paul Goude, Ralph Gibson, Richard Kern, Jan Saudek, Ed Fox, Terry Richardson and Sante D'Orazio, of butts ranging from petite Pam Anderson's to sumptuous Serena Williams', are contextualized by interviews with porn icon John (Buttman) Stagliano, filmmaker Tinto Brass, artist Robert Crumb, bootylicious butt queens Buffie The Body, Coco and Brazil's Watermelon Woman, plus Eve Howard and her life-long spanking obsession.

The metabolism of travel changed more in the last century than in the previous half-millennium, a stunning transformation triggered by American wanderlust. In less than 100 years, the U.S. mass-produced the automobile, invented airplanes, freeways, motels, even sent men to the Moon. Travel grew ever faster and easier. Above all, it was democratized — enabling millions to explore distant lands, or see their own more fully. At the start of the 20th century, only people with extensive disposable income and time to spare could enjoy leisure travel. By the century’s end, journeys took hours, not days, and mass travel — especially brief air flights — became the new normal. Along the way, ocean liners broke speed records, aerodynamic trains roared down the tracks, stylish boat-plane clippers evolved into jumbo jets. Whether aboard high-speed locomotives or ships, jets, or Greyhound buses — or when setting their own schedule on the open road — Americans demanded ever greater mobility and wider choice of destinations, thereby setting a new standard for travelers around the world. A lush visual history of international wanderlust, this volume features 400-plus print advertisements from the Jim Heimann Collection, that illustrate the evolution of leisure travel — from domestic to global, exclusive to popular, exotic to standardized — and its crucial role in American culture. With an introduction, decade-by-decade analysis, and an illustrated timeline, this book highlights the cultural and technological developments that transformed travel from a cushioned journey of the elite into a convenient leisure pastime for the general public. 20th Century Travel takes us on a grand tour of travel’s golden age.