W. W. Norton & Company strana 11 z 13

Whiskey cocktails that go well beyond the Old-Fashioned. Whiskey is booming in popularity. Craft distilleries are making whiskeys not just from corn, rye and malted barley but also from grains such as quinoa and triticale. Cocktail lovers embrace the earthy, bitter, savoury notes from “brown” spirits. Here Michael Dietsch offers a little bit of history and a lot of delicious recipes—each of which has a story. This book is a pleasure to read and use.

Be true to your artistic self?but don’t quit your day job. Whether you're a new graduate, considering a job change, or a creative type who isn’t finding time to pursue your passions, don’t fall for this line: “Do what you love and the money will follow.” The world is full of starving artists, but you don’t need to starve financially to thrive artistically. Author JoAnneh Nagler wants you to welcome your creativity and continue to make art?but to do so with a plan. In this groundbreaking book, she provides step-by-step strategies to teach writers, sculptors, painters, musicians, designers, and other artists how tohave a well-supported, well-lived life?and make art at the same time. Learn how to: Answer your own artistic callings and get to your art work Give up starving and struggling and build a supported, creative daily life Manage time, money, and day jobs with easy-to-learn, simple tools Develop rock-solid creative work ethics and motivational skills No matter what kind of creative person you are, this book has the tools you need to live the life you’ve always wanted to live?right now, and for your whole life long.

The artisanal cocktail movement is, let's face it, not for everyone. What about drinks for the rest of us? The boozers who just want a good, stiff cocktail we can make at home after a day at work? What if you don't own an ice-shaving kit or grow organic rosemary in your back garden? What if you are using recycled jam jars to mix your Vodka Tonic instead of the "mason jar shaker" you can purchase at every hipster joint in Hoxton? Rejoice, this book is for you.

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Today's stock market is not for the faint-hearted. At a time when high-frequency traders and hedge funds seem to have the upper hand, one might ask what the average investor is to do. Turn to the rock-solid advice in Burton G. Malkiel's best-selling guide to investing. A Random Walk Down Wall Street now features new material on exchange traded funds and investment opportunities in emerging markets as well as a brand-new chapter on "smart beta" funds. And as always, Malkiel's core insights-on stocks, bonds and money markets as well as property investment trusts and tangible assets-along with the book's life-cycle guide to investing, will restore confidence and composure to anyone seeking a calm route through today's financial markets.

In recent years, computers have learned to diagnose diseases, drive cars, write clean prose and win game shows. Advances like these have created unprecedented economic bounty but in their wake median income has stagnated and employment levels have fallen. Erik Brynjolfsson and Andrew McAfee reveal the technological forces driving this reinvention of the economy and chart a path towards future prosperity. Businesses and individuals, they argue, must learn to race with machines. Drawing on years of research, Brynjolfsson and McAfee identify the best strategies and policies for doing so. A fundamentally optimistic book, The Second Machine Age will radically alter how we think about issues of technological, societal and economic progress.

From the author of The Blind Side and Moneyball, The Big Short tells the story of four outsiders in the world of high-finance who predict the credit and housing bubble collapse before anyone else. The film adaptation by Adam McKay (Anchorman I and II, The Other Guys) features Academy Award(R) winners Christian Bale, Brad Pitt, Melissa Leo and Marisa Tomei; Academy Award(R) nominees Steve Carell and Ryan Gosling. When the crash of the U.S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread. Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? In this fitting sequel to Liar's Poker, Michael Lewis answers that question in a narrative brimming with indignation and dark humor.

Susan Volland pushes sauce-making into the twenty-first century by teaching how to make outstanding sauces with spontaneity, flavour and character. Mastering Sauces expands the definition of sauce to include meatless reductions, broths and condiments made with fruits and vegetables. Volland offers fresh, health-conscious updates on classic and traditional sauces, as well as innovative ideas. She explains the recipes and the how and why behind sauce-making, and includes tables for textures, innovative seasonings and alternative thickeners. Mastering Sauces gives 150 full-page recipes, with hundreds more listed in charts to inspire adaptations, including vegetarian, vegan and gluten-free options.

The year is 1348. The Black Death has begun to ravage Europe. Ten young Florentines-seven women and three men-escape the plague-infested city and retreat to the countryside around Fiesole. At their leisure in this isolated and bucolic setting, they spend ten days telling each other stories-tales of romance, tragedy, comedy, and farce-one hundred in all. The result, called by one critic "the greatest short story collection of all time" (Leonard Barkan, Princeton University) is a rich and entertaining celebration of the medley of medieval life. Witty, earthy, and filled with bawdy irreverence, the one hundred stories of The Decameron offer more than simple escapism; they are also a life-affirming balm for trying times. The Decameron is a joyously comic book that has earned its place in world literature not just because it makes us laugh, but more importantly because it shows us how essential laughter is to the human condition. Published on the 700th anniversary of Boccaccio's birth, Wayne A. Rebhorn's new translation of The Decameron introduces a generation of readers to this "rich late-medieval feast" in a "lively, contemporary, American-inflected English" (Stephen Greenblatt, Harvard University) even as it retains the distinctly medieval flavor of Boccaccio's rhetorically expressive prose. An extensive introduction provides useful details about Boccaccio's historical and cultural milieu, the themes and particularities of the text, and the lines of influence flowing into and out of this towering monument of world literature.

The tragic death of hockey star Derek Boogaard at twenty-eight was front-page news across the country in 2011 and helped shatter the silence about violence and concussions in professional sports. Now, in a gripping work of narrative nonfiction, acclaimed reporter John Branch tells the shocking story of Boogaard's life and heartbreaking death. Boy on Ice is the richly told story of a mountain of a man who made it to the absolute pinnacle of his sport. Widely regarded as the toughest man in the NHL, Boogaard was a gentle man off the ice but a merciless fighter on it. With great narrative drive, Branch recounts Boogaard's unlikely journey from lumbering kid playing pond-hockey on the prairies of Saskatchewan, so big his skates would routinely break beneath his feet; to his teenaged junior hockey days, when one brutal outburst of violence brought Boogaard to the attention of professional scouts; to his days and nights as a star enforcer with the Minnesota Wild and the storied New York Rangers, capable of delivering career-ending punches and intimidating entire teams. But, as Branch reveals, behind the scenes Boogaard's injuries and concussions were mounting and his mental state was deteriorating, culminating in his early death from an overdose of alcohol and painkillers. Based on months of investigation and hundreds of interviews with Boogaard's family, friends, teammates, and coaches, Boy on Ice is a brilliant work for fans of Michael Lewis's The Blind Side or Buzz Bissinger's Friday Night Lights. This is a book that raises deep and disturbing questions about the systemic brutality of contact sports-from peewees to professionals-and the damage that reaches far beyond the game.

In 2006, Ben S. Bernanke was appointed chairman of the Federal Reserve, capping a meteoric trajectory from a rural South Carolina childhood to professorships at Stanford and Princeton, to public service in Washington's halls of power. There would be no time to celebrate, however-the burst of the housing bubble in 2007 set off a domino effect that would bring the global financial system to the brink of meltdown. In The Courage to Act, Ben Bernanke pulls back the curtain on the tireless and ultimately successful efforts to prevent a mass economic failure. Working with two US presidents and two Treasury secretaries, Bernanke and his colleagues used every Fed capability, no matter how arcane, to keep the US economy afloat. From his arrival in Washington in 2002 and his experiences before the crisis, to the intense days and weeks of the crisis itself, and through the Great Recession that followed, Bernanke gives readers an unequalled perspective on the American economy. This narrative will reveal for the first time how the creativity and decisiveness of a few key leaders prevented an economic collapse of unimaginable scale. Bernanke explains the inspiration behind the book's title, saying, "When the economic well-being of their nation demanded a strong and creative response, my colleagues at the Federal Reserve, policymakers and staff alike, mustered the moral courage to do what was necessary, often in the face of bitter criticism and condemnation. I am grateful to all of them and proud to have been part of the global effort to contain the most dangerous economic crisis of our time."

In the early twentieth century, engineers learned to control the flow of electrons. Yet this epoch-making achievement-the underpinning of all electronics technologies to come-was not visible to the naked eye. Inside the Machine explores how a generation of commercial and fine artists conveyed this strange new world to the public. Together with engineers, they would transform the human sense of scale and possibility. Cultural historian Megan Prelinger offers a visual tour of this dynamic era, which saw advances and practical revolutions in automation, bionics, computer language, and even cybernetics. Along the way, she reveals the origins of everything from vacuum tubes and integrated circuits to motherboards and rocket ships. With more than 150 illustrations from commercial artwork of the day, Inside the Machine celebrates the collaboration among the makers, crafters, testers, and researchers of the twentieth century and the artists who lent images and understanding to the technologies of tomorrow.

In a time of market volatility and economic uncertainty, when high-frequency traders and hedge fund managers seem to tower over the average investor, Burton G. Malkiel's classic and gimmick-free investment guide is now more necessary than ever. Rather than tricks, what you'll find here is a time-tested and thoroughly research-based strategy for your portfolio. Whether you're considering your first 401(k) contribution or contemplating retirement, this fully updated edition of A Random Walk Down Wall Street should be the first book on your reading list. In A Random Walk Down Wall Street you'll learn the basic terminology of "The Street" and how to navigate it with the help of a user-friendly, long-range investment strategy that really works. Drawing on his own varied experience as an economist, financial adviser, and successful investor, Malkiel shows why, despite recent advice to the contrary from so-called experts in the wake of the financial crisis, an individual who buys over time and holds a low-cost, internationally diversified index of securities is still likely to exceed the performance of portfolios carefully picked by professionals using sophisticated analytical techniques. In this new edition, Malkiel has provided valuable new material throughout the book on exchange-traded funds and investment opportunities in emerging markets, and in a brand-new, timely chapter, Malkiel authoritatively assesses the pitfalls and prospects of the latest investing trend, "smart beta." On top of all this, the book's classic life-cycle guide to investing, which tailors strategies to investors of any age, will help you plan confidently for the future. You'll learn how to analyze the potential returns, not only for basic stocks and bonds but for the full range of investment opportunities-from money-market accounts and real estate investment trusts to insurance, home ownership, and tangible assets like gold and collectibles. Individual investors of every level of experience and risk tolerance will find throughout the book the critical facts and step-by-step guidance they need to protect and grow their hard-earned dollars. With the prevailing wisdom changing on an almost daily basis, Malkiel's reassuring and vastly informative volume remains the best investment guide money can buy.

In this revised edition, Paul Ekman, a renowned expert in emotions research and nonverbal communication, adds a new chapter to present his latest research on his groundbreaking inquiry into lying and the methods for uncovering lies. Ekman has figured out the most important behavioral clues to deceit; he has developed a one-hour self-instructional program that trains people to observe and understand "micro expressions"; and he has done research that identifies the facial expressions that show whether someone is likely to become violent. ?Telling Lies?describes how lies vary in form and how they can differ from other types of misinformation that can reveal untruths. It discusses how a person's body language, voice, and facial expressions can give away a lie but still fool professional lie hunters-even judges, police officers, drug enforcement agents, and Secret Service agents.

Winner of the 2015 James Beard Award for Best Beverage Book and the 2015 IACP Jane Grigson Award. A revolutionary approach to making better-looking, better-tasting drinks. In Dave Arnold’s world, the shape of an ice cube, the sugars and acids in an apple, and the bubbles in a bottle of champagne are all ingredients to be measured, tested, and tweaked. With Liquid Intelligence, the creative force at work in Booker & Dax, New York City’s high-tech bar, brings readers behind the counter and into the lab. There, Arnold and his collaborators investigate temperature, carbonation, sugar concentration, and acidity in search of ways to enhance classic cocktails and invent new ones that revolutionize your expectations about what a drink can look and taste like. Years of rigorous experimentation and study?botched attempts and inspired solutions?have yielded the recipes and techniques found in these pages. Featuring more than 120 recipes and nearly 450 color photographs, Liquid Intelligence begins with the simple?how ice forms and how to make crystal-clear cubes in your own freezer?and then progresses into advanced techniques like clarifying cloudy lime juice with enzymes, nitro-muddling fresh basil to prevent browning, and infusing vodka with coffee, orange, or peppercorns. Practical tips for preparing drinks by the pitcher, making homemade sodas, and building a specialized bar in your own home are exactly what drink enthusiasts need to know. For devotees seeking the cutting edge, chapters on liquid nitrogen, chitosan/gellan washing, and the applications of a centrifuge expand the boundaries of traditional cocktail craft. Arnold’s book is the beginning of a new method of making drinks, a problem-solving approach grounded in attentive observation and creative techniques. Readers will learn how to extract the sweet flavor of peppers without the spice, why bottling certain drinks beforehand beats shaking them at the bar, and why quinine powder and succinic acid lead to the perfect gin and tonic. Liquid Intelligence is about satisfying your curiosity and refining your technique, from red-hot pokers to the elegance of an old-fashioned. Whether you’re in search of astounding drinks or a one-of-a-kind journey into the next generation of cocktail making, Liquid Intelligence is the ultimate standard?one that no bartender or drink enthusiast should be without. 450 color photographs

Why do we eat toast for breakfast, and then toast to good health at dinner? What does the turkey we eat on Thanksgiving have to do with the country on the eastern Mediterranean? Can you figure out how much your dinner will cost by counting the words on the menu? In The Language of Food, Stanford University professor and MacArthur Fellow Dan Jurafsky peels away the mysteries from the foods we think we know. Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist. Jurafsky points out the subtle meanings hidden in filler words like "rich" and "crispy," zeroes in on the metaphors and storytelling tropes we rely on in restaurant reviews, and charts a microuniverse of marketing language on the back of a bag of potato chips. The fascinating journey through The Language of Food uncovers a global atlas of culinary influences. With Jurafsky's insight, words like ketchup, macaron, and even salad become living fossils that contain the patterns of early global exploration that predate our modern fusion-filled world. From ancient recipes preserved in Sumerian song lyrics to colonial shipping routes that first connected East and West, Jurafsky paints a vibrant portrait of how our foods developed. A surprising history of culinary exchange-a sharing of ideas and culture as much as ingredients and flavors-lies just beneath the surface of our daily snacks, soups, and suppers. Engaging and informed, Jurafsky's unique study illuminates an extraordinary network of language, history, and food. The menu is yours to enjoy.