Rebel Ideas

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'I like listening to people who know things that I don't,' Gareth Southgate told me. 'That's how you learn.'

Former Olympian and best-selling author Matthew Syed is one of the advisors Gareth Southgate engaged from outside football in order to find new ways of working as a team. In Rebel Ideas, discover how Southgate 'the man with the plan' replaced 50 years of hurt with two major tournament semi-finals in three years.'

Matthew Syed's phenomenal bestseller will change the way you think about success - for ever.

'Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement' Tim Harford, author of The Undercover Economist

Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us.

It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of deradicalisation in America's Deep South.

Rebel Ideas will strengthen any team or organisation, but has dozens of individual applications, too: from the art of reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of echo chambers that surround us all.

Now updated with a new chapter on the Covid-19 crisis
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