This is advertising
  • Počet strán: 223
  • Väzba: mäkká, brožovaná
  • EAN: 9781856696470
  • Jazyk: anglický
  • Pôvodný názov: This is advertising
  • ISBN: 978-1-85669-647-0
This is advertising

This is advertising

Eliza Williams

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kinds of media.
This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend - digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.
Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kinds of media.
This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend - digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

menej
Pridať do Zoznamu želaní
Vypredané
31,95 €
30,35

Tovar môže byť dostupný v predajniach, kliknite prosím nižšie pre zobrazenie jeho dostupnosti

Rezervácia v kníhkupectve
  • Počet strán: 223
  • Väzba: mäkká, brožovaná
  • EAN: 9781856696470
  • Jazyk: anglický
  • Pôvodný názov: This is advertising
  • ISBN: 978-1-85669-647-0

book

77 414 kníh na sklade ihneď k odoslaniu

wallet

Poštovné zadarmo pre nákupy od 39€

store

Rezervácie v 60 kníhkupectvách


Pridať do Zoznamu želaní
Sledovať produkt
Vypredané
31,95 €
30,35

Tovar môže byť dostupný v predajniach, kliknite prosím nižšie pre zobrazenie jeho dostupnosti

Rezervácia v kníhkupectve

Odporúčania