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How not to Plan: 66 ways to screw it up
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.
The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points.
We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'.
The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point.
It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...
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34,15 €
35,95 €
Bloody Brilliant Women
A fresh, opinionated history of all the brilliant women you should have learned about in school but didn't.In this freewheeling history of modern Britain, Cathy Newman writes about the pioneering women who defied the odds to make careers for themselves and alter the course of modern history; women who achieved what they achieved while dismantling hostile, entrenched views about their place in society. Their role in transforming Britain is fundamental, far greater than has generally been acknowledged, and not just in the arts or education but in fields like medicine, politics, law, engineering and the military.While a few of the women in this book are now household names, many have faded into oblivion, their personal and collective achievements mere footnotes in history. We know of Emmeline Pankhurst, Vera Brittain, Marie Stopes and Beatrice Webb.
But who remembers engineer and motorbike racer Beatrice Shilling, whose ingenious device for the Spitfires' Rolls-Royce Merlin fixed an often-fatal flaw, allowing the RAF's planes to beat the German in the Battle of Britain? Or Dorothy Lawrence, the journalist who achieved her ambition to become a WW1 correspondent by pretending to be a man? And developmental biologist Anne McLaren, whose work in genetics paved the way for in vitro fertilisation?Were it not for women, significant features of modern Britain like council housing, municipal swimming pools and humane laws relating to property ownership, child custody and divorce wouldn't exist in quite the same way. Women's drive and talent for utopian thinking created new social and legislative agendas. The women in these pages blazed a trail from the 1918 Representation of the People Act - which allowed some women to vote - through to Margaret Thatcher's ousting from Downing Street.Blending meticulous research with information gleaned from memoirs, diaries, letters, novels and other secondary sources, Bloody Brilliant Women uses the stories of some extraordinary lives to tell the tale of 20th and 21st century Britain.
It is a history for women and men. A history for our times.
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18,00 €
18,95 €
Brain Food
A call to action to prevent a brain health crisis - does for diet what Why We Sleep does for sleep
'One of the most exciting reads on brain health that I have ever come across ... I cannot recommend this book enough' - Dr Rupy Aujla, author of The Doctor's Kitchen
We often talk about how our diets affect our fitness - but we don't discuss how they affect the hungriest organ in the body, the brain. And it has surprising dietary needs that differ from the rest of our body.
Brain Food uses cutting-edge research to highlight the connection between nutrition and our brain's health, busting through pseudoscience and demonstrating how we can all change our diet most effectively. Based partly on her own discoveries, and using emerging science, for example on the connection between the brain and the gut, Dr Lisa Mosconi, an expert in both neuroscience and nutrition, reveals the foods and drinks that can prevent dementia, stress, cognitive decline and memory loss - no matter how old we are.
Innovative and timely, and with accompanying brain-boosting recipes and lists of what to eat and what to avoid, Brain Food provides the ultimate plan for maximising our brain power.
'A critically important book. If you want to keep and save your brain you have to get your food right. Brain Food will help you do just that in a delicious, easy way' - Daniel G. Amen, author of Memory Rescue
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17,58 €
18,50 €
Lacná kniha Tajná večera
Január 1497. Mnícha Agustína Leyreho, dominikánskeho inkvizítora a odborníka na lúštenie zašifrovaných správ, posielajú narýchlo do Milána, aby dozrel na záverečnú fázu prác majstra Leonarda da Vinci na nástennej maľbe Posledná večera. Dôvodom je niekoľko anonymných listov, ktoré prišli na dvor pápeža Alexandra VI. Autor v nich oznamuje, že da Vinci nielenže namaľoval na fresku dvanástich apoštolov bez predpísanej svätožiary, ale primaľoval k nim aj seba obráteného chrbtom k Ježišovi. Prečo to urobil? Je azda da Vinci kacír? Posledná večera je plná zarážajúcich detailov. Nezobrazuje svätý grál ani Krista s oltárnou sviatosťou. Predlohou postáv učeníkov sú známi súvekí inoverci a dielo ukrýva aj tajné posolstvo vzbudzujúce obavy...
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0,50 €
9,92 €
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Levél egy idegentől
"Lefogadom, hogy egy járókeretes öregasszonyra számítottál, és e helyett két Valentino ruhás pipit találsz magassarkúban."
Justine Nolan magas, karcsú, szőke, fiatal nő: Emmy-díjas, híres dokumentumfilm-rendező. Apja már nem él, imádott nagyanyja légi szerencsétlenségben halt meg tíz éve. Édesanyja sohasem volt közeli kapcsolatban vele, a karrierje mindig fontosabb volt neki, mint a család. Talán csak ikerbátyjára számíthat biztosan, aki felesége halála óta egyedül neveli gyönyörű, kivételesen okos kislányát.
Justine végre elkészül legújabb filmje utómunkálataival, pihenésképpen elutazik hát Connecticutba, gyermekkora kedvenc házába, ahol egy anyjának címzett levelet talál - Isztambulból. Egy idegen írta, és meglepő információkat közöl a nagymamáról. Justine elindul, hogy fényt derítsen a titokra. Felfedezi Isztambult, ezt a mesebeli várost, amely Európa és Ázsia határán áll. Megkeresi a levél íróját, nagyanyja kortársát és barátnőjét, és találkozik a nő feltűnően vonzó és nőtlen unokájával.
Isztambul varázsa, családi titkok, a második világháború legsötétebb napjai - hősies bátorság, gonosz előítéletek és természetesen sok-sok szerelem: Barbara Taylor Bradford szokás szerint mesterien bonyolítja a szálakat és mozgat népes szereplőgárdát koldusszegénytől dúsgazdagig.
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3,33 €
3,50 €
A bankár felesége
Annabel férje, Matthew nemrég vesztette életét: lezuhant a repülőgép, amelyen utazott. Vajon valóban baleset történt, vagy valami más áll a tragédia hátterében? Marina egy óriási banki visszaélés feltárására kap megbízást a főnökétől, akit nem sokkal ezután holtan találnak az otthonában. Meggyilkolták. A két nőt rengeteg veszteség érte. De még ennél is több vesztenivalójuk van. Semmi nem állíthatja meg őket: elszántan nyomoznak, hogy kiderítsék az igazságot. "Frenetikus, csavaros történet, szikrázik a feszültségtől. A bankár felesége bemos egyet az olvasónak, akinek nincs ideje magához térni." – Mary Kubica "Thriller a javából. Az embernek dörömböl a szíve." – New York Times Book Review "Ezt a lélegzetelállító, fordulatos thrillert olvasva megkérdőjelezzük, mennyire ismerjük azokat, akik a legközelebb állnak hozzánk." – Alafair Burke, Az ex szerzője A 2019-es év egyik legjobban várt könyve Cristina Alger A bankár felesége című pszichotrillere, melyből tévésorozat is készül.
Predaj skončil
7,01 €
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Jóbarát
Annabel férje, Matthew nemrég vesztette életét: lezuhant a repülőgép, amelyen utazott. Vajon valóban baleset történt, vagy valami más áll a tragédia hátterében? Marina egy óriási banki visszaélés feltárására kap megbízást a főnökétől, akit nem sokkal ezután holtan találnak az otthonában. Meggyilkolták. A két nőt rengeteg veszteség érte. De még ennél is több vesztenivalójuk van. Semmi nem állíthatja meg őket: elszántan nyomoznak, hogy kiderítsék az igazságot. "Frenetikus, csavaros történet, szikrázik a feszültségtől. A bankár felesége bemos egyet az olvasónak, akinek nincs ideje magához térni." – Mary Kubica "Thriller a javából. Az embernek dörömböl a szíve." – New York Times Book Review "Ezt a lélegzetelállító, fordulatos thrillert olvasva megkérdőjelezzük, mennyire ismerjük azokat, akik a legközelebb állnak hozzánk." – Alafair Burke, Az ex szerzője A 2019-es év egyik legjobban várt könyve Cristina Alger A bankár felesége című pszichotrillere, melyből tévésorozat is készül.
Predaj skončil
7,01 €
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The Pininfarina Book
What is innovation? The dictionary defines it as "renewal through the use of new processes and technologies." In advertising, everything is an innovation. But what is truly innovative? Since 1930, the Pininfarina design firm of Turin, Italy, has been answering that question. This is where the Cistalia 202 was developed, the first vehicle to be added to MoMA's permanent collection. The list goes on: the interior of the new stadium for Juventus Turin, the Nash Healey Spider seen in Billy Wilder's Sabrina, and the legendary Ferrari Dino 246 and Ferrari Testarossa. However, Pininfarina is not resting on its laurels, but blasting full speed ahead into the future with an expanded portfolio while honoring its heritage. Whether it's a solution for sustainable mobility, interior designs, or household gadgets, all Pininfarina projects bear an unmistakable signature. To visually celebrate the history and influence of Pininfarina, there is no one better suited than a man who has made his own unmistakable mark on automotive photography. Gunther Raupp has spent 30 years photographing cars for Ferrari's official calendars, which enjoy a cult following among the experts. He has two successful books with teNeues, the most recent being The Ferrari Book. As a star photographer and connoisseur of industrial design, Raupp showcases a company that embodies true italianita.
Vypredané
93,10 €
98,00 €
Familiar, The, Vol. 2
"The Familiar, Volume 1" Wherein the cat is found . . . "The Familiar, Volume 2" Wherein the cat is hungry . . . From the universally acclaimed, genre-busting author of"House of Leaves"comes the second volume of"The Familiar," a novel [which] goes beyond the experimental into the visionary, creating a language and style that expands the horizon of meaning . . . hint[ing] at an evolved form of literature. * In"The Familiar, Volume 2: Into the Forest," the lives of the disparate and dynamic nine characters introduced in One Rainy Day in May begin to intersect in inexplicable ways, finding harmonies and echoes in each other. What once seemed remote and disconnected draws closer slowly, steadily towardsomething inevitable. . . . At the center of it all is Xanther, a twelve-year-old girl, for whom the world around her seems to be opening, exposing doors and windows, visions and sounds, questions and ideas previously unknown. With each passing day, she begins to glimpse something she does not understand but unequivocally craves the only thing that will bring her relief and keep her new friend alive. *"Library Journal," starred review"
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20,43 €
21,50 €
Nespoutaný Django (Oscar edice, o-ring) DVD
V hlavní roli filmu scenáristy a režiséra Quentina Tarantina se představuje Jamie Foxx jako otrok Django který spojuje své síly s nájemným lovcem lidí doktorem Kingem Schultzem Christoph Waltz aby společně pod příslibem Djangovy svobody pátrali po nejhledanějších zločincích amerického jihu Sám Django touží po jediném Najít a osvobodit ženu Kerry Washington o kterou ho před dávnou dobou připravil obchodník s otroky Když je jejich pátrání konečně dovede ke Calvinu Candiemu Leonardo DiCaprio nechvalně proslulému brutálnímu vlastníkovi “Candylandu” vzbudí podezření Candieho sluhy otroka Stephena Samuel L Jackson Od té chvíle jsou všechny jejich kroky pod dohledem a smyčka kolem nich se nebezpečně utahuje
Délka: 180 min.
Zvuk: 5.1 čeština, 5.1 angličtina, 5.1 ruština, 5.1 ukrajinština
Titulky: čeština, angličtina, arabština, bulharština, estonština, hebrejština, litevština, ruština, řečtina, slovenština
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5,69 €
5,99 €
Graphic design for non-designe
At some point, almost everyone will produce a piece of graphic design. It might be a birthday card for a relative, a poster for a neighborhood event, or an advert for the office notice board. There are thousands of DIY graphic designers out there who have neither the time nor the inclination to study graphic design formally, but do want to know how to get results that move their projects beyond the amateurish. Graphic Design for Nondesigners is the book for them, offering an accessible, jargon-busting guide to getting professional-looking results.
The book explains the basic principles of graphic design, such as use of space and structure, color, and type. It will feature do’s and don’ts, hints, tips, box-outs, comparative examples, and specially-commissioned illustrations. The book includes 20 step-by-step projects for everyday design items, such as adverts, logos, business cards, letterheads, menus, gift wrap, invitations, posters, CD and DVD packaging, websites, blogs, newsletters, and T-shirts.
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26,55 €
27,95 €
How would you move mount Fuji?
Microsoft's interview process is a notoriously gruelling sequence of brain-busting questions that separate the most creative thinkers from the merely brilliant. So effective is their technique that other leading corporations - from the high-tech industry to consulting and financial services - are modelling their own hiring practices on Bill Gates' unique approach. HOW WOULD YOU MOVE MOUNT FUJI? reveals for the first time more than 35 of Microsoft's puzzles and riddles, such as: * Why does a mirror reverse right and left but not up and down? * If you could eliminate one U.S. state, which would it be? * How many piano tuners are there in the world? And for the first time, this book supplies answers and approaches using creative analytical thinking that works. Anyone in business, and everyone who wants to be, will find this book a valuable new approach to hiring, identifying talent in an organization, and getting the job of a lifetime.
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13,78 €
14,50 €
Cowboys and Indies
OWBOYS AND INDIES is the story of the 'record men' - the mavericks and moguls who have shaped the music industry from the first sound machines of the 1850s through to today's digital streams. Men like John Hammond, who discovered Billie Holiday, Bob Dylan and Leonard Cohen; Sam Phillips and Berry Gordy, founders of the Sun and Motown labels; Chris Blackwell, who brought Bob Marley and reggae music into the mainstream; Geoff Travis who built Rough Trade and launched The Smiths; or genre-busting producer Rick Rubin, who recorded Run DMC, Red Hot Chili Peppers and Johnny Cash. Gareth Murphy has drawn on more than 100 interviews with music business legends, as well as extensive archive research, to bring us the behind-the-scenes stories of how music gets made and sold. He explains, too, how the industry undergoes regular seismic changes. We may think the digital revolution is a big deal, but in the 1920s the arrival of radio and the Wall Street Crash wiped out 95 per cent of record sales. But, as we all know, you can't stop the music ...
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18,53 €
19,50 €
Carousel of Desire
Celebrated short-story writer, Eric-Emmanuel Schmitt's (The Most Beautiful Book in the World) first full-length novel to appear in English is a literary tour de force, a magnificent cathedral of contemporary eroticism. The Carousel of Desire is a sexual and romantic saga told with a master storyteller's feel for character and plot and a philosopher's abiding preoccupation with what makes life truly worthwhile. With tenderness and infectious delight, Schmitt tells an exuberant tale about class and community and about the vastness of human experience. Schmitt's love of coincidence and serendipity is surpassed only by his affection for his flawed, all-too-human characters: Zachary Bidermann, the powerful European Union commissioner; Faustina, the fashionable book publicist; François-Maxime de Couvigne, the happily married banker with more than a few secrets; Marcelle, enamored with a handsome illegal immigrant; Miss Beauvert, who makes love with her parrot, Copernicus. These and many more unforgettable characters animate this story of simmering desire and the antics of the mischievous and playful god, Eros. Schmitt's inclusive, affirming vision of human sexuality is refreshingly free of moral judgement, yet enriched by an understanding of the complex ethics of human relationships and the redemptive power of love.
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18,00 €
18,95 €
Burn The Business Plan
How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.
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16,10 €
16,95 €
Shadow Chaser
Shadow Harold, master thief, is in over his head. When he accepted the King's commission (not that he had any choice in the matter) he did not think that it would be to retrieve a legendary artefact from Hrad Spein, the underground resting place of ogres, elves and wizards; a place of dread, and immeasurable power that has been sealed up for centuries. Unless Harold finds the long-lost Horn, the Nameless One will overrun the realm of Valiostr. But that was just the first of the challenges facing Harold. He is magically bound to the Key with which the dark elves sealed Hrad Spein, and which his enemies are determined to obtain at any cost. Treachery and death follow Harold and his companions as they fight to reach their goal. On one side is the threat of the Nameless One; on the other, the servants of the mysterious Master. A long-dead mage is living in Harold's head, and his dreams are haunted by terrible visions. What is the meaning of the Houses of Power, Pain, Love, and the House of Fear? Still resolutely denying his destiny as the mystical Dancer in the Shadows, Harold's journey takes him to the Forest of Zagraba, 'the land where the gods walked at the dawn of time'...
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8,08 €
8,50 €
Mammoth Book of Best New Erotica 12
A collection of 48 original, sensual and provocative sexual adventures, the twelfth volume of The Mammoth Book of Best New Erotica offers the very best new work of both deservedly well-known names and up-and-coming talents, including Peggy Munson, for the first time; Elissa Wald; French author Emma Becker; award-winning SF writer Kij Johnson; an acclaimed crime author writing as Pat McStone; San Francisco photographer Charles Gatewood; and newcomer I. J. Miller. Here you will find an exciting diversity of erotic writing which explores the full breadth of human emotional, sensual and sexual experience - vanilla is emphatically not the only flavour - in stories which are by turns intriguing, shocking, fascinating and enchanting. Other contributors include Michael Hemmingson, Victoria Janssen, Ashley Lister and Kristina Lloyd. 'Contract between Czarina and her Submissive Anais' by Gala Fur and Veronique Bergen 'The Horniest Girl in San Francisco' by Charles Gatewood 'Spar' by Kij Johnson 'Whore' by D. L. King 'The Blood Moon Kiss' by Mitzi Szereto 'Stella' by Saskia Walker And many more ...
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10,93 €
11,50 €
The Story of Tracy Beaker
STRICTLY PRIVATE. KEEP OUT ON PAIN OF DEATH. I'm Tracy Beaker - have you heard of me? I'm stuck in The Dumping Ground just at the moment, but I'm sure my Mum will come and get me soon. A certain Justine-Hateful-Littlewood has stolen my best friend Louise but I don't let it get me down. I never cry. Ever. I've done a bit of screaming and stamping in my time mind you ...I like eating birthday cake. And Smarties and Big Macs with French fries and strawberry milkshakes. I also like story writing. This is a story all about me - so I know you'll enjoy it! Includes exclusive material: In 'The Backstory' you can read an interview with Jacqueline Wilson and take Nick Sharratt's drawing challenge! Vintage Children's Classics is a twenty-first century classics list aimed at 8-12 year olds and the adults in their lives. Discover timeless favourites from The Jungle Book and Alice's Adventures in Wonderland to modern classics such as The Boy in the Striped Pyjamas and The Curious Incident of the Dog in the Night-Time.
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6,75 €
7,11 €
Power Paradox
A revolutionary rethinking of everything we know about power It shapes every interaction we have, whether we're trying to get a two-year-old to eat green vegetables or ask for a promotion at work. But how do we really gain power? And what does it do to us? As renowned psychologist Dacher Keltner reveals, the new science of power shows that our Machiavellian view of status is wrong. Influence comes not to those who are ruthless, but to those with socially intelligence and empathy. Yet, ironically, the seductions of success lead us to lose those very qualities that made us powerful in the first place. Keltner draws on fascinating case studies to illuminate this 'power paradox', revealing how it shapes not just companies and elections but everyday relationships. As his myth-busting research shows, power - and powerlessness - distorts our behaviour, affecting whether or not we will have an affair, break the law, drive recklessly or find our purpose in life. In twenty original 'power principles', Keltner shows how we can retain power by maintaining a focus on others. By redefining power as the ability to do good, The Power Paradox turns everything we know about influence, status and inequality upside down.
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13,25 €
13,95 €