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China's Disruptors
In China's Disruptors, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world. In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world's biggest ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: what's really going on with the new wave of China's disruptors? Over the past two decades, an unprecedented burst of entrepreneurialism has transformed China's economy from a closed, impoverished, state-run system into a major power in global business. Alibaba is one of a rising tide of thriving Chinese businesses, and its success has been quickly followed by other previously little-known companies, such as Baidu, Tencent and Xiaomi. Edward Tse is a leading global strategy consultant who has spent more than twenty years working with senior Chinese executives. In China's Disruptors, he draws on exclusive interviews and case studies to reveal how China got to this point and explore what the country's rise means for the rest of the world. No one can explain what is happening in China better than Edward Tse' Sam Su, vice chairman of the board and chairman and CEO of China Division of YUM! Brands, Inc. "A detailed and fascinating study of the changing landscape in China and the entrepreneurs who are driving that change forward. This is a book that will only become increasingly important in the years to come". (Chen Dongsheng, chairman and CEO, Taikang Life Insurance Co. Ltd., and president, China Entrepreneurs Forum).
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12,34 €
12,99 €
Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt...does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.
That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content.
It's designed to be the go-to guide for anyone creating or publishing any kind of online content whether you're a big brand or you're small and solo. Sections include: * How to write better. (Or, for "adult-onset writers": How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
Vypredané
21,80 €
22,95 €
Essentialism
INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Have you ever found yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you often busy but not productive? Do you feel like your time is constantly being hijacked by other people's agendas? If you answered yes to any of these, the way out is the "Way of the Essentialist." The Way of the Essentialist isn't about getting more done in less time. It's about getting "only the right things" done. It is not a time management strategy, or a productivity technique. It is a "systematic discipline" for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy - instead of giving others the implicit permission to choose for us. Essentialism is not one more thing - it's a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism is a movement whose time has come.
Kissinger - 1923-1968 - The Idealist
'Riveting ...this will be his masterpiece' - Andrew Roberts, The New York Times 'For big, bold and compelling, it is impossible to ignore Kissinger' - John Bew, New Statesman, Books of the Year 'This is a superb history of the modern world as well as a biography of Kissinger ...a tour de force' William Shawcross, The Times No American statesman has been as revered and as reviled as Henry Kissinger. Hailed by some as the "indispensable man", whose advice has been sought by every president from John F. Kennedy to George W. Bush, Kissinger has also attracted immense hostility from critics who have cast him as an amoral Machiavellian - the ultimate cold-blooded "realist". In this remarkable new book, the first of two volumes, Niall Ferguson has created an extraordinary panorama of Kissinger's world, and a paradigm-shifting reappraisal of the man. Only through knowledge of Kissinger's early life (as a Jew in Hitler's Germany, a poor immigrant in New York, a GI at the Battle of the Bulge, an interrogator of Nazis, and a student of history at Harvard) can we understand his debt to the philosophy of idealism. And only by tracing his rise, fall and revival as an adviser to Kennedy, Nelson Rockefeller and, finally, Richard Nixon can we appreciate the magnitude of his contribution to the theory of diplomacy, grand strategy and nuclear deterrence. Drawing not only on Kissinger's hitherto closed private papers but also on documents from more than a hundred archives around the world, this biography is Niall Ferguson's masterpiece. Like his classic two-volume history of the House of Rothschild, Kissinger sheds dazzling new light on an entire era.
Vypredané
22,75 €
23,95 €
Real Life Mba
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow. You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I'm stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don't understand our Chinese partners. We're just not growing. This is the real stuff of work today. In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack's 20 years of iconic leadership at GE and Suzy's tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Légi háború a Reich felett
A könyv nem csupán egyedülállóan gazdag képanyaga miatt párját ritkító vállalkozás, hanem mert stratégiai, emberi és haditechnikai oldalról egyaránt részleteiben is hitelesen ábrázolja a Németország ege felett 1939 és 1945 között zajló légi háború nagy drámáját.
Újszerű benne, hogy a szerző az eseményeket az összes küzdő fél szempontjából szemléli, méghozzá személyes beszámolókra is támaszkodva, ugyanis számos interjút volt módja készíteni a harcoló felek repülő- és légvédelmi tüzér katonáival a tábornokoktól az őrmesterekig.
Alfred Price a brit légierő tisztjeként remek érzékkel világítja meg az alkalmazott haditechnikai eszközök, a stratégia és a taktika egymásra hatását, valamint az emberi tényező szerepét.
Vypredané
30,20 €
31,79 €
The Greatest Business Decisions of All Time
Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
Vypredané
13,78 €
14,50 €
Jaina Proudmoore: Tides of War - World of Warcraft
The ashes of the Cataclysm have settled across Azeroth's disparate kingdoms. As the broken world recovers from the disaster, the renowned sorceress Lady Jaina Proudmoore continues her long struggle to mend relations between the Horde and the Alliance. Yet of late, escalating tensions have pushed the two factions closer to open war, threatening to destroy what little stability remains in the World of Warcraft. Dark news arrives in Jaina's beloved city, Theramore. One of the blue dragonflight's most powerful artifacts-the Focusing Iris-has been stolen. To unravel the item's mysterious whereabouts, Jaina works with the former blue Dragon Aspect Kalecgos. The two brilliant heroes forge an unlikely bond during their investigation, but another disastrous turn of events looms on the horizon...Garrosh Hellscream is mustering the Horde's armies for an all-out invasion of Theramore. Despite mounting dissent within his faction, the brazen warchief aims to usher in a new era of Horde domination. His thirst for conquest leads him to take brutal measures against anyone who dares question his leadership. Alliance forces converge on Theramore to repel the Horde onslaught, but the brave defenders are unprepared for the true scope of Garrosh's cunning and deceptive strategy. His attack will irrevocably transform Jaina, engulfing the ardent peacekeeper in the chaotic and all-consuming tides of war.
How Google Works
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
Focus on Vocabulary 2
 Focus on Vocabulary 2: Mastering the Academic Word List is a research-based vocabulary textbook that gives high-intermediate to advanced students the advantage they need to succeed in academic environments. Through excerpts from college texts and well-crafted exercises, English learners study the Academic Word List – the most frequently used words in academic texts. To help students reach a fuller understanding of the new vocabulary, each chapter provides a series of exercises on word meanings, word families, and collocation.  Features Seven units focus on a variety of subject areas, such as social change, consumer behavior, natural resources, and music. Each main chapter carefully recycles the target words four times in reading passages and vocabulary-building exercises. NEW! Reading Strategies are designed to give students the tools they need to better comprehend the materials they read. Activities include recognizing an author’s point of view and synthesizing information from multiple readings. The collocations exercises – based on the 179-million-word New Longman Corpus – reflect how academic words are actually used in real contexts. Expanding the Topic sections provide additional reading, discussion, and writing activities that broaden students’ understanding of vocabulary. Strategy Practice chapters offer tips for dictionary usage, information about word roots and affixes, and methods for expanding students’ word knowledge. Â
Vypredané
29,97 €
31,55 €
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Pygmy
'Begins here first account of operative me, agent number 67 on arrival mid-western American airport greater _______ area. Flight ____. Date ______. Priority mission top success to complete. Code name. Operation Havoc. Fellow operatives already pass immigrant control, through secure doors and to embrace own other host family people. Operative Tibor, agent 23; operative Magda, agent 36; operative Ling, agent 19. All violate United States secure port of entry having success. Each now embedded among middle-income corrupt American family, all other homes, other schools, and neighbours of same city. By not after next today, strategy of web of operatives to be established'. Agent Number 67, nicknamed Pygmy for his diminutive size, arrives in the United States from his totalitarian homeland (a mash-up of North Korea, Cuba, Communist-era China, and Nazi-era Germany), as an 'exchange student' into the welcoming arms of his Simpsons-spinoff Midwestern host family. Host cow father (he works in the biological weapons complex outside of town), chicken neck mother, pig dog brother, and the disconcertingly self-possessed cat sister introduce Pygmy into the rituals of postmodern American life, which he views with utter contempt. Along with his fellow operatives, all indoctrinated into the mindset of the totalitarian state, he is planning something big, something truly, truly awful, that will bring this big dumb country and its fat, dumb inhabitants to their knees.
Vypredané
10,40 €
10,95 €
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A posztmodern magyar irodalom
Így tehát - szembefordulva a magyar posztmodern-felfogások hagyományával - a posztmodernizmust a modernizmustól elkülönítve vélem tárgyalhatónak, olyan jelenségként, mint amely sok esetben más kérdések és más válaszok mentén artikulálódik, mint a modernizmus. Másrészt pedig - rátérve most már szűkebb tárgyunkra - a posztmodern szövegalkotást sem egységben, hanem differenciáltan, háromféle stratégia által gondolom értelmezhetőnek, szakítva így a magyar szakirodalomban általános felfogással, amely a posztmodern irodalmat homogén minőségként kezeli.
Vypredané
8,46 €
8,90 €
How Google Works
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.
Vypredané
16,63 €
17,50 €
Fabricated: The New World of 3D Printing
Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into schools, kitchens, hospitals, even onto the fashion catwalk. Fabricated describes our emerging world of printable products, where people design and 3D print their own creations as easily as they edit an online document. A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today s mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation. Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives.
Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.
Vypredané
30,88 €
32,50 €
A Fine Line
A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse to the challenges facing businesses in the rise of the creative economy today, A Fine Line illustrates how successful business leaders partner with designers in building a better and more profitable future. Instead of offering companies a temporary innovation booster, frog works to build creative design into the framework of any organization's competitive strategy. The stories, ideas, and innovative solutions in this book clearly illustrate the economic power of creativity and design's role in shaping a sustainable competitive advantage for businesses in the rapidly evolving creative economy.Hartmut Esslinger (San Francisco, CA and New York, NY) is the founder of frog design, inc, a global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's original Trinitron television, and Lufthansa's brand and fleet image. He is also Founding Professor of the Hochschule fur Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.
Vypredané
28,45 €
29,95 €
When Genius Failed
Picking up where Liar's Poker left off (literally, in the bond dealer's desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could beat the market and, like alchemists, create limitless wealth for themselves and their partners.
Founded by John Meriweather, a notoriously confident bond dealer, along with two Nobel prize winners and a floor of Wall Street's brightest and best, Long-Term Captial Management was from the beginning hailed as a new gold standard in investing. It was to be the hedge fund to end all other hedge funds: a discreet private investment club limited to those rich enough to pony up millions.
It became the banks' own favourite fund and from its inception achieved a run of dizzyingly spectacular returns. New investors barged each other aside to get their investment money into LTCM's hands. But as competitors began to mimic Meriweather's fund, he altered strategy to maintain the fund's performance, leveraging capital with credit on a scale not fully understood and never seen before.
When the markets in Indonesia, South America and Russia crashed in 1998 LCTM's investments crashed with them and mountainous debts accumulated. The fund was in melt-down, and threatening to bring down into its trillion-dollar black hole a host of financial instiutions from New York to Switzerland. It's a tale of vivid characters, overwheening ambition, and perilous drama told, in Roger Lowenstein's hands, with brilliant style and panache.
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12,30 €
12,95 €
Péntekre új gyerek
Józan ész, humor és néhány egyszerű stratégia - ezt kínálja az előadóként és showmanként is népszerű pszichológus szerző a szülőknek. Ötnapos akcióterve segít a mindennapos hatalmi játszmák és csatározások kiküszöbölésében, és felkészíti a szülőket arra, hogy gyermekeiket kölcsönös tiszteletre, szeretetre és felelősségérzetre neveljék.
A könyv második része praktikus nevelési tanácsokat nyújt mintegy 100 égető kérdésben. Átfuthatja egyből A-tól Z-ig, vagy célzott útmutatásért keresgélhet a címszavak között a könyv végén található Tárgymutatóban.
Vypredané
9,14 €
9,62 €
Kissinger: 1923-1968: The Idealist Volume One
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Kissinger: 1923-1968: The Idealist Volume One
Hardback|
Allen Lane|
English
By (author) Niall Ferguson
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No American statesman has been as revered and as reviled as Henry Kissinger. Hailed by some as the "indispensable man", whose advice has been sought by every president from John F Kennedy to George W Bush, Kissinger has also attracted immense hostility from critics who have cast him as an amoral Machiavellian - the ultimate cold-blooded "realist". In this remarkable new book, the first of two volumes, Niall Ferguson has created an extraordinary panorama of Kissinger's world, and a paradigm-shifting reappraisal of the man. Only through knowledge of Kissinger's early life (as a Jew in Hitler's Germany, a poor immigrant in New York, a GI at the Battle of the Bulge, an interrogator of Nazis, and a student of history at Harvard) can we understand his debt to the philosophy of idealism. And only by tracing his rise, fall and revival as an adviser to Kennedy, Nelson Rockefeller and, finally, Richard Nixon can we appreciate the magnitude of his contribution to the theory of diplomacy, grand strategy and nuclear deterrence. Drawing not only on Kissinger's hitherto closed private papers but also on documents from more than a hundred archives around the world, this biography is Niall Ferguson's masterpiece. Like his classic two-volume history of the House of Rothschild, Kissinger sheds dazzling new light on an entire era.
Vypredané
31,30 €
32,95 €