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Focus on Vocabulary 2
 Focus on Vocabulary 2: Mastering the Academic Word List is a research-based vocabulary textbook that gives high-intermediate to advanced students the advantage they need to succeed in academic environments. Through excerpts from college texts and well-crafted exercises, English learners study the Academic Word List – the most frequently used words in academic texts. To help students reach a fuller understanding of the new vocabulary, each chapter provides a series of exercises on word meanings, word families, and collocation.  Features Seven units focus on a variety of subject areas, such as social change, consumer behavior, natural resources, and music. Each main chapter carefully recycles the target words four times in reading passages and vocabulary-building exercises. NEW! Reading Strategies are designed to give students the tools they need to better comprehend the materials they read. Activities include recognizing an author’s point of view and synthesizing information from multiple readings. The collocations exercises – based on the 179-million-word New Longman Corpus – reflect how academic words are actually used in real contexts. Expanding the Topic sections provide additional reading, discussion, and writing activities that broaden students’ understanding of vocabulary. Strategy Practice chapters offer tips for dictionary usage, information about word roots and affixes, and methods for expanding students’ word knowledge. Â
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29,97 €
31,55 €
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Pygmy
'Begins here first account of operative me, agent number 67 on arrival mid-western American airport greater _______ area. Flight ____. Date ______. Priority mission top success to complete. Code name. Operation Havoc. Fellow operatives already pass immigrant control, through secure doors and to embrace own other host family people. Operative Tibor, agent 23; operative Magda, agent 36; operative Ling, agent 19. All violate United States secure port of entry having success. Each now embedded among middle-income corrupt American family, all other homes, other schools, and neighbours of same city. By not after next today, strategy of web of operatives to be established'. Agent Number 67, nicknamed Pygmy for his diminutive size, arrives in the United States from his totalitarian homeland (a mash-up of North Korea, Cuba, Communist-era China, and Nazi-era Germany), as an 'exchange student' into the welcoming arms of his Simpsons-spinoff Midwestern host family. Host cow father (he works in the biological weapons complex outside of town), chicken neck mother, pig dog brother, and the disconcertingly self-possessed cat sister introduce Pygmy into the rituals of postmodern American life, which he views with utter contempt. Along with his fellow operatives, all indoctrinated into the mindset of the totalitarian state, he is planning something big, something truly, truly awful, that will bring this big dumb country and its fat, dumb inhabitants to their knees.
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10,40 €
10,95 €
dostupné aj ako:
Angličtina - konverzace pro pokročilé - 3.vydání
Topic-based Vocabulary for Advanced Learners
Moderní učebnice prověřená mnohaletou praxí doplněná e-learningovou podporou
V ČEM SE TATO UČEBNICE LIŠÍ OD JINÝCH?
Jde s dobou, ale současně vychází z prověřených učebních metod.
Tato učebnice je kolektivním dílem. K jeho vytvoření přispěla celá řada českých učitelů a rodilých mluvčích, kteří v průběhu několika desetiletí řešili stejný problém – jak naučit studenty mluvit anglicky tak, aby byli schopni komunikovat v každodenních situacích a byli připraveni úspěšně splnit požadavky jazykových zkoušek na vyšší úrovni (podle Společného evropského rámce úrovně B2 až C2).
V dnešní době se stále více lidí učí angličtinu i po ukončení studia na různých typech škol. Samostudium a využití možností, které nabízí internet, se stává součástí běžného života. Je proto třeba, aby i studijní a výukové materiály „šly s dobou“ a byly šity na míru dnešním studentům. Cvičení obsažená v původním vydání učebnice byla určena převážně pro práci ve třídě. Nyní je součástí učebnice také klíč a slovníček zahrnující nejdůležitější výrazy.
Důležitou součástí učebnice je e-learningová podpora na adrese:
http://go.phil.muni.cz/anglictina
nebo
http://psknihy.cz/anglictina-konverzace-pro-pokrocile
Umožňuje využívat online materiály, vytvořené přímo jako doplněk učebnice, jako například drilování slovíček pomocí aplikace Quizlet, dostupné i pro mobilní telefony a tablety. Najdete zde i řadu dalších studijních materiálů:
poslechová cvičení k učebnici ve formátu MP3
seznamy slovíček ke všem stranám učebnice s překlady pro snadnější přípravu na výuku či samostudium
glosáře kolokací s příkladovými větami seřazené podle témat
otázky a překladové věty ke všem tématům
interaktivní online testy
odkazy na další materiály na internetu
Vypredané
19,87 €
20,92 €
How Google Works
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.
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16,63 €
17,50 €
Fabricated: The New World of 3D Printing
Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into schools, kitchens, hospitals, even onto the fashion catwalk. Fabricated describes our emerging world of printable products, where people design and 3D print their own creations as easily as they edit an online document. A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today s mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation. Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives.
Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.
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30,88 €
32,50 €
A Fine Line
A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse to the challenges facing businesses in the rise of the creative economy today, A Fine Line illustrates how successful business leaders partner with designers in building a better and more profitable future. Instead of offering companies a temporary innovation booster, frog works to build creative design into the framework of any organization's competitive strategy. The stories, ideas, and innovative solutions in this book clearly illustrate the economic power of creativity and design's role in shaping a sustainable competitive advantage for businesses in the rapidly evolving creative economy.Hartmut Esslinger (San Francisco, CA and New York, NY) is the founder of frog design, inc, a global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's original Trinitron television, and Lufthansa's brand and fleet image. He is also Founding Professor of the Hochschule fur Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.
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28,45 €
29,95 €
When Genius Failed
Picking up where Liar's Poker left off (literally, in the bond dealer's desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could beat the market and, like alchemists, create limitless wealth for themselves and their partners.
Founded by John Meriweather, a notoriously confident bond dealer, along with two Nobel prize winners and a floor of Wall Street's brightest and best, Long-Term Captial Management was from the beginning hailed as a new gold standard in investing. It was to be the hedge fund to end all other hedge funds: a discreet private investment club limited to those rich enough to pony up millions.
It became the banks' own favourite fund and from its inception achieved a run of dizzyingly spectacular returns. New investors barged each other aside to get their investment money into LTCM's hands. But as competitors began to mimic Meriweather's fund, he altered strategy to maintain the fund's performance, leveraging capital with credit on a scale not fully understood and never seen before.
When the markets in Indonesia, South America and Russia crashed in 1998 LCTM's investments crashed with them and mountainous debts accumulated. The fund was in melt-down, and threatening to bring down into its trillion-dollar black hole a host of financial instiutions from New York to Switzerland. It's a tale of vivid characters, overwheening ambition, and perilous drama told, in Roger Lowenstein's hands, with brilliant style and panache.
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12,30 €
12,95 €
Kissinger: 1923-1968: The Idealist Volume One
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Kissinger: 1923-1968: The Idealist Volume One
Hardback|
Allen Lane|
English
By (author) Niall Ferguson
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No American statesman has been as revered and as reviled as Henry Kissinger. Hailed by some as the "indispensable man", whose advice has been sought by every president from John F Kennedy to George W Bush, Kissinger has also attracted immense hostility from critics who have cast him as an amoral Machiavellian - the ultimate cold-blooded "realist". In this remarkable new book, the first of two volumes, Niall Ferguson has created an extraordinary panorama of Kissinger's world, and a paradigm-shifting reappraisal of the man. Only through knowledge of Kissinger's early life (as a Jew in Hitler's Germany, a poor immigrant in New York, a GI at the Battle of the Bulge, an interrogator of Nazis, and a student of history at Harvard) can we understand his debt to the philosophy of idealism. And only by tracing his rise, fall and revival as an adviser to Kennedy, Nelson Rockefeller and, finally, Richard Nixon can we appreciate the magnitude of his contribution to the theory of diplomacy, grand strategy and nuclear deterrence. Drawing not only on Kissinger's hitherto closed private papers but also on documents from more than a hundred archives around the world, this biography is Niall Ferguson's masterpiece. Like his classic two-volume history of the House of Rothschild, Kissinger sheds dazzling new light on an entire era.
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31,30 €
32,95 €
Kleopátra
Kleopátra a világtörténelem egyik legtitokzatosabb asszonya. Palotáját elárasztotta az ónix és gránátkő csillogása, de még jobban a politikai és a szexuális intrika.
Stacy Schiff ragyogó életrajzi munkája friss és provokatív portrét rajzol Julius Caesarról és Marcus Antoniusról, de ami ennél is csodálatosabb: megismerhetjük Egyiptom utolsó királynőjének valódi arcát, aki sokkal több volt, mint a legendák csábos szépasszonya - ravasz stratéga, ügyes vitapartner, és nagyon is rátermett uralkodó.
An Everyone Culture - Becoming a Deliberately Developmental Organization
A Radical New Model for Unleashing Your Company's Potential In most organizations nearly everyone is doing a second job no one is paying them for--namely, covering their weaknesses, trying to look their best, and managing other people's impressions of them. There may be no greater waste of a company's resources. The ultimate cost: neither the organization nor its people are able to realize their full potential. What if a company did everything in its power to create a culture in which everyone--not just select "high potentials"--could overcome their own internal barriers to change and use errors and vulnerabilities as prime opportunities for personal and company growth? Robert Kegan and Lisa Lahey (and their collaborators) have found and studied such companies--Deliberately Developmental Organizations. A DDO is organized around the simple but radical conviction that organizations will best prosper when they are more deeply aligned with people's strongest motive, which is to grow. This means going beyond consigning "people development" to high-potential programs, executive coaching, or once-a-year off-sites. It means fashioning an organizational culture in which support of people's development is woven into the daily fabric of working life and the company's regular operations, daily routines, and conversations. An Everyone Culture dives deep into the worlds of three leading companies that embody this breakthrough approach. It reveals the design principles, concrete practices, and underlying science at the heart of DDOs--from their disciplined approach to giving feedback, to how they use meetings, to the distinctive way that managers and leaders define their roles. The authors then show readers how to build this developmental culture in their own organizations. This book demonstrates a whole new way of being at work. It suggests that the culture you create is your strategy--and that the key to success is developing everyone.
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27,50 €
28,95 €
John Bogle on Investing - The First 50 Years
Get fifty years of industry-defining expertise in a single volume John Bogle on Investing is a compilation of the best speeches ever delivered by one of the 20th century's towering financial giants. Individually, each of these speeches delivers a powerful lesson in investing; taken together, Bogle's lifelong themes ring loud and clear. His investing philosophy has remained more or less constant throughout his illustrious career, and this book lays it out so you can learn from the very best. You'll learn what makes a successful investment strategy, consider the productive economics of long-term investing, and how emotional investment in financial markets is often counterproductive enough to forfeit success. Bogle discusses the "fiscal drag" of investing, and shows you how to cut down on sales charges, management fees, turnover costs, and opportunity costs, as he unravels a lifetime's worth of expertise to give you deep insight into the mind of a master at work. John C. Bogle founded Vanguard in 1974, then in the space of a few years, introduced the index mutual fund, pioneered the no-load mutual fund, and redefined bond fund management.
This book wraps up the essence of his half-century of knowledge to deepen your understanding and enhance your investment success. * Learn why simple strategies are best * Discover how emotions can ruin the best investment plan * Examine the universality of indexing in the financial markets * Minimize the costs financial and otherwise associated with investing John Bogle is still in there fighting, still pushing the industry onward and upward. Take this rare opportunity to have industry-shaping expertise at your fingertips with John Bogle on Investing.
Vypredané
28,98 €
30,50 €
Skok do budoucnosti
Bývalý předseda představenstva a generální ředitel světové sítě komunikační agentury Euro RSCG Worldwide předkládá návod, jak využít tvořivosti k rozvoji podniků a značek. Nestačí vytvářet reklamy, je třeba přicházet s "tvůrčími podnikatelskými nápad
y", propojujícími reklamní, marketingové a podnikatelské strategie a vytvářejícími nové podnikatelské příležitosti. Kniha obsahuje řadu příkladů úspěšných kampaní a podnikatelských strategií založených právě na využití tvůrčího myšlení a konceptu tzv
. Creative Business Ideas.
Vypredané
16,65 €
17,53 €
Microworlds
This book reveals how all kinds of visual artists (contemporary artists, street artists, photographers and even product designers) are using miniatures and miniaturized worlds in order to create startling situations and memorable images. Miniatures a
nd miniaturized settings induce a disquieting experience of distance, and artists use it to explore very contemporary feelings of alienation, displacement and estrangement. But if seeing things from a great distance can make you feel cut off from the
m, and make you feel lonely and insignificant, it can also encourage awe and contemplation. The miniaturized strategy plays many tricks with the viewer. It generates distance not just in terms of space, but also in terms of time. Miniatures make us r
elive the world (and the viewpoint, the perspective) of our childhood, a time when the world was filled with toys and figurines. 'Miniaturized' does not necessarily mean 'idealized'. Shrinking a particular scene only seems to increase its pathos, int
roducing a haunting atmosphere of theatrical drama. Miniaturized worlds seethe with narrative potential, intricate story lines, suspense: car crashes, hunting accidents, walks in the woods, a mugging in the snow, a father and a son mowing the lawn, n
ativity scenes. The small people and small worlds depicted in this book give us a new sense of perspective, transporting us to a new dimension, an enchanted new city where people can take lifts on the back of a slug at rush hour, put up wall-sized po
laroid posters, or shoot down bumblebees at the weekend.
Vypredané
18,04 €
18,99 €
Skills for the TOEIC test + CD
Collins Skills for the TOEIC Test: Listening and Reading is a unique skills-based exam preparation course. TOEIC ('Test of English for International Communication') is a test of English proficiency for people in the workplace seeking to work in an international environment or looking for promotion within their organisation. The TOEIC test questions simulate real-life situations relevant to the global workplace. Score reports for candidates provide accurate, meaningful feedback about a test taker's strengths and weaknesses. Collins Skills for TOEIC is a two book series (1 Listening/Reading; 2 Speaking/Writing) and focuses on helping learners handle the integrated skill aspect of the TOEIC test, where they are required to produce responses based on mixed input. Each book in the series therefore will contain all four skills but in different weightings. Summary *Quick Guide: question overviews give learners an easy reference to the characteristics of each question type *Challenges and Solutions: these sections offer strategy and skills reviews to help learners learn how to overcome the most common challenges. *Get it right: gives a quick overview of the most important steps for doing well on each question type and includes useful vocabulary and expressions *Answer Analysis: teaches learners how to rule out distracter answer options *Progressive Practice: encourages independent learning by offering a graded progression of content and task sets *Review sections: offer timed TOEIC test-taking guides and help learners practice what they've learned in a simulated environment *Audio CD: enables effective TOEIC practice *Highly experienced author team, who have written TOEIC materials before and have also worked as teachers themselves, preparing learners for the test.
Vypredané
24,80 €
26,10 €
On China
For more than twenty years after the Communist Revolution in 1949, China and most of the western world had no diplomats in each others' capitals and no direct way to communicate. Then, in July 1971, Henry Kissinger arrived secretly in Beijing on a mission which quickly led to the reopening of relations between China and the West and changed the course of post-war history.For the past forty years, Kissinger has maintained close relations with successive generations of Chinese leaders, and has probably been more intimately connected with China at the highest level than any other western figure. This book distils his unique experience and long study of the 'Middle Kingdom', examining China's history from the classical era to the present day, and explaining why it has taken the extraordinary course that it has. The book concentrates on the decades since 1949, presenting brilliantly drawn portraits of Mao Zedong, Zhou Enlai, Deng Xiaoping and other Chinese leaders, and reproducing verbatim Kissinger's conversations with each of them. But Kissinger's eye rarely leaves the long continuum of Chinese history: he describes the essence of China's approach to diplomacy, strategy and negotiation, and the remarkable ways in which Communist-era statesmen have drawn on methods honed over millennia. At the end of the book, Kissinger reflects on these attitudes for our own era of economic interdependence and an uncertain future. On China is written with great authority, complete accessibility and with many wider reflections on statecraft and diplomacy distilled from years of experience. At a moment when the rest of the world is thinking about China more than ever before, this timely book offers insights that no other can.
The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
Businesses need a new type of problem solving. Why? Because they are getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.
Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right?
Vypredané
30,35 €
31,95 €
Synchrone Produktionssystem
Japanischer Produktionsprofi zeigt hiesigen Managern, wie sie Prozesse optimieren, Kosten sparen und Auftragsverluste vermeiden. Und stellt damit eine Strategie vor, die den deutschen Mittelstand auf Erfolgskurs bringen könnte. Takeda demonstriert, wieso kurze Durchlaufzeiten, geringe Lagerbestände und niedrige Kapitalbindung so wichtig sind. Macht klar, warum die neue Effizienz Top-Down, vom Management abwärts, eingeführt wird. Veranschaulicht minutiös, wie man im Kundentakt produziert. Denn nur, wer rapide und präzise agiert, stellt Auftraggeber zufrieden - und kann höhere Preise verlangen.
Vypredané
174,86 €
184,06 €
dostupné aj ako:
World Order
In World Order, Henry Kissinger - one of the leading practitioners of world diplomacy and author of On China - makes his monumental investigation into the 'tectonic plates' of global history and state relations. World Order is the summation of Henry Kissinger's thinking about history, strategy and statecraft. As if taking a perspective from far above the globe, it examines the great tectonic plates of history and the motivations of nations, explaining the attitudes that states and empires have taken to the rest of the world from the formation of Europe to our own times. Kissinger identifies four great 'world orders' in history - the European, Islamic, Chinese and American. Since the end of Charlemagne's empire, and especially since the Peace of Westphalia in 1648, Europeans have striven for balance in international affairs, first in their own continent and then globally. Islamic states have looked to their destined expansion over regions populated by unbelievers, a position exemplified today by Iran under the ayatollahs. For over 2000 years the Chinese have seen 'all under Heaven' as being tributary to the Chinese Emperor. America views itself as a 'city on a hill', a beacon to the world, whose values have universal validity. How have these attitudes evolved and how have they shaped the histories of their nations, regions, and the rest of the world? What has happened when they have come into contact with each other? How have they balanced legitimacy and power at different times? What is the condition of each in our contemporary world, and how are they shaping relations between states now? To answer these questions Henry Kissinger draws upon a lifetime's historical study and unmatched experience as a world statesman. His account is shot through with observations about how historical change takes place, how some leaders shape their times and others fail to do so, and how far states can stray from the ideas which define them. World Order is a masterpiece of narrative, analysis and portraits of great historical actors that only Henry Kissinger could have written.