Hodnotenie


Jazyk


Veková kategória


Dostupnosť


Väzba


Stav


Rezervácia na predajni


Edície


Najnovšie - Ekonómia, manažment - ostatné strana 7 z 13

21st Century Workforces and Workplaces


What does the future of work look like? Every day, workplace decisions are made that directly impact and change the workforce of tomorrow. From the way we are managed to the rewards we receive, all aspects of our work life are determined by the changing dynamics of the workplace. Recent concerns about globalisation, productivity and the introduction of new technologies have raised questions about the future of the workforce and job security. But are these concerns really justified? 21st Century Workforces and Workplaces charts, explains and analyses the past five years, which has seen the rewriting of much of what we thought we knew about employment and how workplaces respond to pressure. The book also outlines what hasn't changed and, in doing so, distinguishes myth from reality. Stephen Bevan, Ian Brinkley, Zofia Bajorek and Cary L. Cooper combine their considerable expertise to discuss the critical questions for any member of any workplace, including: * Are permanent, long-term jobs a thing of the past? * Does work have to be a `place'? * How will future managers be selected, educated and developed? * What is the future for trade unions? * Beyond pay, how will rewards evolve to incentivise workers alongside responsible capitalism? * Are we seeing the end of retirement? This book takes what we know and projects how the future labour market will develop. 21st Century Workforces and Workplaces asks what sort of work environments we want to see in 2025 and what we can do today to help bring about the necessary changes.
U dodávateľa
26,50 €

Dear Madam President


DEAR MADAM PRESIDENT is an empowering letter from former White House Communications Director Jennifer Palmieri to the first woman president, and by extension, to all women working to succeed in any field. By using lessons learned during her experiences with Hillary Clinton, President Obama, and Elizabeth Edwards - to name a few - Palmieri through each chapter creates a forward-thinking framework of inspirational and practical advice for all women everywhere - from boardrooms to living rooms - who are determined to seize control of their lives, their workplaces, and their country. DEAR MADAM PRESIDENT will turn the results of the 2016 election into something incredibly empowering for future female leaders and independent thinkers everywhere. We haven't wrapped our heads around what it should look like for a woman to be in the job of President. Our only models are men. This of course was seen during the Hillary Clinton campaign, and no one knows this better than Jennifer Palmieri. While wildly disappointed by the outcome of the election, Palmieri optimistically argues in the book that the Clinton candidacy and all she experienced on the campaign trail - confusion, admiration, hate, love, acceptance, rejection - can now open the country up to reimagining women in leadership roles. And that is what Palmieri takes on in this book - redefining expectations for women looking to lead and creating a blueprint for women candidates and leaders to follow.
U dodávateľa
15,50 €

Drawdown


NEW YORK TIMES BESTSELLER For the first time ever, an international coalition of leading researchers, scientists and policymakers has come together to offer a set of realistic and bold solutions to climate change. All of the techniques described here - some well-known, some you may have never heard of - are economically viable, and communities throughout the world are already enacting them. From revolutionizing how we produce and consume food to educating girls in lower-income countries, these are all solutions which, if deployed collectively on a global scale over the next thirty years, could not just slow the earth's warming, but reach drawdown: the point when greenhouse gasses in the atmosphere peak and begin todecline. So what are we waiting for?
U dodávateľa
23,95 €

TED Talks


'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALSIn Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
U dodávateľa
16,90 €

The 7 Principles to Complete Co-Creation


The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: 'what is co-creation and how does it work?', 'whom to involve in a co-creation process?', 'how to convince others of the benefits of co-creation and overcome barriers?'.
U dodávateľa
38,50 €

Powerful - Building a Culture of Freedom and Responsibility


Named by The Washington Post as one of the 11 Leadership Books to Read in 2018 When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don't fit the company's emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR--annual performance reviews, retention plans, employee empowerment and engagement programs--often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability. Powerful will change how you think about work and the way a business should be run.
U dodávateľa
32,50 €

Štatistická ročenka Slovenskej republiky 2017 + CD


Dvadsiate siedme vydanie Štatistickej ročenky Slovenskej republiky.Tento produkt prezentuje oficiálnu štatistiku a je dôležitým zdrojom súhrnných demografických, sociálnych a ekonomických informácií o Slovensku. Štatistické informácie sú aj tento rok tematicky rozčlenené do 31 kapitol. V každej kapitole sú metodické vysvetlivky, definície ukazovateľov a zdroje údajov. Grafická prezentácia údajov v záverečnej časti publikácie vám ponúka bližší pohľad na vývoj vybraných ukazovateľov. Snahou štatistického úradu SR je zachovať formu a štruktúru publikácie z predchádzajúcich ročníkov a priniesť informácie aktuálne, zaujímavé, ale aj nové. Doplnené sú vybrané ukazovatele z jednorázového výberového zisťovania o mladých ľuďoch na trhu práce. Zmenami prešla kapitola Vzdelávanie.Tabuľky o stredných a vysokých školách podľa skupín odborov a o fakultách sa nahradili novými agregovanými údajmi za konzervatóriá. Zaradené sú aj zaujímavé informácie zo zisťovania o vzdelávaní dospelých a ďalšej odbornej príprave v organizáciách SR. V poslednej kapitole Medzinárodné prehľady nájdete porovnanie vývoja vybraných ukazovateľov v členských a kandidátskych krajinách EÚ. Štatistická ročenka SR je dostupná v tlačenej verzii, súčasťou publikácie je CD-ROM. Rozsah 664 strán + 16 strán farebnej prílohy.
U dodávateľa
60,00 €

Extreme Ownership


An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP. Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields. Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
Na sklade 1Ks
35,90 €

Lacná kniha Tribe of Mentors - Short Life Advice from the Best in the World (-50%)


When facing life's questions, who do you turn to for advice? We all need mentors, particularly when the odds seem stacked against us. To find his own, bestselling author and podcast guru Tim Ferriss tracked down more than 100 eclectic experts to help him, and you, navigate life. Through short, action-packed profiles, he shares their secrets for success, happiness, meaning, and more. No matter the challenge or opportunity, something in these pages can help. You will learn: - The three books legendary investor Ray Dalio recommends most often - Lessons and tips from elite athletes like Maria Sharapova, Kelly Slater, Tony Hawk and Dan Gable - How and why Facebook co-founder Dustin Moskovitz says no to most incoming requests - The meditation and mindfulness practices of David Lynch, Jimmy Fallon, Sharon Salzberg, Rick Rubin, Sarah Elizabeth Lewis and others - The high-school loss that motivated actor Terry Crews for life . . . and how you can use the lesson - Why TED curator Chris Anderson thinks `pursue your passion' is terrible advice - How Yuval Noah Harari's Sapiens went from repeated rejections to global mega-bestseller - Why comedian Patton Oswalt wishes at least one catastrophic failure on anyone in the arts - Astrophysicist Janna Levin's unique reframe that helps her see obstacles as opportunities - Why actor Ben Stiller likes to dunk his head in a bucket of ice in the morning TIM FERRISS is one of Fast Company's `Most Innovative Business People' and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Alibaba and more. He is also the author of The 4-Hour Work Week, The 4-Hour Body, The 4-Hour Chef and Tools of Titans. The Observer and other media have named him `the Oprah of audio' due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads.
Na sklade 1Ks
13,45 € 26,90€

dostupné aj ako:

Tribe of Mentors - Short Life Advice from the Best in the World


When facing life's questions, who do you turn to for advice? We all need mentors, particularly when the odds seem stacked against us. To find his own, bestselling author and podcast guru Tim Ferriss tracked down more than 100 eclectic experts to help him, and you, navigate life. Through short, action-packed profiles, he shares their secrets for success, happiness, meaning, and more. No matter the challenge or opportunity, something in these pages can help. You will learn: - The three books legendary investor Ray Dalio recommends most often - Lessons and tips from elite athletes like Maria Sharapova, Kelly Slater, Tony Hawk and Dan Gable - How and why Facebook co-founder Dustin Moskovitz says no to most incoming requests - The meditation and mindfulness practices of David Lynch, Jimmy Fallon, Sharon Salzberg, Rick Rubin, Sarah Elizabeth Lewis and others - The high-school loss that motivated actor Terry Crews for life . . . and how you can use the lesson - Why TED curator Chris Anderson thinks `pursue your passion' is terrible advice - How Yuval Noah Harari's Sapiens went from repeated rejections to global mega-bestseller - Why comedian Patton Oswalt wishes at least one catastrophic failure on anyone in the arts - Astrophysicist Janna Levin's unique reframe that helps her see obstacles as opportunities - Why actor Ben Stiller likes to dunk his head in a bucket of ice in the morning TIM FERRISS is one of Fast Company's `Most Innovative Business People' and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Alibaba and more. He is also the author of The 4-Hour Work Week, The 4-Hour Body, The 4-Hour Chef and Tools of Titans. The Observer and other media have named him `the Oprah of audio' due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads.
U dodávateľa
26,90 €

dostupné aj ako:

The Reputation Game The Art of Changing How People See You


It’s a game you’re already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited. Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
Predpredaj
22,50 €

Hospodársky vývoj Slovenska


Ekonomický ústav SAV pripravuje od roku 1993 každoročne takúto analýzu hospodárskeho vývoja Slovenska. V publikácii venujeme pozornosť hodnoteniu ekonomickej úrovne a výkonu ekonomiky, vonkajšej a vnútornej rovnováhy, hospodárskej politiky, vývoja na trhu práce, ako aj opatrení, ktoré zmenili ekonomické prostredie. V porovnaní s minuloročnou publikáciou je táto obohatená o pohľad na vývoj v odvetviach hospodárstva či na vývoj finančného sektora. Séria čiastkových analýz ústi do posúdenia možností ďalšieho vývoja v krátkodobom výhľade. Jeho zmyslom nie je priniesť podrobné kvantifikácie ekonomických parametrov, skôr uvažovať nad rámcom najpravdepodobnejšieho vývoja a prípadnými rizikami. Náznaky prerušenia viacročnej deflácie, medziročný prepad investícií, nečakane priaznivý vývoj na trhu práce, spochybňovanie dlhovej brzdy – to sú niektoré z tých javov, ktoré boli pre rok 2016 charakteristické. Nemôžu preto ujsť našej pozornosti v tejto publikácii. Takéto javy sa diali na pozadí niektorých dlhšie prítomných tendencií: napríklad niekoľko rokov pretrvával ekonomický rast s tempom okolo 3 %, pretrvávala neštandardná expanzívna menová politika alebo pretrvával relatívne výrazný rast reálnej mzdy. The analysis of Slovak economic development by Economic Institute, SAS is regularly published since 1993. It evaluates the level of economic development and economic performance, internal and external balance, economic policy, labour and financial markets development as well as measures that have changed the economic environment. In comparison to the previous year`s publication, this one enriches with a look at developments in the economic sectors or with developments in the financial sector. A series of partial analyses leads to an assessment of the possible future development in short-term. The purpose of publication is not to provide the detailed quantification of economic parameters, but rather to provide scenarios of the most likely development and possible risks in the future. The signs of multi-year deflation interruption, the year-on-year fall in investments, the unexpectedly favorable development of labour market, or the questioning of "debt brake mechanism" - these are some of the features characteristic for 2016. Thus, we pay attention to them in the publication. Such phenomena have occurred in the background of some longer-term trends: e.g. the economic growth around 3 % rate, persisting non-standard expansionary monetary policy or lasting relatively robust real wage growth.
U dodávateľa
9,80 €

Súvislosti príjmovej polarizácie na Slovensku II.


Publikácia je pokračovaním objasňovania súvislostí príjmovej polarizácie na Slovensku, ktoré boli súčasťou predchádzajúcej monografie z roku 2016. V nej sme predstavili našu metodológiu skúmania príjmových nerovností a polarizácie s prihliadnutím i na medzinárodné teoretické a praktické skúsenosti. V tejto monografii pokračujeme v odhaľovaní rozsahu pôsobenia determinantov nerovností a polarizácie predovšetkým na regionálnej úrovni Slovenska a okruh bádania rozširujeme o dôležité aspekty problémov financovania dôchodkového systému a obmedzenia spotreby domácností vo väzbe na potenciál rastu nerovností a prehlbovania polarizácie. Opäť si dovoľujeme upriamiť čitateľovu pozornosť na potrebu kritického myslenia, predovšetkým v súvislosti s prezentovanými výsledkami porovnania vývoja nezamestnanosti a miezd na Slovensku, v Čechách a v Maďarsku a pri charakteristike dopadov systémových zmien po roku 1989 na regionálnu úroveň Slovenska.
U dodávateľa
12,20 €

War by Other Means


A Foreign Affairs Best Book of 2016 Today, nations increasingly carry out geopolitical combat through economic means. Policies governing everything from trade and investment to energy and exchange rates are wielded as tools to win diplomatic allies, punish adversaries, and coerce those in between. Not so in the United States, however. America still too often reaches for the gun over the purse to advance its interests abroad. The result is a playing field sharply tilting against the United States. "Geoeconomics, the use of economic instruments to advance foreign policy goals, has long been a staple of great-power politics. In this impressive policy manifesto, Blackwill and Harris argue that in recent decades, the United States has tended to neglect this form of statecraft, while China, Russia, and other illiberal states have increasingly employed it to Washington's disadvantage." --G. John Ikenberry, Foreign Affairs "A readable and lucid primer...The book defines the extensive topic and opens readers' eyes to its prevalence throughout history...[Presidential] candidates who care more about protecting American interests would be wise to heed the advice of War by Other Means and take our geoeconomic toolkit more seriously. --Jordan Schneider, Weekly Standard
U dodávateľa
20,95 €

The 365 Bullet Guide


Say hello to the bullet system: a revolutionary organization method that will increase both your efficiency and your creativity. At its simplest, the bullet method will provide you with a fool proof to-do list that will ensure you never miss a task or appointment again. Take it just a step further and its principals will let you organize your present, take note of the past and plan your future. The 365 Bullet Guide is an easy-to-follow book that will teach you the bullet system. There's an exercise for every day of the year and each takes 365 seconds or less to complete. With simple, clear instructions, this book will show you how to incorporate the bullet method into your life as gradually or quickly as you like. The joy of bulleting is that it is both holistic and completely customizable to your own aesthetics and habits, so you can create your own journal from scratch and put into practice as many of the hundreds of ideas and techniques as your like such as habit trackers, sleep logs, handwriting exercises, and much more!Whether you're a secret scribbler or a to-the-point minimalist, The 365 Bullet Guide is your indispensable guide to an elegantly organized life. With contemporary illustrations by Marcia Mihotich, this book will help you to build a better life.Grab a notebook and pen, and get bulleting!
U dodávateľa
13,50 €

The Fix


Longlisted for the FT/McKinsey Business Book of the Year Award 2016 The world's most intractable problems solved: ambitious lessons in leadership and hope from free-thinkers and innovators who have tackled our biggest challenges From immigration reform to energy resources, from political paralysis to inequality and extremism, we are beset by a raft of huge and seemingly insurmountable issues. The daily newspapers, the rolling 24-hour television news, portray a world in terminal decline. What goes under-reported are the success stories. Here, taking ten of the most knotty issues we face today, Jonathan Tepperman examines unsung individuals' bold and innovative attempts against all odds and expectations to solve some of the important problems governments have struggled with for decades. Each chapter tells the story of one government that's found a way to avoid the snares that entangle most of the others. The solutions described in the book aren't speculative: they've all already been tried, and they work. Controversial, provocative but always stimulating, Tepperman here offers a powerful, data-driven case for optimism. Written with flair and an infectious exuberance, The Fix is a book to restore hope to the pessimistic, and offer both practical advice and inspiration in a time of relentless bad news.
U dodávateľa
13,50 €

Üzleti kaméleon - Hogyan legyünk sikeres menedzserek?


"A hatékony és eredményes működés alkalmazkodva a lehetőségekhez - ez az üzleti kaméleon filozófia. Ez az elvárás az, amit egy vezetővel szemben megfogalmaznak. Ehhez viszont nem gépek, nem is pénz, hanem jó vezetői döntések és egy jó csapat kell. Tehát az eredmény és hatékonyság kulcsa az ember, az üzleti kaméleon logikában gondolkodó menedzser. "Károlyi László az üzleti valóság talaján két lábbal áll, de látóköre nemcsak a lába előtt heverő banánhéjra terjed ki, noha gyakorló vezetőnél ez igen fontos képesség, hanem a nap állására és a csillagok járására is: ez pedig - ha lehet - még fontosabb annak, aki jó irányba akarja vezetni a rábízottakat." (Bod Péter Ákos, a Budapesti Corvinus Egyetem professzora, a Magyar Nemzeti Bank volt elnöke)"
U dodávateľa
14,11 €

Day After Tomorrow


"Peter Hinssen's radical long-term view on organizing and innovation is as fascinating as it is insightful. This is a great read about the future of business, aimed at those who want to witness the potential of this age of disruption." Adam Pisoni, CEO at Abl Schools, Co-founder of Responsive.org and Co-founder of Yammer. "Peter Hinssen has done it again! The Day After Tomorrow is a provocative and inspiring book that will challenge you, educate you and open your eyes to possibilities that you never thought existed. A must-read for any organisation that wants to prepare for disruptive changes." Costas Markides, Professor of Strategy and Entrepreneurship at London Business School. "Many futurists entice us with fanciful notions. Peter Hinssen, however, manages the impossible, combining a stunning clear vision of the future with a compelling but concrete framework to act on now." Eddie Obeng, Professor at Pentacle The Virtual Business School. For today's organisations, our constantly changing world has brought great consequences. In this book, Peter Hinssen tells the story of the pioneers who managed to adapt to those changes, and who moved beyond today and even tomorrow in their approach to innovation. In doing so, they were able to change the course of entire industries. Peter's book focuses on the business models of these pioneers, on the organisational culture, the talent, the mindset and the technology we should tap into in order to maximise our chances for survival in the 'Day After Tomorrow'. It will shift your perspective on your future, on the future of your company and even that of your grandchildren.
U dodávateľa
37,95 €

Krabička poslední záchrany pro neziskové organizace


Řízení neziskovky je zcela specifickým druhem svobodného umění – jedná se o manažerský desetiboj, kterému se řídící pracovník musí věnovat prakticky denně. Počet neziskovek v ČR každoročně roste. Mnohé z existujících organizací se profesionalizují. Hospodaří s vyššími rozpočty, zaměstnávají více pracovníků, uzavírají široká partnerství, komunikují a rozhodují ve virtuálním světě, staví před sebe obtížnější úkoly. Důsledkem těchto změn jsou neustále rostoucí nároky na jedince odpovědné jak za správu, tak za řízení. Znalosti a dovednosti, které stačily před několika lety, rychle zastarávají a musí být nahrazovány novými. Účelem této knihy je pomoci manažerům neziskovek při rozhodování. Základem správných rozhodnutí je porozumění situaci a možnostem jejího řešení. Tato publikace obsahuje obojí – popisy 60 problémových situací a 180 doporučení vedoucích k jejich řešení. Pět autorů, 11 kreseb Mirka Kemela a 24 fotografií Jindřicha Štreita – to je Krabička poslední záchrany pro neziskové organizace.
U dodávateľa
11,75 €

Literatúra v kategórii Ekonomia a Manažment ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy, ktoré sú mimo špecifických oblastí ako financie, marketing alebo personalistika.

Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.

V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.