Najnovšie - Ekonómia, manažment, marketing - Podnikanie, obchod, predaj strana 13 z 29
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
The 80 Minute MBA
The fully revised new edition of the international bestseller THE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? THE 80 MINUTE MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and donuts.
The MBA-in-a-box book is old hat. Managers need the encouragement to think differently, not in the same straight lines. THE 80 MINUTE MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
Stimulating new material brings this edition right up to date with critical business thinking. Including a new chapter on the platform economy and fresh technology and social media examples this book will energize and inspire you in equal measure.
Krotitel rizik podnikání
Do jakých situací jsou podnikatelé schopni se dostat podceněním rizik, která mohli znát a mnohdy jim i předejít? A jak přesně jim v takových momentech může pomoci Krotitel rizik podnikání? Seznamte se s deseti skutečnými a zároveň typickými příběhy z jeho praxe a nechte se inspirovat pro své vlastní podnikání.
dostupné aj ako:
The Model Thinker
Data, data, data: It's all one ever hears about these days. Science is all about big data. Our bosses call out for analytics, whatever those might be.
And everyone wants to predict what will happen next. Can we accurately predict if a company's stock will rise, whether or not a disease will spread, or who will become the next President of the United States? As anyone who has ever opened up a spreadsheet groaning with weeks, months, or years of data knows, numbers aren't enough: we have to know how to make them talk. Enter Scott Page and The Model Thinker.
A leading professor of quantitative social science at the University of Michigan, he has taken his expertise as both a teacher and researcher and distilled it into the one book anyone will need to master data and turn it to professional use. This is no armchair exercise in imagined understanding, like The Signal and the Noise or The Black Swan or a legion of books on networks, the purposes of which are to make us look good in meetings (or in our own minds) than they are to enable us to do something useful. The Model Thinker is the guide to turning data into understanding.
Underneath it all is what Page calls the "many-model paradigm", where the key isn't to just find one related set of statistical tools and work with them over and over, but to test our understanding of things by modeling them from several perspectives. The result is both a deep, quantitative acquaintance with tools ranging from Markov chains to game theory to Taleb-style long-tail statistics to network analysis and complexity theory, and a profound trip through the thought-process of a world-class data modeler. All the major tools of modeling--which readers will have heard of in everything from Wired to The Economist to The New York Times--will finally yield their secrets.
As The Theoretical Minimum showed, readers in quantitative fields aren't just looking for entertainment. They want to change their understanding of, and ability to act, in the real world. Businesspeople, students, and scientists alike will find much to learn from The Model Thinker.
The Culture Code
THE NEW YORK TIMES BESTSELLER
`A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit
How do you build and sustain a great team?
The Culture Code reveals the secrets of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
`There are profound ideas on every single page, stories that will change the way you work, the way you lead, and the impact you have on the world. Highly recommended, an urgent read.' Seth Godin, author of Linchpin
`Truly brilliant . . . Read it immediately' Adam Grant, author of Originals
`Well told stories, with actionable lessons' Financial Times
Bullshit Jobs
Be honest: if your job didn't exist, would anybody miss it? Have you ever wondered why not? Up to 40% of us secretly believe our jobs probably aren't necessary. In other words: they are bullshit jobs. This book shows why, and what we can do about it.
In the early twentieth century, people prophesied that technology would see us all working fifteen-hour weeks and driving flying cars. Instead, something curious happened. Not only have the flying cars not materialised, but average working hours have increased rather than decreased. And now, across the developed world, three-quarters of all jobs are in services, finance or admin: jobs that don't seem to contribute anything to society. In Bullshit Jobs, David Graeber explores how this phenomenon - one more associated with the Soviet Union, but which capitalism was supposed to eliminate - has happened. In doing so, he looks at how, rather than producing anything, work has become an end in itself; the way such work maintains the current broken system of finance capital; and, finally, how we can get out of it.
This book is for anyone whose heart has sunk at the sight of a whiteboard, who believes 'workshops' should only be for making things, or who just suspects that there might be a better way to run our world.
A startup módszer
Hogyan tegyük startuposan rugalmassá vállalatunkat?
Miként lehet fenntartani a kísérletező kedvet és az innovatív vállalkozói lendületet?
Mi segíthet csökkenteni a bürokráciát és a hatalmi harcokat szervezetünkben?
A vállalatok fejlődése sokszor éppen a csúcson torpan meg, és ilyen helyzetben vezetőként tehetetlenek vagyunk. A Lean Startup című sikerkönyv szerzője, Eric Ries által kifejlesztett startup módszerrel – a hagyományos és a vállalkozói menedzsment zseniális ötvözésével – folyamatosan átalakulhatunk és megújulhatunk a modern vállalkozói szférában, sőt akár a közpolitikában is.
A szerző rengeteg példán keresztül mutatja be, hogyan sikerült egyedülálló módszerével startupos dinamikát adni ikonikus multinacionális cégeknek, például a GE-nek, a Toyotának, az Amazonnak és a Facebooknak, valamint olyan hipergyors növekedésű, befutott startupoknak, mint a Dropbox és az Airbnb, vagy akár az amerikai kormányzat csőd közeli oktatáspolitikai és egészségbiztosítási projektjének. A startup módszer ma már világszerte a vállalkozók bibliája, vállalati mérettől és ágazattól függetlenül, bárki bárhol megvalósíthatja, ha akarja.
dostupné aj ako:
Úvod do operativního řízení podniku
Publikace představuje vybrané základní pojmy, metody a postupy používané v operativním řízení podniku.
Na sklade 1Ks
14,96 €
Shaping the Future of the Fourth Industrial Revolution
The Fourth Industrial Revolution is changing everything - from the way we relate to each other, to the work we do, the way our economies work, and what it means to be human. We cannot let the brave new world that technology is currently creating simply emerge. All of us need to help shape the future we want to live in.
But what do we need to know and do to achieve this? In Shaping the Fourth Industrial Revolution, Klaus Schwab explores how people from all backgrounds and sectors can influence the way that technology transforms our world. Drawing on contributions by more than 200 of the world's leading technology, economic and sociological experts to present a practical guide for citizens, business leaders, social influencers and policy-makers this book outlines the most important dynamics of the technology revolution, highlights important stakeholders that are often overlooked in our discussion of the latest scientific breakthroughs, and explores 12 different technology areas central to the future of humanity. Emerging technologies are not predetermined forces out of our control, nor are they simple tools with known impacts and consequences.
The exciting capabilities provided by artificial intelligence, distributed ledger systems and cryptocurrencies, advanced materials and biotechnologies are already transforming society. The actions we take today - and those we don't - will quickly become embedded in ever-more powerful technologies that surround us and will, very soon, become an integral part of us. By connecting the dots across a range of often-misunderstood technologies, and by exploring the practical steps that individuals, businesses and governments can take, Shaping the Fourth Industrial Revolution helps equip readers to shape a truly desirable future at a time of great uncertainty and change.
100 let od začátku svobodného podnikání v Československu
Přesně před 100 lety, 28. října 1918, se začíná psát nová éra svobodného podnikání v tehdy zrozeném Československu. Dvakrát je násilně přerušena. Druhou světovou válkou a komunistickým pučem v roce 1948. Přesto tato relativně krátká éra zrodila podnikatele světového věhlasu, na které můžeme být dodnes pyšní.
V naší exkluzivní publikaci 100 let svobodného podnikání v Československu představíme příběhy československých prvorepublikových podnikatelských es. I jejich následovníků novodobých Baťů, kteří po roce 1989 do dneška dělají čest České republice i daleko za jejími hranicemi. Dokázali změnit tvář české ekonomiky a dát slovu podnikání opět jeho pravý význam.
Million Dollar Maths
How can you turn $1000 into $1 million? What is the best way to beat the lottery odds? When is the best time to take out a loan? How did one group of gamblers bet on hole-in-ones to win GBP500,000? How can maths help you set up a successful tech start-up? What about proving the Goldbach Conjecture for $1 million?Million Dollar Maths is a fun but invaluable guide to the straightforward and outlandish mathematical strategies that can make you rich. Learn the techniques for growing your everyday finances, as well as the common mistakes to avoid. Discover the skills, both fair and foul, that offer an additional edge when investing and gambling.
And discover why we often misunderstand probability and statistics - with troubling financial costs. From making the most of special offers to utilising the power of exponential growth in your investments; from the art of card counting, to inventing the next Google, Million Dollar Maths is the quintessential primer to the myriad ways maths and finance intersect.
Lab Rats
Personality tests. Team-building exercises. Forced Fun.
Desktop surveillance. Open-plan offices. Acronyms.
Diminishing job security. Hot desking. Pointless perks.
Hackathons. If any of the above sound familiar, welcome to the modern economy. In this hilarious, but deadly serious book, bestselling author Dan Lyons looks at how the world of work has slowly morphed from one of unions and steady career progression to a dystopia made of bean bags and unpaid internships.
And that's the 'good' jobs... With the same wit that made Disrupted an international bestseller, Lyons shows how the hypocrisy of Silicon Valley has now been exported globally to a job near you. Even low-grade employees are now expected to view their jobs with a cult-like fervour, despite diminishing prospects of promotion.
From the gig economy to the new digital oligarchs, Lyons deliciously roasts the new work climate, while asking what can be done to recoup some sanity and dignity for the expanding class of middle-class serfs.
The Messy Middle
Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination.
But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story?
While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.
Connect The Dots: Leadership Lessons For The Future
Legendary Silicon Valley visionary and one of the world's greatest business leaders, John Chambers shares the playbook and philosophy that transformed Cisco into a global tech titan and now inspire a new generation of leaders.With numerous start-ups moving from zero to a billion to bankruptcy in a matter of years, it's clear that sustaining a business in the digital age is no walk in the park. Over 20 years, John Chambers transformed a company with 400 employees and one toaster-sized product (a router) into a tech giant that's the backbone of the Internet. Along the way, he's outlasted and outmaneuvered practically every rival that ever tried to take Cisco on-Nortel, Lucent, Alcatel, IBM, Dell, and Hewlett-Packard, to name a few-and turned more than 10,000 employees into millionaires, more than any company in history.
When Chambers stepped down as executive chairman in December of 2017, he left a company that didn't just shape the first Internet era but is leading the next wave of innovation in areas from cyber-security to self-driving cars.Now, in collaboration with award-winning journalist Diane Brady, Chambers shares the stories and strategies that helped his company win again and again through multiple market shifts. Posing a unique mode of thought proven to attain success, the message of this book is clear; it is not the biggest or the richest players who win, but the ones who are able to stay ahead of the trend by connecting the dots.Both enlightening and practical, this is essential reading to inspire a new generation of leaders.
Thirst
New York Times bestseller
An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water.
At 28 years old, Scott Harrison had it all. A top nightclub promoter in New York City, his life was an endless cycle of drugs, booze, modelsrepeat. But 10 years in, desperately unhappy and morally bankrupt, he asked himself, "What would the exact opposite of my life look like?" Walking away from everything, Harrison spent the next 16 months on a hospital ship in West Africa and discovered his true calling.
In 2006, with no money and less than no experience, Harrison founded charity: water. Today, his organization has raised over $300 million to bring clean drinking water to more than 8.2 million people around theglobe.
InThirst, Harrison recounts the twists and turns that built charity:water into one of the most trusted and admired nonprofits in the world. Renowned for its 100% donation model, bold storytelling, imaginative branding, and radical commitment to transparency, charity:water has disrupted how social entrepreneurs work while inspiring millions of people to join its mission of bringing clean water to everyone on the planet within ourlifetime.
In the tradition of such bestselling books asShoe DogandMountains Beyond Mountains,Thirstis a riveting account of how to build a better charity, a better business, a better lifeand a gritty tale that proves it's never too late to make achange.
100% of the author's net proceeds from Thirst will go to fund charity: water projects around the world.
Predpredaj
18,00 €
We Are the Nerds
Reddit hails itself as 'the front page of the Internet'. It's the sixth most-visited website in the world -- and yet, millions have no idea what it is. They should be paying attention.
We Are the Nerds takes readers inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving crimes and spurring millions in charitable donations to seeding alt-right fury and even landing Donald Trump in the White House. Reddit has become a mirror of the Internet itself: It has dark trenches, shiny memes, malicious trolls, and a heart-warming ability to connect people across cultures, oceans, and ideological divides.
This is the gripping story of how Reddit's founders, Steve Huffman and Alexis Ohanian, transformed themselves from student video-gamers into Silicon Valley millionaires as they turned their creation into an icon of the digital age. But the journey was often fraught. Reporting on Reddit for more than six years, conducting hundreds of interviews and gaining exclusive access to its founders, Christine Lagorio-Chafkin has written the definitive account of the birth and life of Reddit. Packed with revelatory details about its biggest triumphs and controversies, this inside look at Reddit includes fresh insights on the relationship between Huffman and Ohanian, staff turmoil, the tragic life of Aaron Swartz, and Reddit's struggle to become profitable.
In a time when we are increasingly concerned about privacy and manipulation on social platforms, We Are the Nerds reveals Reddit's central role in the dissemination of culture and information in history's first fully digital century. Rigorously reported and highly entertaining, We Are the Nerds explores how this unique platform has changed the way we all communicate today.
Imagine It Forward
Change is the only constant. Learn to be a change-maker.
In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.
In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
World Without Mind
A timely and powerful must-read on how the big tech companies are damaging our culture - and what we can do to fight their influenceFour titanic corporations are now the most powerful gatekeepers the world has ever known. We shop with Amazon, socialise on Facebook, turn to Apple for entertainment, and rely on Google for information. They have conquered our culture and set us on a path to a world without private contemplation or autonomous thought: a world without mind.
In this book, Franklin Foer makes a passionate, deeply informed case for the need to restore our inner lives and reclaim our intellectual culture before it is too late. At stake is nothing less than who we are, and what we will become. It is a message that could not be more timely.
Od nápadu k úspěchu
Přestali snít a vzali život do vlastních rukou. Inspirujte se příběhy lidí, kteří se nespokojili s tím, co mají, a vydali se neprošlapanou cestou. K nastartování vlastního projektu je potřeba spousta úsilí a někdy samozřejmě i trocha štěstí. Existují však rady a tipy, které vám cestu na vrchol mohou usnadnit. A právě ty najdete uvnitř této knihy.
Na sklade 1Ks
12,17 €
Wisdom at Work
Do you want to reinvent the second half of your career?'Learn how to cultivate a beginner's mind...and be the sage counselor' - from the foreword by Brian Chesky, cofounder and CEO of Airbnb. In our increasingly accelerated world that venerates the new, bright and shiny, many of us in mid-career sense that the ground is shifting beneath our feet, leaving us feeling invisible, undervalued and threatened by the 'digital natives' nipping at our heels. Chip Conley is not buying it, arguing that experience is on the brink of a comeback.
At age 52, after selling the boutique hotel company he founded and ran for 24 years, Conley joined Airbnb as Head of Global Hospitality and Strategy. Though rich with experience, the industry veteran lacked the digital fluency of his 20-something colleagues. He quickly discovered that he'd been hired as a teacher and mentor, but was also in many ways a student and intern.
What emerged is the secret to thriving as a mid-life worker in today's world: learning to marry wisdom and experience with curiosity, a beginner's mind, and a willingness to evolve. Igniting a bold, urgent conversation about age and ageism in the workplace, Conley liberates the term "elder" from the stigma of "elderly," and reveals the value of wisdom that can only be accrued through years on the planet. Wisdom at Work will teach you how to be indispensable in the second half of your working life.
Literatúra zameraná na podnikanie, obchod a predaj je zdrojom neoceniteľných poznatkov pre tých, ktorí sa zaujímajú o budovanie a riadenie úspešných podnikov, efektívne obchodné stratégie a umenie predaja.
V tejto kategórii literatúry nájdete široký výber kníh, príručiek, časopisov a článkov, ktoré sa zaoberajú rôznymi aspektmi podnikania, obchodu a predaja. Tieto publikácie pokrývajú témy ako podnikateľské plánovanie, manažment, financie, marketing, stratégie rastu, obchodné vzťahy a obchodné rokovania, budovanie zákazníckych vzťahov, predajné techniky a e-commerce.
Literatúra o podnikaní, obchode a predaji poskytuje čitateľom teoretické rámce, príklady osvedčených postupov a príbehov úspešných podnikateľov, ktoré môžu slúžiť ako inšpirácia a východisko pre vlastné podnikateľské aktivity. Zároveň sa zameriava na rozvoj obchodných zručností, komunikačných schopností a predajných techník, ktoré sú kľúčové pre úspech v konkurenčnom prostredí.
Publikácie v tejto kategórii sú prístupné pre rôzne úrovne čitateľov - od začiatočníkov, ktorí sa zoznamujú s princípmi podnikania a predaja, po skúsených podnikateľov a obchodných lídrov, ktorí hľadajú nové stratégie a prístupy na trhu.
Cieľom literatúry o podnikaní, obchode a predaji je poskytnúť čitateľom ucelený prehľad o princípoch a praktických postupoch v týchto oblastiach, a zároveň ich motivovať a podporiť v ich podnikateľskom úsilí.
