Najnovšie - Ekonómia, manažment, marketing strana 13 z 178
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
Éra X
Co chtějí Musk, Thiel, Trump & spol.
Mocní lidé dneška si vysnili budoucnost jak ze sci-fi. Tato kniha jako první u nás odkrývá, o čem sní, co chtějí prosadit a jak jejich světy lépe pochopit.
Jak porozumět tomu, co se nyní ve Spojených státech, potažmo ve světě, děje?
Kniha sleduje myšlenkový i osobnostní vývoj lidí, kteří jsou kolem Donalda Trumpa v jeho druhé éře a mají na něj největší vliv. Elon Musk, Jeff Bezos, Mark Zuckerberg jsou nejbohatší lidé světa a jejich vliv je nepředstavitelný, zatímco filozofem a vizionářem nového hnutí je šedá eminence a velmi mocný muž, Peter Thiel.
Jak a z čeho se jejich životy a impéria formovala a co jsou hlavní myšlenky, které inspirovaly vize miliardářů ze Silicon Valley? Jak je utvářelo právě toto unikátní technologické podhoubí a jakou roli hraje v obrovském bohatství těchto lidí venture kapitál? Jak lidé kolem Trumpa manipulovali veřejným míněním a co jsou jejich cíle? Kniha Éra X jako první u nás přináší na všechny tyto otázky odpovědi.
Tereza Zavadilová je spoluzakladatelkou a CEO serveru newstream.cz a bývalou dlouholetou šéfredaktorkou deníku E15. V médiích pracuje jako ekonomická redaktorka od druhé poloviny devadesátých let, například v České tiskové agentuře, Lidových novinách, Týdnu a české redakci BBC. Dlouhodobě sleduje finanční sektor, akciové trhy i kryptoměny, je aktivní investorkou. Pravidelně píše komentáře do pořadu Názory a argumenty na Český rozhlas Plus.
dostupné aj ako:
The View from Ninety
Charles Handy is one of the giants of contemporary thought. His books on management - including Understanding Organizations and Gods of Management - have changed the way we view business. His work on broader issues and trends - such as Beyond Certainty and The Second Curve - has changed the way we view society.In his new book, Handy, looking back over a rich and varied life, shares the lessons he has learned along the way.What things really matter?
What daily worries should we learn to treat as unimportant? How do we become more accepting of ourselves and of those around us? How do we discover purpose in our everyday existence? Clear-eyed and optimistic by turns, he sets out the questions that everyone needs to ask themselves in the course of their lives, and points us in the direction of the answers.
What Went Wrong With Capitalism
A radical examination by a leading financial analyst, commentator and investor of the ills of capitalism and how they can be fixed.
What went wrong with capitalism? Ruchir Sharma’s explanation is unlike any you have heard before. Progressives are partly right when they mock modern capitalism as “socialism for the rich,” but what really happened in recent decades is that government in developed nations expanded in just about every measurable dimension, from spending and regulation to the sheer scale of its rescues each time the economy wobbled. The result, Sharma says, is “socialized risk,” expensive government guarantees, for everyone?welfare for the poor, entitlements for the middle class, and bailouts for the rich.
Voters say they are disillusioned with capitalism, but a system so distorted by government interventions is a dysfunctional version of free market ideals. As a result, productivity and economic growth have slowed sharply, shrinking the pie for everyone and stoking popular anger. Since these flaws developed as the government expanded, building an even bigger state will only double down on what’s gone wrong. The answer Sharma offers is a series of seven fixes to restore the balance between state support and free markets and lay the path to a more prosperous and happier future.
Smart Money
A timely manifesto on how digital currencies will win the New Cold War and the struggle for geopolitical supremacy in the twenty-first century.
A New Cold War is underway. Whereas the first Cold War was dominated by the threat of nuclear conflict, the new front line is economic and financial, but still dominated by technology. Who controls its future will help decide the outcome of the geopolitical struggle between China and the US.
Since the end of the Second World War, the US dollar has been the global reserve currency, which has ensured American dominance of the world economy. But no longer. More than a hundred countries are developing Central Bank Digital Currencies (CBDCs), digital equivalents to cash that will utterly transform how we do business at home and abroad.
China was the first country to recognise the potential of this new money. The West's media focused on the new currency's role in China's surveillance state, creating widespread concern about all CBDCs. But they have largely overlooked a more important aspect of its existence: as a tool through which to 'de-dollarise' the developing world at the speed of light. When China's President Xi Jinping officially launched the digital yuan in February 2022, he also agreed a pact of 'limitless co-operation' with Russia. Within days, Russia launched its war on Ukraine, secure in the knowledge it could bypass US sanctions.
Urgent, clear-eyed and groundbreaking, Smart Money shows us how CBDCs are going to impact all of our futures in ways that most of us have failed to even consider. If the West is to compete, it needs to act fast to develop its own global digital currencies that reflect the values of liberal democracies.
Práce a peníze
Jak peníze a práce skutečně ovlivňují váš život – často jinak, než si myslíte.
Tato kniha vám otevře oči. Spojuje klasickou i behaviorální ekonomii s psychologií, aby vám ukázala, proč pracujeme, jak přemýšlíme o penězích – a proč se často necháváme nevědomky ovlivňovat.
Získáte odpovědi na otázky, které jste si možná ještě nikdy nepoložili, ale ovlivňují váš každodenní život:
Proč by každý z nás měl k penězům dostat „příbalový leták“?
A proč se naše rozhodování často zvrhne ve chvíli, kdy přijde na finance?
Co pro nás dnes práce vlastně znamená – a dokázali bychom bez ní žít?
Jak ocenit práci, která není vidět – třeba péči o domácnost?
Tato kniha není jen o teorii. Najdete v ní srozumitelná vysvětlení, příklady ze života, konkrétní výpočty a experimenty, které vám pomohou lépe porozumět sobě i ostatním. Nečekejte další obhajobu konzumního života – spíš praktického průvodce, který vám pomůže porozumět vlastnímu vztahu k práci, penězům a tomu, co vás skutečně motivuje.
Money - A Story of Humanity
MONEY.
The object of our desires.
The engine of our genius.
Humanity's greatest invention.
From clay tablets in Mesopotamia to today's cryptocurrency, global economist David McWilliams takes us on an epic journey of innovation, disruption and transformation that is an astonishing new history of our species.
The question is, over 5,000 years, have we changed money - or has money changed us?
Pitch
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.
Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time.
These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions.
Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.
A devizahitel csapdájában
2011. október 6-án a 51 éves budapesti metróvezető, Stiaszni Éva végzetes lépésre szánta el magát: kiugrott óbudai, kilencedik emeleti lakásának ablakán, és szörnyethalt. A tragédiát az váltotta ki, hogy azon a napon egy végrehajtó, rendőrök kíséretében csengetett be hozzá kilakoltatási szándékkal. Éva, amikor meglátta a lakása előtt gyülekezőket, magára zárta az ajtót. A kétségbeesett asszony ekkor egy sms-üzenetben búcsúzott el 21 éves lányától: „Nagyon szeretlek, de már nem bírom ezt az igazságtalanságot. Bocsáss meg nekem!” Mire a rendőröknek sikerült bejutniuk a lakásba, Éva már a ház előtt feküdt.
Ez a megrázó történet csupán egy abból a számtalan tragédiából, amelyet a devizaalapú hitelek okoztak Magyarországon. Az öngyilkosságok, családi drámák, elvesztett otthonok, tönkrement egzisztenciák, valamint a stressz miatt kialakult súlyos testi és lelki betegségek mind annak a mély társadalmi válságnak a jelei, amelyet ez az álságos „banki termék” idézett elő. 2002 és 2008 között mintegy 1,2 millió ilyen kölcsönszerződést kötöttek meg, melyeknek közel háromnegyede néhány éven belül fizetésképtelenné vált a forint hirtelen és drámai árfolyamromlása miatt. Talán hihetetlennek tűnik, de még 2025-ben is százezres nagyságrendben zajlanak devizahiteles perek és végrehajtások. L. Murányi László riportkönyve ezt a krízist, annak okozóit és következményeit tárja fel.
How Countries Go Broke
Do big government debts threaten our collective well-being? Are there limits to debt growth? Can a big, important reserve currency country like the United States really go broke - and what would that look like?
For decades, politicians, policymakers and investors have debated these questions, but the answers have eluded them. In this groundbreaking book, Ray Dalio, one of the greatest investors of our time who anticipated the 2008 global financial crisis and the 2010-12 European debt crisis, shares for the first time his detailed explanation of what he calls the 'Big Debt Cycle'. Understanding this cycle is critical for helping policymakers, investors and the general public grasp where we are and where we are headed with the debt issue. Dalio's model points toward surprisingly straightforward solutions for dealing with the debt problems that the US, Europe, Japan and China face today.
How Countries Go Broke also shows how these debt problems are related to the other forces - political within countries, geopolitical between countries, natural (droughts, floods and pandemics) and technological (most importantly, AI) - that together are causing what Dalio calls the 'Overall Big Cycle' changes in the world order. By reading this book, you will improve your understanding of what's happening now and what to do about it.
The Systems Leader
A groundbreaking blueprint for mastering “cross-pressures” in a rapidly changing world, teaching leaders to execute and innovate, think locally and globally, and project ambition and statesmanship alike—from a Stanford Business School lecturer and consultant to some of the biggest and most innovative CEOs
Since the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster.
Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable. Robert E. Siegel has witnessed the impact of these cross-pressures from different perspectives. As a lecturer in management at Stanford’s Graduate School of Business, an operator, a venture capitalist, and a consultant, he sees countless teams of managers, at all sorts of companies, struggling to lead their companies into the future.
Featuring exclusive stories drawn from inside the business world, including from the CEOs of Harley-Davidson, Mubadala, Kering, Wells Fargo, and Box, this essential guidebook teaches readers“systems leadership,” Siegel’s holistic framework that helps leaders understand and master five key dimensions where they are likely to feel contradictory pressures:
Priorities: The need to succeed at both execution and innovation
People: The need to project both strength and empathy
Sphere of influence: The need to focus both internally and externally
Geography: The need to think both locally and globally
Purpose: The need to pursue both ambition and statesmanship
Goodbye Globalization
GOLD MEDALLIST IN THE 2024 AXIOM BUSINESS BOOK AWARDS
A bold new account of the state of globalization today-and what its collapse might mean for the world economy
After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place.
Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like?
In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face-and traces the intricate story of globalization from the exuberant '90s to the embattled present.
Mesterséges intelligencia a gazdaságban
Mindössze három és fél évtized telt el az első webböngésző megjelenése óta, és nincs három éve, hogy 2022 őszén az OpenAI kutatólaboratórium hozzáférhetővé tette a nagyközönség számára a ChatGPT-t, a legismertebb, mesterséges intelligenciával támogatott alkalmazást. Ezek a történelmi jelentőségű technológiai mérföldkövek gyökeresen alakították át világunkat. Bőgel György és Nagy Dániel Attila könyve gazdag példatárának köszönhetően élvezetes módon vezeti végig az olvasót a mesterséges intelligencia, e szupermodern technológia alkalmazási területein és a gazdasági folyamatokban játszott szerepén. Feltérképezi hatását az oktatásra és a művészetre, a sportra és a szórakoztatóiparra. Betekintést nyerünk a nagyvállalati és a startupos kutatás-fejlesztés piaci gazdasági mechanizmusaiba, és azt is megtudhatjuk, hol van Európa Szilícium-völgye. Elgondolkodhatunk a mindennapjainkat meghatározó fontos kérdéseken: mit kell szabályoznia az államnak, hogyan óvjuk magánéletünket és személyes adatainkat, hogyan alakul át a munkaerőpiac, mire használják a nagyhatalmak az MI-t a globális politikai versengésben?
Ajánljuk a könyvet vállalati döntéshozóknak, infokommunikációs szakembereknek, és mindenkinek, aki érteni akarja a jövőnket alakító technológiai-gazdasági változásokat.
Dr. Bőgel György a Közép-európai Egyetem tanára, habilitált docens. Közgazdász, fő szakterülete az infokommunikációs piac fejlődése, a szektorhoz tartozó vállalatok stratégiája, irányításuk kérdései. Ezekről a témákról tucatnyi könyvet, mintegy százhúsz szakcikket és számtalan online írást publikált. Több hazai és külföldi egyetemen tanított vállalatvezetési, stratégiaalkotási, vállalkozási és innovációs tárgyú kurzusokat.
Dr. Nagy Dániel Attila ügyvéd. Fő szakterülete az európai adatvédelmi jog, amit több mint tíz éve művel, emellett szellemi alkotások jogával és a szélesebb értelemben vett digitális technológiák jogi megfeleltetésével is foglalkozik. Rendszeres meghívott előadó különböző konferenciákon, többször szerepelt vendégelőadóként egyetemeken, továbbá számos adatvédelmi jogi és MI-tárgyú cikket publikált.
Dane, účtovníctvo, odvody bez chýb, pokút a penále č. 7 / 2025 - Prerušenie odpisovania majetku
Inštitút prerušenia odpisovania majetku možno považovať za nástroj optimalizácie základu dane z príjmov. O prerušení odpisovania rozhoduje v zásade daňovník sám až na zákonom taxatívne vymenované situácie, ktoré sú osobitne upravené. Legislatívna úprava prerušenia odpisovania je obsiahnutá v zákone o dani z príjmov. Ak sa daňovník rozhodne odpisovanie prerušiť, v nasledujúcom zdaňovacom období pokračuje v odpisovaní tak, ako keby nebolo prerušené. V tomto zdaňovacom období môže uplatniť ako daňový výdavok len odpis pripadajúci na jedno zdaňovacie obdobie. Je možné v zdaňovacom období kumulovať odpisy za viac rokov? Stráca daňovník prerušením odpisovania nárok na uplatnenie odpisov do daňových výdavkov? Predlžuje dobu odpisovania majetku prerušenie odpisovania o dobu prerušenia? Odpovede sa dočítate v tomto mesačníku.
Titul obsahuje príspevky k zmenám v právnych predpisoch z oblastí daní, účtovania a zdaňovania miezd a odvodov.
Prerušovanie odpisovania majetku
Dotácie u PO
Konateľ a spoločník z pohľadu ZDP
Sadzby dane z príjmov v roku 2025
Kúpa ojazdeného automobilu a DPH
Postup pri daňovej kontrole
Rozdelenie výsledku hospodárenia
Účtovanie aktivácie
Predpoklady pre splnenie odkladu a platenie dane v splátkach
Správne a optimálne zdanenie príjmov zo SZČ
Výdavky týkajúce sa obstarávania a používania majetku
Zastupovanie v správe daní
Sociálne poistenie z odmeny konateľa a spoločníka
Zdravotné poistenie z odmeny konateľa a spoločníka
Ostatné miestne dane z pohľadu DV
Kurzové rozdiely v daňových výdavkoch
Dotácia na obstaranie odpisovaného majetku sa v súlade so zákonom o dani z príjmov považuje za zdaniteľný príjem. Spôsob zahrnutia takejto dotácie do základu dane je založený obdobne ako v účtovníctve na neutrálnom vplyve, a nie v každom prípade ide o neutrálny vplyv v príslušnom zdaňovacom období.
Príjmami zo závislej činnosti sú aj príjmy za prácu konateľa a spoločníka spoločnosti s ručením obmedzeným, ktoré sú zdaňované spôsobom platným pre akéhokoľvek zamestnanca podľa príslušných ustanovení týkajúcich sa zdaňovania príjmov zo závislej činnosti. Zamestnávateľ vyberie preddavok zo zdaniteľnej mzdy pri výplate (v hotovosti) alebo poukázaní (poštou) alebo pri pripísaní (na účet) zdaniteľnej mzdy zamestnancovi k dobru, bez ohľadu na to, za ktoré obdobie sa táto zdaniteľná mzda vypláca. Zamestnávateľ, ktorý je platiteľom dane, odvedie preddavky na daň znížené o úhrn daňového bonusu najneskôr do piatich dní po dni výplaty, poukázania alebo pripísania zdaniteľnej mzdy zamestnancovi k dobru, ak správca dane na žiadosť zamestnávateľa neurčí inak.
Manažérsky kurz pre riaditeľa školy
Ekonomické, finančné a personálne základy pre riadenie školy a školského zariadenia – v súlade s aktuálne platnou legislatívou. Riaditeľ školy musí poznať základné zásady a aspoň základné ustanovenia zákonov z oblasti personalistiky a ekonomiky pre správnu prevádzku školy. Brožúra je súhrnom týchto základných zákonov a ich aplikácii v praxi školy. Keď si ju riaditeľ prečíta, získa základy personálneho a ekonomického fungovania školy.
Na sklade 1Ks
30,90 €
The Business of Being a Writer, Second Edition
Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business, and those who want to make a living from their writing must understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive.
Jane Friedman is one of today's leading experts on the publishing industry. Through her website, social media presence, online courses, email newsletters, and other media, she helps writers understand how to navigate the industry with confidence and intentionality. This book advises writers on how to build a platform in a way that aligns with their values, how to spot critical mindset issues that might sabotage their efforts before they even begin, how to publish strategically, and what it means to diversify income streams beyond book sales. For this second edition, Friedman has updated every topic to reflect how the industry has evolved over the past half decade. New features include a section on business and legal issues commonly faced by writers, exercises at the end of each chapter, and a wealth of sample materials posted on a companion website.
Reaching beyond the mechanical aspects of publishing, The Business of Being a Writer will help both new and experienced writers approach their careers with the same creative spirit as their writing. Friedman is encouraging without sugarcoating reality, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. Her book will leave them empowered, confident, and ready to turn their craft into a sustainable career.
The Complete Creative Director
Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, missed opportunities-and sometimes, a team that's far from inspired. As the role becomes more demanding, the need for clear, actionable advice is more urgent than ever.
The Complete Creative Director is here to fill that gap, offering essential tools to help you lead with confidence and creativity. This is the first comprehensive manual for creative directors, providing straightforward advice that you can easily incorporate into your daily routine. It will help you understand exactly what's expected of you as a creative and give you the confidence to meet those expectations.
You'll gain a solid grasp of best practices while learning to adapt them to fit your unique style and personality. The book also offers techniques for managing anxiety, so you can approach your role with focus and authority. You'll discover how to build strong relationships-both inside and outside your organisation-while fostering a creative culture.
Additionally, you'll learn how to develop a thriving creative department, master pitches, and effectively engage with the commercial side of the business. Ultimately, this book will make you more resilient in the face of setbacks, adaptable to constant change, and better equipped to focus on what truly matters: delivering exceptional creative work.
The Change Methods Handbook
In today's fast-paced world, organisations face unprecedented and ever-evolving challenges, making effective change management more vital than ever. Leaders, managers, and change agents often struggle to make their organisations more resilient, as choosing the right change methods can feel daunting. Without clear guidance on which approaches work best in specific situations, organisations risk adopting solutions that fall short or fail to deliver lasting results, jeopardising their strategic goals.
This book is your ultimate guide to navigating these complexities. It introduces 26 change management methods, grouped into four key goals: transformational, transactional, strategic, and tactical. Each method is thoroughly unpacked, explaining what it is, why it matters, how it works, its pros and cons, its historical roots, and the tools needed for success. Featuring five compelling case studies and a fascinating timeline of the evolution of change management methods throughout human history, this book goes beyond theory. It's a hands-on resource designed to empower readers to think critically and strategically about change.
By reading this book, you'll gain the tools and confidence to identify and implement the best methods for your organisation. With actionable insights and a focus on real-world impact, this guide equips leaders and change agents to create meaningful, sustainable, and future-proof change programmes. Transform the way you manage change-turn challenges into opportunities and drive long-term success!
Companies Built to Last
Are you the driving force behind your company's success?
As an entrepreneur, business owner, CEO, director, or manager, you shoulder the responsibility for your organisation's growth and sustainability. It's a challenging role, and even the best of us occasionally ask ourselves: Am I doing everything right?
Companies Built to Last is the follow-up to the No. 1 bestseller The Seven Laws of Guaranteed Growth. This book introduces the Bitsing method, a scientifically proven system developed over the past 30 years. In just seven straightforward steps, you'll learn how to guide your organisation toward its goals while avoiding the common pitfalls that trip others up.
Whether you're leading a large multinational or running a smaller business, this book provides a practical, hands-on guide to embedding the Bitsing method into your everyday operations. With real-world examples, actionable tools, and expert tips, you'll have everything you need to ensure long-term success. The seven-step method will help you, for instance, make more informed decisions about your business positioning, marketing investments, and sales growth.
But Companies Built to Last isn't just about achieving success-it's about building a business that people genuinely want to be part of. It's about creating a company that not only drives profit but also has a positive impact on society and the environment. It's about building something you can be truly proud of.
Let's transform your business-forever.
Start With Why
Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:
Why are some people and organisations more innovative, more influential, and more profitable than others?
The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.
With a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
