Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 116 z 179
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![Ekonómia, Ekonomika]()
Ekonómia, Ekonomika
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Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
The Brand Book
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
Ázsia tündöklése... És bukása?
A gazdasági csoda és a beváltatlan ígéret is eszünkbe juthat, ha a 20. század ázsiai történelmére, gazdaság- és társadalomfejlődésére gondolunk. Bár a kontinens gazdasági felemelkedése valóban figyelemreméltó, az továbbra is kérdéses, hogy a 21. század Ázsia évszázada lesz-e.
Vasuky Shastry árnyalt képet fest Ázsia társadalmairól. Dante Isteni színjátéka által inspirálva a modern Ázsia "poklának" nyolc körén vezeti keresztül az olvasót. Utunk során megismerhetjük a "nagyvárosi cowboyok" életét, az idősek és a fiatalok problémáit, az egyre zavarosabbá váló geopolitikai helyzetet, a politikai és üzleti elit, valamint a társadalom többi részének érdekellentéteit. Az út végén pedig talán mi is megtaláljuk a választ arra a kérdésre, vajon mi lehet Ázsia sorsa: a bukás vagy a felemelkedés?
Money: A User's Guide
Take control of your personal finances with this concise, timely and indispensable guide, from acclaimed money expert Laura Whateley.
Ten years on from the financial crash, and we are still bad with money.We press 'cash only' at ATMs, and accept that we'll be paying back our student loans with our pension savings.
Money: A User's Guide cuts through all the panic of personal finances. It will teach you how to get a great credit score, how to save hundreds on bills, and offer practical advice on every difficult conversation you've been avoiding including:
Housing (for renters and buyers)
Student Loans
Pensions
Paying off debt
Stocks and shares
Ethical investments
Money and Mental health
Money and Love
This essential book will give you the confidence and clarity to take back control of your bank account, enabling you to thrive in all areas of your life.
Podnikejte od nuly
Česká knihkupectví jsou dnes plná podnikatelských příběhů miliardářů. Nebo naopak teoretických knih a rad, jak podnikat ve stylu Tomáše Baťi nebo Steva Jobse.??? V českém prostředí chybí kniha praktického příběhu podnikatele, který sice není miliardář nebo veřejně známá osoba, ale z nuly vybudoval společně s manželkou úspěšnou firmu střední velikosti.?? Mladá generace, která má chuť podnikat, potřebuje nejprve reálný příběh na úrovni "české ligy", až poté může případně cílit na věhlasnou?„Ligu mistrů“.?? Pokud Vás tato knížka osloví, osloví Vás příběh podnikatelů, kteří začali jako mladí bez kapitálu, s?kanceláří v?obýváku, skladem v?garáži, ale obrovskou touhou něco dokázat.?? Jedná se o příběh, který nepsal žádný investor nebo cizí kapitál, ale nadšení, dřina a určitá dávka potřebného štěstí, kterého se nám při našem podnikání dostalo a stále dostává.?? Přejeme Vám všem, abyste nikdy nepřestali snít.?? Může se Vám totiž podařit všechno, co si jen ve své hlavě dokážete představit.??
Unreasonable Hospitality
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.
Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
Richer, Wiser, Happier
Billionaire investors. If we think of them, it's with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And would we really want to be them? Do they have anything to teach us besides making money?
In Richer, Wiser, Happier, award-winning journalist William Green has spent nearly twenty-five years interviewing these investing wizards and discovered that their talents expand well beyond the financial realm and into practical philosophy.
Green ushers us into the lives of more than forty of the world's super-investors, visiting them in their offices, vacation homes, and even their places of worship - all to share what they have to teach us. Green brings together the thinking of some of the best investors, from Warren Buffett to Howard Marks to John Templeton, and provides gems of insight that will enrich you not only financially but also professionally and personally.
Better, Simpler Strategy
Named one of the best strategy books of 2021 by strategy+business
Get to better, more effective strategy.
In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference.
Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business.
How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success-the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization.
With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.
Trillions
In Trillions, Financial Times journalist Robin Wigglesworth unveils the vivid secret history of index funds, bringing to life the colourful characters behind their birth, growth and evolution into a world-conquering phenomenon. It is the untold story behind one of the most pressing financial uncertainties of our time.
More. Numbers. Every. Day.
How many steps have you done today?
How many emails answered?
How much money have you spent this week
And how many hours have you slept?
Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?
With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjornsen explain why we're so attached to numbers and how we can free ourselves from their tyranny. Along the way, you'll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you'll find them and how numbers that 'anchor' themselves in your brain can affect the size of your mortgage - plus much more.
Sharp, insightful and totally engaging, MORE. NUMBERS. EVERY. DAY. is your vaccination against a world obsessed with numbers.
Titkos hírnév
Érvényesülni senkinek sem könnyű, az introvertáltak számára különösen. Ők azok, akiknek úgy kellene felhívniuk magukra a figyelmet, hogy valójában a feltűnéskeltés nem része az eszköztáruknak, és a legalapvetőbb késztetéseikkel ellenkezik. A szerző, aki nemcsak oktatja, de kutatja is a személyes márkaépítést, maga is közülük való, így az introvertáltak első kézből kaphatnak fogódzókat a márkaépítéshez. A könyv alapvetése, hogy a személyes márkaépítés nem kizárólag az extravertáltak privilégiuma. Az itt leírt gyakorlati módszerek és tippek segítségével azok is eredményesen építhetik és fejleszthetik a személyes márkájukat, akiknek eddig gondot okozott önazonosan és magabiztosan megmutatni magukat és teljesítményüket a világnak. Ebben a téma elméleti hátterén és a tanácsokon kívül inspiráló példák is segítik az introvertáltakat. DR. LÁSZLÓ MÓNI a személyes márkaépítés egyik első hazai kutatója, képviselője és népszerűsítője. Közel két évtizede dolgozik tanácsadóként, blogja (personalbranding.blog.hu) a terület megkeru¨lhetetlen szakirodalma hazánkban. 2015-ben jelent meg első könyve Lehetsz kivételes. Az énmárkaépítés alapjai címmel.
Na sklade 1Ks
14,08 €
The Rise of Central Banks
A bold history of the rise of central banks, showing how institutions designed to steady the ship of global finance have instead become as destabilizing as they are dominant.
While central banks have gained remarkable influence over the past fifty years, promising more stability, global finance has gone from crisis to crisis. How do we explain this development? Drawing on original sources ignored in previous research, The Rise of Central Banks offers a groundbreaking account of the origins and consequences of central banks’ increasing clout over economic policy.
Many commentators argue that ideas drove change, indicating a shift in the 1970s from Keynesianism to monetarism, concerned with controlling inflation. Others point to the stagflation crises, which put capitalists and workers at loggerheads. Capitalists won, the story goes, then pushed deregulation and disinflation by redistributing power from elected governments to markets and central banks. Both approaches are helpful, but they share a weakness. Abstracting from the evolving practices of central banking, they provide inaccurate accounts of recent policy changes and fail to explain how we arrived at the current era of easy money and excessive finance.
By comparing developments in the United States, the United Kingdom, Germany, and Switzerland, Leon Wansleben finds that central bankers’ own policy innovations were an important ingredient of change. These innovations allowed central bankers to use privileged relationships with expanding financial markets to govern the economy. But by relying on markets, central banks fostered excessive credit growth and cultivated an unsustainable version of capitalism. Through extensive archival work and numerous interviews, Wansleben sheds new light on the agency of bureaucrats and calls upon society and elected leaders to direct these actors’ efforts to more progressive goals.
Marketing management
Pro úspěch v dnešním dynamickém a konkurenčním prostředí si každá firma potřebuje klást celou řadu strategicky důležitých otázek, které spadají do oblasti marketingového řízení. Jaký je náš cílový trh? Jak můžeme tento trh nejúčinněji oslovit? Jak přesvědčit zákazníky o skutečné hodnotě naší nabídky? Je naše hodnotová nabídka podložena správně stanovenou cenou? Jak zákazníci vnímají naši značku? Jak získat nové zákazníky a jak udržet ty stávající? Kdo jsou naši konkurenti a jak si vůči nim stojíme? Jak měřit efektivitu vložených prostředků do marketingových aktivit? Tato kniha se snaží ukázat a vysvětlit cesty, kterými lze nalézt odpovědi nejen na uvedené otázky. Zabývá se stěžejními oblastmi marketingového rozhodování zejména na strategické, ale i taktické úrovni. Je zřejmé, že žádná publikace nemůže podrobně pokrýt veškeré oblasti tak pestré a dynamické disciplíny, jakou marketing bezesporu je. Navzdory této skutečnosti se autoři snažili postihnout ve většině klíčových témat detailnější aspekty, než jsou pouze základy marketingu. Kniha je tak určena studentům i všem zájemcům o marketing, kteří chtějí získat širší rámec a kontext v oboru marketingu.
It's OK To Be Angry About Capitalism
It's OK to be angry about capitalism. It's OK to want something better. Bernie Sanders takes on the 1% and speaks blunt truths about a system that is fuelled by uncontrolled greed, and rigged against ordinary people. Where a handful of oligarchs have never had it so good, with more money than they could spend in a thousand lifetimes, and the vast majority struggle to survive. Where a decent standard of living for all seems like an impossible dream.
How can we accept an economic order that allows three billionaires to control more wealth than the bottom half of our society? How can we accept a political system that allows the super-rich to buy elections and politicians? How can we accept an energy system that rewards the fossil fuel corporations causing the climate crisis? How can we let it happen any longer? We must demand fundamental economic and political change. This is where the path forward begins.
It's OK To Be Angry About Capitalism presents a vision of what would be possible if the political revolution took place. If we would finally recognize that economic rights are human rights, and work to create a society that provides them. This isn't some utopian fantasy; this is democracy as we should know it. Is it really too much to ask?
Hegarty on Advertising
A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'.
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx.
In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him.
Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.
The Holy Grail of Investing
Tony Robbins, who has coached more than fifty million people from 100 countries, is the world's #1 life and business strategist. In this new book, he teams up with Christopher Zook, a renowned financial investor who draws from thirty years of experience to round out the trilogy of #1 New York Times bestselling financial books. Together they reveal how, for decades, trillions of dollars of smart money- - think of large institutions, sovereign wealth funds, individuals with ultra-high-net worth - have been making outsized returns using alternative investments in private equity, private credit, private real estate, energy and venture capital.
Until recently, the vast majority of investors - those of us without insider access or eye-popping checkbooks - have been locked out of these exciting, high-yield opportunities. But there is a change underway. Alternative investments are coming to the masses, and investors need to know how to navigate their options, assess the merits of these opportunities, and determine how to best take advantage of this massive trend.
In The Holy Grain of Investing, you'll discover:
Where opportunities will arise as we transition from the 'free money' era of zero interest rates to a new more realistic environment.
How to take advantage of the trillions flowing into private investments by owning a piece of the firms that manage the assets.
How to take advantage of private credit as an alternative (or compliment) to bonds.
How and why professional sports teams have become an asset class of their own.
How the renewable energy revolution will create new winners and losers.
How investments in private real estate can work as an inflationary hedge.
Interviews, advice, and insights from some of the world's most formidable titans of industry, such as Howard Marks of OakTree Capital, Vinod Khosla of Khosla Capital, Barry Sternlicht of Starwood, Robert Smith of Vista, and Peter Theil of Founders Fund, among others.
The market is changing, and the conventional wisdom no longer applies. Are you ready to add some fuel to your financial fire? No matter your wealth, your experience, your job, or your age, The Holy Grail of Investing will teach you everything you need to know to unleash the financial power of alternative investments.
Účetnictví, daně a financování pro nestátní neziskovky, 4., aktualizované vydání
Kniha je jedinečným uceleným přehledem poznatků v oblasti financování, účetnictví, daní a práva pro nestátní (soukromé) neziskové organizace. Autorka se zabývá vybranými problémy, s nimiž se neziskovky potýkají, čerpá přitom ze svojí odborné praxe a lektorské činnosti. Samozřejmostí je promítnutí legislativních změn podle nového občanského zákoníku a novel zákona o účetnictví a daňových zákonů. Po přečtení knihy se budete orientovat ve veškeré legislativě pro nestátní neziskové organizace.
Hospodaření a nakládání se státním majetkem, 2. vydání
Kolektiv autorů přichází po pěti letech s aktualizovaným a rozšířeným druhým vydáním publikace, která se věnuje tématu hospodaření a nakládání se státním majetkem.
Autoři cílí na širokou veřejnost, a to jak na odbornou, tak i na laickou, která s danou problematikou pracuje anebo se o ni zajímá.
Pozorný čtenář nalezne v této publikaci odpovědi na řadu otázek souvisejících s problematikou hospodaření s majetkem státu, například kdy by se mohlo jednat o porušení péče řádného hospodáře, jak správně stanovit výši kupní ceny, za kterou je majetek pro stát nabýván nebo naopak pozbýván, jak si mezi nestátními subjekty stojí územní samosprávné celky i řadu dalších.
Kniha byla rozšířena o nová témata, jako je například účast státu v jiných právnických osobách, odpovědnost při hospodaření s majetkem státu, odborná péče a péče řádného hospodáře, příprava ke zvláštní části úřednické zkoušky pro obor státní služby „Hospodaření s majetkem státu a jeho privatizace„ a o další vybrané vzory dokumentů, které jsou používány napříč státní správou a mohou posloužit organizačním složkám státu a státním organizacím při každodenním plnění úkolů v rámci jejich působnosti.
Live Life in Crescendo
The inspirational final book from the legendary leadership expert Stephen R. Covey, internationally best-selling author of The 7 Habits of Highly Effective People.
How do you live your best life, no matter your age? How should you approach the challenges and opportunities of middle to later life-like raising children, caring for parents, managing and inspiring others, and staying on top of your career and what comes next?
In Live Life in Crescendo Stephen R. Covey sets out to answer these questions, outlining his vision for those in the prime of your life, whatever age you may be. To live life in crescendo is to continually grow in contribution, learning, and influence. In the same way that music builds on previous notes but leaves us anticipating the next note, a life builds on the past but unfolds in the future. The Crescendo Mentality urges readers to use whatever you have - your time, talents, skills, resources, gifts, passion, money, influence - to enrich the lives of people around you.
Written near the end of his life and published posthumously, Live Life in Crescendo is a life-changing and life-affirming book infused with Covey's generosity and wisdom.
Smart Leadership
Wherever they are in their career, this guide will give professionals a comprehensive understanding of the basic building blocks of effective leadership and management.
For all professionals, knowledge of the key elements of high-quality leadership is vital, whether they are existing managers, taking on additional managerial responsibilities, or looking ahead to their career goals. This base of knowledge stretches from the individual - leading yourself - to the group, leading teams and even entire organizations.
In tackling all these key aspects, the book equips individuals to progress in any area of leadership and management, from team-building to strategic planning. It also addresses the unique challenges of remote leadership that have arisen as a result of the COVID-19 pandemic. It is an essential guide for anyone looking to thrive in a new era of modern leadership.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
