Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 128 z 178
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Ekonómia, Ekonomika
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Manažment
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Podnikanie, obchod, predaj
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Marketing, reklama, žurnalistika
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Dane, účtovníctvo
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Financie, finančný trh, investovanie
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Personalistika
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Bankovníctvo, poisťovníctvo
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Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
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Brands in the Age of AI
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.
Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.
Whether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:
Wide-ranging analysis of AI's role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.
Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.
Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.
With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Also available from the series:The Meaning of Branded Objects and A History of Brands.
Likeable Badass
How do you balance kindness and competence in the workplace? How can you get the success you deserve, earn credit for your accomplishments, and navigate complex office politics without antagonising your colleagues?
Over decades of research, behavioural scientist Alison Fragale encountered these recurring questions from high powered and early career women alike, determining that many women's workplace issues boil down to the perception of others. No degree, title, or paycheck will raise a woman's workplace stature unless it also affects how other people respect and regard her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.
Likeable Badass is equal parts behavioural science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women of all stripes, as well as their allies, who want evidence-based, practical strategies for success, served with a side of inspiration and humour.
Z-HATÁS - A vezetés új korszaka - Hogyan teremts motivációt, elköteleződést és lojalitást a 21. században?
A Z-HATÁS - A vezetés új korszaka arra a kérdésre ad választ, amivel ma egyre több vezető szembesül, hogy miért nem működnek már azok a vezetői módszerek, amelyek korábban beváltak.
A könyv nem a Z generáció "kezeléséről" szól, hanem arról, hogy megváltozott a munka világa, és ezzel együtt megváltoztak az emberek motivációi, reakciói és elvárásai is. A Z generáció megjelenése csak láthatóvá tette azt a fordulópontot, ahol a klasszikus vezetői módszerek már nem eredményeznek valódi elköteleződést és lojalitást.
Kaszás Péter vezetéspszichológiai szakértő közérthetően, mégis szakmai mélységgel mutatja meg, mi miért történik a csapatokban, mi áll az esetleges ellenállás, a motiválatlanság vagy a fluktuáció mögött, és milyen szemléletváltásra van szükség ahhoz, hogy egy vezető ma hitelesen és hatékonyan működjön.
A Z-HATÁS nem elméleti könyv. Konkrét, azonnal használható vezetői megközelítéseket ad ahhoz, hogyan lehet motivált, együttműködő és lojális csapatot építeni a 21. században. Olyan iránytűt ad a vezetők kezébe, amely segít a generációs különbségeket nem problémaként, hanem tudatosan használható erőforrásként kezelni.
Ez a könyv nem megnyugtat, hanem szembesít, és éppen ezért képes valódi vezetői változást elindítani.
The Alibi of Capital : How We Broke the Earth to Steal the Future on the Promise of a Better Tomorrow
We live in an age in which extraordinary wealth seems to arrive from unfathomable sources, such as when tech firms that have never made a profit are valued at billions of dollars. While seeming extraordinary, this mode of acquiring unearned wealth is, in fact, commonplace. It is a key to understanding how capitalism came into being and a clue to grasping why the catastrophe of climate collapse has come upon us.
The value is created by consuming the future. The Alibi of Capital asks how we came to organize collective life on the principle of capturing the future, explores the development of this principle in the imperial expansion of the West, and examines how lives today are encumbered by the repayment of earlier extractions. The book identifies the forms of capitalisation, credit, and coercion that turn prospective assets into present income.
Rejecting the common idea that claims on the future create only financial or fictitious capital, it traces the terraforming projects-the destruction of rivers, the colonizing of territory, the expansion of infrastructures, and the burning of carbon-through which consuming the future has operated. Arguing that terms like finance, technology, the economy and its growth provide alibis that conceal this mode of extraction, it develops a new approach for understanding how the impoverishment operates.
Ochrana spotrebiteľa na finančnom trhu
Učebnica Ochrana spotrebiteľa na finančnom trhu je v slovenskom prostredí prvou právne zameranou učebnicou, prinášajúcou ucelený pohľad na vzťahy vznikajúce medzi spotrebiteľom a obchodníkom na finančnom trhu, a to kombináciou súkromnoprávnych a verejnoprávnych aspektov regulácie. V úvodných kapitolách autori rozkrývajú potrebu osobitnej ochrany spotrebiteľov v prostredí finančného trhu, právomoci Národnej banky Slovenska, jej regulačné, dohliadacie a sankčné nástroje. Osobitná pozornosť je venovaná prehľadu procesných možností spotrebiteľa domáhať sa svojich práv voči obchodníkom – dohliadaným subjektom, a taktiež poskytovaniu finančných služieb na diaľku, nekalým obchodným praktikám a neprijateľným zmluvným podmienkam na finančnom trhu. Ťažisko učebnice spočíva v detailnej analýze postavenia finančného spotrebiteľa v jednotlivých sektoroch finančného trhu: bankovníctvo, platobné služby, spotrebiteľské úvery a úvery na bývanie, poistenie, dôchodkové sporenie, investovanie, finančné sprostredkovanie, devízový sektor a garančné systémy. Vzhľadom na hĺbku spracovania problematiky, produktovo orientovanú systematiku a praktické súvislosti, je učebnica určená nielen študentom právnických a ekonomických fakúlt, ale aj právnickým profesiám a ďalším osobám z aplikačnej praxe usilujúcim sa o ochranu práv finančných spotrebiteľov a fungovanie finančného trhu, počnúc osobami prichádzajúcimi do kontaktu so spotrebiteľmi v rámci poskytovania finančných služieb, cez spotrebiteľské združenia, až po osoby venujúce sa finančnému vzdelávaniu, prípadne aj samotných spotrebiteľov majúcich záujem odborne prehĺbiť vlastnú finančnú gramotnosť v oblasti legislatívy.
Creative Leadership
The old, top-down approach to leadership doesn't work any more. What we need is a more flexible, creative approach – one that empowers people to do their best work, rather than tells them to do so.
In Creative Leadership, Rama Gheerawo applies the mind of a design expert to the twenty-first-century organisation. In particular, his book shows how success in the future will increasingly be dependent on a mastery of three basic principles: creativity, clarity and empathy. Drawing on his own experience in leading over 100 design projects with government, business and the third sector, it sets out a blueprint for engagement and success that applies to everything from small enterprises, to large multinationals.
Understanding Media
An authoritative and accessible guide to the world’s most influential force – the contemporary media
Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation?
Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain.Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.
The Road to Freedom
A major reappraisal, by the Nobel-prizewinning economist, of the relationship between capitalism and freedom
Despite its manifest failures, the narrative of neoliberalism retains its grip on the public mind and the policies of governments all over the world. By this narrative, less regulation and more ‘animal spirits’ capitalism produces not only greater prosperity, but more freedom for individuals in society - and is therefore morally better.
But, in The Road to Freedom Stiglitz asks, whose freedom are we – should we be – thinking about? What happens when one person’s freedom comes at the expense of another’s? Should the freedoms of corporations be allowed to impinge upon those of individuals in the ways they now do?
Taking on giants of neoliberalism such as Hayek and Friedman and examining how public opinion is formed, Stiglitz reclaims the language of freedom from the right to show that far from ‘free’ – unregulated – markets promoting growth and enterprise, they in fact reduce it, lessening economic opportunities for majorities and siphoning wealth from the many to the few – both individuals and countries. He shows how neoliberal economics and its implied moral system have impacted our legal and social freedoms in surprising ways, from property and intellectual rights, to education and social media.
Stiglitz’s eye, as always, is on how we might create the true human flourishing which should be the great aim of our economic and social system, and offers an alternative to that prevailing today. The Road to Freedom offers a powerful re-evaluation of democracy, economics and what constitutes a good society?and provides a roadmap of how we might achieve it.
Click
Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.
Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?
As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.
Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:
* defining the basics of a project
* differentiating it from the competition
* choosing the best approach
* and proving your strategy
Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.
Goodbye Globalization
GOLD MEDALLIST IN THE 2024 AXIOM BUSINESS BOOK AWARDS
A bold new account of the state of globalization today-and what its collapse might mean for the world economy
After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place.
Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like?
In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face-and traces the intricate story of globalization from the exuberant '90s to the embattled present.
Pojištění a pojišťovnictví
Komerční pojištění hraje roli v tržní ekonomice. S růstem materiálního bohatství společnosti, se zvyšováním životní úrovně se zvyšuje potřeba řešení důsledků nahodilých událostí. V podmínkách České republiky se po roce 1990 význam komerčního pojištění postupně zvyšuje a také se mění struktura pojistného trhu, jak z pohledu postavení jednotlivých pojistitelů na trhu, tak zejména z pohledu pojistných produktů. Současně dochází ke změnám v přístupech k regulaci komerčního pojištění ze strany státu.
Kniha Pojištění a pojišťovnictví je určena především k seznámení se základními principy fungování komerčního pojištění. Má objasnit obsah jednotlivých pojmů užívaných v komerčním pojištění, vysvětlit vztahy v rámci komerčního pojištění a pojišťovnictví jako specifického finančního odvětví ekonomiky. Kniha seznamuje čtenáře se základním členěním komerčního pojištění, obecnými přístupy ke stanovení pojistného a pojistných plnění, zajištěním a pojmem solventnost pojišťoven. Objasňuje obsah pojmu pojistný trh, vývojové trendy na pojistných trzích a většinovou podobu základních pojistných produktů.
Kniha je prvotně uzpůsobena pro potřeby výuky základního kurzu Pojišťovnictví, vyučovaného na katedře bankovnictví a pojišťovnictví Vysoké školy ekonomické v Praze, jako vysokoškolská učebnice. Současně může být využita širokou veřejností v případě zájmu o seznámení se s principy fungování komerčního pojištění a pojišťovnictví.
1929
ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2025
NAMED A BEST BOOK OF 2025 IN THE Financial Times, Economist, New Statesman, Bloomberg, TIME, Washington Post and The New York Times
'Superb... brings the great drama to life' Martin Wolf, Financial Times
From the bestselling author of Too Big to Fail, "the definitive history of the 2008 banking crisis,"* comes a spellbinding narrative of the most infamous stock market crash in history one with ripple effects that still shape our society today
In 1929, the world watched in shock as the unstoppable Wall Street bull market went into a freefall, wiping out fortunes and igniting a depression that would reshape a generation. But behind the flashing ticker tapes and panicked traders, another drama unfolded-one of visionaries and fraudsters, titans and dreamers, euphoria and ruin.
With unparalleled access to historical records and newly uncovered documents, New York Times bestselling author Andrew Ross Sorkin takes readers inside the chaos of the crash, behind the scenes of a raging battle between Wall Street and Washington and the larger-than-life characters whose ambition and naivety in an endless boom led to wreckage. The dizzying highs and brutal lows of this era eerily mirror today's world-where markets soar, political tensions mount, and the fight over financial influence plays out once again.
This is not just a story about money. 1929 is a tale of power, psychology, and the seductive illusion that "this time is different." It's about disregarded alarm bells, financiers who fell from grace, and skeptics who saw the crash coming-only to be dismissed until it was too late.
Hailed as a landmark book, Too Big to Fail reimagined how financial crises are told. Now, with 1929, Sorkin delivers an immersive, electrifying account of the most pivotal market collapse of all time-with lessons that remain as urgent as ever. More than just a history, 1929 is a crucial blueprint for understanding the cycles of speculation, the forces that drive financial upheaval, and the warning signs we ignore at our peril.
*The Atlantic Monthly
Extreme Ownership
The blockbuster bestselling leadership book that took America and the world by storm.
Jocko Willink and Leif Babin are ex US Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War. Now they demonstrate how to apply powerful leadership principles from the battlefield to business and life.
Combat teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help US forces secure Ramadi, a violent, insurgent-held city deemed 'all but lost'. In gripping, first-hand accounts of heroism, tragic loss and hard-won victories, they learned that leadership - at every level - is the most important factor in whether a team succeeds or fails.
Today Willink and Babin train leaders and work with hundreds of companies in virtually every industry across the US and internationally, teaching them how to develop their own high-performance teams. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment.
A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfil their ultimate purpose: lead and win.
The first book in the phenomenally successful Extreme Ownership series.
Incorruptible
The most radical and powerful idea in business isn't disruption… it's integrity.
The Lean Startup transformed how a generation of entrepreneurs build products and sparked a global movement for smarter, faster innovation. Now Eric Ries takes the next step, asking a deeper question: how can we build companies that stay true to their mission once they succeed?
In Incorruptible, Ries reveals the hidden forces that cause even great organizations to drift from their values and shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors around the world, offers the blueprint for "mission-locked" organizations that can grow, prosper, and endure without losing their soul.
Including wide-ranging examples such as Cadbury, John Lewis Partnership, Vanguard and Anthropic, Incorruptible uncovers the urgent need for purpose-driven leadership. It gives every builder, founder, executive, investor or citizen the tools to create enterprises that uplift rather than exploit.
We all have a role to play in shaping a better future. This book is the place to start.
Never Settle
The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan's negotiation experts.
What if you could walk away from every conversation with exactly what you want?
At work, at home, and in our daily interactions, our lives are full of constant negotiation:
Trying to score a promotion at work
Changing an airline flight
Even getting our spouse to take out the trash
But, while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.
In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you learn these invaluable skills to get more in every aspect of your life.
Drawing from decades of experience teaching at elite institutions and incorporating insights they've culled from FBI negotiation tactics, they offer readers groundbreaking, actionable strategies to negotiate with confidence and achieve extraordinary results, no matter the circumstances.
With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic no, and craft win-win outcomes using creative problem-solving.
Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.
The Fractured Age
The tectonic plates of the global order are shifting, creating new pressures that will strain long-standing financial structures.
BUT WHERE WILL THE WORLD'S NEW ECONOMIC FAULT LINES EMERGE?
AND HOW DISRUPTIVE WILL THEY BE?
In a clear and far-reaching reckoning, The Fractured Age lays bare the threats and opportunities that will shape the world economy over the coming decade. It charts the emergence of geopolitical blocs in a world undergoing profound change - blocs whose relative size and economic diversity will be pivotal in reordering everything from goods trade and investment flows to technology transfers and access to critical minerals.
As the world enters another period of seismic upheaval and a new global order emerges, understanding which economies will benefit, and which will bear the costs, will be critical for effective decision-making throughout boardrooms and the halls of government.
As Chief Economist of one of the world's leading providers of independent macroeconomic and market research, Neil Shearing lays out a stark vision of the peaks and rifts that will unfold, and how they will fundamentally reshape the global economy in this fractured age.
As seen on Bloomberg, BBC News, CNN, Channel 4 News and in The Financial Times, the Wall Street Journal and The Guardian
Building a Second Brain
Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain.
For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough.
This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. A trusted and organised digital repository of your most valued ideas, notes and creative work, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. From identifying good ideas, to organising your thoughts, to retrieving everything swiftly and easily, it puts you back in control of your life and information.
Money Together
Money talks. Are you listening?
Your relationship with money begins long before you find a partner, and it isn't quick to change just because you love someone. Your money behaviours reflect your identities, values, and deepest feelings. So, you'll need more than budgets and bank accounts to navigate them together.
In Money Together, Heather and Douglas Boneparth - financial gurus and married couple - help couples in every era of their lives approach money with greater fairness, sustainability, respect, and love. They offer short stories from their own lives, as well as those from other couples whose experiences are as raw and real as they get. With help from leading financial experts, couples therapists, psychologists, and more, they offer a fresh, human perspective on a taboo topic that leaves too much unsaid.
Money Together is more than a money guide - it's a movement for creating powerful relationships with both partners at the table.
The Age of Extraction
Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-monopoly experts explains how and why we must take back control.
Our world is ruled by a handful of tech platforms. They provide great conveniences and entertainment but also stand as some of the most effective instruments of wealth extraction ever invented, seizing immense amounts of money, data and attention from all of us. An economy driven by tech and AI could enrich us, yet it could also marginalize entire industries, widen the wealth gap and foster a two-class nation. As technology evolves and our markets adapt, can society cultivate a better way? Is it possible to balance economic growth and egalitarianism, or are we too late?
Tim Wu, the preeminent scholar and former White House official who coined the phrase 'net neutrality', tells the story of an internet that promised widespread wealth and democracy, only to aid the spread of autocracy instead. From generative AI and predictive social data to antitrust and cryptocurrency, Wu frames our current moment within key lessons from recent history. And, perhaps most importantly of all, Wu envisions a future where technological advances serve the greatest possible good - for everyone.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
