Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 130 z 179
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Ekonómia, Ekonomika
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Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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![Personalistika]()
Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
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House of Huawei
The untold story of the mysterious company that shook the world
On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world's most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies' female scion, sparked an international hostage standoff, poured fuel on the U.S.-China trade war, and suddenly thrust the mysterious company into the international spotlight.
In House of Huawei, Washington Post technology reporter Eva Dou pieces together a remarkable portrait of Huawei's reclusive founder Ren Zhengfei and how he built a sprawling corporate empire - one whose rise Western policymakers have become increasingly obsessed with halting. The book dissects the global web of power, money, influence, surveillance, bloodshed and national glory that Huawei helped to build - and that has also ensnared it.
Ekonomie veřejného sektoru
Nepostradatelná kniha pro všechny, kteří působí ve sféře veřejných financí. Zabývá se vazbami veřejného sektoru na ekonomické procesy, vlastnické vztahy a rozdělování. Analýza vývoje teorií veřejných financí umožňuje čtenářům lépe chápat vztahy mezi hospodářskou politikou a politickými proudy při vlastní realizaci ekonomických činností státu. Z obsahu: Stát a ekonomika; Smíšená ekonomika a její fungování; Teorie veřejných statků a externalit; Redistribuční a stabilizační role státu; Efektivita veřejného sektoru; Veřejné finance; Organizace veřejného sektoru.
The Business of Being a Writer, Second Edition
Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business, and those who want to make a living from their writing must understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive.
Jane Friedman is one of today's leading experts on the publishing industry. Through her website, social media presence, online courses, email newsletters, and other media, she helps writers understand how to navigate the industry with confidence and intentionality. This book advises writers on how to build a platform in a way that aligns with their values, how to spot critical mindset issues that might sabotage their efforts before they even begin, how to publish strategically, and what it means to diversify income streams beyond book sales. For this second edition, Friedman has updated every topic to reflect how the industry has evolved over the past half decade. New features include a section on business and legal issues commonly faced by writers, exercises at the end of each chapter, and a wealth of sample materials posted on a companion website.
Reaching beyond the mechanical aspects of publishing, The Business of Being a Writer will help both new and experienced writers approach their careers with the same creative spirit as their writing. Friedman is encouraging without sugarcoating reality, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. Her book will leave them empowered, confident, and ready to turn their craft into a sustainable career.
1929
ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2025
NAMED A BEST BOOK OF 2025 IN THE Financial Times, Economist, New Statesman, Bloomberg, TIME, Washington Post and The New York Times
'Superb... brings the great drama to life' Martin Wolf, Financial Times
From the bestselling author of Too Big to Fail, "the definitive history of the 2008 banking crisis,"* comes a spellbinding narrative of the most infamous stock market crash in history one with ripple effects that still shape our society today
In 1929, the world watched in shock as the unstoppable Wall Street bull market went into a freefall, wiping out fortunes and igniting a depression that would reshape a generation. But behind the flashing ticker tapes and panicked traders, another drama unfolded-one of visionaries and fraudsters, titans and dreamers, euphoria and ruin.
With unparalleled access to historical records and newly uncovered documents, New York Times bestselling author Andrew Ross Sorkin takes readers inside the chaos of the crash, behind the scenes of a raging battle between Wall Street and Washington and the larger-than-life characters whose ambition and naivety in an endless boom led to wreckage. The dizzying highs and brutal lows of this era eerily mirror today's world-where markets soar, political tensions mount, and the fight over financial influence plays out once again.
This is not just a story about money. 1929 is a tale of power, psychology, and the seductive illusion that "this time is different." It's about disregarded alarm bells, financiers who fell from grace, and skeptics who saw the crash coming-only to be dismissed until it was too late.
Hailed as a landmark book, Too Big to Fail reimagined how financial crises are told. Now, with 1929, Sorkin delivers an immersive, electrifying account of the most pivotal market collapse of all time-with lessons that remain as urgent as ever. More than just a history, 1929 is a crucial blueprint for understanding the cycles of speculation, the forces that drive financial upheaval, and the warning signs we ignore at our peril.
*The Atlantic Monthly
Extreme Ownership
The blockbuster bestselling leadership book that took America and the world by storm.
Jocko Willink and Leif Babin are ex US Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War. Now they demonstrate how to apply powerful leadership principles from the battlefield to business and life.
Combat teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help US forces secure Ramadi, a violent, insurgent-held city deemed 'all but lost'. In gripping, first-hand accounts of heroism, tragic loss and hard-won victories, they learned that leadership - at every level - is the most important factor in whether a team succeeds or fails.
Today Willink and Babin train leaders and work with hundreds of companies in virtually every industry across the US and internationally, teaching them how to develop their own high-performance teams. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment.
A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfil their ultimate purpose: lead and win.
The first book in the phenomenally successful Extreme Ownership series.
Moneymania
The anonymous author of TAXTOPIA takes us behind the scenes as he embarks on another part of his career, this time recruited as an economist into an industry that believes the world of money can be predicted with almost scientific accuracy. Instead, he discovers that economics has long been driven by vested interests, reckless predictions and a staggering lack of common sense.
In MONEYMANIA we find out why mortgages cost more because of a casual remark made in New Zealand in the '80s, and ask whether the Age of Austerity was due to a simple spreadsheet error. We also learn that if America behaved more like Iceland, they would have put 32,000 bankers in prison.
The Rebel Accountant strips away the complexities of economics, showing us how the profession is responsible for some of the greatest mistakes of all time - and leaves us wondering how they got away with it.
This is MONEYMANIA.
Brands in the Age of AI
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.
Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.
Whether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:
Wide-ranging analysis of AI's role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.
Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.
Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.
With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Also available from the series:The Meaning of Branded Objects and A History of Brands.
Světové megatrendy a jejich vliv na současný management
Megatrendy nespadly v posledních desetiletích z čistého nebe, jsou důsledkem společensko-ekonomického vývoje. Možná v minulosti, kdy svět nebyl tak propojený, nebylo ani jejich působení tak výrazné, nyní jsou realitou a spíše jejich vliv bude sílit, než se bude tlumit.
Postoj k nim je zatím různý, řada exekutivních orgánů v četných zemích je zatím nezaregistrovala nebo je ignoruje, v řadě vyspělých zemí se přijímají různá užitečná opatření, bohužel zatím ne vzájemně provázaná (to platí i pro EU), stejně tak je na tom podnikatelský sektor. Celá první polovina třetí dekády nového milénia je ve znamení nestability stagnace, řada firem řeší existenční problémy. Ne však všechny, pro jiné firmy se megatrendy stávají fenoménem, a nejen že je zkoumají, ale získané poznatky využívají ke svému prospěchu.
Přední světové poradenské společnosti již pochopily úlohu megatrendů a nabízí své služby, nicméně vrcholovému, popř. i střednímu managementu nic nebrání se v této problematice věnovat jako samostatnému směru své činnosti a získané poznatky aplikovat ve své řídicí činnosti.
Text je omezen na klíčové skutečnosti, s členěním vedeným snahou o přehlednost a srozumitelnost. Může být přínosný jak pro vyšší a vrcholové manažery v podnikatelských, ale i dalších organizacích a užitečný pro studenty, zejména vysokých škol zaměřených nejen na ekonomiku a management.
Rozhovory v manažerské praxi
Proč lidé neplní, co slíbí? Proč se vymlouvají, čekají na zadání a vyhýbají se zodpovědnosti? A jak vést pracovní rozhovory, tak aby skutečně měnily chování a přinášely výsledky – bez zbytečných konfliktů a frustrace?
Tato kniha je praktickým průvodcem pro každého, kdo vede lidi a potřebuje se na jejich výkon spolehnout. Ukazuje, jak budovat kulturu zodpovědnosti, ve které zaměstnanci přebírají iniciativu a plní dohody. Naučí vás vést klíčové manažerské rozhovory jasně, férově a funkčně, jak zvládat emoce a nedorozumění.
Nečekejte teorie. Najdete zde konkrétní postupy, strukturované rozhovory, praktické šablony a příklady z praxe, které můžete okamžitě použít. Kniha je určena především středním manažerům, ale inspiraci v ní najdou i HR specialisté, konzultanti a koučové.
Co vám kniha přinese:
• tři klíčové rozhovory, které mění výsledky,
• tipy pro vyjasnění očekávání a méně výmluv,
• praktické šablony a reálné příklady z praxe.
Začněte komunikovat srozumitelně a vést lidi k lepším výsledkům!
AI-marketing - Hogyan használd a mesterséges intelligenciát az üzleti növekedéshez (2. átdolgozott, kibővített kiadás)
Az AI-marketing című könyv egy kincsestár a marketingesek számára, tele eszközökkel, konkrét promptokkal és esettanulmányokkal, amelyek segítenek a mesterséges intelligencia alkalmazásában. A könyv bemutatja a legfontosabb AI-eszközöket, amelyek a kampányok optimalizálásához, a közönség szegmentálásához és a személyre szabott ügyfélélmény megteremtéséhez elengedhetetlenek.
A könyv többek között konkrét promptokat és gyakorlati példákat tartalmaz, amelyek segítenek a marketingeseknek a képgenerálásban, videókészítésben, szövegírásban, valamint az automatizált marketingkampányok irányításában. Az esettanulmányok révén a marketingesek lépésről lépésre megismerhetik, hogyan használhatják az AI-t hatékonyan a munkájukban.
Miért ajánljuk?
- Ha konkrét AI-eszközökre és promptokra van szükséged a marketingkampányokhoz.
- Ha szeretnéd látni, hogyan használják mások a mesterséges intelligenciát a gyakorlatban.
- Ha marketinges vagy, és szeretnéd kiaknázni az AI adta lehetőségeket.
Ez a könyv minden marketingesnek szól, aki szeretné a mesterséges intelligenciát a mindennapi munkájában alkalmazni, és eredményeket elérni vele.
Nepřipravené předání podnikání mezi generacemi
Co se stane, když rodinné podnikání přejde na další generaci bez plánu, bez návodu a bez času se připravit?
Právník a podnikatel Michal Hanych ve své knize otevřeně popisuje, jak po náhlé smrti otce musel převzít šest firem, složité vztahy mezi společníky i správu rodinného majetku. Z osobních zápisků se stává silný příběh o odpovědnosti, zmatku i hledání nové cesty v chaosu.
Kniha spojuje autentické vyprávění s praktickými postřehy o rodinném byznysu, nástupnictví a správě majetku. Ukazuje, že největší zkouškou není právní či daňová stránka, ale schopnost udržet pohromadě lidi, vztahy a smysl toho, co bylo vybudováno. A vyrovnat se sám se sebou. Jak v předávající generaci, tak i v nástupnické.
Čtení pro všechny, kdo chtějí, aby jejich podnikání i rodina vydržely předání. Třeba i to nepřipravené.
Jak se budují značky: Co obchodníci nevědí
Pokud na většinu následujících otázek odpovíte „ano“, potom při své práci vycházíte z mnoha mylných předpokladů: Odlišení se od ostatních (diferenciace) je náš nezbytný marketingový úkol. Věrnost zákazníků je odrazem síly, nikoli velikosti naší značky. Levnější je si zákazníka udržet, nežli jej získat. Cenové akce zlepšují průnik na trh, nikoli věrnost zákazníků. To, s kým soutěžíme, závisí na stanovení pozice naší značky (positioning). Masový marketing je mrtvý nebo přinejmenším nekonkurenceschopný. Kupující mají pro nákup naší značky zvláštní důvody. Naši zákazníci jsou specifickým typem lidí. 20 % našich největších zákazníků přináší alespoň 80 % našich prodejů.
Unreasonable Hospitality: The Field Guide
Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park.
With his book Unreasonable Hospitality, Will Guidara issued a compelling invitation: "No matter what business you're in, you can make the choice to be in the hospitality industry." His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of.
If Unreasonable Hospitality is the why, then The Field Guide is the how.
This practical, step-by-step journal offers a clear roadmap for applying Guidara's lessons in real life, helping you turn generous thinking into consistent action. Inside, you'll learn how to:
Build and lead your team with consistency, integrity--and yes, hospitality
Develop a culture of hospitality with five essential components--excellence, communication, collaboration, feedback, and repair--and the systems that will keep those values front and centre
Create bespoke gestures with the power to transform ordinary transactions into extraordinary experiences--as well as how to create a ready-made toolkit of simple, repeatable actions that still feel personal
Featuring deeply personal stories, his own as well as those of readers he's encountered, the book is packed with practical exercises that are as relevant to the CEO of a Fortune 500 as they are to the ambitious intern at the front desk. Each can be done on your own, with your team, or company-wide at the annual retreat.
Beautifully designed and illustrated in full colour, this delightful, participatory guide-meant to be marked up and discussed-will have you feeling like a kid about to crack open a new colouring book. You'll walk away inspired, with a power pack of specific, immediately actionable ideas to help you elevate the magic in what you do-for yourself, the people you work with, and the people you serve.
The Age of Extraction
The pre-eminent exponent of anti-monopoly law explains why we have no option but to break Big Tech's monopolies, and that doing so would unleash innovation and growth.
Today's dominant tech platforms - the places where we exchange information and buy things online - could be the most powerful engines of prosperity ever invented. Instead, they are the most effective instruments of wealth extraction ever created and a grave threat to our societies.
Here the pre-eminent exponent of anti-monopoly law Tim Wu, who coined the phrase 'net neutrality', explains why breaking Big Tech's monopolies would unleash innovation and growth and is essential if we are to avoid further social division. In their place he sets out the five key ways in which future platforms should be managed to harness the extraordinary potential of these essential technologies and to help build the balanced economies we so badly need.
Trump: The Art of the Deal
Here is Trump in action - how he runs his business and how he runs his life - as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline.
But even a maverick plays by the rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker's art. And throughout, Trump talks - really talks - about how he does it.
Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It's the most streetwise business book there is - and the ultimate read for anyone interested in making money and achieving success, and knowing the man behind the spotlight.
A bizalom hét törvénye - Hogyan alkossunk tartós dolgokat?
A Wikipédiának kezdetben nem jósoltak nagy jövőt. Hiszen a vadidegenek közötti bizalom és jó szándék működteti őket! Hogyan is lehetne ilyen törékeny alapra építkezni? A globális bizalmi válság idején talán nehéz elhinni, de az emberi természetben eredendően ott rejlik a megosztásra és együttműködésre való hajlam. Jimmy Wales, a világ legnagyobb tudástárává fejlődött online enciklopédia, a Wikipédia társalapítója ebből a kiindulópontból fogalmazza meg praktikus tanácsait. Saját tapasztalatait felidézve, számos vállalat és kezdeményezés fellendülését nyomon követve, cégvezetőkkel és szakértőkkel folytatott beszélgetésekre alapozva foglalja össze a bizalom szerepével, kialakításával és megtartásával kapcsolatos tanulságokat. Útmutatójának segítségével tartós sikereket érhetünk el, legyen szó profitorientált, illetve nonprofit szervezetről, vagy bárkiről, aki olyasmit kíván létrehozni, ami kiállja az idő próbáját. "Fontos könyv! Reménnyel tölt el, mégis rendkívül gyakorlatias." Yuval Noah Harari
Unreasonable Hospitality
The inspiring, bestselling guide to the essential lessons in service and leadership from the former co-owner of legendary restaurant Eleven Madison Park.
At just twenty-six years old, Will Guidara took charge of Eleven Madison Park: a struggling New York City two-star brasserie that had never lived up to its breathtaking room. Eleven years later, it was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation?
Radical reinvention, a true partnership between the kitchen and the dining room - and memorable, over-the-top, bespoke hospitality.
Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation.
But the most lasting impact was felt behind the scenes. Guidara's leadership philosophy empowered his team to think and act differently, learning:
How to deliver praise and criticism with intention
Why the solution to the toughest business challenges is often to give more, not less
How real magic happens when every employee starts thinking like an owner
Now in Unreasonable Hospitality, Guidara shows us that every business can choose to be a hospitality business - and how we can all transform ordinary transactions into extraordinary experiences.
Packed with vivid stories from the world's most celebrated restaurants, and featuring industry icons such as Daniel Boulud and Danny Meyer, Unreasonable Hospitality is an essential read for anyone who wants to lead with generosity, build exceptional teams, and create work that truly matters.
Team Players
The New York Times-bestselling author of Hundred Percenters and Hiring for Attitude shows you how to build the most successful team
The conventional wisdom is wrong about how great teams are built. Effective leaders worry less about cohesion and more about assembling the right group of people with complementary talents and personalities. No amount of teambuilding, trust, or cohesion can overcome having the wrong mix of people in the room.
In Team Players, Mark Murphy argues that the best teams contain an ideal mix of five vital roles: Director, Achiever, Stabilizer, Harmonizer, and Trailblazer. Murphy's groundbreaking research shows how to unlock each team member's talents and position them to succeed within the team.
Murphy reveals how unlocking the Directors, Achievers, Stabilizers, Harmonizers, and Trailblazers on your team solves teams' absence of accountability, the torment of aimless meetings, the unfairness of uneven workloads, the scarcity of active participation, the chaos of clashing agendas, and the dearth of decisiveness.
With a balance of hard-hitting research and compelling real-world examples, this book is a pivotal read for anyone keen on accelerating team development while allowing individual brilliance to shine through.
Freakonomics
WITH A NEW FOREWORD CELEBRATING 20 YEARS SINCE PUBLICATION
Assume nothing, question everything.
This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon.
Asking provocative and profound questions about human motivation, Freakonomics will make you see the familiar world through a completely original lens.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
