Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 41 z 179
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Ekonómia, Ekonomika
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Manažment
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Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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![Personalistika]()
Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
Exponential
As technology accelerates, the human mind struggles to keep up - and our companies, workplaces and democracies get left behind. This is the exponential gap.
Now, a leading technologist explores how this exponential gap is rewiring our world - and reveals how we should respond.
Business modelování
Kniha poskytuje přehledný rámec problematiky business modelování, kdy aplikuje techniky a nástroje využitelné pro design, navrhování, hodnocení a modelaci nových inovovaných struktur business modelů s přímým transferem poznatků do praxe.
I přes dostupné vzory a archetypy business modelu neexistuje žádný předepsaný „ideální“ model pro zaručený úspěch, přesto v knize naleznete návody pro pochopení logiky a smyslu existence podnikatelské entity, které jsou klíčové pro praktické řízení a strategické proaktivní myšlení.
Výhodou knihy je komplexnost přístupu dané problematiky business modelování včetně aktuálnosti a reakcí na současné tržní podmínky.
Publikace obsahuje případové studie a příklady. Generalizované business modely poskytují prostor pro širší aplikační využití.
Věk kapitalismu dohledu
V období klasického kapitalismu firmy nacházely inovativní způsoby, jak ze zdrojů vyrobit produkt, který lze následně přinést na trh a tam ho prodat. S nastolením obchodního modelu největších technologických společností dneška však přichází zásadní změna: zdrojovým materiálem se stává samotná lidská zkušenost, která je jednostranně získávána a měněna na data, posléze zpracovávána pokročilou inteligencí známou jako machine learning a přetavena v nový typ produktu (předpovídané chování) a následně obchodována na novém typu trhu (trh s budoucím chováním). Co s našimi společnostmi udělá toto odevzdání kontroly nad naším chováním do rukou firem, o nichž nevíme téměř nic, zatímco ony o nás téměř vše? A zbývají nám ještě nějaké sebeobranné mechanismy?
Na sklade 1Ks
54,34 €
Austerity
Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy of draconian budget cuts-austerity-to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our belts. This view conveniently forgets where all that debt came from. Not from an orgy of government spending, but as the direct result of bailing out,
recapitalizing, and adding liquidity to the broken banking system. Through these actions private debt was rechristened as government debt while those responsible for generating it walked away scot free, placing the blame on the state, and the burden on the taxpayer.
That burden now takes the form of a global turn to austerity, the policy of reducing domestic wages and prices to restore competitiveness and balance the budget. The problem, according to political economist Mark Blyth, is that austerity is a very dangerous idea. First of all, it doesn't work. As the past four years and countless historical examples from the last 100 years show, while it makes sense for any one state to try and cut its way to growth, it simply cannot work when all states try it
simultaneously: all we do is shrink the economy. In the worst case, austerity policies worsened the Great Depression and created the conditions for seizures of power by the forces responsible for the Second World War: the Nazis and the Japanese military establishment. As Blyth amply demonstrates,
the arguments for austerity are tenuous and the evidence thin. Rather than expanding growth and opportunity, the repeated revival of this dead economic idea has almost always led to low growth along with increases in wealth and income inequality. Austerity demolishes the conventional wisdom, marshaling an army of facts to demand that we austerity for what it is, and what it costs us.
Fundamentals of Marketing
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?
Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring
international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future.
In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.
Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth.
Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.
Digital formats and resources
The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
- The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
- The book is accompanied by the following online resources:
For everyone:
Case insight videos
Library of video links
Worksheets
For students:
Employability guidance and marketing careers insights
Author audio podcasts
Multiple choice questions
Flashcard glossaries
Internet activities
Research insights
Web links
For lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Marketing resource bank
Pointers on answering the discussion question at the end of each chapter of the book
Figures and tables from the book in electronic format
Transcripts of the case insight videos
A kínai geopolitikai gondolkodás
A 21. századra az "atlanti korszak" 500 éves időszaka lassan lezárul, és az eurázsiai korszak veszi kezdetét, amelyben Kína igen jelentős szerepet kap. Az új világrend formálódása során nagy átrendeződések zajlanak. Ahhoz, hogy világosan láthassuk a geopolitikai változások mozgatórugóit, összefüggéseit, és Magyarországot is megfelelően pozicionáljuk, fontos, hogy megismerjük az új vezető nagyhatalmak gondolkodásmódját.
Horváth Levente egykori sanghaji főkonzul, a Magyar Nemzeti Bank volt elnöki főtanácsadója, jelenleg a Neumann János Egyetem Eurázsia Központ igazgatója tapasztalatait, tudományos kutatásait felhasználva, kínai forrásokra alapozva kötetével új szempontokat és egy teljesen új geostratégiai szemléletet ad. A szerző a konfuciuszi tanításokon alapuló, 5000 éves kultúrával rendelkező Kína szemszögéből mutatja be a 21. század egyik legnagyobb multilaterális együttműködését, a kínai "Egy övezet, egy út" kezdeményezést, amelyről eddig átfogó, magyar nyelvű könyv vagy tanulmány még nem készült.
How Change Happens
Society is full of would-be 'change agents'-campaigners, government officials, enlightened business people, engaged intellectuals-set on improving public services, reforming laws and regulations, guaranteeing human rights, achieving a fairer deal for those on the sharp end, and greater recognition for any number of issues. Drawing on many first-hand examples and numerous new case studies and interviews with grassroots activists and organizations around the world, as
well as Oxfam's unrivalled global experience, this important book answers the question: how does change happen and how can we-governments, organizations, businesses, leaders, campaigners, employees, and ordinary citizens-make a difference?
China's Economy
China's economic growth has been revolutionary, and is the foundation of its increasingly prominent role in world affairs. It is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America. Multinational companies make billions of dollars in
profits in China each year, while traders around the world shudder at every gyration of the country's unruly stock markets. Perhaps paradoxically, its capitalist economy is governed by an authoritarian Communist Party that shows no sign of loosening its grip.
China is frequently in the news, whether because of trade disputes, the challenges of its Belt and Road initiative for global infrastructure, or its increasing military strength. China's political and technological challenges, created by a country whose political system and values differ dramatically from most of the other major world economies, creates uncertainty and even fear.
China's Economy: What Everyone Needs to Know is a concise introduction to the most astonishing economic and political story of the last three decades. Arthur Kroeber enhances our understanding of China's changes and their implications. Among the essential questions he answers are: How did China grow so fast for so long? Can it keep growing and still solve its problems of environmental damage, fast-rising debt and rampant corruption? How long can its vibrant economy co-exist with the
repressive one-party state? How do China's changes affect the rest of the world?
This thoroughly revised and updated second edition includes a comprehensive discussion of the origins and development of the US-China strategic rivalry, including Trump's trade war and the race for technological supremacy. It also explores the recent changes in China's political system, reflecting Xi Jinping's emergence as the most powerful leader since Mao Zedong. It includes insights on changes in China's financial sector, covering the rise and fall of the shadow banking sector, and China's
increasing integration with global financial markets. And it covers China's rapid technological development and the rise of its global Internet champions such as Alibaba and Tencent.
Kapitalismus není problém, ale řešení
Zapomínáme, na jakých základech byl postaven úspěch naší ekonomické prosperity? Slovo „kapitalismus“ ve většině lidí vyvolává negativní asociace. Bylo tomu tak i dávno před finanční krizí 2007/2008, ale v poslední době se zastánci důsledné tržní ekonomiky stále více dostávají do defenzivy a jsou odsuzováni jako „tržní radikálové“. Zitelmannova kniha otevírá velice aktuální debatu v době, kdy stát stále více zasahuje do života lidí a firem metodami plánovaného hospodářství.
V přístupu k ekonomice přichází do úvahu v zásadě pouze dva možné ekonomické modely. Státy a vládami řízené hospodářství, s řadou regulací a omezeními, a kapitalismus, se svobodnými trhy a konkurenční soutěží. Který ze systémů se v minulosti osvědčil nebo spíše selhal? Volba je na čtenáři. Ve své knize Kapitalismus není problém, ale řešení zkoumá Rainer Zitelmann nejčastější výtky a obvinění proti kapitalismu. To, k jakým výsledkům jeden či druhý ekonomický systém vede, analyzuje Zitelmann na historických datech a uvádí mnoho příkladů a srovnání ve státech Evropy, Afriky, Asie i Ameriky.
Na sklade 3Ks
30,20 €
Konkurenční zpravodajství
V knize se seznámíte s moderními přístupy a metodami získávání a vyhodnocování informací o konkurenční firmě a konkurenčním prostředí, včetně tvorby přidané hodnoty nutné k získání zpravodajství (Intelligence).
Osvojíte si způsoby ochrany obchodního tajemství firmy. Autor ve své koncepci Competitive Intelligence mění stávající paradigma, neboť opouští koncept zpravodajského cyklu, který v podnikatelské praxi reálně neexistuje, a místo něj chápe činnosti prováděné v Competitive Intelligence jako zpravodajský proces, který pro potřeby Competitive Intelligence definuje. Podle autora výsledkem procesu zpravodajské analýzy musí vždy být „předpověď o budoucnosti“.
Toto nové pojetí konkurenčního zpravodajství umožňuje předávat vrcholovému vedení firmy hodnověrné podklady pro jeho strategické rozhodování.
Jako první v České republice se kniha do hloubky věnuje také problematice Counter Competitive Intelligence. V této souvislosti zaměřuje svoji pozornost i na problematiku detekce, identifikace a analýzy dezinformace.
Cílem knihy je přinést čtenářům teoretické základy a metodické postupy potřebné pro získání a osvojení znalostí v oblasti přípravy a vlastního získávání informací o konkurenci.
Chip War
An epic account of the decades-long battle to control the world's most critical resource—microchip technology
Power in the modern world - military, economic, geopolitical - is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated advances in computer chips and all the technology that chips have enabled. (Virtually everything runs on chips: cars, phones, the stock market, even the electric grid.) Now that edge is in danger of slipping, undermined by the naive assumption that globalising the chip industry and letting players in Taiwan, Korea and Europe take over manufacturing serves America's interests. Currently, as Chip War reveals, China, which spends more on chips than any other product, is pouring billions into a chip-building Manhattan Project to catch up to the US.
In Chip War economic historian Chris Miller recounts the fascinating sequence of events that led to the United States perfecting chip design, and how faster chips helped defeat the Soviet Union (by rendering the Russians’ arsenal of precision-guided weapons obsolete). The battle to control this industry will shape our future. China spends more money importing chips than buying oil, and they are China's greatest external vulnerability as they are fundamentally reliant on foreign chips. But with 37 per cent of the global supply of chips being made in Taiwan, within easy range of Chinese missiles, the West's fear is that a solution may be close at hand.
The Price of Time
The first book of the next crisis. A history of interest rates by a leading financial commentator, updated with a new postscript.
*Winner of the 2023 Hayek Book Prize*
*Longlisted for the 2022 Financial Times Business Book of the Year Award*
All economic and financial activities take place across time. Interest coordinates these activities. The story of capitalism is thus the story of interest: the price that individuals, companies and nations pay to borrow money.
In The Price of Time, Edward Chancellor traces the history of interest from its origins in ancient Mesopotamia, through debates about usury in Restoration Britain and John Law ' s ill-fated Mississippi scheme, to the global credit booms of the twenty-first century. We generally assume that high interest rates are harmful, but Chancellor argues that, whenever money is too easy, financial markets become unstable. He takes the story to the present day, when interest rates have sunk lower than at any time in the five millennia since they were first recorded - including the extraordinary appearance of negative rates in Europe and Japan - and highlights how this has contributed to profound economic insecurity and financial fragility.
Chancellor reveals how extremely low interest rates not only create asset price inflation but are also largely responsible for weak economic growth, rising inequality, zombie companies, elevated debt levels and the pensions crises that have afflicted the West in recent years - conditions under which economies cannot possibly thrive. At the same time, easy money in China has inflated an epic real estate bubble, accompanied by the greatest credit and investment boom in history. As the global financial system edges closer to yet another crisis, Chancellor shows that only by understanding interest can we hope to face the challenges ahead.
Fooled by Randomness
Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable?
This book is the bestselling sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist.
Daňové a nedaňové výdavky 2024
Titul obsahuje:
Abecedne zoradené daňové a nedaňové výdavky s príkladmi
• z pohľadu zákona o dani z príjmov
• z pohľadu zákona o dani z pridanej hodnoty
• z pohľadu zákona o účtovníctve (JÚ, PÚ)
• prípady z praxe pri uplatňované daňových výdavkov
Daňovým výdavkom je výdavok alebo náklad na dosiahnutie, zabezpečenie a udržanie zdaniteľných príjmov preukázateľne vynaložený daňovníkom a zaúčtovaný v účtovníctve daňovníka, pričom pri využívaní majetku, ktorý môže mať charakter osobnej potreby a s ním súvisiacich výdavkov či nákladov, je daňový výdavok uznaný len v pomernej časti, v akej sa používa na dosiahnutie, zabezpečenie a udržanie zdaniteľných príjmov, ak zákon o dani z príjmov neustanovuje inak.
Daňovými výdavkami nie sú výdavky alebo náklady, ktoré nesúvisia so zdaniteľným príjmom, aj keď tieto výdavky alebo náklady daňovník účtoval, výdavky alebo náklady, ktorých vynaloženie na daňové účely nie je dostatočne preukázané a ďalej výdavky, ktoré sú uvedené v § 21 zákona o dani z príjmov.
Million Dollar Weekend
It's time to leapfrog the only hurdle between you and a million-dollar company. More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.
MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.
And the best part? You can kickstart this process in a weekend.
AI Marketing Playbook
Kniha je nepostradatelným průvodcem marketérů a všech, kteří chtějí využít nezměrný potenciál rychle se rozvíjející umělé inteligence. Téma je zpracováno zejména s ohledem na tvorbu obsahu pro marketingové kampaně, popisky zboží v e-shopech, atraktivní posty pro sociální sítě, ale také aplikace pro generování grafiky, videí a podcastů (Midjourney, CANVA, Deeply).
Autorka knihy vám pomocí názorných příkladů ukáže, jak zúročit přínosy umělé inteligence a nezaspat v dynamické době plné inovativních nástrojů. Mimo jiné se seznámíte s tím, jak funguje ChatGPT a jak efektivně zadávat prompty pro dosažení těch nejlepších výsledků.
The Activist Leader
If you want to be a successful leader in today’s business world, you need to think like an activist.
This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up.
This is a pragmatic book. Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart.
Most people feel powerless when they look at the problems facing the world – but if you’re a leader in a big business, you’re not powerless. Whether you’re a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact – for yourself, for your businesses, and for broader society.
Power Failure
A magisterial history of the astounding rise - and unimaginable fall - of America's most iconic corporationPerhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of success that hid cracks in its foundation. In this masterful history, William D.
Cohan, one of America's most pre-eminent financial journalists, argues that GE's legacy is both a paragon and a cautionary tale through which to understand twentieth-century America. Power Failure limns the eventful 130-year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the company's golden era, including Jack Welch himself. As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable and respected company in the world, while cloaking its vulnerabilities.
What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality. Tracing the company's leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we think we know for a fresh look at its legacy - and what it tells us about the state of the financial world.
Song of Significance
A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn’t have to be this way.
Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what’s really at the root of these trends, and challenges us to do better in ways that matter.
The choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AI-fueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.
This is a book to share with bosses and co-workers, to discuss and put to action. No matter what our role, it’s within our power to change. Because, as Godin writes, “Humans aren’t a resource. They are the point.”
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
