Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 46 z 178
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Ekonómia, Ekonomika
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Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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![Personalistika]()
Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
The Complete Creative Director
Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, missed opportunities-and sometimes, a team that's far from inspired. As the role becomes more demanding, the need for clear, actionable advice is more urgent than ever.
The Complete Creative Director is here to fill that gap, offering essential tools to help you lead with confidence and creativity. This is the first comprehensive manual for creative directors, providing straightforward advice that you can easily incorporate into your daily routine. It will help you understand exactly what's expected of you as a creative and give you the confidence to meet those expectations.
You'll gain a solid grasp of best practices while learning to adapt them to fit your unique style and personality. The book also offers techniques for managing anxiety, so you can approach your role with focus and authority. You'll discover how to build strong relationships-both inside and outside your organisation-while fostering a creative culture.
Additionally, you'll learn how to develop a thriving creative department, master pitches, and effectively engage with the commercial side of the business. Ultimately, this book will make you more resilient in the face of setbacks, adaptable to constant change, and better equipped to focus on what truly matters: delivering exceptional creative work.
The Choice Factory
25 behavioural biases that influence what we buy
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.
With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
The Deals of Warren Buffett, Volume 4
In this fourth volume of The Deals of Warren Buffett, we trace Buffett’s journey as he made Berkshire Hathaway the most respected company in the world. When we left Buffett at the end of Volume 3 towards the end of the 1990s, he was leading the largest corporation in America and his personal fortune had reached $40 billion. In this enthralling next instalment, we follow Buffett’s investment deals over the first few years of the 21st century, as Berkshire grew to become a giant with annual profits north of $4 billion.
Buffett, then in his early 70s, was still tap dancing to work, thoroughly enjoying analysing companies, finding bargains and interacting with his growing team of managers. By studying the decision-making that went into his investment deals and the successful and unsuccessful outcomes, we can learn from Buffett and become better investors ourselves. During this period, exploiting the low prices following the dot-com crash, Buffett made investments in the following companies: MidAmerican Energy, CORT, Moody’s, H&R Block, Shaw Industries, Star Furniture, Jordan’s Furniture, Ben Bridge Jeweler, Justin Boot, Acme Brick, Benjamin Moore and CTB.
For each of these deals, investing expert and Buffett historian Glen Arnold dives into unprecedented detail to analyse the investment rationale, the stories of the individuals involved and, where possible, the profits Buffett made.
Obchodní hra. Zpověď kluka z londýnské City
Už když jako kluk kopal v ulicích východního Londýna do odřeného míče, snil Gary Stevenson o něčem velkém. Pak se zúčastnil matematické soutěže zvané obchodní hra. Výhra? Vstupenka do nového života. Gary se stal nejmladším obchodníkem Citibank, jedné z největších finančních institucí na světě, a přes veškerou pravděpodobnost brzy uzavíral obchody v hodnotě miliard dolarů. Denně. Jenomže se psal rok 2008 a Gary vydělával sázením na to, že miliony lidí zchudnou – miliony lidí podobných těm, s nimiž vyrůstal. Obchodní hra je šokující, nepřikrášlené, napínavé svědectví o temných zákoutích opojného světa obchodníků od někoho, kdo hru přežil.
„Neuvěřitelně důležitá kniha přicházející v pravý čas... něco jako Vlk z Wall Street s morálním kompasem, odhaluje duchovní prázdnotu systémů a procesů, které nás ovládají a omezují naši lidskost.“ Irvine Welsh, autor knihy Trainspotting
Nominace na Financial Times Business Book of the Year
Podle knihy se připravuje minisérie
The End of Capitalism
How do we manage to transition to a more sustainable world without the collapse of the economy?
Capitalism has brought about many positive things. At the same time, however, it is ruining the climate and the environment, so that humanity’s very existence is now at risk. ‘Green growth’ is supposed to be the saviour, but economics expert and bestselling author Ulrike Herrmann disagrees. In this book, she explains in a clear and razor-sharp manner why we need ‘green shrinkage’ instead.
Greenhouse gases are increasing dramatically and unchecked. This failure is no coincidence, because the climate crisis goes to the heart of capitalism. Prosperity and growth are only possible if technology is used and energy is utilised. Unfortunately, however, green energy from the sun and wind will never be enough to fuel global growth. The industrialised countries must therefore bid farewell to capitalism and strive for a circular economy in which only what can be recycled is consumed.
Herrmann makes a convincing argument that we won’t get anywhere without personal restrictions and government planning. Her example for a solution is the British war economy of the 1940s. This is not a utopian scenario, but a comprehensive example of the restrictions and government-led plans needed now and in the future.
You’re the Boss
Former Microsoft Executive and Fortune 500 CEO coach, Sabina Nawaz, delivers a practical guide for managers, at a time when managing is harder than ever.
This book explains why top performers inevitably turn into terrible managers when their behaviour, compounded by the power and pressure that come from climbing the corporate ladder, engenders toxic work cultures and saps everyone else's enthusiasm around them. The very traits that they believe have gotten them to top, may that be loose personal boundaries, perfectionism or a bullish communication style, when at the altitude of leadership, self-sabotage their efforts and that of their team.
Top Executive coach and former adviser to Bill Gates and Steve Ballmer, Sabina Nawaz, does not advocate for a leadership personality transplant, or a lengthy journey in self-development. Instead, she introduces simple strategies that you can implement today that rail-guard against the common pitfalls of management. By managing pressure and collapsing distance, Sabina ensures top performers effectively manage others, navigate relationships and communicate effectively in every context.
Fake, 2. vydání
Ve své nové knize nás chce autor naučit, jak rozpoznávat pravdivé informace od těch lživých a vymyšlených, které často nekriticky přijímáme kvůli své slabé finanční gramotnosti a stáváme se tak snadnou obětí různých institucí. Často naletíme na nabídky, kterých poté litujeme, když už není cesty zpět. Vaše základní finanční gramotnost začíná v této knize od úplných základů a naučí vás přemýšlet o penězích tak, že se již nenecháte zbytečně napálit podvodným telefonátem nebo nesmyslnými akcemi v obchodech. Kniha je také kritikou současného globálního rozdělování peněz, které je podle autora ve velké míře okrádáním běžného člověka.
dostupné aj ako:
Práce a peníze
Jak peníze a práce skutečně ovlivňují váš život – často jinak, než si myslíte.
Tato kniha vám otevře oči. Spojuje klasickou i behaviorální ekonomii s psychologií, aby vám ukázala, proč pracujeme, jak přemýšlíme o penězích – a proč se často necháváme nevědomky ovlivňovat.
Získáte odpovědi na otázky, které jste si možná ještě nikdy nepoložili, ale ovlivňují váš každodenní život:
Proč by každý z nás měl k penězům dostat „příbalový leták“?
A proč se naše rozhodování často zvrhne ve chvíli, kdy přijde na finance?
Co pro nás dnes práce vlastně znamená – a dokázali bychom bez ní žít?
Jak ocenit práci, která není vidět – třeba péči o domácnost?
Tato kniha není jen o teorii. Najdete v ní srozumitelná vysvětlení, příklady ze života, konkrétní výpočty a experimenty, které vám pomohou lépe porozumět sobě i ostatním. Nečekejte další obhajobu konzumního života – spíš praktického průvodce, který vám pomůže porozumět vlastnímu vztahu k práci, penězům a tomu, co vás skutečně motivuje.
The Fifth Discipline: The art and practice of the learning organization
Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.
Mastery of Senge's five disciplines enables managers to overcome their obstacles to growth and creates brave new futures for them and their companies. The five disciplines are drawn from science, spiritual wisdom, psychology, the cutting edge of management thought, and Senge's own work with top corporations that employ his methods. Listening to The Fifth Discipline provides a searching personal experience and a dramatic professional shift of mind.
Best Loser Wins
'Best Loser Wins' is an intimate insight into one of the most prolific high-stake retail traders in the world. Tom Hougaard is the winner of multiple trading competitions and on one occasion traded 25,000 into more than 1 million over the course of a year. While the average retail trader risks 10 per point in the underlying asset, Tom Hougaard frequently risks up to 3,500 per point. This risk exposure requires a mindset that is out of the ordinary. Normal thinking leads to normal results. For exceptional results, traders must think differently. This book will guide and inspire you in ways no other trading book has. It is not about strategies and money management. It is about mind management. Tom Hougaard provides a unique and refreshingly personal account of how an ordinary trader elevated his game to incredible heights by focusing as much on his mental approach as on his technical analysis.
A Story is a Deal
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Making Sense of Chaos
Doyne Farmer is the world's leading thinker on technological change. For decades he has focused on the question of how we can make sense of the data of today to see where the world is going tomorrow. This wonderful book applies these insights to economics, addressing the big global issues of environmental sustainability, and the well-being and prosperity of people around the world’ Max Roser, Founder of Our World in Data
We live in an age of increasing complexity, where accelerating technology and global interconnection hold more promise – and more peril – than any other time in human history. As well as financial crises, issues around climate change, automation, growing inequality and polarization are all rooted in the economy, yet standard economic predictions fail us.
Many books have been written about Doyne Farmer and his pioneering work in chaos and complexity theory. Making Sense of Chaos is the first in his own words, presenting a manifesto for doing economics better. In a tale of science and ideas, Farmer fuses his profound knowledge with stories from his life to explain how to harness a scientific revolution to address the economic conundrums facing society.
Using big data and ever more powerful computers, we can for the first time apply complex systems science to economic activity, building realistic models of the global economy. The resulting simulations and the emergent behaviour we observe form the cornerstone of complexity economics. This new science, Farmer shows, will allow us to test ideas and make significantly better economic predictions – and, ultimately, create a better world.
Chokepoints
It used to be that ravaging another country’s economy required blockading its ports and laying siege to its cities. Now all it takes is a statement posted online by the U.S. government.
In Chokepoints, Edward Fishman, a former top State Department sanctions official, takes us deep into the back rooms of power to reveal the untold history of the last two decades of U.S. foreign policy, in which America renounced the gospel of globalization and waged a new kind of economic war. As Vladimir Putin, Xi Jinping, and Ayatollah Khamenei wreaked havoc on the world stage, mavericks within the U.S. government built a fearsome new arsenal of economic weapons, exploiting America’s dominance in global finance and technology. Successive U.S. presidents have relied on these unconventional weapons to address the most pressing national-security threats, for good and for ill.
Chokepoints provides a thrilling account of one of the most critical geopolitical developments of our time, demystifying the complex strategies the U.S. government uses to harness the power of Wall Street, Silicon Valley, and Big Oil against America’s enemies. At the center of the narrative is an eclectic group of policy innovators: the diplomats, lawyers, and financial whizzes who’ve masterminded America’s escalating economic wars against Russia, China, and Iran.
Economic warfare has become the primary way the United States confronts international crises and counters rivals. Sometimes it has achieved spectacular success; other times, bitter failure. The result we live with today is a new world order: an economic arms race among great powers and a fracturing global economy. Chokepoints is the definitive account of how America pioneered this new, hard-hitting style of economic war—and how it’s changing the world.
The Knowledge Economy
Adam Smith and Karl Marx recognized that the best way to understand the economy is to study the most advanced practice of production. Today that practice is no longer conventional manufacturing: it is the radically innovative vanguard known as the knowledge economy. This book explores the hidden nature of the knowledge economy and its possible futures.
In every part of the production system, the knowledge economy remains a fringe excluding the vast majority of workers and businesses. This confinement has become a driver of economic stagnation and inequality throughout the world. Traditional mass production has stopped working as a shortcut to economic growth. But the alternative?a deepened and socially inclusive form of the knowledge economy?continues to lie beyond reach in even the richest countries.
Unger sets out the route to a knowledge economy for the many: changes not just in economic institutions but also in education, culture, and politics. Just as Smith and Marx did in their time, he uses an understanding of the most advanced practice of production to rethink both economics and the economy as a whole.
Mesterséges intelligencia a gazdaságban
Mindössze három és fél évtized telt el az első webböngésző megjelenése óta, és nincs három éve, hogy 2022 őszén az OpenAI kutatólaboratórium hozzáférhetővé tette a nagyközönség számára a ChatGPT-t, a legismertebb, mesterséges intelligenciával támogatott alkalmazást. Ezek a történelmi jelentőségű technológiai mérföldkövek gyökeresen alakították át világunkat. Bőgel György és Nagy Dániel Attila könyve gazdag példatárának köszönhetően élvezetes módon vezeti végig az olvasót a mesterséges intelligencia, e szupermodern technológia alkalmazási területein és a gazdasági folyamatokban játszott szerepén. Feltérképezi hatását az oktatásra és a művészetre, a sportra és a szórakoztatóiparra. Betekintést nyerünk a nagyvállalati és a startupos kutatás-fejlesztés piaci gazdasági mechanizmusaiba, és azt is megtudhatjuk, hol van Európa Szilícium-völgye. Elgondolkodhatunk a mindennapjainkat meghatározó fontos kérdéseken: mit kell szabályoznia az államnak, hogyan óvjuk magánéletünket és személyes adatainkat, hogyan alakul át a munkaerőpiac, mire használják a nagyhatalmak az MI-t a globális politikai versengésben?
Ajánljuk a könyvet vállalati döntéshozóknak, infokommunikációs szakembereknek, és mindenkinek, aki érteni akarja a jövőnket alakító technológiai-gazdasági változásokat.
Dr. Bőgel György a Közép-európai Egyetem tanára, habilitált docens. Közgazdász, fő szakterülete az infokommunikációs piac fejlődése, a szektorhoz tartozó vállalatok stratégiája, irányításuk kérdései. Ezekről a témákról tucatnyi könyvet, mintegy százhúsz szakcikket és számtalan online írást publikált. Több hazai és külföldi egyetemen tanított vállalatvezetési, stratégiaalkotási, vállalkozási és innovációs tárgyú kurzusokat.
Dr. Nagy Dániel Attila ügyvéd. Fő szakterülete az európai adatvédelmi jog, amit több mint tíz éve művel, emellett szellemi alkotások jogával és a szélesebb értelemben vett digitális technológiák jogi megfeleltetésével is foglalkozik. Rendszeres meghívott előadó különböző konferenciákon, többször szerepelt vendégelőadóként egyetemeken, továbbá számos adatvédelmi jogi és MI-tárgyú cikket publikált.
Kvalitní (ve) vedení mateřské školy
Chystáme pro vás novou publikaci Zory Syslové, Sandry Bejdákové, Ireny Borkovcové a Hany Sedláčkové s názvem „Kvalitní (ve) vedení mateřské školy“, která je primárně určena pro ředitele mateřských škol. Tato kniha se zaměřuje na klíčové aspekty řízení, včetně pedagogických procesů, efektivního vedení týmu a posílení spolupráce s rodinami. Publikace je obohacena o metodické materiály, které inspirují k inovacím ve vzdělávacím procesu v mateřské škole.
Superbloom - How Technologies of Connection Tear Us Apart
From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanised and efficient, it breeds confusion more than understanding, strife more than harmony.
Media technologies all too often bring out the worst in us. A celebrated commentator on the human consequences of technology, Nicholas Carr reorients the conversation around modern communication, challenging some of our most cherished beliefs about self-expression, free speech and media democratisation. He reveals how messaging apps strip nuance from conversation, how “digital crowding” erodes empathy and triggers aggression, how online political debates narrow our minds and distort our perceptions and how advances in AI are further blurring the already hazy line between fantasy and reality.
Even as Carr shows how tech companies and their tools of connection have failed us, he forces us to confront inconvenient truths about our own nature. The human psyche, it turns out, is profoundly ill-suited to the “superbloom” of information that technology has unleashed.With rich psychological insights and vivid examples drawn from history and science, Superbloom provides both a panoramic view of how media shapes society and an intimate examination of the fate of the self in a time of radical dislocation. It may be too late to change the system, Carr counsels, but it’s not too late to change ourselves.
Mediácia v rodinnom podnikaní
Mediácia ako vlajková loď alternatívnych riešení sporov podáva pomocnú ruku pri riešení špecifických tenzií a turbulencií,
ktoré prináša rodinné podnikanie. Rodinné a firemné systémy sa totiž rozvíjajú odlišne a navzájom si konkurujú z pohľadu spravodlivosti.
V rodinách by mala vládnuť rovnosť, inkluzívnosť či starostlivosť a pojmy ako korektnosť alebo férovosť sa zvyčajne definujú tak, že všetci členovia dostávajú rôzne benefity rovným dielom. Podniky sa zasa riadia zásluhovosťou, selektivitou, subordináciou a akcentujú zisk, výkon, kompetenciu, zodpovednosť. Vybalansovanie týchto pozícií je výzvou, okrem iného, pre mediátora, rovnako ako jeho možná intervencia pri otázkach nástupníctva a generačnej výmeny. Prichádza totiž čas, kedy sa aj na Slovensku generácia baby boomerov, úspešných podnikateľov zo začiatku 90. rokov postupne dostávajú do seniorského veku a vzniká problém AKO a hlavne KOMU odovzdať svoj biznis. Podľa odhadov viacerých inštitúcií a podnikateľských združení majú na Slovensku rodinné firmy asi sedemdesiatpercentný podiel na celkovom biznise, ale asi len každá štvrtá má vyriešenú otázku generačnej výmeny a nástupníctva.
Publikácia je určená nielen mediátorom a rodinným podnikateľom ako možným 'laickým' mediátorom, ale aj reprezentantom spolupracujúcich profesií (advokáti, psychológovia, ekonómovia, kouči...), ktorí asistujú rodinným podnikateľom pri zvládaní naznačených problémových situácií.
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Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
