Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 63 z 178
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![Ekonómia, Ekonomika]()
Ekonómia, Ekonomika
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![Manažment]()
Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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![Personalistika]()
Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
Šesť typov pracovného génia
Autor New York Times bestsellerov Patrick Lencioni predstavuje nový, skutočne prevratný model, ktorý navždy zmení naše predstavy o práci a tímoch. Kniha 6 typov pracovného génia je najrýchlejší spôsob, ako pomôcť ľuďom identifikovať typ práce, ktorá im prináša radosť a energiu, a vyhnúť sa práci, ktorá vedie k frustrácii a vyhoreniu. Okrem osobného objavu a okamžitej úľavy, ktorú Pracovný génius poskytuje, poskytuje tento model tímom aj pozoruhodne jednoduchý a praktický rámec na využívanie prirodzených darov jeden druhého, čo zvyšuje produktivitu a znižuje zbytočné posudzovanie.
Klasickým Lencioniho spôsobom autor uvádza svoj model do života v príbehu, ktorý je rovnako príťažlivý ako presvedčivý. Rozpráva príbeh Bulla Brooksa, podnikateľa, manžela a otca, ktorý sa pustí do riešenia vlastnej frustrácie v práci a narazí na nový spôsob myslenia, ktorý zmení jeho pohľad na prácu, tím a dokonca aj na manželstvo.
To, čo túto knihu - a model, ktorý za ňou stojí - odlišuje od iných nástrojov a hodnotení, je rýchlosť, s akou ju možno pochopiť a aplikovať, a jej význam pre každý druh práce v živote, od riadenia spoločnosti cez uvedenie produktu na trh až po fungovanie v rodine.
Okrem tejto knihy Lencioni a skupina Table Group vytvorili 10-minútový hodnotiaci test, ktorý pomáha jednotlivcom rýchlo identifikovať ich nadanie a aplikovať tento model na seba a svoje tímy. Pridajte sa k státisícom ľudí, ktorí už objavili svojho pracovného génia, a zažite premenu svojej práce, svojho tímu a svojho života.
The Ultimate Personal Success Book
If you want to be the best, you have to have the right skillset.
From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes and key ideas, and bring it all together with practical exercises.
This is your complete course in personal success.
ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Multipliers
A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results. We've all had experience with two dramatically different types of leaders. The first type drains intelligence, energy, and capability from the people around them and always needs to be the smartest person in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, light bulbs go off over people's heads; ideas flow and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now when leaders are expected to do more with less.
In this engaging and highly practical book, leadership expert Liz Wiseman explores these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations-getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman has identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use-even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. This revered classic has been updated with new examples of Multipliers, as well as two new chapters one on accidental Diminishers, and one on how to deal with Diminishers. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.
Centennials
A groundbreaking study of some of the world's most enduring organisations and the lessons you can draw from them to revolutionise your own
Start-ups rarely survive their second birthday. Even established firms in the UK and the US average a life of only fifteen years. So how can your company build and sustain success for decades to come?
Professor Alex Hill has conducted thirteen years of groundbreaking research into a clutch of organisations that have outperformed their peers for over 100 years - from NASA to the New Zealand All Blacks, from Eton College and the Royal College of Art to the Royal Marines and the Royal Shakespeare Company. And what he has found is that these very different organisations all share remarkably similar strategies when it comes to building and maintaining excellence and success - strategies that frequently fly in the face of conventional business wisdom.
Here Professor Hill shares the twelve traits that have set these organisations apart for over a century, from the way they analyse success and failure to their approach to finding the best people and the brightest new ideas. In so doing, he identifies the strategies and habits that you can employ in your company to create a strong and stable core and to ensure the same long-term prosperity. In short, he shows you how to build a promising enterprise into an enduring, great organisation.
The Crux
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists?
In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling of some of the most important business decisions of recent times, Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.
Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.
Influence Empire: The Story of Tencent and China's Tech Ambition
In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.
Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.
Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.
In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.
Csúcsragadozók - Tabuk és kamuk nélkül a vezetésről
Mégis miért kellene megvenned egy újabb könyvet a cégvezetésről? Így is ott porosodik egy csomó kötet a polcodon, amelyek azt taglalják, hogy miként lehetne jó vagy még jobb vezető belőled. Nagy lelkesen hazavitted őket, aztán a tizedik oldalnál rájöttél, hogy egyik sem rólad szól, hogy hiába mondják meg a tutit, sose fogod megugrani az elváráshegyeket, amelyektől a szerzőik szerint "igazi" vezetővé válhatnál, és hogy már megint ugyanazokat a kamu bölcsességeket szajkózzák, amelyekről pontosan tudod, hogy a valóságban még az ellenkezőjük sem igaz.
Ez a könyv viszont rólad és neked szól.
Akkor is, ha évtizedek óta embereket vezetsz, de akkor is, ha csak ácsingózol egy ilyen lehetőségre, családi vállalkozást gründoltál vagy beosztottként szeretnél a függöny mögé látni.
Én nem akarom neked megmondani a tutit.
Viszont megtalálsz a könyvben mindent, amiről a vezetők egymás között is csak titokban beszéltek, mert tabunak számítottak. Eddig. Együtt sorra vesszük a napi küzdelmeket, dilemmákat, visszás és röhejes helyzeteket, kérdéseket, amelyek nap mint nap foglalkoztatnak, de sem a szakirodalom, sem a képzéseid során nem esett róluk szó.
Végre leszámolunk az összes kamuval.
Mert biztosan te is tapasztaltad már, hogy óriási különbség van a hivatalos "mondások" és a valóság között. Sokan vagyunk így. Beszéljük ki végre ezt a valóságot, és hagyjuk a kamut másra.
Mielőtt kicsengeted a könyv árát a kasszánál, hadd legyen egy javaslatom: lapozz bele! Olvasd el, kinek ajánlom és kinek nem. Aztán döntsd el, hogy folytatod-e. Ha velem tartasz, találkozunk odabent, az első oldalon!
The Problem With Change
Change and innovation are the cornerstones of dynamic and modern business.
Or so we are told.
Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease.
Yes, companies need to grow, innovate, and adapt to changing needs. But stressed-out employees rarely go the extra mile, chaos rarely produces agility or speed, and it’s hard innovate or grow while bleeding talent to turnover and quiet quitting. This is how change stymies the very progress that it seeks.
Drawing on decades spent leading HR operations at Deloitte and Cisco, Ashley Goodall explores the essential nature of human performance and offers a radical new alternative to the constant turbulence that defines corporate life. By prioritizing team cohesion (instead of reshuffling teams at will), by communicating in real words (rather than corporate speak), by striving for predictability (instead of charisma), by honoring shared rituals (instead of corporately-mandated bonding), by fixing only the things that are truly broken (instead of moving fast and breaking everything in sight) and more, leaders at every level can create environments that allow people to do the best work of their lives.
Girls Just Wanna Have Funds
Start your journey to financial success with Female Invest's guide for safe, smart, and sustainable investing. This is an empowering and uplifting money manifesto, aiming to change the tides of financial power.
Are you one of the 68% of women worldwide earning less than a man doing the same job? Then you need to make your money work harder, starting now.
In Girls Just Want to Have Funds, the trio of founders behind the global movement Female Invest bring you an empowering five-step guide with a straight-talking message: you don't have to be an expert or a millionaire to make money. Simply equip yourself with the easy-to-follow golden rules and tools of three finance gurus to find your confidence and open a whole new world of opportunities.
Whether you want to master the art of setting realistic goals, demystify financial jargon and markets, gain independence with a f*ck you fund, or finally get excited about your financial future, find all the answers you need and more with this comprehensive guide. Even if you only have a $1 savings fund to begin with, you too can have a rewarding, limitless life by investing in yourself and this book.
Money Men
This is the stranger-than-fiction story of Wirecard, once a $30 billion tech darling, now a smouldering wreck, by the journalist who brought it crashing down - perfect for those who loved Bad Blood and Empire of Pain.
When journalist Dan McCrum followed a tip to investigate the hot new tech company challenging Silicon Valley, everything about Wirecard looked a little too good to be true: offices were sprouting up around the world, it was reporting runaway growth and the CEO even wore a black turtleneck in tribute to Steve Jobs. In the space of a few short years, the company had come from nowhere to overtake industry giants like Commerzbank and Deutsche Bank on the stock market.
As McCrum dug deeper, he encountered a story stranger and more dangerous than he ever imagined: a world of short sellers and whistleblowers, pornographers and private militias, hackers and spies. Before long he realised that he wasn't the only one in pursuit. Shadowy figures were following him through the streets of London, high-flying lawyers were sending ominous letters to his boss, and he was named as the prime suspect in a criminal inquiry. The race was on to prove his suspicions and clear his name.
Money Men is the astonishing true story of Wirecard's multi-billion-dollar fraud, Europe's biggest new tech darling revealed as a house of cards.
Uncovering fake bank accounts, fake offices and possibly even a fake death, McCrum offers a searing exposé that will finally lay bare the truth.
Now adapted as the Netflix documentary Skandal!
Scaling People
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.
Having worked at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she’s asked are not about business strategy—they’re about how to scale the operating structures and people systems of a rapidly growing startup.
Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry. Scaling People includes dozens of pages of worksheets, templates, exercises, and example documents to help founders, leaders, and company builders create scalable operating systems and lightweight processes that really work.
Implementing effective leadership and management practices takes effort and discipline, but the reward is a sustainable, scalable company that’s set up for long-term success. Scaling People is a detailed roadmap for company builders to put the right operating systems and structures in place to scale the most important resource a company has: its people.
Masters of Scale
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated.
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.
Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the twenty-first century.
Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a 'squirmy no'? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)
Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.
What They Still Don't Teach You At Harvard Business School
Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it.
Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge.
Building on from What They Don't Teach You At Harvard Business School, this straight-talking, practical guide offers essential tools and skills - from negotiating to managing, advancing your career to building a new idea - that will help you be a leader at any level.
The Customer-Funded Business - Start, Finance, or Grow Your Company with Your Customers' Cash
Who needs investors?
More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created.
But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands.
In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers:
- Matchmaker models (Airbnb)
- Pay-in-advance models (Threadless)
- Subscription models (TutorVista)
- Scarcity models (Vente Privee)
- Service-to-product models (GoViral)
Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for.
Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture.
John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.
Always Day One
'The tech giants are far from perfect, but Always Day One reveals the inventive elements of their culture that entrepreneurs can and should learn from' Mark Cuban, serial entrepreneur, investor, and owner of the Dallas Mavericks
At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.'
Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.
Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with, and beat, the titans.
Pivot
A stunning new insight into how the most crucial lesson you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.
The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds.
Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.
As we emerge from the unprecedented disruption of a global pandemic, Pivot shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2023 and beyond.
Power Failure
A magisterial history of the astounding rise - and unimaginable fall - of America's most iconic corporation
Perhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of success that hid cracks in its foundation. In this masterful history, William D. Cohan, one of America's most pre-eminent financial journalists, argues that GE's legacy is both a paragon and a cautionary tale through which to understand twentieth-century America.
Power Failure limns the eventful 130-year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the company's golden era, including Jack Welch himself. As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable and respected company in the world, while cloaking its vulnerabilities. What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality.
Tracing the company's leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we think we know for a fresh look at its legacy - and what it tells us about the state of the financial world.
Growth
A revelatory account of the past, present, and future of economic growth - and how we should rethink it
Over the past two centuries, economic growth has freed billions from poverty and made our lives far healthier and longer. As a result, the unfettered pursuit of growth defines economic life around the world. Yet this prosperity has come at an enormous price: deepening inequalities, destabilizing technologies, environmental destruction and climate change.
Resolving this growth dilemma, best-selling economist Daniel Susskind argues, is the urgent task of our age. For many, in our era of sluggish productivity, the worry is slowing growth?in the UK, Europe, China and elsewhere?and reversing this stagnation is the goal of every politician. Others understandably claim, given its social and environmental costs, that the only way forward is through 'degrowth', deliberating shrinking our economies.
At this time of uncertainty about growth and its value, Susskind has written an essential reckoning. In a sweeping analysis full of historical insight, he explores what really drives growth, offering original ideas for combatting our economic slowdown. He argues that we cannot abandon growth but shows instead how we can redirect it, making it better reflect what we truly value.
Lucid, thought-provoking and brilliantly researched, Growth: A Reckoning is a vital guide to one of our greatest challenges.
Vulture Capitalism
Everything you know about capitalism is wrong.
Free markets aren't really free. Record corporate pro-fits don't trickle down to everyone else. And we aren't empowered to make our own choices - they're made for us every day.
Taking on the world's most powerful figures and corporations - from JP Morgan to Boeing, Jeff Bezos to Donald Trump - Vulture Capitalism uncovers the causes of our modern crisis to reveal the true motives of our capitalist system. Because it isn't broken: it's working exactly as planned.
This is the book you need to understand what is happening in the world around you - and what you can do to change it.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
