Najnovšie - Ekonómia, manažment, marketing strana 75 z 178

Vedecká monografia Redakčná rada: Čiernik Anton, Šabíková Ingrid, Turuk Igor Predmetom záujmu v tejto publikácii sú otázky výstavby a fungovania systému finančného riadenia v trhovej ekonomike. V publikácii sú aplikované teoretické i praktické poznatky týkajúce sa kontrolného systému organizácie. Vďaka komplexnému prístupu k otázkam finančnej kontroly a finančného riadenia ju možno využiť v pedagogickom procese ako aj v praxi pri formovaní efektívneho a účinného kontrolného systému organizácie.

A brilliantly reported, global look at universal basic income--a stipend given to every citizen--and why it might be necessary in an age of rising inequality, persistent poverty, and dazzling technology. Imagine if every month the government deposited $1,000 into your bank account, with nothing expected in return. It sounds crazy. But it has become one of the most influential and hotly debated policy ideas of our time. Futurists, radicals, libertarians, socialists, union representatives, feminists, conservatives, Bernie supporters, development economists, child-care workers, welfare recipients, and politicians from India to Finland to Canada to Mexico--all are talking about UBI. In this sparkling and provocative book, economics writer Annie Lowrey examines the UBI movement from many angles. She travels to Kenya to see how a UBI is lifting the poorest people on earth out of destitution, India to see how inefficient government programs are failing the poor, South Korea to interrogate UBI's intellectual pedigree, and Silicon Valley to meet the tech titans financing UBI pilots in expectation of a world with advanced artificial intelligence and little need for human labor. Lowrey explores the potential of such a sweeping policy and the challenges the movement faces, among them contradictory aims, uncomfortable costs, and, most powerfully, the entrenched belief that no one should get something for nothing. In the end, she shows how this arcane policy has the potential to solve some of our most intractable economic problems, while offering a new vision of citizenship and a firmer foundation for our society in this age of turbulence and marvels.

False economics. Threats, bribes, extortion. Debt, deception, coups, assassinations and unbridled military power. These are the tools used by the `corporatocracy' - a vast network of corporations, banks, colluding governments and rich and powerful individuals - to ensure that they retain and expand their wealth and influence, growing richer and richer as the poor become poorer. In his original, post 9/11 book, John Perkins revealed how he was recruited as an economic hit man in the 1970s, and exposed the corrupt methods American corporations use to spread their influence in the developing world, cheating countries out of trillions of dollars. In this new, extensively updated edition he lays bare the latest, terrifying evolution of the economic hit man, and how the system has become even more entrenched and powerful than ever before. In New Confessions of an Economic Hit Man, John Perkins provides fresh and chilling evidence of how the corporatocracy has grown its influence to every corner of the globe, making us all unwitting slaves to their regime. But he also provides advice on how we can end our unconscious support of the system and its self-serving, lethal economy.

Stunningly good' Michael Burleigh, Evening Standard, Books of the Year 2017 A Financial Times Best Book of 2017 'A shrewd and knowing book.' Robert D. Kaplan, The Wall Street Journal 'A compelling and impressive read.' The Economist 'Skillfully crafted and well-argued.' Jeffrey Wasserstrom, Financial Times 'An excellent modern history. . . . provides the context needed to make sense of the region's present and future.' Joyce Lau, South China Morning Post The dramatic story of the relationship between the world's three largest economies, one that is shaping the future of us all, by one of the foremost experts on east Asia For more than half a century, American power in the Pacific has successfully kept the peace. But it has also cemented the tensions in the toxic rivalry between China and Japan, consumed with endless history wars and entrenched political dynasties. Now, the combination of these forces with Donald Trump's unpredictable impulses and disdain for America's old alliances threatens to upend the region, and accelerate the unravelling of the postwar order. If the United States helped lay the postwar foundations for modern Asia, now the anchor of the global economy, Asia's Reckoning will reveal how that structure is now crumbling. With unrivalled access to archives in the US and Asia, as well as many of the major players in all three countries, Richard McGregor has written a tale which blends the tectonic shifts in diplomacy with the domestic political trends and personalities driving them. It is a story not only of an overstretched America, but also of the rise and fall and rise of the great powers of Asia. The confrontational course on which China and Japan have increasingly set themselves is no simple spat between neighbors. And the fallout would be a political and economic tsunami, affecting manufacturing centers, trade routes, and political capitals on every continent.

Kniha podává přehled o nynějším stavu a budoucím směřování evropských a českých předpisů (zejména IFRS) v oblasti účetnictví a auditu. Je založena na rozsáhlých praktických zkušenostech autora v mezinárodních orgánech působících v oblasti účetnictví, výkaznictví a auditu. Kniha představuje hlavní účetní systémy ve světě (IFRS a US GAAP). Vysvětlován je boj o podobu účetních systémů, financování jejich tvorby, jejich vynucování, jejich sbližování a rozchod a politický vliv. Části o IFRS a US GAAP se zaměřují na jejich historii, strukturu řízení tvorby standardů a složení. Je patrný globální trend změkčování účetních předpisů. Následující část o účetnictví v EU se věnuje dvěma paralelním účetním rámcům (směrnice a nařízení) v EU a v České republice včetně evropské varianty IFRS. Část o povinném auditu se zaměřuje na mezinárodní standardy spojené s auditem a na relevantní předpisy v EU a v České republice.

Ekonomická veda, rovnako ako ostatné vedné disciplíny, má svoju históriu vývoja, ktorá siaha do dávnej minulosti. Význam jej skúmania neustále rastie, pretože v súčasnosti stojíme pred dôležitými otázkami ľudskej civilizácie. Aby sme mohli napredovať správnym smerom, je dôležité vychádzať z vedomostí ekonomických velikánov minulosti, no na druhej strane sa musíme zamerať aj na ekonomické smery, ktoré prinášajú riešenia aj v súčasnosti s výhľadom do budúcnosti. Publikácia ,,Dejiny ekonomických teórií“ sa podrobne venuje vývojovým etapám ekonomickej vedy, rôznym školám a smerom ekonomickej teórie a prináša pohľady známych ekonomických predstaviteľov na princípy fungovania trhovej ekonomiky. Hlavná pozornosť sa venuje výkladu najmä tých koncepcií, ktoré ovplyvňujú modernú ekonomickú teóriu a podieľajú sa na formovaní hospodárskej politiky. Publikácia je určená pre všetkých, ktorí sa chcú zorientovať vo vývoji ekonomickej vedy, v rôznych názoroch na jednotlivé ekonomické problémy a chcú zvládnuť teóriu modernej trhovej ekonomiky, ako aj možnosti jej realizácie v konkrétnej hospodárskej praxi.

We're all in Sales nowParents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

People will ask you throughout your life, "Where do you work?" and "What do you do?" They never ask you, "What are you building?" When conversations change to "What are you building?" the world will change. Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder's venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society. Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup's Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build - and how. By following the practical steps in Born to Build, readers will have the tools to build a sustainable and profitable venture of any size from scratch.

A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results. We've all had experience with two dramatically different types of leaders. The first type drains intelligence, energy, and capability from the people around them and always needs to be the smartest person in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, light bulbs go off over people's heads; ideas flow and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman explores these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations-getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman has identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use-even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. This revered classic has been updated with new examples of Multipliers, as well as two new chapters one on accidental Diminishers, and one on how to deal with Diminishers. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.

Mezinárodní marketing v klasickém pojetí připomíná středoškolskou matematiku a pracuje s jednoduchými, přehledně strukturovanými modely a pojmy. Jejich součástí je zejména rozhodování o tom, na který zahraniční trh vstoupit a jakým způsobem, rozhodování o marketingovém programu či organizaci mezinárodního marketingu. Analyzovány musí být ale i další procesy či faktory, ať už jde o legislativu země, kam chceme vyvážet, vliv lobbingu, dominanci tuzemských výrobců či sociálně kulturní odlišnosti, problémy při výzkumu trhu a mnohé další. Reálná skutečnost je ale v současnosti ještě mnohem složitější. Probíhající proces globalizace s mnoha destabilizačními komponentami a megaintegrace limitují možnosti aplikace klasických modelů v mezinárodním marketingu. Kniha přibližuje mezinárodní marketing komplexně, v širších souvislostech, a poukazuje na nové trendy v této oblasti. Pozornost je věnována například otázce strategie v mezinárodním marketingu, jsou vysvětlena specifika marketingové komunikace při pronikání na zahraniční trhy, úloha tzv. celebrit v mezinárodním marketingu či význam internetu. Samostatné kapitoly jsou věnovány mimo jiné také mezinárodnímu marketingu v kultuře a ve sportu a není opominuta ani problematika mezinárodního politického marketingu. Kolektiv autorů Černá, Baťa, Hlaváč, Janák, Kašík, Kostrecová, Říha, Říhová, Seifert, Višněvský, Voráček

'Potent, disturbing and revelatory' Evening Standard We all define ourselves by our profession. But what if our job was demeaning, poorly paid, and tedious? Cracking open Britain's divisions journalist James Bloodworth spends six months living and working across Britain, taking on the country's most gruelling jobs. He lives on the meagre proceeds and discovers the anxieties and hopes of those he encounters, including working-class British, young students striving to make ends meet, and Eastern European immigrants. From the Staffordshire Amazon warehouse to the taxi-cabs of Uber, Bloodworth narrates how traditional working-class communities have been decimated by the move to soulless service jobs with no security, advancement or satisfaction. This is a gripping examination of Brexit Britain, a divided nation which needs to understand the true reality of how other people live and work before it can heal. show less

Autoři se snaží naznačit klady i úskalí digitální transformace, jichž jsme svědky v ekonomice i celé společnosti. Věnují se jednak novým projevům digitalizace, jako jsou sdílená ekonomika či sociální sítě, jednak jejímu uplatnění v tradičních segmentech ekonomiky,

*Financial Times Business Book of the Month* The full-time job is disappearing. Today more workers than ever are going freelance - driving for Uber or cycling for Deliveroo, developing software or consulting for investment banks. Welcome to the gig economy. In Gigged, Sarah Kessler meets the people forging this new world of unorthodox employment: from the computer programmer who chooses exactly which hours he works each week, via the Uber driver who is trying to convince his peers to unionise, to the charity worker who thinks freelance gigs might just transform the fortunes of a declining rural town. Their stories raise crucial questions about the future of work. What happens when job security, holidays and benefits become a thing of the past? How can freelancers find meaningful, well-paid employment? And could the gig economy really change the world of work for ever? Praise for Gigged `Essential reading for anyone who is interested in understanding the future of our economy and society.' Ha-Joon Chang, author of 23 Things They Don't Tell You About Capitalism `Sarah Kessler's wonderful book offers unprecedented illumination of the promise, and the peril, of the gig economy.' Martin Ford, author of The Rise of the Robots `If you want to know how work is changing and how you too must change to keep up, you must read this book.' Dan Lyons, author of Disrupted `Kessler's timely book explores the personal, corporate and societal stories behind a massive tech-driven shift away from permanent office-based employment.' Books of the Month, Financial Times `Deep reporting and graceful storytelling . . . Kessler's analysis is both astute and nuanced.' Daniel H. Pink, author of Drive

Great ideas take something familiar and make it feel new. We've all heard the stories about creative geniuses -- the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the real story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur -- reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.

Připravili jsme pro vás praktickou příručku pro stanovení vlastních, ekonomicky zdůvodněných norem mank. Je vhodná pro jakékoliv firmy a organizace, které mají povinnost určit své vlastní normy mank. Dále je využitelná i pro správce daně, kteří tyto normy kontrolují. Obsahuje veškeré vyhlášky, které kdy určovaly výše norem mank ve všech možných oblastech. Ty mohou být velice cenným vodítkem při určení vlastních norem, protože aktuálně žádné platné předpisy neexistují. V publikaci uvádíme několik metod pro nejsprávnější stanovení norem. U příkladů těchto metod jsou uvedeny i předvyplněné tabulky pro dosazení vlastních hodnot. Publikace uvádí několik vzorových vnitropodnikových směrnic, které vyžaduje pro daňovou uznatelnost zákon o daních z příjmů. Na příkladech soudních rozhodnutí jsou uvedeny problémy v této oblasti.

When a pseudonymous programmer introduced "a new electronic cash system that's fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications. While Bitcoin is an invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Author Saifedean Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse. With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin's real competitive edge might just be as a store of value and network for the final settlement of large payments a digital form of gold with a built-in settlement infrastructure. Ammous' firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders. The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knockoffs, and the many supposed applications of Bitcoin's 'block chain technology'? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet's decentralized, apolitical, free-market alternative to national central banks.

Nové aktualizované vydání úspěšné učebnice již tradičně využívá standardní grafické modely, ale nepoužívá matematickou formu výkladu. Obecný výklad je doplněn řadou příkladů, aplikacemi a případovými studiemi, které ukazují, jak jsou závěry ekonomické teorie potvrzovány reálným vývojem. Ekonomie tak přestává být abstraktní vědou a popisuje skutečný svět, v němž žijeme a který chceme pochopit. Většina případových studií je z českého prostředí, což činí z knihy českou učebnici v pravém slova smyslu. Ve srovnání s jinými učebnicemi obsahuje tato kniha extenzivnější a hlubší výklad mezinárodního obchodu, který je začleněn do obecného rámce teorie směny. Věnuje rovněž více prostoru tématům, která mají bezprostřední vztah k podnikání a k hospodářské politice. Výklad neustrnul jen na ekonomických modelech, ale nabízí odpovědi na aktuální otázky. Text je rozdělen do šesti základních částí: Metoda a předmět ekonomie, Ekonomické rozhodování spotřebitele, Ekonomické rozhodování výrobce, Směna, tržní rovnováha a tržní struktury, Trhy práce a kapitálu a Efektivnost, vlastnická práva a veřejná volba. Učebnice je určena především studentům vysokých škol ekonomického zaměření, řadu zajímavých informací zde však naleznou také manažeři podniků, a to na všech úrovních řízení.

Za 25 let v byznysu jsem zjistila to, co miliony lidí přede mnou. Život je jízda nahoru a dolů. A v podnikání to platí dvojnásob. Nikdy nejste dole tři sta let, ale budete dole dlouho, pokud nezvednete zadek z gauče. V téhle knížce najdete zážitky z mého byznysového života, praktické návody, jak rozjet podnikání, i moje osobní zkušenosti. Vykročte z komfort zóny – to je to, co se počítá. Dělám to často, ne vždycky se dostaví úspěch, ale žiju. Žijte taky a rozjeďte to.

It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited. Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.