Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 86 z 179
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![Ekonómia, Ekonomika]()
Ekonómia, Ekonomika
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![Manažment]()
Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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![Personalistika]()
Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
Obchod s Čínou
Máte zajímavý produkt? Už jste se etablovali na českém, slovenském a snad také evropském trhu? Možná pro Vás může být Čína zajímavou exportní příležitostí, a to především kapitoly, které se exportu do Číny a marketingu v Číně detailně věnují. Máte firmu, která distribuuje produkty, o kterých víte, že jsou z Číny, ale nakupujete je od českého nebo německého distributora? I pro Vás je nová kniha vhodná: dozvíte se, jak z Číny jednoduše nakupit zboží, od drobných zakázek až po velké investiční celky. Pokud už doma úspěšný podnik máte a vaše výrobky nejsou vhodným artiklem mezinárodního obchodu, možná vás napadlo v Číně investovat. I téma založení firmy v Číně tato nová publikace, jejíž autor je bývalý obchodní diplomat působící v Číně, zahrnuje.
Na sklade 1Ks
9,99 €
Prodej svoje know-how
Prodej svoje know-how je úderným návodem na to, jak vzít to, co vás nejvíc baví, podlit se o to s ostatními a nechat si za to zaplatit. Je jedno, jestli podnikáte, studujete nebo hrajete na hudební nástroj. Po přečtení tohoto rudého zázraku vám bude jasné, že svět už nikdy nebude stejný jako dřív.
100% kladná odezva čtenářů je zárukou, že tahle knížka rozhodně stojí za to. Změňte svůj svět. Teď hned.
Na sklade 1Ks
9,35 €
Interní komunikace je nutnost
Kniha proto svižnou a čtivou formou shrnuje, co musí ve firmě fungovat, aby fungovala také interní komunikace, jaká je praxe ve firmě, jaké jsou cílové skupiny a komunikační kanály a jak je využívat. Přináší manažerům fígle, s jejichž pomocí mohou firemní komunikaci zlepšit, zabývá se i krizovou interní komunikací a rozebírá velké množství malérů a průšvihů, které mohou v interní komunikaci nastat.
Čtenář se dozví, co v interní komunikaci nedělat a čemu se vyhnout, a za každou kapitolou najde tipy k zamyšlení, díky kterým si může uvědomit, co by se právě v jeho firmě dalo zlepšit.
Kniha se bude hodit všem specialistům a manažerům interní komunikace, pracovníkům lidských zdrojů, manažerům a vůbec všem, kdo v rámci své práce musí organizovaně komunikovat s kolegy. Ocení ji také studenti managementu, marketingu, personalistiky a sociálních věd.
The Innovation Maze
This book is a practical guide on how to navigate the innovation maze. It shows the reader four clear routes from different natural innovative starting points and guides you through overcomingobstacles to successfully deliver new business cases for products, services, and business models."
Do Less, Get More
"Really interesting ...a very, very good book". (Steve Wright, BBC Radio 2). In Do Less, Get More, entrepreneur and bestselling author Shaa Wasmund reveals that the key to fulfilment isn't doing more, it's doing what matters. Is your life how you imagined it would be, or is the reality more stressful than you planned? Do you put yourself under too much pressure to succeed? Are you struggling to find time for the things, and people, you love? It doesn't have to be this way. Anything is possible when you stop trying to do everything at the same time. This life changing book gives you the tools to ditch your to-do list and follow your dreams. It will be your essential guide to doing what you love - and letting go of the rest.
Analýzy na akciových trhoch
Autori publikácie detailnejšie preskúmavajú vplyv jednotlivých faktorov na akciové trhy a nové tendencie, ktoré v posledných dvoch desaťročiach priniesli významné zmeny. Ich snahou bolo dokázať, že akciový trh dnes ovplyvňuje komplex fundamentálnych, technických faktorov, ale aj správanie investorov na trhu.Autori veľmi zaujímavým spôsobom opisujú, aký vplyv na akciové trhy majú napríklad voľba amerického prezidenta, japonského parlamentu či záujem krajne pravicovej strany vo Francúzsku o post prezidenta, alebo akú úlohu zohralo v Nemecku tzv. šrotovné v čase finančnej krízy v rokoch 2008 – 2009. Pozornosť sústredili aj na to, ako trh reaguje na zverejňovanie korupčných afér v danej krajine, prípadne čo s trhom dokážu urobiť prírodné katastrofy. Takisto sa venujú jednotlivým stratégiám investovania na trhu, ako aj typológii osobností investorov a ich správania či kalendárnym anomáliám.Publikácie je určená všetkým, ktorí sa zaoberajú problematikou akciových trhov a chcú sa o nich dozvedieť čo najviac.
Breaking News
We are living through the greatest communication revolution since Gutenberg. In Breaking News Alan Rusbridger offers an open, personal and agenda-setting account of how we arrived at the news world of today.
The President of the United States regularly lies to the public and accuses anyone who criticisms him of being fake. Politicians openly rubbish the views of 'so called experts', dissemble and mislead.
So how do we hold those in power accountable? Fox News, Breitbart Media and the Murdoch papers peddle views not news, pushing politically-motivated agendas. So, where can we look for reliable, verifiable sources of news and information? What does it mean for democracy? And what will the future hold?
Reflecting on his twenty years as editor of the Guardianand his experience of breaking some of the most significant news stories of our time, including the Edward Snowden revelations, phone-hacking, wikileaks and the Keep in the Groundcampaign, Rusbridger answers these questions and offers a stirring defence of why quality journalism matters now more than ever.
The Snowball System
This is a book for anyone who has to market their expertise, and there are more of us out there than you might think--lawyers, consultants, marketers, and accountants, but also photographers, Brazilian jiu-jitsu instructors, graphic designers, chiropractors, and book editors. If you're good at doing something, and if you need to connect with paying clients in order to keep doing it, this book will teach you how to sell yourself without selling your soul.
In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small consulting practice or a multinational company, Bunnell's system is effective and practical, and easily adapted into your day-to- day work. Elements include:
Protemoi Tool: From the Greek word meaning "first among equals," this tool helps you highlight and prioritize relationships that matter most to your business.Opportunity List: Use this list to methodically move potential projects forward, incrementally, based on a clear understanding of the phases of the buying process. Give To Gets: This is a systematic approach to using giving as an effective business development tool that actually advances the buying process. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.
Think like a Designer, Don't Act Like One
75 LESSONS FROM THE WORLD OF DESIGN
This anthology of design concepts reveals what you can learn from Mad Men's Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you're Prince or the Pope, that is, but this book is for everyone who isn't.
Purposeful
Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate and even joyful. We all need to decide: Are we managers or movement starters?
Jennifer Dulski, the head of Groups & Community at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change - whether you're at a startup or a political campaign, a Fortune 500 company or a local community group, as an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start.
Dulski explains how to create a clear vision, inspire supporters, persuade decision-makers, navigate criticism and more. She pairs her own experience as a startup founder, tech executive and social change leader with powerful stories of movement leaders from both business and activism.
Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement, and make your mark on the world.
The Ethical Capitalist
Capitalism has lost its way. Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain's foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism.
Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive. When should - and shouldn't - the state intervene in the workings of commercial enterprises? What does business as a whole owe back to the wider community? Is the relationship between leaders of big corporations and politicians too cosy, and, if so, what is to be done about it?
At heart, The Ethical Capitalist is a plea for a new sense of moral purpose in business. If that takes hold, Julian Richer believes, we might just save capitalism from itself.
The Creative Curve
Great ideas take something familiar and make it feel new.
We've all heard the stories about creative geniuses -- the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the real story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur -- reveals the four laws of creativity that are proven to work.
New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.
Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.
Principles Life and Work
Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.
Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.
Micromastery
We read that we must be passionate about only one thing, that 10,000 hours of hard practice is needed to achieve mastery. But in fact most successful people, including Nobel prize winners, nurture multiple areas of knowledge and activity that feed their central subject.
Whether it's making a perfect souffle, dancing a tango or lighting a fire, when we take the time to cultivate small and quantifiable areas of expertise, we change everything. We become faster and more fearless learners, spot more creative opportunities, improve our brain health and boost our happiness. We see knowledge itself completely differently. The skills acquired in painting a door flawlessly or growing delicious chillies will unexpectedly transform your life.
So start small. Start specific. But start - and you'll be on the path to mastery.
Pitching Ideas
We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it very hard. For one reason or another pitching ideas is one of the most undervalued practices in our field of expertise. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. This book takes you inside of the heads of the people you have to convince. It helps you to find the essence of the idea you want to get across and explains how you can really convince the right people in the end.
Packing List
Camera? Check. Socks? Yup. Sunscreen? Sorted. From beach getaways and city breaks to adventure travel and winter sports, this handy checklist will ensure nothing ever gets left behind again.
Say goodbye to mentally checking off your holiday essentials, hoping you remember your phone charger, playing cards and that little bottle of hand sanitiser. With Lonely Planet's Packing List, everything you'll ever need is right in front of you, waiting to be struck-through or ticked off.
Packing List features:
City, beach, adventure, family and backpacking themes
Essentials, electronics, clothes, hygiene and miscellaneous categories
Colour-coded themes for easy access
80 tear-off double-sided sheets
About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more.
Jednoduché účtovníctvo podnikateľov na rok 2018
Príručka pre účtovanie podnikateľov v sústave jednoduchého účtovníctva aktualizovaná na rok 2018.
Modely hodnocení efektivnosti a alokace zdrojů
Kniha je zaměřena na modely a metody hodnocení efektivnosti a výkonnosti produkčních jednotek ve veřejném i soukromém sektoru. Cílem tohoto hodnocení by měla být hlubší analýza faktorů, které nejvíce ovlivňují efektivní či neefektivní chování sledovaných jednotek. Pozornost je v knize především soustředěna na produkční funkce, vícekriteriální rozhodování a modely analýzy obalu dat; kromě popisu jednotlivých metod a modelů je pozornost věnována programovým systémům pro jejich zpracování a reálným případovým studiím, zaměřeným na aplikaci hodnocení efektivnosti v různých oblastech ekonomického života. Z obsahu: Efektivnost a alokace zdrojů; Teorie her; Modely analýzy obalu dat; Dynamická analýza efektivnosti; Síťové DEA modely atd.
Účetnictví, daně a audit v obchodních korporacích
Rekodifikace občanského a obchodního práva významně zasáhla do pravidel účetnictví obchodních korporací – společností s ručením omezeným i akciových společností. Přitom účetní zachycení řady transakcí má v mnoha případech i daňové dopady. Záměrem této publikace je ukázat na právní, účetní a daňové řešení vybraných účetních operací. Počínaje založením obou obchodních korporací přes jednotlivé oblasti jejich hospodaření (dlouhodobý majetek, zásoby, pohledávky a závazky, operace s vlastním kapitálem) až po uzavření účetních knih, sestavení účetní závěrky a následné rozdělení výsledku hospodaření. Stranou by neměly zůstat ani následné povinnosti po datu účetní závěrky – sestavení výroční zprávy, zprávy o vztazích, ověření těchto dokumentů auditorem a jejich zveřejnění.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
