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Reality Frame


Weaving together the great ideas of science, The Reality Frame takes us on a thrilling journey from empty space all the way to the human mind. Acclaimed science writer Brian Clegg builds up reality piece by piece, from space, to time, to matter, movement, the fundamental forces, life, and the massive transformation that life itself has wrought on the natural world. He reveals that underlying it all is not, as we might believe, a system of immovable absolutes, but the ever-shifting, amorphous world of relativity. From religion to philosophy, humanity has traditionally sought out absolutes to explain the world around us, but as science has developed, relativity has swept away many of these certainties, leaving only a handful of unchangeable essentials - such as absolute zero, nothingness, light - leading to better science and a new understanding of the essence of being human. This is an Ascent of Man for the 21st century, the gripping story of modern science that will fill you with wonder and give you a new insight into our place in the universe.
Vypredané
26,55 € 27,95 €

30-second Brain - The 50 Most Mind-blowing Ideas in Neuroscience, Each Explained in Half a Minute


Are we all at the mercy of our brain chemistry? Do you think that the amygdala and the hippocampus are fantastical sea monsters? What can an MRI scan tell us? Could you explain to dinner-party guests why we don't giggle when we tickle ourselves?30-Second Brain is here to fill your mind with the science of exactly what's happening inside your head. Using no more than two pages, 300 words and an illustration, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep.Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it's the book to get your grey matter thinking about your grey matter
Vypredané
18,99 € 19,99 €

30-second Philosophies - The 50 Most Thought-provoking Philosophies, Each Explained in Half a Minute


I Think Therefore I Am, Existentialism, Dialectical Materialism? The Socratic Method and Deconstruction? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge?30-Second Philsophies takes a revolutionary approach to getting a grip on the 50 most significant schools of philosophy. The book challenges leading thinkers to quit fretting about the meaning of meaning for a while and explain the most complex philosophical ideas - using nothing more than two pages, 300 words, and a metaphorical image. Here, in one unique volume, you have the chance to pick the potted brains of our leading philosophers and understand complex concepts such as Kant's Categorical Imperative without ending up in a darkened room with an ice pack on your head.
Vypredané
20,89 € 21,99 €

30-second Theories - The 50 Most Thought-provoking Theories in Science


When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.
Na sklade 2Ks
20,89 € 21,99 €

Big Data


Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.
Vypredané
10,93 € 11,50 €

Economyths - 11 Ways Economics Gets it Wrong


When Economyths was first published in 2010, David Orrell showed how mainstream economics is based on key myths such as fair competition, rational behaviour, stability and eternal growth - and how these myths lead paradoxically to their opposites: inequality, an irrational economy, financial instability and a collision with nature's limits. Since then, we've had Occupy, political upheaval, flash crashes in financial markets, the warmest few years in recorded history - and a growing chorus demanding fundamental reform. So how has economics responded? In this revised and expanded edition, Orrell shows how the ten myths still dominate economics. He reveals their roots in thought that goes back to the ancient Greeks, making them hard to dislodge. And he uncovers, demolishes and develops an alternative to the greatest economyth of all - the one that will lead to the collapse of orthodox economics.
Vypredané
12,83 € 13,50 €

Messi, Neymar, Ronaldo - 2017 Updated Edition


Lionel Messi, Neymar and Cristiano Ronaldo have risen from humble beginnings in Argentina, Brazil and Portugal to rank among the most exciting talents football has ever seen. Now Luca Caioli, author of biographies of Messi, Ronaldo and Neymar, asks: `Who is the greatest of them all?' Comparing their contrasting styles, stories, records and awards, he gives you everything you need to decide who comes out on top. With exclusive insights from their friends, families, teammates and managers, Caioli presents a unique insight into what makes a modern player not just successful, but truly great.
Vypredané
9,50 € 10,00 €

Neymar - 2017 Updated Edition


From a young age, Neymar was identified as a future great of world soccer. Since his move to Barcelona in 2013 he has progressed at an unstoppable rate, not simply coping but thriving under the pressure of expectation. After three seasons in Spanish football, Neymar has become an essential part of one of the greatest teams in Barcelona's history. Standing out in a team that boasts Messi and Suarez, it is surely only a matter of time before he is considered the world's greatest. Fully updated and drawing on exclusive interviews with those who have known and worked with him, Neymar paints a compelling picture of the life and career of a global superstar.
Vypredané
10,44 € 10,99 €

Messi - 2018 Updated Edition


Having risen to the top of the game more than a decade ago, Lionel Messi has matured into the perfect team player, as likely to provide a superlative assist as a masterful match-winner. As the star of an exceptional Barcelona team, he has won more silverware than most football clubs. Messi is Luca Caioli's classic portrait of a footballing icon, now fully updated to include all the action from 2016/17. Featuring exclusive testimony from those who know him best, including coaches, teammates and even Messi himself, it offers an unrivalled behind-the-scenes look at the career of a sporting giant.
Vypredané
10,44 € 10,99 €

Rock Bottom


One of the best music books ever written, because Michael Odell knows music isn't about the musicians - it's about what it does to the listener, even if what it does ends up being wholly disastrous. It's sad, funny, fascinating and wise.' Michael Hann, former Guardian music editor `Hilarious and disarmingly honest; a journey into the neurosis of rock fame, but through doors you don't expect.' Rachel Joyce, author of The Unlikely Pilgrimage of Harold Fry A tale of loving, living and surviving rock music Michael Odell is a rock music writer who takes his responsibility as cultural gatekeeper seriously; he asks rock stars the forbidden questions to discover whether they're worthy of readers' admiration. But after interviewing Mick Jagger and Keith Richards - two of the `Big Six' icons - Michael is depressed. He has a public meltdown while chaperoning Oasis at an awards ceremony; he's lost joy in his bathroom full of rock'n'roll memorabilia; and his young son is in trouble at school for emulating rock star behaviour. Reluctantly Michael consults Mrs Henckel, a no-nonsense therapist with zero experience of pop culture. As Michael addresses his feelings about the past, in particular his failed teenage band, Mental Elf, he's forced to confront the question: is it finally time to grow up and forget rock'n'roll?
Vypredané
18,53 € 19,50 €

We Have a Deal


SHORTLISTED FOR 'BEST COMMUTER READ', CMI MANAGEMENT BOOK OF THE YEAR 2017 How do you ask for a promotion, deliver tough news to clients, or secure investment for your new business? The answer is negotiation. It is the most important skill you can develop to get what you want in business and life. No matter how much experience you've got, We Have a Deal can help you to improve your negotiation skill - developing an awareness of your habits and abilities, recognising what's really going on in a deal, and building a flexible approach that is confident and appropriate to each situation. Negotiation expert Natalie Reynolds moves beyond the old-fashioned rules of deal making to explore why people react the way they do in certain situations and how can we use that knowledge to get a good deal. Her five-step DEALS method has helped individuals and organisations to excel at all kinds of negotiation, from clinching a pay rise to resolving disputes, from developing partnerships to shaking hands on multi-million dollar deals. We Have a Deal will help you to overcome obstacles, work with different personalities and in varied cultures, and develop an intelligent and flexible approach will empower you to get the best deal, every time.
Vypredané
11,35 € 11,95 €

Dear Fahrenheit 451


Have you ever wished you could tell your favourite books just what they mean to you? Or wanted to give a piece of your mind to the `must-read' book that you wish you hadn't? Librarian Annie Spence has done just that, writing letters to the books under her care, from love letters to Matilda and The Goldfinch, to snarky break-up notes to Fifty Shades of Grey and The Hobbit. Annie's letters will make you laugh, remind you why you love your favourite books, and give you lots of new entries for your reading list. She's also on-hand to help out with your bookish dilemmas: recommendations for lazy readers; excuses to tell your friends when you'd rather stay home reading; and how to turn your lover into a reader. Hilarious, compassionate and smart, Dear Fahrenheit 451 is the consummate book-lover's book.
Vypredané
12,30 € 12,95 €

Hacking the Code of Life


'A focused snapshot of a brave new world.' - Nature In 2018 the world woke up to gene editing with a storm of controversy over twin girls born in China with genetic changes deliberately introduced by scientists - changes they will pass on to their own offspring. Genetic modification (GM) has been with us for 45 years now, but the new system known as CRISPR or gene editing can manipulate the genes of almost any organism with a degree of precision, ease and speed that we could only dream of ten years ago. But is it ethical to change the genetic material of organisms in a way that might be passed on to future generations? If a person is suffering from a lethal genetic disease, is it unethical to deny them this option? Who controls the application of this technology, when it makes `biohacking' - perhaps of one's own genome - a real possibility? Nessa Carey's book is a thrilling and timely snapshot of a cutting-edge technology that will radically alter our futures and the way we prevent disease.
Vypredané
15,15 € 15,95 €

How to be a Productivity Ninja


World-leading productivity expert Graham Allcott's business bible is given a complete update for 2019. Do you waste too much time on your phone? Scroll through Twitter or Instagram when you should be getting down to your real tasks? Is your attention easily distracted? We've got the solution: The Way of the Productivity Ninja. In the age of information overload, traditional time management techniques simply don't cut it anymore. Using techniques including Ruthlessness, Mindfulness, Zen-like Calm and Stealth & Camouflage, this fully revised new edition of How to be a Productivity Ninja offers a fun and accessible guide to working smarter, getting more done and learning to love what you do again.
Vypredané
13,78 € 14,50 €

Apollo 11


In celebration of the 50th anniversary of the Apollo 11 moon landing, David Whitehouse brings you the inside story of the astronauts, NASA engineers and political rivals that brought an end to the Space Race. Fifty years ago in July 1969, Apollo 11 became the first manned mission to land on the moon, and Neil Armstrong the first man to step onto its surface. US President Nixon called it the greatest week since creation. In the most authoritative book ever written about Apollo, David Whitehouse reveals the true drama behind the mission, telling the story in the words of those who took part - based around exclusive interviews with the key players. This enthralling book takes us from the early rocket pioneers to the shock America received from the Soviets' launch of the first satellite, Sputnik; from the race to put the first person into space, through President Kennedy's enthusiasm and later doubts, to the astronauts' intense competition to leave the first footprint. In celebration of the 50th Anniversary of the moon landing, here is the story as told by the crew of Apollo 11 and the many other astronauts who paved the way or followed themselves after the first man to walk on the moon, Neil Armstrong, alongside Buzz Aldrin and Michael Collins. Astronauts, engineers, politicians, NASA officials, Soviet rivals - all tell their own story of a great moment of human achievement.
Vypredané
15,15 € 15,95 €

Quantum Economics


A decade after the financial crisis, there is a growing consensus that economics has failed and needs to go back to the drawing board. David Orrell argues that it has been trying to solve the wrong problem all along. Economics sees itself as the science of scarcity. Instead, it should be the science of money (which plays a surprisingly small role in mainstream theory). And money is a substance that turns out to have a quantum nature of its own. Just as physicists learn about matter by studying the exchange of particles at the subatomic level, so economics should begin by analysing the nature of money-based transactions. Quantum Economics therefore starts with the meaning of the phrase ‘how much’ - or, to use the Latin word, quantum. From quantum physics to the dualistic properties of money, via the emerging areas of quantum finance and quantum cognition, this profoundly important book reveals that quantum economics is to neoclassical economics what quantum physics is to classical physics - a genuine turning point in our understanding.
Vypredané
12,30 € 12,95 €