Icon Books strana 2 z 5

'An absorbing, pacy read' New Statesman 'Well-researched and engaging' Financial Times 'Fact-packed but bouncy' The New York Times The untold history of women's exercise culture, from jogging and Jazzercise to Jane Fonda. Author of The Cut's viral article shared thousands of times unearthing the little-known origins of barre workouts, Danielle Friedman explores the history of women's exercise, and how physical strength has been converted into other forms of power. Only in the 60s, thanks to a few forward-thinking fitness pioneers, did women begin to move en masse. In doing so, they were pursuing not only physical strength, but personal autonomy. Exploring barre, jogging, aerobics, weight training and yoga, Danielle Friedman tells the story of how, with the rise of late-20th century feminism, women discovered the joy of physical competence - and how, going forward, we can work to transform fitness from a privilege into a right.

John Gribbin, author of Six Impossible Things, shortlisted for the Royal Society Insight Investment Science Book Prize, presents a tour of seven fundamental scientific truths that underpin our very existence. These 'pillars of science' also defy common sense. For example, solid things are mostly empty space, so how do they hold together? There appears to be no special 'life force', so how do we distinguish living things from inanimate objects? And why does ice float on water, when most solids don't? You might think that question hardly needs asking, and yet if ice didn't float, life on Earth would never have happened. The answers to all of these questions were sensational in their day, and some still are. Throughout history, science has been able to think the unthinkable - and Gribbin brilliantly shows the surprising secrets on which our understanding of life is based.

Nearing half a century since the last Apollo mission, mankind has yet to return to the Moon, but that is about to change. With NASA's Artemis program scheduled for this decade, astronomer David Whitehouse takes a timely look at what the next 50 years of space exploration have in store. The thirteenth man and the first woman to walk on the Moon will be the first to explore the lunar south pole - the prime site for a future Moon base thanks to its near-perpetual sunlight and the presence of nearby ice. The first crewed mission to Mars will briefly orbit the red planet in 2039, preparing the way for a future landing mission. Surviving the round trip will be the greatest challenge any astronaut has yet faced. In the 2050s, a lander will descend to the frozen surface of Jupiter's moon Europa and attempt to drill down to its subsurface ocean in search of life. Based on real-world information, up-to-date scientific findings and a healthy dose of realism, Space 2069 is a mind-expanding tour of humanity's future in space over the next 50 years.

A powerful reflection on life in isolation, in pursuit of the dream of Mars. In 2013 Kate Greene moved to Mars. On NASA's first HI-SEAS simulated Mars mission in Hawaii, she lived for four months in an isolated geodesic dome with her crewmates, gaining incredible insight into human behaviour in tight quarters, as well as the nature of boredom, dreams and isolation that arise amidst the promise of scientific progress and glory. Greene draws on her experience to contemplate what makes an astronaut, the challenges of freeze-dried eggs and time-lagged correspondence, the cost of shooting for a Planet B. The result is a story of space and life, of the slippage between dreams and reality, of bodies in space, and of humanity's incredible impulse to explore. From trying out life on Mars, Greene examines what it is to live on Earth. 'In her thoughtful, well-written account of the mission, Greene reflects on what this and other space missions can teach us about ourselves and life on Earth.' Physics Today

In 2018 the world woke up to gene editing with a storm of controversy over twin girls born in China with genetic changes deliberately introduced by scientists - changes they will pass on to their own offspring. Genetic modification (GM) has been with us for 45 years now, but the new system known as CRISPR or gene editing can manipulate the genes of almost any organism with a degree of precision, ease and speed that we could only dream of ten years ago. But is it ethical to change the genetic material of organisms in a way that might be passed on to future generations? If a person is suffering from a lethal genetic disease, is it unethical to deny them this option? Who controls the application of this technology, when it makes 'biohacking' - perhaps of one's own genome - a real possibility? Nessa Carey's book is a thrilling and timely snapshot of a cutting-edge technology that will radically alter our futures and the way we prevent disease.

When Pete Etchells was 14, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify 'game addiction' as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games - from Turing's chess machine to mass multiplayer online games like World of Warcraft- via scientific study, to investigate the highs and lows of playing and get to the bottom of our relationship with games - why we do it, and what they really mean to us. At the same time, Lost in a Good Game is a very unusual memoir of a writer coming to terms with his grief via virtual worlds, as he tries to work out what area of popular culture we should classify games (a relatively new technology) under.

Join the creators of Queer: A Graphic History ('Could totally change the way you think about sex and gender' VICE) on an illustrated journey of gender exploration. Is masculinity 'toxic'? Why are public toilets such a political issue? How has feminism changed the available gender roles - and for whom? Why might we all benefit from challenging binary thinking about sex/gender? In this unique illustrated guide, Meg-John Barker and Jules Scheele travel through our shifting understandings of gender across time and space - from ideas about masculinity and femininity, to non-binary and trans genders, to intersecting experiences of gender, race, sexuality, class, disability and more. Tackling current debates and tensions, which can divide communities and even cost lives, Barker and Scheele look to the past and the future to explore how we might all approach gender in more caring and celebratory ways.

'One of the funniest books of the year' - Paul Ross, talkRADIO WARNING: CONTAINS AN UNLIKELY IMMIGRANT, AN UNSUNG COUNTRY, A BUMPY ROMANCE, SEVERAL SHATTERED PRECONCEPTIONS, TRACES OF INSIGHT, A DOZEN NUNS AND A REFERENDUM. Not many Brits move to Poland to work in a fish and chip shop. Fewer still come back wanting to be a Member of the European Parliament. In 2016 Ben Aitken moved to Poland while he still could. It wasn't love that took him but curiosity: he wanted to know what the Poles in the UK had left behind. He flew to a place he'd never heard of and then accepted a job in a chip shop on the minimum wage. When he wasn't peeling potatoes he was on the road scratching the country's surface: he milked cows with a Eurosceptic farmer; missed the bus to Auschwitz; spent Christmas with complete strangers and went to Gdansk to learn how communism got the chop. By the year's end he had a better sense of what the Poles had turned their backs on - southern mountains, northern beaches, dumplings! - and an uncanny ability to bone cod. This is a candid, funny and offbeat tale of a year as an unlikely immigrant.

SHORTLISTED FOR 'BEST COMMUTER READ', CMI MANAGEMENT BOOK OF THE YEAR 2017 How do you ask for a promotion, deliver tough news to clients, or secure investment for your new business? The answer is negotiation. It is the most important skill you can develop to get what you want in business and life. No matter how much experience you've got, We Have a Deal can help you to improve your negotiation skill - developing an awareness of your habits and abilities, recognising what's really going on in a deal, and building a flexible approach that is confident and appropriate to each situation. Negotiation expert Natalie Reynolds moves beyond the old-fashioned rules of deal making to explore why people react the way they do in certain situations and how can we use that knowledge to get a good deal. Her five-step DEALS method has helped individuals and organisations to excel at all kinds of negotiation, from clinching a pay rise to resolving disputes, from developing partnerships to shaking hands on multi-million dollar deals. We Have a Deal will help you to overcome obstacles, work with different personalities and in varied cultures, and develop an intelligent and flexible approach will empower you to get the best deal, every time.

'A history that makes perfect sense when the sky is falling down.' - The Sunday Times The Sixties, for many, was a time of new ideas, freedom, and renewed hope - from the civil rights movement to Woodstock. But towards the end of 1969 and the start of the 1970s, everything seemed to implode. The Manson murders, the tragic events of the Rolling Stones concert at Altamont and the appearance of the Zodiac Killer all called a halt to the progress of a glorious decade. At the end of the Sixties, the hippie dream died - or so the story goes. In The Bad Trip, James Riley descends into the underworld of the Sixties to reveal the dark side of the counterculture. He explores the seam of apocalyptic thinking that had lain hidden beneath the decade's psychedelic utopianism all along. Moving between Britain and America, this is a magical mystery tour that shows just how different our concept of `the Sixties' is from the reality of the period. A brilliant and trenchant cultural history published 50 years after the action - drawing on interviews with key figures from the music, art, and film scenes of the late 1960s and early 1970s in the US and UK.

A decade after the financial crisis, there is a growing consensus that economics has failed and needs to go back to the drawing board. David Orrell argues that it has been trying to solve the wrong problem all along. Economics sees itself as the science of scarcity. Instead, it should be the science of money (which plays a surprisingly small role in mainstream theory). And money is a substance that turns out to have a quantum nature of its own. Just as physicists learn about matter by studying the exchange of particles at the subatomic level, so economics should begin by analysing the nature of money-based transactions. Quantum Economics therefore starts with the meaning of the phrase ‘how much’ - or, to use the Latin word, quantum. From quantum physics to the dualistic properties of money, via the emerging areas of quantum finance and quantum cognition, this profoundly important book reveals that quantum economics is to neoclassical economics what quantum physics is to classical physics - a genuine turning point in our understanding.

In celebration of the 50th anniversary of the Apollo 11 moon landing, David Whitehouse brings you the inside story of the astronauts, NASA engineers and political rivals that brought an end to the Space Race. Fifty years ago in July 1969, Apollo 11 became the first manned mission to land on the moon, and Neil Armstrong the first man to step onto its surface. US President Nixon called it the greatest week since creation. In the most authoritative book ever written about Apollo, David Whitehouse reveals the true drama behind the mission, telling the story in the words of those who took part - based around exclusive interviews with the key players. This enthralling book takes us from the early rocket pioneers to the shock America received from the Soviets' launch of the first satellite, Sputnik; from the race to put the first person into space, through President Kennedy's enthusiasm and later doubts, to the astronauts' intense competition to leave the first footprint. In celebration of the 50th Anniversary of the moon landing, here is the story as told by the crew of Apollo 11 and the many other astronauts who paved the way or followed themselves after the first man to walk on the moon, Neil Armstrong, alongside Buzz Aldrin and Michael Collins. Astronauts, engineers, politicians, NASA officials, Soviet rivals - all tell their own story of a great moment of human achievement.

World-leading productivity expert Graham Allcott's business bible is given a complete update for 2019. Do you waste too much time on your phone? Scroll through Twitter or Instagram when you should be getting down to your real tasks? Is your attention easily distracted? We've got the solution: The Way of the Productivity Ninja. In the age of information overload, traditional time management techniques simply don't cut it anymore. Using techniques including Ruthlessness, Mindfulness, Zen-like Calm and Stealth & Camouflage, this fully revised new edition of How to be a Productivity Ninja offers a fun and accessible guide to working smarter, getting more done and learning to love what you do again.

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.

When Economyths was first published in 2010, David Orrell showed how mainstream economics is based on key myths such as fair competition, rational behaviour, stability and eternal growth - and how these myths lead paradoxically to their opposites: inequality, an irrational economy, financial instability and a collision with nature's limits. Since then, we've had Occupy, political upheaval, flash crashes in financial markets, the warmest few years in recorded history - and a growing chorus demanding fundamental reform. So how has economics responded? In this revised and expanded edition, Orrell shows how the ten myths still dominate economics. He reveals their roots in thought that goes back to the ancient Greeks, making them hard to dislodge. And he uncovers, demolishes and develops an alternative to the greatest economyth of all - the one that will lead to the collapse of orthodox economics.

One of the best music books ever written, because Michael Odell knows music isn't about the musicians - it's about what it does to the listener, even if what it does ends up being wholly disastrous. It's sad, funny, fascinating and wise.' Michael Hann, former Guardian music editor `Hilarious and disarmingly honest; a journey into the neurosis of rock fame, but through doors you don't expect.' Rachel Joyce, author of The Unlikely Pilgrimage of Harold Fry A tale of loving, living and surviving rock music Michael Odell is a rock music writer who takes his responsibility as cultural gatekeeper seriously; he asks rock stars the forbidden questions to discover whether they're worthy of readers' admiration. But after interviewing Mick Jagger and Keith Richards - two of the `Big Six' icons - Michael is depressed. He has a public meltdown while chaperoning Oasis at an awards ceremony; he's lost joy in his bathroom full of rock'n'roll memorabilia; and his young son is in trouble at school for emulating rock star behaviour. Reluctantly Michael consults Mrs Henckel, a no-nonsense therapist with zero experience of pop culture. As Michael addresses his feelings about the past, in particular his failed teenage band, Mental Elf, he's forced to confront the question: is it finally time to grow up and forget rock'n'roll?