Profile Books strana 11 z 22

The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene's The 48 Laws of Power (almost five million copies sold), the 'modern Machiavelli' teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cent's business and artistic dealings, the authors present the 'Laws of 50', revealing how to become a master strategist and supreme realist. Success comes from seeking an advantage in each and every encounter, and The 50th Law offers indispensable advice on how to win in business - and in life.

From bestselling author Robert Greene comes a brilliant distillation of the strategies of war that can help us gain mastery in the modern world. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life. Based on profound, timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

In Search of Excellence has long been a must-have for the boardroom, business school and bedside table, and continues to influence the thinking of leaders and managers across the globe today. Based on a study of forty-three of America's best-run companies from a range of sectors - consumer goods, technology, services - the book identifies eight common 'attributes of excellence' that made these organisations successful. Though many of the profiled companies have since lost their edge (or disappeared completely), these eight management principles, each highlighted in a chapter in the book, have shown themselves to be timeless. These simple business truths, so eloquently encapsulated by Peters and Waterman, are proof that the fundamentals of management - a focus on people, customers and value, entrepreneurship and excellence - ring as true today as they ever did.

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over GBP4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough in a world where the odds are stacked against you, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

Rainforests are the lungs of our planet - regulators of the earth's temperature and weather. They are also home to 50 per cent of the world's animals and plants - which for centuries have been the source of many of our key medicines. And yet we've all heard of their systematic destruction; the raising of trees to make way for plantations of oil palms or cattle, the disenfranchisement of indigenous peoples, and the corruption that leads to illegal logging and pollution. But this is the full story you've never heard: an in depth, wide-ranging, first-hand narrative that not only looks at the state of the world's tropical rainforests today and the implications arising from their continuing decline, but also at what is being done, and can be done in future, to protect the forests and the 1.6 billion people that depend upon them. It is inspirational, too, in its descriptions of the rainforest's remarkable birds and plants ... and its indigenous people. Rainforest is a personal story, drawing on the author's many years' experience at the frontline of the fight to save the rainforests, explaining the science and history of the campaigns, and what it has felt like to be there, amid the conflicts and dilemmas.

'Emily Oster is the non-judgemental girlfriend holding our hand and guiding us through pregnancy and motherhood. She has done the work to get us the hard facts in a soft, understandable way' Amy Schumer Parenting is full of decisions, nearly all of which can be agonized over. There is an abundance of often-conflicting advice hurled at you from doctors, family, friends, and strangers on the internet. But the benefits of these choices can be overstated, and the trade-offs can be profound. How do you make your own best decision? Armed with the data, Oster finds that the conventional wisdom doesn't always hold up. She debunks myths and offers non-judgemental ways to consider our options in light of the facts. Cribsheet is a thinking parent's guide that empowers us to make better, less fraught decisions - and stay sane in the years before preschool.

In 1939, the Gestapo created a list of names: the Britons whose removal would be the Nazis' first priority in the event of a successful invasion. Who were they? What had they done to provoke Germany? For the first time, the historian Sybil Oldfield uncovers their stories and reveals why the Nazis feared their influence. Those on the hitlist - more than half of them naturalised refugees - were many of Britain's most gifted and humane inhabitants. Among their numbers we find the writers E. M. Forster and Virginial Woolf, humanitarians and religious leaders, scientists and artists, the social reformers Margery Fry and Eleanor Rathbone MP, the artists Jacob Epstein and Oscar Kokoschka. By examining these targets of Nazi hatred, Oldfield not only sheds light on the Gestapo worldview; she also movingly reveals a network of truly exemplary Britons: mavericks, moral visionaries and unsung heroes.

For millennia, Stoicism has been the ancient philosophy that attracts those who seek greatness, from athletes to politicians and everyone in between. And no wonder: its embrace of self-mastery, virtue and indifference to that which we cannot control has much to offer those grappling with today's chaotic world. But who were the Stoics? In this book, Ryan Holiday and Stephen Hanselman offer a fresh approach to understanding Stoicism through the lives of the people who practiced it. Through short biographies of all the famous, and lesser-known, Stoics, this book will show what it means to live stoically, and reveal the lessons to be learned from their struggles and successes. The result is a treasure trove of insights for anyone in search of living a good life.

The time since the Second World War has been seen by some as the longest uninterrupted period of harmony in human history: the 'long peace', as Stephen Pinker called it. But despite this, there has been a military conflict ongoing every year since 1945. The same can be said for every century of recorded history. Is war, therefore, an essential part of being human? In War, Professor Margaret MacMillan explores the deep links between society and war and the questions they raise. We learn when war began - whether among early homo sapiens or later, as we began to organise ourselves into tribes and settle in communities. We see the ways in which war reflects changing societies and how war has brought change - for better and worse. Economies, science, technology, medicine, culture: all are instrumental in war and have been shaped by it - without conflict it we might not have had penicillin, female emancipation, radar or rockets. Throughout history, writers, artists, film-makers, playwrights, and composers have been inspired by war - whether to condemn, exalt or simply puzzle about it. If we are never to be rid of war, how should we think about it and what does that mean for peace?

This pocket-sized compendium of sixty four of the world's most useful tests is a vital tool for anyone looking to gauge their abilities and improve their performance. From intelligence to personality type via creativity and leadership skills, Krogerus and Tschappeler will help you see how you fare on every essential trait you need to succeed. Beyond your own abilities, The Test Book also provides sample diagnostic tests for your career, relationship and business, sketching out not just what your skills are but how well you're utilising them too. Some are old favourites - GMAT, MBTI, IQ, EQ - and many more are little-known tests with genuinely new insights. Every single one has been condensed to just a few pages, leading you to the quickest route to self-knowledge. With in-depth analysis of the history, strengths and weaknesses of each test and what your answers mean for you, The Test Book is the fastest and most entertaining way to equip yourself for happiness and success.

How do you make your way in a world that is changing at an unprecedented rate? Why do we have less and less time? Why are some people unfaithful? How can our government act against threats before they happen? This book is about change - from the small and seemingly insignificant transitions in our day-to-day lives, to the big and almost incomprehensible shifts in human history. Drawing on expert advice and often complex theories, the authors of the bestselling The Decision Book present fifty simple and effective models to help us make sense of change in our world. Change is happening all around us, in every sphere from the personal and political to economics and the environment. In The Change Book you'll find models explaining the financial crisis, why biotechnology is the industry of the future and why cities are the new nations. Whether you're buying a new car, deciding who to vote for, or making an investment, this little black book will offer surprisingly simple explanations of our complicated world - and radically challenge some of your preconceived ideas.

In The Origins of Political Order, Francis Fukuyama took us from the dawn of mankind to the French and American Revolutions. Here, he picks up the thread again in the second instalment of his definitive account of mankind's emergence as a political animal. This is the story of how state, law and democracy developed after these cataclysmic events, how the modern landscape - with its uneasy tension between dictatorships and liberal democracies - evolved and how in the United States and in other developed democracies, unmistakable signs of decay have emerged. If we want to understand the political systems that dominate and order our lives, we must first address their origins - in our own recent past as well as in the earliest systems of human government. Fukuyama argues that the key to successful government can be reduced to three key elements: a strong state, the rule of law and institutions of democratic accountability. This magisterial account is required reading for anyone wishing to know more about mankind's greatest achievements.

In 1945, Europe lay in ruins - its cities and towns destroyed by conflict, its economies crippled, its societies ripped apart by war and violence. In the years that followed, Europeans tried to make sense of what had happened - and to forge a new understanding of civilisation that would bring peace and progress to a broken continent. As they wrestled with questions great and small - from the legacy of colonialism to workplace etiquette - institutions and shared ideals emerged which still shape our world today. Drawing on original sources as well as individual stories and voices, this is a gripping and authoritative account of how Europe rebuilt itself - and what we, in the twenty-first century, could lose again.

Drawing on the Right Side of the Brain Workbook accompanies the world's most widely used drawing instruction book by Betty Edwards. This workbook reinforces the five basic skills of drawing and includes: - 40 exercises to practice your drawing abilities - A range of subject matters from portrait drawing and still life, to landscapes and imaginative drawing - Advice for a variety of mediums such as pen and ink, charcoal and graphite - A pull-out viewfinder tool The original Drawing on the Right Side of the Brain helps artists to nurture the creative right side of the brain, dramatically improving your ability to draw, whether you are a professional, an artist in training or someone who draws for a hobby. This workbook will help you practise that knowledge with success at every step.