Thames & Hudson strana 103 z 126

The Unbrandables are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place among them, Berlin and Sao Paulo that flourishes on unbrandable principles."

The Unbrandables are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place among them, Berlin and Sao Paulo that flourishes on unbrandable principles."

The legions of Rome were among the greatest fighting forces in history. For almost half a millennium they secured the known world under the power of the Caesars. This pioneering account gathers together the stories of each and every imperial legion, telling the tales of their triumphs and defeats as they policed the empire and enlarged its borders. Focusing on the legions as the core of the Roman army, and chronicling their individual histories in detail, this volume builds on the thematic account of the Roman military force given by its companion The Complete Roman Army , and is vital reading for anyone who has enjoyed that book.

Photography has always been about experimentation, and anyone who thinks the advent of digital imaging might have stopped photographers from inventing new ways to impress their film is in for a big surprise. Experimental Photography presents the most interesting and creative modifications for low-cost film cameras, manual printing techniques and unconventional use of the medium. The book accompanies the reader through the world of photography special effects and manipulations documenting techniques, approaches, experimenters, camera makers and their extraordinary creations. One picture at a time, Experimental Photography compiles a manifesto against visual homogenization.

While the battles for modern art and society were being fought in France and Spain, it has seemed a betrayal that John Betjeman and John Piper were in love with a provincial world of old churches and tea-shops. In this multi-awardwinning book now available in paperback Alexandra Harris tells a different story. In the 1930s and 1940s, artists and writers explored what it meant to be alive in England. Eclectically, passionately, wittily, they showed that the modern need not be at war with the past. Constructivists and conservatives could work together, and even the Bauhaus emigre, Laszlo Moholy-Nagy, was beguiled into taking photographs for Betjemans nostalgic Oxford University Chest. This modern English renaissance was shared by writers, painters, gardeners, architects, critics, tourists and composers. John Piper, Virginia Woolf, Florence White, Christopher Tunnard, Evelyn Waugh, E. M. Forster and the Sitwells are part of the story, along with Bill Brandt, Graham Sutherland, Eric Ravilious and Cecil Beaton.

Through this book, dinosaurs and other ancient beasts and bugs come back to life in lively, informative and hilariously entertaining stories. In the same style and format as My Wonderful World of Animals, this book by Victor Escandell will entertain children and their parents by introducing an amazing variety of prehistoric creatures that will spark children's creativity and imagination by inviting them to doodle and colour.

The animal kingdom is staggeringly diverse, but the animals that most easily spring to mind the tigers, elephants, eagles and crocodiles, or perhaps amphibians, fish, insects and even humans account for only a tiny proportion of known species. Whats more, there are estimated to be many tens of millions still unknown to science. Animal Earth is an unbiased tour of this world, highlighting the bizarre appearances, hidden lives and mostly small scale of the creatures with whom we share our planet. The bewildering number of animal species are all offshoots from a relatively small number of lineages, all sharing a common body plan and evolutionary history. This book provides a broadly equal summary of each of these thirty-five lineages, and is structured according to the latest research on the evolutionary relationships of the animals. Every species is an integral component of the ecosystem we live in, and as intelligent beings it is our duty to protect and understand animal diversity not only for its own sake but also to maintain the natural systems that keep us and everything else alive.

As the definition of designer expands and architects today create everything from jewelry to urban masterplans, a new wave of objects ranging from furniture to small-scale architectural inventions is transforming our interior spaces. Boosted by digital design and manufacturing possibilities, a rising global group of independent makers is making this crossover of furniture and architecture one of the hottest and most innovative fields of design. Furnitecture presents some two hundred examples of this new design typology, by renowned architects and designers from around the globe, including Danish studio KiBiSis design for a reconfigurable bookshelf system, Japanese architect Shigeru Bans moving boxes within rooms, Dutch designers Makkink & Beys conversational Ear Chairs and French atelier 37.2s series of self-standing cubes.

The book presents 170 images, mainly shop window displays, shot by artist David Hlynsky during the final years of the collapsing Soviet empire in Poland, Czechoslovakia, Hungary, Yugoslavia, Bulgaria, East Germany and Moscow, using a Hasselblad camera to capture the slow, undramatic moments of daily life on the streets. The photographs are accompanied by essays by art historian Martha Langford and cultural studies specialist Jody Berland, as well as Hlynskys own account of his time as a flaneur in the shopping plazas behind the Iron Curtain.

This book is the first up-to-the-minute survey of contemporary menswear illustration, which is booming across editorial, advertising and brand communications. The author Richard Kilroy is a top menswear illustrator in his own right and has brought together forty of the most versatile creative talents from around the world. From the exuberant street sketches of Richard Haines, drawn then and there on the streets of New York, to the delicate drawings of Cedric Rivrain for Lanvin, or the bold graphic approach of Donald Urquhart, these groundbreaking talents are expanding our perceptions of the modern man. Whether drawn in pencil, splashed across a sketchbook or digitally rendered, the work is as varied in style as the clothing itself. All fashion industry insiders and students particularly designers editorial staff, illustrators and photographers will find inspiration and illumination on this books pages.

Stencils are ubiquitous in the fields of industry, military, traffic and transportation, as well as in the home, often applied as ornamental patterns on cabinets, walls and floors. And because they are an affordable means of mass communication, stencils are even employed by populist, rebellious and street-art movements. This follow-up to the cult typography volumes Scripts and Shadow Type, perennial favourites among designers looking for fresh and unexpected ideas, presents hundreds of examples from the 19th through the 20th centuries, artfully selected by Steven Heller and Louise Fili, preceded by a historical introduction and arranged by country of origin.

Alberto Campo Baeza, one of contemporary architectures most distinguished voices, is renowned for a body of work that exudes the power of radical simplicity. The clarity of architectural ideas expressed in his buildings have ranged in scale from such small but beautiful residential structures as the Turegano, Gaspar and De Blas houses, to cultural facilities such as Andalucias Museum of Memory in Granada, an addition to his earlier achievement, the Caja General Bank Headquarters. All share an uncompromising dedication to simple composition, and demonstrate the ways in which he so brilliantly deploys disciplined restraint to achieve architectural silence in the face of the clamour of the modern city.

Athanasius Kircher (1602-80) was acknowledged to be the most learned man of his age. By profession a Jesuit priest, he made himself an authority on every subject under (and above) the sun and published the results of his researches in over thirty lavishly illustrated volumes in Latin. His museum in Rome was famous and visited by everybody in the world of learning. Inevitably, his work has been superseded in most areas of study, but he remains a key figure in the history of ideas and in recent years there has been a revival of interest, in which Joscelyn Godwin has played a leading role. But while every other aspect of his thought has been studied, the fascinating engravings with which he illustrated his ideas have been largely ignored. This book fills that gap. It is divided into 15 chapters grouped by the engravings subject; these illustrations reveal his singular mind and the way he was drawn to mysticism and magic.

What is a true 1950s look, as opposed to a 1930s or 1940s look? This book aims to address that question by thoroughly surveying the development of graphic design over the course of the 20th century. Timelines for each decade highlight key moments, styles and movements, while profiles of thirty influential graphic designers three per decade are interspersed throughout the book.

Bursting with practical techniques, engaging artist profiles and inspirational galleries, Drawing & Painting combines an authoritative category killer approach with a contemporary aesthetic guaranteed to appeal to all artists. The books up-to-date approach is a far cry from the dry instructions and dated artwork that feature in more traditional art books. In contrast to other, largely project-orientated titles, Drawing & Painting places the emphasis on the techniques themselves, encompassing drawing, sketching and a range of painting styles. Covering everything from pen and ink to oils and acrylics, specially commissioned photography and artwork accompanies step-by-step techniques, while profiles of contemporary artists provide insight into various working methods, materials and techniques. Acknowledging the growing interest in digital tools as a medium, information is provided throughout the book on how effects can be created using Smart Pens, tablets and apps.

With a widespread reputation for their mature appreciation of the arts, their innovative design output harking back to the early twentieth century, and their emerging fashion houses, the Nordic countries have a strong tradition of iconic style and remain at the cutting-edge of creativity. Nordic Contemporary presents profiles of nearly 150 of the most important Danish, Finnish, Icelandic, Norwegian and Swedish figures and institutions active on the art scene today, including artists, curators, galleries, critics and collectors. Extensively illustrated and based on the most up-to-date research, Nordic Contemporary provides a unique, invaluable survey of current trends and key players. It will be a must read for anyone interested in expanding their knowledge of the contemporary culture of the Nordic countries.