Thames & Hudson strana 101 z 102

Legendary designer Yves Saint Laurent’s maxims on haute couture, women, style, and elegance, presented in an attractive gift format. Founded by Yves Saint Laurent and Pierre Bergé in 1962, shortly after the young couturier left his post at the helm of Christian Dior, Yves Saint Laurent would soon become one of the most successful and influential haute couture houses in Paris. Introducing Le Smoking, the first tuxedo suit for women, in 1966, Saint Laurent also presented iconic, art-inspired creations, from Mondrian dresses to precious Van Gogh embroidery and the famous Ballets Russes collection. The designer put the women who wore his clothes first (“What’s most important in couture is the body we dress, the woman we dress, more so than the ideas we might have”) and was determined to change attitudes of the era (“Fashion’s purpose is not only to make women look beautiful, but also to reassure them and to give them confidence”). He could be critical of the fashion industry (“I adore clothes but I hate fashion”), and he saw himself as a craftsman who perfectly understood his customer (“I think there are three kinds of designers. The great ones, the true ones, and the ones who know how to delight a woman just by making a very simple dress, or a very simple suit”). Presented in a beautiful package and accessible format, The World According to Yves Saint Laurent is the perfect gift for fashion fans, capturing the essence of a true visionary. 40 color illustrations.

An essential foundation course for graphic designers working in digital media, print and moving image. Regularly revised and in print for over twenty years, this practical resource for students is used in graphic design classes in Europe, the UK and the USA. Graphic Design School is organized into two main sections, ‘principles’ and ‘practice’. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The second section closes with an overview of some of the different career choices open to students entering the graphic design field. This new edition features over forty new images, updated reading lists and expert voices referencing a more diverse set of practitioners, and is as packed as ever with exercises, tutorials, and real-world graphic design briefs. Examples are taken from all media – digital media, websites, magazines, books and corporate brand identities. It remains a must-have book for anyone starting in graphic design.

Immerse yourself in the wit and wisdom of Coco and Karl: two elegant collections of the legendary designers' maxims on style, creativity and life. Chic, sharp and always on point, Coco Chanel and Karl Lagerfeld continue to captivate young generations of fashion fans. Chanel was fierce and uncompromising in her opinions on fashion, women and life, while Lagerfeld's famously controversial pronouncements were seized upon by fashionistas, acolytes and sages around the world. Cultivated, surprising and sometimes shocking, their 'bons mots' are always impossible to ignore. This elegant box set contains two slim volumes of their pithiest, wittiest and most provocative quotations, and will be required reading for us all today as we negotiate the trickiest curves of modern life. 'Fashion changes, but style endures' Coco Chanel 'People who tell all appal me' Karl Lagerfeld 'The best things in life are free. The second-best are very expensive' Coco Chanel 'You must never be afraid of progress. Otherwise you are damned' Karl Lagerfeld

A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

An anthology of compelling essays by Marina Warner, one of our pre-eminent writers and critics. Art-writing at its most useful should share the dynamism, fluidity and passions of the objects of its enquiry, argues Marina Warner. In this new anthology of some of her most compelling work, she captures the visual experience of the work of several artists – with a notable focus on the inner lives of women – through an exploration of the range of stories and symbols to which they allude. Metamorphosis features vividly in the imagery, stories and media of the art that Warner has chosen to write about: in connection with animals in the work of Louise Bourgeois, for instance; with the Catholicism of Damien Hirst; and with performance as a medium of memory and resistance in the installations of Joan Jonas. Rather than drawing on connoisseurship, the author’s approach grows principally out of anthropology and mythology. She argues that art and aesthetics increasingly fulfil a magical social function – a principle that runs through these writings to give the collection a quality that is polemical as well as coherent. With an introductory essay and illustrations throughout, Marina Warner investigates how artists noted for their treatment of disturbing, uncanny material have reached beyond the visible, to express interior states. Truly inspiring, her writing unites the imagination of artist, writer and reader, creating a reading experience parallel to the intrinsic pleasure of looking at art.

An essential guide for the discerning time-traveller: take a trip to ancient Egypt at the height of its power and prosperity in the reign of Ramesses II. More reliable than Herodotus and more upbeat than The Book of the Dead, this popular book in Thames & Hudson’s successful Time Travel series takes the reader to Ancient Egypt in the time of Ramesses II (1250BC). Egyptologist Donald Ryan guides the time-travelling tourist on a journey up the Nile, and en route he offers useful advice on everything from deciphering hieroglyphics to mummifying household pets. So leave the protective amulets at home and banish all fear of being sold as a galley slave – this imaginative guide is all you need to survive and enjoy your visit to Egypt in its golden age.