W.H. Allen

vydavateľstvo

Salt, Sugar, Fat


This is the No.1 New York Times Bestseller. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?
Vypredané
10,93 € 11,50 €

Thrive


In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today's world. She likens our drive for money and power to two legs of a three-legged stool. It may hold us up temporarily, but sooner or later we're going to topple over. We need a third leg - a Third Metric for defining success - in order to live a healthy, productive, and meaningful life. In this deeply personal book, Arianna talks candidly about her own challenges with managing time and prioritising the demands of a career and two daughters. Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging and giving, Arianna shows us the way to a revolution in our culture, our thinking, our workplaces, and our lives.
Vypredané
9,98 € 10,50 €

Black Edge


Nominated for the FT/McKinsey Business Book of the YearNominated for the Carnegie Medal for Excellence in NonfictionAmazon Top 5 Business Books of 2017'A prodigious feat of reporting' - Malcolm Gladwell`Black Edge has the grip of a thriller ... Everyone should read this book' - David Grann, New York Times bestselling author of THE LOST CITY OF Z How do super-rich bankers get away with it?There is a powerful new class of billionaire financiers in the world, who use their phenomenal wealth to write their own rules and laws. Chief among them is Steven Cohen, a Wall Street legend, and the basis for Damian Lewis's character in BILLIONS, who built his hedge fund into a $15 billion empire on the basis of wizard-like stock trading, and who flies to work by helicopter and owns one of the largest private art collections in the world.But his iconic status was shattered when his fund became the target of a sprawling FBI investigation into insider trading, charged with using illegal inside information - or `black edge' - to beat the market. His firm, SAC Capital, was ultimately indicted and pled guilty to charges of securities and wire fraud, and paid record criminal and civil fines of nearly $2 billion. But even as the company bearing his name pled guilty, Cohen himself was never charged, and is free to start trading publicly again from January 2018.Black Edge offers a revelatory look at the grey zone in which so much of Wall Street functions, and a window into the transformation of the worldwide economy. With meticulous reporting and powerful storytelling, this is a riveting, true-life legal thriller that takes readers inside the US government's pursuit of Cohen and his employees, and raises urgent questions about the power and wealth of those who sit at the pinnacle of the financial world.
Vypredané
12,30 € 12,95 €

Give People Money


Shortlisted for the 2018 Financial Times and McKinsey Business Book of the Year Award!Surely just giving people money couldn't work. Or could it?Imagine if every month the government deposited GBP1000 in your bank account, with no strings attached and nothing expected in return. It sounds crazy, but Universal Basic Income (UBI) has become one of the most influential policy ideas of our time, backed by thinkers on both the left and the right.The founder of Facebook, Obama's chief economist, governments from Canada to Finland are all seriously debating some form of UBI. In this sparkling and provocative book, economics writer Annie Lowrey looks at the global UBI movement. She travels to Kenya to see how UBI is lifting the poorest people on earth out of destitution, and India to see how inefficient government programs are failing the poor.She visits South Korea to interrogate UBI's intellectual pedigree, and Silicon Valley to meet the tech titans financing UBI pilots in the face of advanced artificial intelligence and little need for human labour. She also examines at the challenges the movement faces: contradictory aims, uncomfortable costs, and most powerfully, the entrenched belief that no one should get something for nothing. The UBI movement is not just an economic policy -- it also calls into question our deepest intuitions about what we owe each other and what activities we should reward and value as a society.
Vypredané
14,73 € 15,50 €

Who Is Michael Ovitz


If you're going to read one book about Hollywood, this is the one.As co-founder of Creative Artists Agency (CAA), Michael Ovitz earned a reputation for ruthless negotiation, brilliant strategy and fierce loyalty to his clients. He reinvented the role of the agent and helped shape the careers of hundreds of A-list stars and directors, including Steven Spielberg, Martin Scorsese, Meryl Streep, Sean Connery, Steven Seagal, Bill Murray, Robin Williams and David Letterman.But this personal history is much more than celebrity friendships and bare-knuckled deal-making. It's an underdog's story: How did a kid with no connections work his way into the William Morris mailroom, and become the most powerful person in Hollywood? How did a superagent also become a power in producing, advertising, mergers & acquisitions and modern art? And what were the personal consequences of all those deals?After decades of near-silence in the face of intense controversy, Michael Ovitz is finally telling his whole story in this blistering, unforgettable memoir.
Vypredané
18,00 € 18,95 €

Option B


Sandberg and her two young children were devastated, and she was certain that their lives would never have real joy or meaning again. Just weeks later, Sandberg was talking with a friend about the first father-child activity without a father.They came up with a plan for someone to fill in. "But I want Dave," she cried. Her friend put his arm around her and said, "Option A is not available.So let's just kick the shit out of Option B."Everyone experiences some form of Option B. We all deal with loss: jobs lost, loves lost, lives lost. The question is not whether these things will happen but how we face them when they do.Thoughtful, honest, revealing and warm, OPTION B weaves Sandberg's experiences coping with adversity with new findings from Adam Grant and other social scientists. The book features stories of people who recovered from personal and professional hardship, including illness, injury, divorce, job loss, sexual assault and imprisonment. These people did more than recover-many of them became stronger.OPTION B offers compelling insights for dealing with hardships in our own lives and helping others in crisis. It turns out that post-traumatic growth is common-even after the most devastating experiences many people don't just bounce back but actually bounce forward. And pre-traumatic growth is also possible: people can build resilience even if they have not experienced tragedy.Sandberg and Grant explore how we can raise strong children, create resilient communities and workplaces, and find meaning, love and joy in our lives. "Dave's death changed me in very profound ways," Sandberg writes. "I learned about the depths of sadness and the brutality of loss.But I also learned that when life sucks you under, you can kick against the bottom, break the surface and breathe again."
Vypredané
12,30 € 12,95 €

Stay Hungry Stay Foolish


Give it your all. Dare to be all you can be. Graduation day is a pivotal moment.After a lifetime of learning, and at least three years of studying hard in a chosen subject, we are thrown headfirst into the unknown world of adulthood. That day - and the months afterwards - are ripe with possibility. They can feel by turns thrilling and rudderless, dreamy and terrifying.It's the perfect time to reflect on the past and look at what's to come. In this collection of carefully curated speeches, hear from leading voices such as Barack Obama, Gloria Steinem and Tim Minchin, and discover their profound advice for the graduating classes of Harvard, Stanford and many more top-class universities, who have gone on to shape the world we live in. Whether you're looking for the perfect graduation gift, a memento of this significant life moment, or are simply seeking guiding inspiration, the lessons in Stay Hungry, Stay Foolish will last a lifetime.
Vypredané
12,30 € 12,95 €

Letters from an Astrophysicist


Join the galactic conversation on the biggest issues in the universe'Don't fear change. Don't fear failure. The only thing to fear is loss of ambition.But if you've got plenty of that, then you have nothing to fear at all' - Neil deGrasse TysonNeil deGrasse Tyson is arguably the most influential, acclaimed scientist on the planet. As director of the Hayden Planetarium, and host of Cosmosand StarTalk, he has dedicated his life to exploring and explaining the mysteries of the universe.Every year, he receives thousands of letters - from students to prisoners, scientists to priests. Some seek advice, others yearn for inspiration; some are full of despair, others burst with wonder.But they are all searching for understanding, meaning and truth.His replies are by turns wise, funny, and mind-blowing. In this, his most personal book by far, he covers everything from God to the history of science, from aliens to death. He bares his soul - his passions, his doubts, his hopes.The big theme is everywhere in these pages: what is our place in the universe?The result is an awe-inspiring read and an intimate portal into an incredible mind, which reveals the power of the universe to start conversations and inspire curiosity in all of us.
Vypredané
15,15 € 15,95 €

User Friendly


USER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendly guides readers through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; how the pressures of the Great Depression and World War II created our faith in social progress through better product design; and how a failed vision for Disney World yielded a new paradigm for designed experience.
Vypredané
17,58 € 18,50 €

Letters from an Astrophysicist


Join the galactic conversation on the biggest issues in the universe, from the 'most popular scientist in the world''Don't fear change. Don't fear failure. The only thing to fear is loss of ambition. But if you've got plenty of that, then you have nothing to fear at all' - Neil deGrasse TysonNeil deGrasse Tyson is arguably the most influential, acclaimed scientist on the planet. As director of the Hayden Planetarium, and host of Cosmos and StarTalk, he has dedicated his life to exploring and explaining the mysteries of the universe.Every year, he receives thousands of letters - from students to prisoners, scientists to priests. Some seek advice, others yearn for inspiration; some are full of despair, others burst with wonder. But they are all searching for understanding, meaning and truth.His replies are by turns wise, funny, and mind-blowing. In this, his most personal book by far, he covers everything from God to the history of science, from aliens to death. He bares his soul - his passions, his doubts, his hopes. The big theme is everywhere in these pages: what is our place in the universe?The result is an awe-inspiring read and an intimate portal into an incredible mind, which reveals the power of the universe to start conversations and inspire curiosity in all of us.
Vypredané
11,88 € 12,50 €

The Formula


What if everything in life could be reduced to a simple formula? What if numbers were able to tell us which partners we were best matched with - not just in terms of attractiveness, but for a long-term committed marriage? Or if they could say which films would be the biggest hits at the box office, and what changes could be made to those films to make them even more successful? Or even who out of us is likely to commit certain crimes, and when? This may sound like the world of science-fiction, but in fact it is just the tip of the iceberg in a world that is increasingly ruled by complex algorithms and neural networks. In The Formula, Luke Dormehl takes you inside the world of numbers, asking how we came to believe in the all-conquering power of algorithms; introducing the mathematicians, artificial intelligence experts and Silicon Valley entrepreneurs who are shaping this brave new world, and ultimately asking how we survive in an era where numbers can sometimes seem to create as many problems as they solve.
Vypredané
10,93 € 11,50 €

User Friendly


USER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendly guides readers through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; how the pressures of the Great Depression and World War II created our faith in social progress through better product design; and how a failed vision for Disney World yielded a new paradigm for designed
Na sklade 2Ks
12,30 € 12,95 €

The Powerful and the Damned


'As FT editor, I was a privileged interlocutor to people in power around the world, each offering unique insights into high-level decision-making and political calculation, often in moments of crisis. These diaries offer snapshots of leadership in an age of upheaval...'Lionel Barber was Editor of the Financial Times for the tech boom, the global financial crisis, the rise of China, Brexit, and mainstream media's fight for survival in the age of fake news.In this unparalleled, no-holds barred diary of life behind the headlines, he reveals the private meetings and exchanges with political leaders on the eve of referendums, the conversations with billionaire bankers facing economic meltdown, exchanges with Silicon Valley tech gurus and pleas from foreign emissaries desperate for inside knowledge, all against the backdrop of a wildly shifting media landscape.The result is a fascinating - and at times scathing - portrait of power in our modern age; who has it, what it takes and what drives the men and women with the world at their feet. Featuring close encounters with Trump, Cameron, Blair, Putin, Merkel and Mohammed Bin Salman and many more, this is a rare portrait of the people who continue to shape our world and who quite literally, make the news.
Vypredané
17,05 € 17,95 €

Alchemy


To be brilliant, you have to be irrationalWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren't, and we don't.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
Vypredané
17,05 € 17,95 €

The Pandemic Century


A Financial Times Best Book of the YearThe most timely and informative history book you will read this year, tracing a century of pandemics, with a new chapter on COVID-19.Ever since the 1918 Spanish influenza pandemic, scientists have dreamed of preventing catastrophic outbreaks of infectious disease. Yet, despite a century of medical progress, viral and bacterial disasters continue to take us by surprise, inciting panic and dominating news cycles. From the Spanish flu and the 1924 outbreak of pneumonic plague in Los Angeles, to the 1930 'parrot fever' pandemic and the more recent SARS, Ebola, Zika and - now - COVID-19 epidemics, the last 100 years have been marked by a succession of unanticipated pandemic alarms.In The Pandemic Century, Mark Honigsbaum chronicles 100 years of history in 10 outbreaks. Bringing us right up-to-date with a new chapter on COVID-19, this fast-paced, critically-acclaimed book combines science history, medical sociology and thrilling front-line reportage to deliver the story of our times.As we meet dedicated disease detectives, obstructive public health officials, and gifted scientists often blinded by their own expertise, we come face-to-face with the brilliance and medical hubris shaping both the frontier of science - and the future of humanity's survival.
Vypredané
11,88 € 12,50 €

Aftermath : Life in the Fallout of the Third Reich


Germany, 1945: a country in ruins. Cities have been reduced to rubble and more than half of the population are where they do not belong or do not want to be. How can a functioning society ever emerge from this chaos?In bombed-out Berlin, Ruth Andreas-Friedrich, journalist and member of the Nazi resistance, warms herself by a makeshift stove and records in her diary how a frenzy of expectation and industriousness grips the city. The Americans send Hans Habe, an Austro-Hungarian Jewish journalist and US army soldier, to the frontline of psychological warfare - tasked with establishing a newspaper empire capable of remoulding the minds of the Germans. The philosopher Hannah Arendt returns to the country she fled to find a population gripped by a manic loquaciousness, but faces a deafening wall of silence at the mention of the Holocaust.Aftermath is a nuanced panorama of a nation undergoing monumental change. 1945 to 1955 was a raw, wild decade poised between two eras that proved decisive for Germany's future - and one starkly different to how most of us imagine it today. Featuring black and white photographs and posters from post-war Germany - some beautiful, some revelatory, some shocking - Aftermath evokes an immersive portrait of a society corrupted, demoralised and freed - all at the same time.
Vypredané
12,30 € 12,95 €