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Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide-now updated with addition material, including new case studies, and a new introduction-design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Vállalkozni a világ legizgalmasabb dolga - ne húzd tovább az időt! Itt a recept lépésről lépésre magyarul, közérthetően, követhetően, egy gyakorlati szakértőtől: Gyakorlatban kipróbált tippek, lépésről lépésre útmutató az ötlettől a sikeres vállalkozásig! Nem akarsz megvenni külön egy könyvet a vezetésről. ×Egy másikat a marketingről. ×Egy harmadikat a HR-ről és menedzsmentről. ×Egy negyediket a vállalatiránytásról. ×Egy ötödiket az időgazdálkodásról. ×Egy hatodikat a cég pénzügyeiről stb. Itt van ez EGY könyvben, minden ami az induláshoz kell: ?Világos lesz, hogy indíthatsz vállalkozást, lépésről lépésre ?El fogod kerülni a tipikus buktatókat, amiben MINDENKI MÁS beleszalad ?Nagyobb eséllyel fogod sikerre vinni az ötletedet ?A körülötted állók nyugodtabbak lesznek, hogy felkészülve csapsz bele Hadd legyek az útikalauzod! Többször tartottam előadásokat, képzéseket vállalkozás indításáról. Indítottam vállalkozást nulláról, a cégem többszáz vállalkozással dolgozik. Vállalkozói körökben mozgok a mindennapjaimban, és segítettem több alkalmazottnak is vállalkozást indítani. Tipp: minél hamarabb kézbe fogod ezt a könyvet, annál hamarabb fog beindulni a céged. Meddig akarod még halogatni? Durrantsd el a startpisztolyt!

Featuring a new preface, afterword and Radically Candid Performance Review Bonus Chapter, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work. If you don't have anything nice to say then don't say anything at all . . . right? While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted by managers in the work place. Scott earned her stripes as a highly successful manager at Google before moving to Apple where she developed a class on optimal management. Radical Candor draws directly on her experiences at these cutting edge companies to reveal a new approach to effective management that delivers huge success by inspiring teams to work better together by embracing fierce conversations. Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism - delivered to produce better results and help your employees develop their skills and increase success. Great bosses have a strong relationship with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give practical advice to the reader, Radical Candor shows you how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people love both their work and their colleagues, and are motivated to strive to ever greater success.

Have you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven't gotten round to actually doing it? Does 'now' never feel like a good time to start? The time has come. In January 2015, entrepreneur and bestselling author Shaa Wasmund made a decision: to finally get what she wanted. Years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be. As she discovered, the key to getting what you want is within reach. Building on her many years of professional experience and inspired by her own personal challenges and sh*t-fixing moments, How to Fix Your Sh*t is your pocket life coach. In this simple and systematic guide, Wasmund will empower you to conquer fear, ditch the excuses and start living your best life today.

Are you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress? Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs. Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.

Gender balance is first and foremost a business issue. McKinsey estimates we could add 28 trillion to global GDP if we achieved gender equality everywhere - that is more than the GDPs of the US and China combined. But it is so much more than that. Gender balance is one of the best levers we can pull to build better managers and leaders at every level, improve team performance and create better cultures where everyone can thrive. In the Penguin Experts: Create a Gender-Balanced Workplace, Ann Francke, the CEO of the Chartered Management Institute (CMI), introduces her solution to combating the problems at the heart of the continued imbalance and offers clear, actionable strategies for making a positive change in your organisation.

We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.

The key to rising to the top of your company lies in a simple message and philosophy. The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs. Celebrating DHL's fiftieth anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. In this business memoir, he shares the strategies and skills he has developed throughout his career, drawing on both his core values and extensive experience. This book is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons you need to learn to excel in life and work. It is an accessible read for entrepreneurs and managers at any stage of their career, packed with motivational material and no-nonsense tips. This simple and honest book is a must-have for anyone looking to reach the top of their field.

From the 'father of corporate governance' comes the new edition of this bestselling text, designed to equip students with a sound understanding of the frameworks that govern organizations. It offers comprehensive coverage of key principles combined with a strong practical focus through a clear three-part structure. This fourth edition provides a new focus for understanding corporate governance that goes far beyond the regulations, rules, and voluntary codes: it has a new emphasis throughout on culture. For the first time, a distinction is drawn between Western and Eastern perceptions of corporate governance, and new cases from China (including Huawei) further support this new approach. The book is supported by an extensive range of online resources: For students: Additional information on cases Suggested further reading and research tips Corporate Governance Blog Web links Corporate Governance codes around the world Answers to self-test questions For lecturers: PowerPoint slides Additional case studies Group exercises Teaching notes for the case studies in the book Teaching notes for the projects in the book

Největší bestseller Melvilu vydaný po roce 2016 míří do světa! Kniha Roberta Vlacha Na volné noze: Podnikejte jako profesionálové byla v roce 2017 naší nejúspěšnější novinkou co do prodejů i hodnocení čtenářů: Heuréka 95 %, Kosmas 96 %, Dobrovský 94 %, Martinus 92 %, Goodreads 90 %, Alza 96 %, Zboží.cz 95 % atd. A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Robert knihu přepracoval pro mezinárodní čtenářské publikum a přidal přes 350 změn, obrázků, cvičení, zdrojů a příkladů ze světa včetně doporučení, která mu exkluzivně zaslali světoví autoři David Allen (GTD), David H. Hansson (Basecamp, Restart), Adam Grant (Dávat a brát) a Austin Kleon (Ukaž, co děláš). Úvodní část zkrátil a výsledný rukopis je o třetinu kratší než 760stránková česká předloha. Oslovili jsme zkušeného překladatele Erika Pipera, který jako rodilý mluvčí rukopis převedl do svěží soudobé angličtiny, přičemž zachoval styl a ducha originálu. Na textu dále pracoval americký editor Scott Hudson, a aby toho nebylo málo, Robert ještě přizval tucet zkušených freelancerů z půlky světa na závěrečnou oponenturu. Výsledkem je strhující odborná kniha, která se čte jako po másle. About the book Freelancing is by far the simplest approach to doing business on the free market. With very little capital, risk and equipment, you can turn gigs and side jobs into a successful business career, become your own boss and do meaningful, well-paid work. Yet over time, freelancing may also prove to be quite a challenge for your self-management, for a freelancer is both an expert and a businessperson. Failing to recognize this leads many freelancers to a bitter end, so developing both your expertise and business skills is essential for attaining sustainable professional growth and better profits. Theres just one more catch. You may soon find out that the rules for success written for companies and startups lack relevance for freelancers. Freelancing is so distinct, that what you need isnt just any business strategy, but the freelance strategy. In other words, you need this book. The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide. The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more. Regardless if you've been in business for 20 years, or are just starting out, this book will help you to grow, avoid countless mistakes and develop a successful personal business based on your expertise and good name, to live a free, independent, and fulfilled life. # This book will help you if: - You are a freelancer. - You are dealing with freelance problems that people around you dont understand. - You are considering quitting your job to freelance and are afraid to take risks. - You are just starting out in small business. - You have been freelancing for a long time and want to acquire new business skills. - You are thinking about your career strategy and where will you be in ten or twenty years. - You are doing gigs alongside your daily job or studies and it already resembles a business. - You are self-employed, working for a single client and want to be more independent. - You are running a company or agency founded by you and on your good name. - You

Every startup needs capital, and ambitious startups seek it on Sand Hill Road - Silicon Valley's dream street for entrepreneurs. That's where you'll find the biggest names in venture capital, including the famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. Secrets of Sand Hill Road is the first book that shows you exactly how VCs decide where and how much to invest. It will help you get the best possible deal and make the most of your relationships with VCs. You'll learn, for instance: -- Why most VCs typically invest in only one startup in a given business category -- Why the talent you need most when raising venture capital is your storytelling ability -- How to handle a 'down round', when you have to raise funds at a lower valuation than in your previous round -- Why bridge financing (reopening your last round to existing investors) is generally a bad idea -- What to do when VCs get too entangled in the day-to-day operations of your business -- Why you need to build relationships with potential acquirers long before you decide to sell Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide you need to turn yourstartup into the next unicorn.

Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred? Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You'll learn to promote yourself and your ideas clearly and concisely-whether putting together a persuasive project proposal or dealing with daily email. Laura Brown's supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, resumes, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer's block, and Brown's reference-ready resources on style, punctuation, and grammar will keep your writing error-free. Nuanced, personable, and of-the-moment, The Only Business Writing Book You'll Ever Need offers essential tools for success in the rapidly changing world of business communication.

Visual thinking is hot! Agile, scrum, lean-startup and design thinking are widespread examples of new methods using visual thinking in their way of working. We see walls full of epics, stories, tasks and colored post-its. Companies are changing and in order to adapt to these quickly changing circumstances companies need to be flexible and fast in order to keep up. This calls for new tools. Visual Doing teaches you how to use these tools properly and increases your visual craftsmanship. It's a practical guide to incorporate visual thinking into your daily business and communication, picking up where the previous book Visual Thinking left off. A great new range of exercises, techniques and subjects help you tell your own visual story. We approach the subjects from different perspectives: 'me as an individual', 'we as a team' and 'us as a company'. Simplify complex information, show innovative strategies or start a visual culture within your organization. Learn how to show and share your ideas in a fun, clear and attractive way so you can inspire, engage and activate yourself and others. We introduce the power of VISUAL THINKING and DOING and make this as natural behavior as speaking and writing. Everytime, anywhere. Enjoy your skills!

From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one? - Is a work/life balance really possible? - What does it take to make a long-term relationship succeed? - What can you do now so there are no regrets aged 40, 50 or 80? As Scott Galloway puts it, by the time you hit your mid twenties sh*t gets real. Life become stressful. Even the smart, the hard working and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature, take-no-prisoners style, has developed a dynamic formula for a life well lived. In The Algebra of Happiness Galloway tells you how life can be navigated and negotiated better to maximise happiness and minimise the inevitable stress. Delivering practical advice and hard-won wisdom on everything from when to own property to how hard to work, this is self-help for anyone struggling with life's big questions. Through simple equations that measure the relationship between success, resilience and failure or the correlation between happiness and money, Galloway attempts to convert intangible advice to tangible equations.

Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class - visually capturing the essential points of his education - and providing an engaging and invaluable resource. Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.

Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations. When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it's a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text. From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy, The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide. Jason Barron is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 516 hours in class and countless hours studying at home completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class and has turned them into an interesting and engaging resource so that you don't have to sit through another class again!

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is linked to be used in combination with the book How to Research Trends by the same author. You can use it to challenge yourself or your team to 'learn-by-doing'. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don't just read How to Research Trends, get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.