Najnovšie - Ekonómia, manažment, marketing - Podnikanie, obchod, predaj strana 2 z 29
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
Biznis a podnikateľské modely
Publikácia sa venuje podnikaniu a podnikateľským modelom, ktoré ruka v ruke ovplyvňujú životaschopnosť každého podnikateľského zámeru. Biznis modely sú firemnou logikou zarábania peňazí a podnikanie je činnosť, ktorá vyjadruje stav mysle, determinovaný podnikavosťou podnikateľov. Opisuje jednotlivé kroky podnikania od objavenia nápadu až k realite s jasnou víziou pre budúcnosť. Efektívne biznis modely na jednej strane poskytujú zákazníkovi hodnotu, ktorú akceptuje a je za ňu ochotný zaplatiť. Na druhej strane podnik pokryje z tržieb všetky svoje náklady a dosiahne zisk.
Poradenstvo v manažmente, marketingu a podnikaní
Publikácia sa venuje prospešnej a užitočnej službe, ktorou poradenstvo nepochybne je. Kľúčovými „postavami“ sú poradcovia a klienti, ich vzájomné vzťahy, úlohy a očakávania. Zdôrazňuje pracovné postupy, ktoré poradenstvo využíva na dosiahnutie efektov v podobe zmeny. Výsledkom zmien dosiahnutých poradenskou činnosťou je hodnota a jej dodanie pre firmy. Zamýšľa sa nad dopadmi vplyvu umelej inteligencie na poradenskú činnosť a jej účinkom na budúcu podobu tejto atraktívnej profesie.
Disrupt Everything
You can live a better life. Start here. Start now.
Disruption is everywhere. From artificial intelligence to economic uncertainty to the pandemic's effect on the workplace. We've never seen anything like it in our lifetimes. But how can we use disruption to our advantage?
Enter world-renowned storyteller and entrepreneur, James Patterson, and leadership expert, Patrick Leddin, PhD, who both know disruption to be one of the most powerful and misunderstood forces in this fast-changing world. From their personal and professional experiences, advancement has always required abrupt, explosive change.
Now they show you how to turn disruption on its head too, using invaluable insights and practical tools to help you leverage this force for positive change.
Mastering disruption will have a revolutionary effect on your career, your relationships, and your life.
That's the bottom line. Leading a better life.
The Hidden YES
“A masterclass in using consumer psychology to increase sales in finance.”
Richard Shotton, Bestselling author of The Choice Factory
Your customers don’t need more reasons to say “yes”—they need fewer reasons to say “no”.
If you're in finance or insurance, you know this frustration all too well. Great products. Compelling offers. Yet still customers hesitate, delay, disappear. More often than not, the problem isn't your pitch. It's the invisible psychological barriers standing in their way.
Matt Sucha is one of the world’s top experts on consumer psychology in sales and communication. For the past decade, he has trained and advised the biggest brands in finance and insurance, helping them increase sales and conversions.
In The Hidden YES, he fuses this hands-on experience with decades of research in consumer psychology and behavioral economics. This book isn’t just theory. It’s a battle-tested blueprint to boost sales both online and in person.
What you’ll find inside:
• The 4 biggest psychological barriers silently killing sales and conversions – and how to systematically remove them
• 4 proven principles to make your products and offers more attractive without discounts and additional benefits
• The SURF™ Method, a clear 4-step framework to boost the performance of your face-to-face, phone, and online customer interactions
Packed with 110+ real-world case studies, practical scripts, and tools, this book gives you a complete blueprint to transform hesitation into action – ethically and effectively.
Whether you’re leading a sales team, advising clients, or managing digital sales, this book will help unlock the “YES” hiding in every customer interaction.
In the words of Melina Palmer, host of The Brainy Business podcast, ""This is the kind of book that makes you say, 'Why didn’t anyone tell me this sooner?'”
Business Beyond Borders
INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES
There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.
Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government "handler" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.
With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.
1000 Riešení 4/2025 - Ukončenie podnikania a predaj podniku z daňového a účtovného pohľadu
Podnikom sa podľa Obchodného zákonníka rozumie súbor hmotných ako aj osobných a nehmotných zložiek podnikania. K podniku patria veci, práva a iné majetkové hodnoty, ktoré patria podnikateľovi a slúžia na prevádzkovanie podniku alebo vzhľadom na svoju povahu majú tomuto účelu slúžiť. Tento súhrn majetkových hodnôt, a to vecí, pohľadávok a iných práv a peniazmi oceniteľných iných hodnôt, ktoré patria podnikateľovi a slúžia alebo sú určené na jeho podnikanie, predstavuje obchodný majetok.
Aké právne účinky nastávajú pozastavením prevádzkovania živnosti, ukončením podnikateľskej činnosti a smrťou podnikateľa.
Titul obsahuje riešenia prípadov z praxe k týmto témam:
Ukončenie podnikania FO
Predaj podniku PO
Predaj a kúpa podniku
Zákon o dani z príjmov
Daň z pridanej hodnoty
Jednoduché a podvojné účtovníctvo
Pracovnoprávne vzťahy
Odvody a mzdy
Právo
Enshittification
Enshittification: It’s not just you?the internet sucks now. It’s been enshittified. That was no accident, and it’s not gonna fix itself. Here’s how we’ll disenshittify it so we can have a new, good internet.
We are all living through the Enshittocene?the Great Enshittening?a time in which the services that matter to us, that we rely on, are being turned into giant piles of shit. It’s frustrating. Demoralizing. Even terrifying.
The once-glorious internet has degenerated into “platforms” that rose to dominance because they delivered convenient and delightful services efficiently and reliably. But once we were locked in to those services, the tech bosses turned on us, relying on our dependency to keep us using the services even as they got worse and worse. The platform bosses did the same to the companies that had flocked to their services to sell stuff to us. Once we were all locked in?businesses and users?the tech companies stripped out all utility, save the bare minimum needed to stave off total collapse.
In Enshittification, Cory Doctorow shows us where it comes from: not the iron laws of economics, or the great forces of history, but specific policy choices made by powerful people who ignored every warning about the consequences of those choices. These are choices that can be undone. Enshittification is a Big Tech disassembly manual, a road map for the seizure of the means of computation. It is a diagnosis, and it is a cure.
SOCIAL MASTER
Charlie Šrámek tě vezme do zákulisí světa, který znáš z feedu – a ukáže ti, co za práci se za ním doopravdy skrývá. Od prvních videí na YouTube až po vlastní brand, od přešlapů po virální bomby. Tohle není suchý návod na úspěch, ale syrový příběh člověka, který si všechno odmakal. Chceš tvořit? Budovat značku? Vydělávat na sockách a neztratit přitom hlavu? Tak to je tahle kniha přesně pro tebe. Je o tom, co funguje, co tě semele – i o důvodech, proč autenticita pořád vládne. Reálný content, žádný fake.
dostupné aj ako:
Good Ideas and Power Moves
A guide to the 10 power moves that have built Taylor Swift's superstardom and empire, from a former Strategist at Harvard Business School's Institute for Strategy
Taylor Swift's genius is not limited to her singing and songcraft: as the founder of her own multi-billion dollar enterprise she has higher returns than 99.9% of hedge funds, and has built a stronger global corporation than nearly every other American conglomerate CEO. She is the only person that the US Federal Reserve and European Central Bank track with precision. She has a larger impact on the world economy than most economists that have ever lived, and has done more for US antitrust law than any sitting member of Congress. There is a lot to learn from Taylor Swift.
Global investment fund manager and former head of Strategy at HBS (and Swiftie!) Sinead O'Sullivan taps into the same genius that sells out stadiums and shuts down the internet to give Taylor-the CEO, the strategist-the respect she deserves. O'Sullivan sums up Swift's business savvy into ten big, teachable lessons, including:
Build a World (Not a Product): how to create value that is greater than the sum of its parts (or, how Taylor created the fan-centered Swiftverse that fosters community, belonging, and off-the-charts engagement)
Be Anti-Fragile: how to embrace volatility, build resilience, and thrive in uncertainty-when your competitors can't (or, how Taylor gamed the chaos of Covid shutdown to own the airwaves)
Don't Just Play the Game, Change It: how to rewrite the rules on your own terms when your chips are down (or, how Taylor almost lost control of her music catalogue to Private Equity-but re-recorded all her masters and took them back)
Z otroka podnikatelem
Z otroka podnikatelem je nekompromisní příručka pro každého, kdo nechce ve firmě jen přežívat – ale skutečně růst, vydělávat a mít svobodu.
Jiří Jemelka, zkušený podnikatel, interim CEO a zakladatel JPF Czech, vám bez příkras ukáže, jak přestat být otrokem vlastního byznysu a stát se lídrem, který firmu řídí – a ne naopak.
Tato kniha je nabitá konkrétními a ověřenými radami z praxe, které vycházejí z řízení desítek malých i miliardových firem. Ukáže vám:
jak vystoupit z každodenního kolotoče a získat čas na skutečné řízení firmy,
jak efektivně delegovat a vybudovat funkční tým,
proč je nastavení hlavy důležitější než talent,
jak vytvořit zdravou firemní kulturu, která přináší výsledky,
co dělat, když přijdou pochybnosti a vyčerpání,
a jak připravit firmu na předání nebo prodej – za dobrou cenu.
Žádná teorie. Žádné motivační fráze. Jen praxe, která funguje.
Pro podnikatele, kteří chtějí víc – od svého byznysu i od sebe.
Pattern Breakers
Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product.
Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded - X (formerly Twitter), Twitch and Okta, for example - took off, while others considered likely to succeed shut their doors despite seemingly doing everything right. Was it dumb luck that separated gold from dross?
What Maples and Stanford University's Peter Ziebelman discovered contradicts accepted wisdom and upends today's formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.
With intriguing and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that may initially seem unworthy - and even idiotic - end up radically changing how people live.
A vállalkozásindítás 33 alappillére
Saját vállalkozás indítását tervezed, de nem tudod, hogyan kezdj neki? Ez a könyv tökéletes útmutatóul szolgál számodra, hiszen a benne található tudásanyaggal szert tehetsz azokra a készségekre, amelyekre a sikeres vállalkozásod épülhet. Egy hiánypótló könyv azok számára, akik vállalkozást szeretnének indítani. A könyv végigvisz azokon az alappilléreken, amelyek a vállalkozásod felépítéséhez szükségesek. Ez a könyv azoknak szól, akik szeretnének magabiztosan és felkészülten érkezni a vállalkozói világba. Ha tele vagy ötletekkel, és készen állsz arra, hogy valóra váltsd az álmaidat, ez a könyv neked szól!
How to Make a Billion in Nine Steps
Richard Harpin became an entrepreneur at the age of just seven when he started selling conkers to his school friends. Fifty years later he sold a company he founded, HomeServe, for over GBP 4 billion.
In How to Make a Billion in Nine Steps, Harpin shares the lessons he learned along the way, and the things he wishes he had known that could have got him to a billion-pound valuation faster.
He reveals his uncomplicated, grounded and honest approach to business, showing that start-up success is not rocket science. And he shares his practical wisdom for building a company from the ground up, identifying opportunities, creating effective marketing, planning for future growth, hiring brilliant people and developing the key qualities of a great leader.
It will inspire a new generation of CEOs, fitting them for a world of ever-evolving challenges, and revealing the path to extraordinary success.
The Business of Being a Writer, Second Edition
Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business, and those who want to make a living from their writing must understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive.
Jane Friedman is one of today's leading experts on the publishing industry. Through her website, social media presence, online courses, email newsletters, and other media, she helps writers understand how to navigate the industry with confidence and intentionality. This book advises writers on how to build a platform in a way that aligns with their values, how to spot critical mindset issues that might sabotage their efforts before they even begin, how to publish strategically, and what it means to diversify income streams beyond book sales. For this second edition, Friedman has updated every topic to reflect how the industry has evolved over the past half decade. New features include a section on business and legal issues commonly faced by writers, exercises at the end of each chapter, and a wealth of sample materials posted on a companion website.
Reaching beyond the mechanical aspects of publishing, The Business of Being a Writer will help both new and experienced writers approach their careers with the same creative spirit as their writing. Friedman is encouraging without sugarcoating reality, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. Her book will leave them empowered, confident, and ready to turn their craft into a sustainable career.
The Change Methods Handbook
In today's fast-paced world, organisations face unprecedented and ever-evolving challenges, making effective change management more vital than ever. Leaders, managers, and change agents often struggle to make their organisations more resilient, as choosing the right change methods can feel daunting. Without clear guidance on which approaches work best in specific situations, organisations risk adopting solutions that fall short or fail to deliver lasting results, jeopardising their strategic goals.
This book is your ultimate guide to navigating these complexities. It introduces 26 change management methods, grouped into four key goals: transformational, transactional, strategic, and tactical. Each method is thoroughly unpacked, explaining what it is, why it matters, how it works, its pros and cons, its historical roots, and the tools needed for success. Featuring five compelling case studies and a fascinating timeline of the evolution of change management methods throughout human history, this book goes beyond theory. It's a hands-on resource designed to empower readers to think critically and strategically about change.
By reading this book, you'll gain the tools and confidence to identify and implement the best methods for your organisation. With actionable insights and a focus on real-world impact, this guide equips leaders and change agents to create meaningful, sustainable, and future-proof change programmes. Transform the way you manage change-turn challenges into opportunities and drive long-term success!
The Sweaty Startup
Real-life, hard-won wisdom on how to start, run and grow a successful business, from the founder of The Sweaty Startup.
If you ask the average person who an entrepreneur is, they’ll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don’t need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need.
Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.
Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.
Superagency
nstant New York Times and USA Today Bestseller.
Tech visionary and co-founder of Manas AI Reid Hoffman shares his unique insider's perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities.
"An essential companion." - Fei-Fei Li "An important read." -Bill Gates "Brilliant mind. Compassionate heart. Bold ideas...Read this book!" -Van Jones "Refreshingly optimistic and welcome perspective." - Ariana Huffington "A fascinating and insightful book." -Yuval Noah HarariAs taught at UPenn's Wharton and Stanford.
Thinking Machine
In June 2024, thirty-one years after it was founded in a diner, Nvidia became the most valuable corporation on Earth. The Thinking Machine is the astonishing story of how a designer of videogame equipment conquered the market for AI hardware, and in the process reinvented the computer.
Essential to Nvidia’s meteoric success is its visionary CEO Jensen Huang, who more than a decade ago, on the basis of a few promising scientific results, bet his entire company on AI. Through unprecedented access to Huang, his friends, his investors and his employees, Stephen Witt documents for the first time the company’s epic rise and its single-minded and ferocious leader, now one of Silicon Valley’s most influential figures.
The Thinking Machine is the story of how Nvidia evolved to supplying hundred-million-dollar supercomputers. It is the story of a determined entrepreneur who defied Wall Street to push his radical vision for computing, becoming one of the wealthiest men alive. It is the story of a revolution in computer architecture, and the small group of renegade engineers who made it happen. And it’s the story of our awesome and terrifying AI future, which Huang has billed as the ‘next industrial revolution,’ as a new kind of microchip unlocks hyper-realistic avatars, autonomous robots, self-driving cars and new movies, art and books, generated on command.
This is the story of the company that is inventing the future.
The Six-Minute Entrepreneur
The inspirational new business book from the star of Dragons' Den, teaching you the lessons, habits and strategies needed to start, run and grow a business in just six minutes each week.
Have you ever wanted to start or grow your own business, but found that life keeps getting in the way?
Sara Davies, founder of the global craft business Crafter’s Companion and star of Dragons' Den, is known for her no-nonsense, down-to-earth entrepreneurship. This book reveals her secrets to success in just six minutes a week.
Filled with stories from Sara's own career, her 52 invaluable lessons span the year, teaching you everything you need to know to launch, run and grow your business.
From developing ideas and finding mentors, to overcoming hurdles and mastering time management, her quick tips and hacks are balanced with deeper actions to practise over the coming week.
No matter where you are on your entrepreneurial journey, you can turn your dream into reality, at a pace that works for you.
Literatúra zameraná na podnikanie, obchod a predaj je zdrojom neoceniteľných poznatkov pre tých, ktorí sa zaujímajú o budovanie a riadenie úspešných podnikov, efektívne obchodné stratégie a umenie predaja.
V tejto kategórii literatúry nájdete široký výber kníh, príručiek, časopisov a článkov, ktoré sa zaoberajú rôznymi aspektmi podnikania, obchodu a predaja. Tieto publikácie pokrývajú témy ako podnikateľské plánovanie, manažment, financie, marketing, stratégie rastu, obchodné vzťahy a obchodné rokovania, budovanie zákazníckych vzťahov, predajné techniky a e-commerce.
Literatúra o podnikaní, obchode a predaji poskytuje čitateľom teoretické rámce, príklady osvedčených postupov a príbehov úspešných podnikateľov, ktoré môžu slúžiť ako inšpirácia a východisko pre vlastné podnikateľské aktivity. Zároveň sa zameriava na rozvoj obchodných zručností, komunikačných schopností a predajných techník, ktoré sú kľúčové pre úspech v konkurenčnom prostredí.
Publikácie v tejto kategórii sú prístupné pre rôzne úrovne čitateľov - od začiatočníkov, ktorí sa zoznamujú s princípmi podnikania a predaja, po skúsených podnikateľov a obchodných lídrov, ktorí hľadajú nové stratégie a prístupy na trhu.
Cieľom literatúry o podnikaní, obchode a predaji je poskytnúť čitateľom ucelený prehľad o princípoch a praktických postupoch v týchto oblastiach, a zároveň ich motivovať a podporiť v ich podnikateľskom úsilí.
